- Email me
- Nail Your Novel: books
- FAQ: I’m a new writer: which book should I read first?
- My writing process: the picture tour
- Nail Your Novel: Why Writers Abandon Books and how you can Draft, Fix and Finish With Confidence
- Reviews of Nail Your Novel
- Who’s tweeting about Nail Your Novel …
- Writing Characters Who’ll Keep Readers Captivated: Nail Your Novel
- Who am I?
Archive for category Book marketing
This seems to be ‘back to basics’ week on this blog. On Thursday I scrambled out a fresher’s guide to ebooks in response to questions at a speaking engagement. And this podcast, recorded the previous week, seems to be the perfect complement. It’s with Nick Thacker, who has a regular show called Self-Publishing Answers, where he endeavours to discover the secrets to writing, publishing and selling successfully.
I’ve answered many of these questions before, but I found it interesting how my perspective on some of them has changed with experience. Especially book marketing. Normally when I’m asked about selling books, I find I run out of useful advice very quickly. I don’t buy advertising, I don’t game the charts and I don’t price strategically – all things that most indies do to get the best marketing advantage. The marketing I do is guesswork, whim and finger-crossing, mainly. Even so, I’ve noticed certain patterns that work – which I didn’t realise until I started discussing them with Nick.
We also chatted about the long-term mindset when it comes to writing – how it’s more important than ever to learn your craft and be patient before you publish. Nick confessed he’d learned a few lessons in that direction too. Anyway, if you’re looking for a bit of advice on writing, publishing and marketing, head this way and listen immediately or download. And he asked about ghostwriting too :)
audio, authors, beginners, Fix and Finish With Confidence, how to market a book, how to market a selfpublished book, how to write a book, how to write a novel, interview, Livehacked, My Memories of a Future Life, Nail Your Novel: Why Writers Abandon Books and How You Can Draft, Nick Thacker, podcast, publishing, Roz Morris, self-publishing, selfpublishing, writing, writing a novel - Nail Your Novel, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel
Some writers say they don’t look at their reviews. I don’t know how they find such sangfroid. If I know there’s a new review I have to pounce, and immediately. Inevitably, we’ll sometimes wish we hadn’t – like one of my regular readers this week, who sent me the anguished message you see in the title of this post.
After sympathy, we had a discussion that went in interesting directions, and I thought it might be useful here too.
My main question to him was this. Are you afraid the reviewer might be right? Have you got a good enough groundswell of opinions from people with sound judgement?
My correspondent replied that he knew he’d taken a risk, but wanted the final note to pack a punch. ‘That apparently has worked,’ he said, ‘and my book is being remembered – for better or worse. I have around twenty 5-star reviews and this is my first bad one.’
Twenty to one doesn’t sound like a bad ratio to me. And we’re all going to get bad reviews.
I got off to an early start with My Memories of a Future Life. Just as I was gathering launch reviews, someone who’d read an advance copy sent me a furious, offended email. I’d passed muster with my trusted inner circle, but this was the first true outsider and it hurt madly. It doesn’t help that with self-publishing, there’s hardly any time for the writer to surface out of the book, so early reviews might hit us with no defences. So I was extremely relieved when the other advance readers were happy.
What did you promise the reader? Marketing
Not everyone will like your book, especially if you’re aiming for something unusual as my friend is here. Part of good marketing is targeting – as much as possible – the right readers. So check these.
- Is your blurb misleading?
- Ditto your title?
- Does your cover send the right messages?
- Does the beginning of your book promise something very different from what the reader gets (allowing for arty misdirection…. )
Nurse the bruise, then look at the averages. Note any consistent concerns and decide if your marketing apparatus could be better tuned.
Should you fight back?
No. Not unless there are libels or factual inaccuracies – which are usually hard to argue in fiction anyway. I’ve commented on Amazon reviews that said the proof-reading in Nail Your Novel was poor and hadn’t realised it was UK English. I intend merely to set the record straight, but often it’s made the reader withdraw the review.
What to do about the reader who’s genuinely offended or upset?
Probably you shouldn’t do what I did. I wrote back. A writer friend told me off for it, saying ‘never apologise for your work’. But his fury was flaming my inbox and I couldn’t ignore it. Actually, it turned out well. He admitted he had mistaken the genre in spite of everything I said – and even sent me a gift as apology. I resolved to be even more extremely careful never to mislead a reader.
What if there’s a problem with the book?
Be honest now. Pride and sensitivity aside, has the bad review touched an important nerve? If so, why?
Did you skimp – either on revising, or getting quality, useful feedback?
Some people self-publish for the sake of fulfilment and completeness or to make a book for family or close friends. They’ll probably not be found by the general reading public. These remarks don’t apply to them.
But everyone else, listen up. I see a lot of writers rush to the market too soon. If you put the book up for the public, you won’t get a free pass. Get the book evaluated by someone who will tell you how to get to publishable standard. Although you might have learned a lot since you started writing, you need a professional to point out the flaws you simply cannot diagnose for yourself. (See my post about editors and how much they can surprise you with what they find. ) You don’t necessarily have to spend a fortune – here’s a post about cheaper options than a bespoke development report. But all writers have blind spots, and if you haven’t had critique partners who have opened your eyes to them and changed you for the better, you’ve missed an important step.
Think to the long term. You will write more books and carry on learning. Make sure whatever you publish is something you’ll continue to be proud of.
Some experienced authors I know recommend novice writers use a pseudonym for their earliest work so they don’t pollute their real name. Get something out, satisfy your curiosity, test the water, learn the ropes. (Unmix your metaphors too.) Your early books may indeed be brilliant, or they may, with the benefit of a few years, be embarrassing. You can’t know how you’ll develop.
Could you withdraw a book that was a mistake?
That’s not as easy as you might think. With ebooks you can update the files but it’s difficult to make them vanish entirely. On Smashwords they’ll stay available to the people who bought them – although in direst straits you could overwrite with a blank file or a note of explanation. If you’ve gathered bad reviews, those will remain.
With print books, it’s even harder to hide. I changed the title of the characters book because I felt it didn’t zing enough. I asked CreateSpace if they could remove the original listing in case of confusion, but they said it wasn’t possible. It had to stay up, even if it was unavailable. And second-hand copies might still be sold on Marketplace. This made little difference to me (and some people still want the old one!) but imagine if this was your book that you wanted to bury. You can’t remove it, or its association with your name.
The good, the bad and the ugly
Sometimes we have to accept that a pie in the face is part of the job. If you look on Amazon I’ve got one or two stinker reviews for my fiction. I’ve had some that were malicious, and there’s little to do about them except make a cup of tea. If I get a remark that cuts seriously, I run it past my critiquing crew. I know they’ll tell me if it’s fair. Then I get on with the next book.
What do you do about bad reviews? Have you ever replied to one, or had a malicious one? Have you ever regretted putting a book out too early? Any advice to give? Let’s discuss!
authors, bad reviews, beginners, books, entertainment, fiction, Fix and Finish With Confidence, getting an editor, getting edited, having ideas, how to write a book, how to write a novel, My Memories of a Future Life, Nail Your Novel: Why Writers Abandon Books and How You Can Draft, novels, one-star reviews, polishing, professional publishing, pseudonyms, publishing, publishing professionals, publishing too soon, Roz Morris, self-publishing, should I delete my bad book, writing, writing a novel - Nail Your Novel, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, writing life
This morning I was scratching my head for a post to write, so I asked on Facebook for ideas. Immediately, Vivienne Tuffnell volunteered this great question: ‘How do you keep motivated when your books aren’t flying off the shelves?’
Before I could even type a reply, Zelah Meyer had countered with: ‘delusional optimism and a long-term view’!
Which is about what I would say (at least, the second bit).
We’ll assume for the moment that you’ve done everything possible to ensure your books are up to scratch, with appropriate covers, well-honed descriptions and sharp metadata. You know the book’s good. You’re doing all you can, as your promotion budgets and tastes allow. But those sales aren’t stacking up.
How do you take courage?
Keep calm and build a body of work. Actually, I see this as the only possible plan. Writing is a lifelong thing anyway. If you’ve had the gumption to start, and stick with it, it’s a default habit built over years. Having ideas is as usual as taking breaths. You finish a book and you don’t settle until you’ve got another under way.
Also, building a portfolio makes business sense. Whether we’re the Big Five/Four/Three/Two/AmazOne or an individual writer, this is what we’re doing. With more books we get more chances to be found by readers. And when we are found, we look like more of a presence.
Does this mean you have to churn them out? No. We are taking a long-term view. Write and publish fast if that suits your nature, your material, your market. If it doesn’t, you’re still building a body of work. However long the book takes, once it’s finished, it’s out for ever.
But everyone else…
What about all those posts on Facebook, G+ and Twitter where people share a stellar sales rank or triumphant sales numbers? Some days that can be like a big wet slap. Even though you know how sales ranks surge and plummet by the hour. What can you do, apart from congratulate them – and write?
First, remind yourself it doesn’t reflect on you or mean you should ‘do more’. (Except write. Did I mention that?)
And second, there is something you can do. Keep making meaningful connections, fishing in the internet sea for the other people who think like you, write like you, read like you. Writing is all about connection anyway.
Also, remind yourself how the ebook jungle has changed. I published Nail Your Novel when there was far less competition, and clocked up a good 10,000 sales with so little effort I couldn’t be bothered to count any further. I now can’t believe it used to be so easy. Now, with all the books clamouring for readers, we have to work so much harder for each sale.
Author/editor/songwriter/poet Jessica Bell (left) wrote about this recently at Jane Davis’s blog. I hit on this strategy myself, completely by accident, when I wrote Nail Your Novel. In fact, if I hadn’t got those nonfic titles I’d be feeling pretty discouraged, simply because selling literary fiction is hard, hard, hard. My novels sell only a fifth as many as my Nail Your Novels. But that means I’m five times as thrilled by a fiction sale as I am by a Nail Your Novel sale (though I’m still quite thrilled by those, thank you very much).
What if you only have one book?
A significant number of writers have just one title, and feel no desire to write another. Creatively that’s fine. One book might be all you need to say. Ask Harper Lee. But you are likely to feel this sales problem very keenly. Especially if it’s fiction.
I do know writers who made a big splash with just one novel. For instance, John A A Logan with his literary thriller The Survival of Thomas Ford – but he published at that goldrush time, when a free promotion could work miracles. It was many years before he released another book, and the momentum he got with the first kept him going nicely. He also supplemented it with a lot of hard work on Kindle and Goodreads forums. Now, though, it’s rare that one book will get you noticed enough.
In this situation, your best bet is to go for volume (again). Team up with other likeminded one-book authors and form a collective. Perhaps release a box set.
If the book is non-fiction, you could use it to launch a speaking or tutoring career, which gives people more chances to encounter you. It’s the volume principle again – but you’re producing performances instead of books.
It’s not all about sales
Let’s remember we don’t write simply to chase sales. Except for a few stellar bestsellers, there are more lucrative lines of work. But the satisfaction factor? Every new comment from a reader, every email, every new review, tells me I’m writing what I should be writing. It’s worth the struggle.
Stop this relentless positivity, please
So this probably all sounds very well adjusted. Do ever stop being so darned positive? Certainly I do. I had a towering strop recently when I saw a report of a speech at a publishing conference where the delegates were discussing how much credibility to give indie authors. It all hinged on sales; nothing else. No thought for originality, craft, quality. It reminded me that the publishing world does not want to give authors credibility if they publish themselves – and if we do, they assume we must be at some junior, paint-by-numbers level. Which is insulting for just about everybody – genre authors included. After that I was not positive at all. Measured in that way, EL James would have far more credibility than Henry James.
But we’re playing a long game. For some of us it is longer than others, but the answer is the same. Write more books, and write them well. And remember the main contest you’re in is not against other writers. It’s against your own standards and hopes; the struggle to do justice to your ideas and your talent.
This post probably isn’t startling information. But if you’re also having a crisis of confidence, I hope it helps. And I really hope my optimism isn’t delusional. This is Zelah, by the way. She really can do this. I’ve seen her.
Thanks for the hare and tortoise pic CarbonNYC
Any thoughts to add? Share in the comments!
Amazon ranking, authors, book marketing, book sales, confidence, confidence as a writer, EL James, entertainment, facebook, fiction, Fix and Finish With Confidence, Henry James, how to sell books, how to sell literary fiction, how to write a book, inspiration, Jane Davis, Jessica Bell, John A A Logan, literary fiction, literature, My Memories of a Future Life, Nail Your Novel: Why Writers Abandon Books and How You Can Draft, publishing, Roz Morris, sales rank, self-publishing, The Survival of Thomas Ford, Vivienne Tuffnell, writers, writing, writing a novel - Nail Your Novel, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, writing life, Zelah Meyer
Categories and keywords on online retailers: choose them wisely and the algorithms will target your ideal readers – especially on Kindle. You can make a whole science out of it, but this piece on KDP explains the basics in good, plain English.
Essentially, you pick two categories, and then get yourself in several more specialised lists by including set keywords.
But this system has its limitations. At first writers of genre fiction had many sub-categories to choose from, but writers of literary, contemporary and general fiction found themselves in one immense category where it was hard to be seen. There were few ways to tell the algorithms ‘I’m non-genre but I have a flavour of romance, or loss, or my novel is set in Borneo’. Recently Amazon has made big improvements and refined the choices – find them here.
Despite this very welcome addition, the results haven’t been as good for me as when I unknowingly broke the rules. When I put other authors in the keywords, my sales soared.
I did it in all innocence. Reviewers had been comparing my first novel with Paulo Coelho, Margaret Atwood, John Fowles, Doris Lessing, so I put those names in the keywords. My sales rose, readers seemed happy to have found me this way – so the comparisons must have been useful and valid. Then I discovered writers who did this were being sent warning emails so I removed them – and fizzled back down the charts.
It’s a real shame, because for me, this tactic was more effective than keywords about genres, subjects, settings, themes and issues. And surely the author and their style is a significant feature of any novel. With literary fiction, it’s the most important quality of all. It’s a valid way to talk about a book in the literary world – and yet it isn’t accommodated in the search mechanisms that writers can control. It’s a refinement that would be helpful to both authors and readers.
What’s more, now would be a great time to discuss and lobby for it. Here’s why.
We are connected…
Last week I was watching a videocast from the Grub St Writers Muse and the Marketplace conference. One of the panel members was Jon Fine, director of author and publisher relations at Amazon, so I tweeted @Grubwriters with my point about author comparisons. Jon Fine was rather interested in the idea and replied that it was something they’d never thought of. So…. watch this space!
(Let’s pause for a geek check: I tweeted a question in my home in London at 7.30pm, watched it read out to a room in Boston where it was 2.30pm, and real live people started to talk about it, with voices and hand-waving… and a man from Amazon stroked his chin and said ‘maybe we could…’)
— Roz Morris (@Roz_Morris) May 2, 2014
So I want to kick off a discussion here. Amazon are in the mood to get constructive feedback on this right now. There couldn’t be a better time to discuss it. I’ve shared my one tiny idea for improving the algorithms to help readers find our work; you guys no doubt have more to add. The questions begin!
1 Have you tried a category tweak that got you to more readers – Amazon-legal or not? Is there a category facility you’d like to see?
Jon Fine also said the categories problem was more widespread than Amazon. The industry standard for classifying books by subject, BISAC seems limited in its precision, although possibly it’s geared for booksellers rather than readers.
2 If you are – or have been – a bookseller, what’s your take? Would you find it helpful if the BISAC categories were made more flexible and detailed?
3 As a reader, how do you use search tools to find new books?
Let’s discuss! And change the world… :)
Amazon, Amazon algorithms, Amazon categories, authors, BISAC, choosing a genre, entertainment, fiction, Fix and Finish With Confidence, general fiction, genre, Grub Street arts centre, how to write a book, how to write a novel, Jon Fine, KDP, keywords, keywords for book sales, Kindle, literary fiction, Marketing your book, My Memories of a Future Life, Nail Your Novel: Why Writers Abandon Books and How You Can Draft, non-genre fiction, publishing, Roz Morris, self-publishing, tags, writers, writing, writing a novel - Nail Your Novel, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel
You’ve seen this week’s Undercover Soundtrack? I want to tell you how I met its author, Dave Newell.
He emailed me out of the blue because he’d run across a comment of mine on a blog written by Nathan Bransford. It was a post about the difficulty of self-publishing literary fiction, and Dave – whose work is indelibly literary – was asking if I knew where those readers hung out on line.
The funny thing is, I left that comment more than two years ago. When I look at it I was talking about episode 2 of My Memories of a Future Life, which had just gone live. Oh, nervous days – I probably wrote it in the hope that it would lead ME to a secret vast land of literary readers. (It didn’t; I should probably work on that.) Probably no one else took much notice, and so it stayed there, falling under new comments and posts, sedimenting into the substrata of the ever-renewing, multiplying internet. Then two years on, Dave Newell typed a few words into Google and it led him there.
We struck up a conversation. I don’t know that I was much help with his problem, though we had fun talking. But I did offer him a guest spot on The Undercover Soundtrack, which I’m very glad he took. Especially as I then had an email from a fan of the series who told me how excited he was to discover this author. (I’m sure there were other converts too, only they didn’t email me to share.)
So does this story have a bigger payoff? Does it end with a hardback deal, an Amazon landslide, a red carpet? Actually no. But it does end with a special reader, who was charmed by a post by someone he’d never heard of. As Dave Newell leaped on a random comment by someone he’d never heard of, which had been made by someone visiting a blog hoping to find likeminded folk. A chain of strangers finding they have kindred interests; that’s rather nice.
Author platforms are also on my mind because this week I was a guest speaker at an online author marketing conference called Get Read. A message we heard constantly was that platforming is a long game, and we might feel like we’re getting nowhere, giving so much of ourselves and wondering if anyone notices. This episode reminds me to keep the faith.
It also reminds me that platforming is full of contradictions. That for all its widewidewide reach, it operates at a micro scale, person to person. That our blurts on websites and social media seem trivial but are actually eternal, and might be summoned to the top of a search by the right Google spell (just like bad party photos). The take-home point of my GetRead session was this: be yourself and stay gregarious. Anything you write might find a new reader, an ally, or a friend.
It’s a bit of a different post this week, but I’d love to discuss this question. Has someone found you because of a comment, post or a tweet you’d long forgotten? Have you followed a trail and made a worthwhile contact?
authors, blogging, commenting on blogs, Dave Newell, facebook, Fix and Finish With Confidence, GetRead, google, how to build a writer platform, how to find readers, how to write a book, how to write a novel, literary fiction, literature, My Memories of a Future Life, Nathan Bransford, novels, platform, publishing, Roz Morris, social media, social media for authors, social media for writers, The Undercover Soundtrack, twitter, worth commenting on blogs, writer platform, writing, writing a novel - Nail Your Novel, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, writing life
I’m slightly early with my post this week. On Saturday I’m an author in residence at Barton’s Bookshop as part of the national Books Are My Bag celebrations this week. After that, Morris HQ is on cyber-shutdown for the weekend as we celebrate a friend’s 40th. Just as I was wondering what (on earth!) to post about, this question popped into my inbox:
‘I have to give a presentation about my novel at college. Could you give me some tips on what to talk about? Thanks, Fahim’
Thank you, Fahim. Since I’m going to spend the day explaining my books to complete strangers (and hoping not to frighten them) I could do with thinking about this. So whether you’re wooing a class, an agent or just one interested book lover, here’s an express guide to pitching your book. It’s a brief post, but attention spans are short… ooh, tree mammal.
1 The novel in a nutshell
First, they want to know what it’s about. Orientate them with a polished one-liner that gives a clear idea of the kind of characters and the story – eg ‘it’s a novel about five friends at college who murder somebody and have to live with the consequences’.
2 Get the title in early
Make sure your one-liner explains the title, or makes the title intriguing. Your audience will probably remember no more than a couple of details. You want one of them to be the title and its tantalising promise.
3 Get personal
Tell them why it became your personal mission to write the book. If you have an anecdote about your initial inspiration, that helps pull the audience on board. Hint about where your research took you and why there’s much, much more than you could say here. Single out key characters with strong dilemmas; people are more memorable than themes. Weave in comparisons with other novels or films if they’ll help make your point more strongly, but they’re not essential.
4 Is there scope for a reading?
Obviously you won’t give a reading if you’re buttonholing an individual. But if you’ve got a bigger audience, it might be natural to round off your talk with an excerpt. If so, context is everything. It’s hard for listeners to plunge into the middle of action, or adjust their minds to a section of dialogue. Whatever you choose to read, make sure it continues the threads you’ve been tempting them with so far. Perhaps a tricky, cruel character, or the awesome difficulties of spending the night in the same house as a dead Mafia boss. You can find more tips here on choosing a passage to showcase your book.
It’s a national campaign to celebrate bookshops. If you’re in the UK, drop by your local bookseller and see if they’re breaking out in bunting, orange cake and sloganed T-shirts. Chances are, if you buy some books, they’ll give you a smart tote bag. If you don’t, they’ll probably set their pet authors on you…
Thanks, Fahim, for the inspiration. (And thanks Alexisnyal for the pic) Do you have any tips to add?
agents, attention spans, authors, Barton's Bookshop, book marketing, Books Are My Bag, express guide, Fix and Finish With Confidence, how to pitch your book, how to sell your book, how to write a novel, initial inspiration, marketing, My Memories of a Future Life, personal mission, publishing, Roz Morris, self-publishing, what on earth, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, writing life
If you follow me on Twitter, Facebook or in Google’s Confusing Circles, you might have seen me celebrating when a bookshop reviewed My Memories of a Future Life - on Amazon. ‘I was so impressed’ (it read) ‘that I persuaded Roz to hold a signing…’
That’s a bit astonishing in the current climate, and the Alliance of Independent Authors were soon wanting the story of what I’d done to get into their good books.
Much of it was luck, I have to say – I clicked with their tastes. And I’ve had a hit and miss relationship with other bookstores. But if you’re contemplating approaching bookshops with your print editions, you might find my experience useful…
And tell me here: have you approached bookshops or other retail outlets with your work? How did it go?
authors, Barton's Bookshop, books, bookshops, facebook, Fix and Finish With Confidence, future life, getting into bookshops, getting into bookstores, good books, how I sold my indie book, how to get your self-published book into shops, how to sell to bookstores, how to sell your self-published book, how to write a book, how to write a novel, independent authors, indie bookstores, indie publishers, indie publishing, Leatherhead, literature, My Memories of a Future Life, publishing, Roz Morris, self-publishing, Surrey, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel
Sorry, you got two trailer posts from me today. It’s my turn at Authors Electric, where I’m wondering how relevant SEO is for fiction writers and readers.
It all started when I saw a link to a post on Problogger which advised bloggers to stop running guest posts with a lot of links because of new Google algorithms. Undercover Soundtrack host, please note. This led to a fun, fulminating conversation with Facebook friends Cyd Madsen, Vivienne Tuffnell and Beth Rudetsky about tails wagging dogs. But getting our work discovered is a real issue for writers, and at Authors Electric I’m wondering how that’s done. Come over and join the debate.
(Thanks for the pic Daveynin)
author-bloggers, authors, Authors Electric, Beth Rudetsky, bloggers, blogging, books, Cyd Madsen, discoverability, Do Authors Dream of Electric Books?, entertainment, fiction, fiction authors, Fix and Finish With Confidence, google, Google algorithms, guest bloggers, guest blogging, guest post, guest posts, how to find readers, how to write a book, how to write a novel, literature, marketing, My Memories of a Future Life, Problogger, publishing, Roz Morris, search algorithms, search engine optimisation, self-publishing, SEO, technology, The Undercover Soundtrack, undercover soundtrack, Vivienne Tuffnell, writing, writing a novel - Nail Your Novel, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, writing life
How to self-publish an ebook and get a traditional book deal – guest spot on The Write Lines podcast
When I was first discovering blogs – and looking for a home for my own fiction – I discovered The Write Lines on BBC Radio Oxford. Presenter and novelist Sue Cook brought together experts from UK publishing to give advice, information and resources for new writers.
Fast forward through a few revolutions and the latest series (now a podcast) is exploring indie publishing – both as a leg-up to a traditional deal and a viable option in itself. Some of the authors whose blogs I was reading as the first series aired are her experts this time – including Nicola Morgan and Catherine Ryan Howard – and me. I feel like I’ve graduated. Exciting times…
In my episode I’m sharing a studio with indie superstars Mark Edwards (one half of the Edwards/Louise Voss partnership) and Mel Sherratt. You can either listen on the site or download….
Amazon, authors, beginners, bestseller lists, bestsellers, books, bookshops, crime novelist, crime novels, ebooks, entertainment, Fix and Finish With Confidence, how to have an Amazon bestseller, how to make a print book, how to publish an ebook, how to write a book, how to write a novel, interview, Kindle, literature, Louise Voss, Mark Edwards, marketing, media, Mel Sherratt, My Memories of a Future Life, novels, podcast, print books, publishing, retailing books, Roz Morris, self-publishing, Sue Cook, The Write Lines, Voss and Edwards, writing, writing a novel - Nail Your Novel, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, writing life
If you have to showcase your novel – perhaps for a reading, a book trailer or as an excerpt on a blog or website, how do you choose a piece to do it justice? I recently gave a reading at a book event in London – a landmark as it was my first – and choosing an excerpt was a little more tricky than I anticipated.
Not the beginning
I’d assumed I’d read from the beginning. Surely that was a no-brainer. There would be no need to explain anything. It introduces the narrator, charms you into the story world.
But then I was listening to Radio 4’s Film Programme and noticing how they teased a movie they were about to feature. There would be a short spiel about the premise and then a clip. It wasn’t the beginning, but the first plot point, the first irrevocable step into a new and perilous situation.
So although we hone our beginning so that it grabs, it’s perhaps not for a live situation. It’s for settling down with, not standing up.
So I looked at my first plot point. Out of context, it was too baffling. I tried my narrator’s first hypnosis session when she goes to the future. It was spooky, but much of its power came from the interplay with the two characters. It was as much about them as it was about what they were doing, but if you hadn’t got involved with them I feared it wouldn’t sizzle.
A grounding scene
But not long before that was a scene where my narrator’s best friend is hypnotised back to the time of Jack the Ripper. This is the way hypnotic regression conventionally works, and I’d written it partly to ground the reader, to present them with the idea in familiar guise before I started to warp it. This excerpt is easy to understand if you come to it cold, it has plenty of drama and it’s narrated by a horrified friend. It’s self-contained. Perfect.
I had to fit into a strict five-minute slot. Reading at a pace listeners can keep with, that’s less text than you might think – though it seemed for ever with all those faces watching me. Five minutes gave me two sides of text from my print edition.
I didn’t use the excerpt exactly as it appears. I removed sections that you could only understand if you’d read the earlier scenes. An audience’s attention will wander easily and if you confuse them, you lose them. I also trimmed the description of what the hypnotised Jerry sees in the regression. In the book, it’s part of the veracity of the experience and the details are significant later, but in radio drama descriptions tend to be shorter. Writing that works for the eye doesn’t always hold the attention of a listener. But even if your excerpt will appear in print, consider whether you need the extra details that only make sense in the full work.
Write an introduction
I had to allow for an introduction in my five minutes as well. My usual back cover blurb was too sweeping so I simplified to give my excerpt maximum impact: The narrator is Carol, a classical pianist, who is forced to stop playing because of a mysterious pain in her hands – and fears she may never play again. Her closest friend, Jerry, also has a secret burden – he has crippling panic attacks and is convinced they are caused by a trauma in a past life. In this scene Carol accompanies him to a secret theatre under a house in London, and a stage hypnotist. (If you’ve read the story you might spot I’ve taken liberties with my own ‘facts’. In the novel, Jerry’s curiosity about past lives isn’t as straightforward as this introduction suggests. But it’s all a listener needs to know for these purposes.)
Dammit, be a storyteller
As I said, I’d never read my work out loud before, even in the writer-friendly confines of a bookshop. This event was taking place in a pub. Not a place where people go to read. We had a stage and a microphone, but the crowd had their cronies and beer. They were too nice to heckle, but we had to win them over.
Delivery made a huge difference. Some readers kept their noses in their novels and never looked up. Their excerpts might have been great, but they were reading to themselves and after the first sentences the general rustle of conversation rose. The readers who commanded attentive silence looked frequently into the crowd and told their stories with a bit of swagger.
Dammit, we’re storytellers. We hold our reader with our conviction on the page, and stand-up reading needs that confidence too. (You can guess which option I favoured. It worked.) Afterwards I talked to a seasoned pro who had roared and waved through his piece and he confirmed that you could never overdo the drama.
Of course, take copies of your books. But those of us who were new to the crowd didn’t sell many copies, because people don’t usually buy the first time they hear about you. Or they might want ebooks. But they will take other souvenirs and it’s worth cramming in as much as you can – bookmarks, catalogues, flyers. I had dinky Moo cards, beautifully printed slivers the size of a French train ticket. All of them disappeared.
If you’re doing a reading, here are my tips for success
- Choose an excerpt that shows off your hook
- Re-edit your original text
- Take ‘souvenirs’
- Tap your inner show-off. There’s no such thing as too much drama
Thanks for the bookshop pic, katclay
Such was my experience. Have you got any tips to share, either as an audience member or from reading your own work at events? Share in the comments!
authors, book marketing, book trailer, entertainment, fiction, Fix and Finish With Confidence, how to make a book trailer, how to showcase your book, how to write a novel, literature, marketing, Moo, Moo cards, My Memories of a Future Life, novels, picking an excerpt to showcase your book, publishing, Reading your book aloud, Roz Morris, self-publishing, showcasing your book, writing, writing a novel - Nail Your Novel, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, writing life
You are currently browsing the archives for the Book marketing category.
I post 4 to 5 useful writing links per day… and other stuffMy Tweets
- So You Want To Be A Writer? New radio show to get you started September 29, 2014
- Novels aren’t movie scripts: how to write great dialogue in prose September 28, 2014
- ‘Tom Waits makes my brain chemistry change’ – The Undercover Soundtrack, Trevor Richardson September 24, 2014
- The gap in your narrative, the scene you’re avoiding – stop and brainstorm! September 21, 2014
- ‘Memory lightning’ – The Undercover Soundtrack, Nick Cook September 17, 2014
- Self-publishing answers: from writing to finding your readers – podcast with Nick Thacker September 14, 2014
- How to publish ebooks – the beginner’s ultimate guide September 11, 2014
Sign up for my newsletter
See what I did there…