Posts Tagged Amazon

Editing seminar snapshots: negative criticism and author control

image_00006smlThis week I’m running a series of the best discussion points from my talk at the Writers & Artists selfpublishing event. So far I’ve covered how producing a good book requires an editorial team and how authors need to allow enough time to use their feedback properly. Today, it’s how to cope with criticism.


Editing – an ordeal or not?

Henry Hyde (who took the pic of me!) asked the very good question of how writers respond when they receive a report. He’s the editor of a magazine, and said that contributors are often aghast when their work is red-penned. So what the blazes does a writer make of a 40-page document of major changes (as I described in my previous post)?

Well, I try to be gentle. I also encourage the author to see the report as criticism of the work, not them – although it’s often hard for them to see that. The more writing you do in a professional environment, the thicker your soles become and the more you’re able to see a manuscript as a work for others to help you with, rather than a bundle of your most tender nerve-endings.

It helps to have sensitive criticism, though. In traditional publishing, I’ve had savage editors who seemed to relish their chance to tear an author down – and generous souls who make it clear they are working for a book they already believe in. I hope I’ve learned from them how to be the latter.

The author has control

One author brought up an interesting point about a copy editor who had rewritten her dialogue, converting it unsuitably from period to a modern voice. With hindsight it was clear that the editor was probably working in an area outside her experience and thought all books should be edited the same way – a salutary warning to choose your team carefully. And several authors asked: ‘what if the author disagrees with the editor’?

A good question. It is, of course, entirely up to you what you do with a proof-reader’s tweaks or an editor’s recommendations. You are in control. Burn the report if you like, we’ll never know – but we’d prefer to think we’d been useful. I’m careful to make suggestions rather than must-dos, and to encourage an author to explore what they’re aiming for.

A good editor will also try to ensure they’re in tune with the author before any precious words change hands (let alone precious $$$). (Here’s my post on how a good editor helps you be yourself.  I’m not tooting my own trumpet here – for most of you who are reading this, it’s likely I won’t be the right editor. Be highly wary of anyone who says they can developmentally edit absolutely anything.)

Let me reiterate: it’s your book. YOUR book. The editor, copy editor and proof reader make suggestions, not commands. (The same applies in a traditional publishing contract, provided you haven’t assigned moral rights – which isn’t usual.)
Use this power wisely. (And, to return to Messrs Jon Fine and Joe Konrath , don’t publish shit.)

Thanks Toni Holopainen for the pic of the man undergoing a thorough edit
Next (and finally): self-editing to self-censorship
If you’ve worked with editors, how did you feel about their criticisms? If you’ve been through this process several times, have you toughened up? Have you disagreed with an editor’s suggestions, and what came of it? Have you ever paid for an editorial service and concluded it was a waste of time and money? Let’s discuss!

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Editing seminar snapshots – how long to allow for rewrites

w&alogoThis week I’m running a series of the best discussion points from my talk at the Writers & Artists selfpublishing event. Yesterday I covered how producing a good book requires an editorial team. Today, it’s about allowing enough time to use their feedback properly.image_00007sml

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Editing – will it derail your schedule?

One of the points I made was how long to allow for rewrites after the editor has done their worst – er, best. (Here’s my post on a publishing schedule for indie authors. )

I get a lot of enquiries from first-time authors who have already set a publication date and allowed a nominal fortnight or so to sort out the book after my report. They have no idea how deep a developmental edit might go. Especially for a first novel, or a first leap into an unfamiliar genre, you might need a few months to tune the book up. I know some writers who’ve taken a year on a rewrite, and I recently wrote a document of 20,000 words on a book of 100,000. Equally, other authors don’t need as much reworking and should have a usable manuscript inside a month.

But don’t make a schedule until your editor delivers their verdict – er, worst.

Thanks, Henry Hyde, for the pic of me :)
Next (after a brief sojourn at The Undercover Soundtrack): negative criticism
Have you had editorial feedback (whether from an editor or critique partners) that required major rewrites? How long did it take you to knock the manuscript into its new shape? Were you surprised?

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Editing seminar snapshots – from Writers & Artists self-publishing day

w&alogoimage_00007smlAs you might have seen from various flurries on Facebook and Twitter, last weekend I gave a talk at the Writers & Artists selfpublishing event in London. There are some interesting discussion points I want to share, and some of you will have crawled out of Nanowrimo and won’t be in the mood for a giant reading task, so I’ll be posting them in short bites over the next 6 days.

Editing – many minds make your book better

My task at the event was to explain the various steps of editing and why they were important – developmental editing, copy editing and proof reading (here’s my post on a publishing schedule for indie authors ).

This care with the book content was an absolute gold standard for the day, and was stressed over and again – guided rewriting with expert help, and attention to detail.

JJ Marsh of Triskele Books  in her talk on how their collective works, said that the combined critical talents of her fellow authors had made her books far better than she could have made them on her own. Psychological thriller writer Mark Edwards, women’s fiction author Talli Roland all talked about the people who helped shoulder the responsibility of getting the book to a publishable standard. Jon Fine, director of author and publisher relations at Amazon, cut to the chase by quoting thriller selfpublishing phenomenon Joe Konrath : ‘Don’t publish shit.’ (Next time I’ll just say that.)

Some of the delegates didn’t need to be told anyway. From a show of hands, roughly a fifth of them had already been working with editors, in thriving professional relationships where their limits were being pushed and they were being challenged to raise their game. If there’s one advantage selfpublishing can give us, it’s the control over our destiny and artistic output, and many of these writers were committed to making books they could be proud of.

Eek, the cost!

True, good editing comes at a cost. Jeremy Thompson of the Matador selfpublishing imprint gave grim warnings about companies that advertise editing services for just $99. And it probably seems unjust that a pastime that should be so cheap has such a steep price tag. Writing is free as air, after all. But publishing isn’t. It never has been. No manuscript ever arrived at a publisher and went straight onto the presses. It went through careful stages of professional refinement – which takes time and money.

That said, there are ways to get useful developmental help without breaking the bank – here’s my post on 4 low-cost ways to get writing tuition if you can’t afford an editor.

Thanks for the picture, Henry Hyde

Tomorrow: how long to allow for rewrites
Have you worked with an editor or critique partner who helped you improve your book? Or perhaps the opposite….? Let’s discuss!

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Voices and accents for your audiobook – how to choose the right narrator

5936204848_a498d5ee50_bRight now, my voice actor Sandy is in her recording booth, speaking like a bod. Lifeform Three, my second novel, is currently in production as an audiobook, so this week I went to an event in London hosted by ACX and the Alliance of Independent Authors. Audible president Jason Ojalvo and author-entrepreneur Joanna Penn were speaking, and they had some interesting points on the business of choosing and working with a voice actor. (For an introduction to how to work with ACX, including auditioning actors, look at this post.)

Male or female
So a female author or a male main character must need a certain gender of voice actor, right? (And if you’re crossing the gender divide, how do you choose?)

Actually, it’s less of a cut-and-dried rule than you’d think. Jason said he’d often had authors who’d specified they wanted a female voice, then when a male actor had auditioned it had been the perfect match – even in genres like romance, whose readership are very definite in their expectations.

Jason made the point that the book – or the author’s work in audio – might have a voice that’s independent of the voice of the author or the character; it is its own identity. We’ll come back to this.

When I originally looked for a voice actor, I specified a British accent, but as many of you probably know, the narrator I chose is from the US. Initially I got a lot of US actors auditioning because I was one of the guinea-pig authors when ACX launched in the UK – they hadn’t yet got a bank of UK actors to choose from. So I heard a smorgasbord of attempts to ‘do British’, some convincing and some not. But I soon realised it didn’t matter after a few minutes anyway. The accent was irrelevant. The interpretation of the book went deeper than a voice’s characteristic twang, or lack of it. What was actually important was the voice actor’s understanding of the work.

And Sandy, regardless of the flavour of her English, was the most in tune with the novel. She also liked a lot of books that I liked. I picked her.

ojalvoSame voice for all your books?
Jason said if you have a series, listeners expect the same voice throughout or it breaks the story world. Authors of standalone books, obviously, might search for new narrators each time. I’m happy with Sandy for both my novels even though they are different in tone – because she works well with my style and outlook.

Joanna has two series, so she cast a narrator for each. Funnily enough, we might have ended up with the same one, as the narrator for her dark crime series was one of the auditioners for My Memories of a Future Life! Small world.

Hunting for narrators
You’re not limited to only the voice actors who approach you – and indeed, many authors don’t find an ideal match that way. Jason encouraged authors to hunt around the ACX narrator profiles, listen to their samples and invite them to audition for yours. Or some authors do what I did – if you know a voice actor who’d be perfect, introduce them to the system.

Working with unfamiliar accents
Joanna, like me, is British, and ended up working with an American narrator. Once into the recording process she found there were pronunciations that were alien to her Brit-tuned ears but natural to the US narrator. What to do about them? Tomayto or tomahhto?

Before recordings start, you need to discuss this, and also tricky pronunciations such as character or place names. Sandy and I talked about it. I suspected there would be many more variations than I’d have be able to think of. If I’d decided ‘leisure’ couldn’t be ‘leesure’, I’d have then, for the sake of consistency, had to pull her up on words I never dreamed had a US difference until I heard them.

And the difference goes further than isolated words – sentence emphasis is also radically different. US English stresses the adjective in a phrase like ‘lying on a sticky mat’. UK English stresses the noun (UK: ‘on a sticky mat’, US: ‘on a sticky mat’).


Joanna Penn, author entrepreneur

I didn’t want to stilt my narrator with unnecessary strictures so I asked her to pronounce her usual way. I’m glad, because there were hundreds of differences. Hundreds. It would have been madness. In any case, that didn’t matter. So long as the interpretation of the line was true, the emotion understood, the accent was irrelevant.

Joanna had also come to this conclusion, saying there’s a lot we need to leave to the narrator’s judgement and style. She intervened in place name pronunciations, but allowed everything else to go with the actor’s natural style and emphasis.

Having said that, an audiobook is a creative relationship. The voice actor is expecting you to guide them on  interpretation. Sandy and I spent several emails discussing how the bod characters in Lifeform Three should sound and what their individual characteristics were. I sent her short recordings of how they seemed in my own head as I wrote them, which she turned into polished performances. It was quite a feat for her – sometimes she had four or five characters in one scene and had to inhabit all those minds, as well as switching to thoughtful narration. For me it was easy because I wrote them. For her, it was mind-and-tongue gymnastics.

You can probably see why questions of ‘leesure’ versus ‘lezzure’ cease to be important. Forget them.

Don’t expect a drama performance
Jason pointed out that the audiobook isn’t a stage or film performance. It’s a reading – a quieter, more subtle business. Characters’ accents don’t need to be full-on impersonations, they are a hint. Passages of emotion don’t have to be performed, merely rendered so they bring to life what is already in the prose.

In prose, the writer has already done the job on the page. The voice actor is converting that into sound. It’s intimate; it’s not slaughtering the back row. It’s murmuring in your ears.

The voice that is the best conduit for your work
Ultimately, the best narrator is the right person to inhabit the book and bring it alive, from its lightest moments to its darkest corners. If you’re weighing up possible narrators, be prepared to revise what you imagined. If you thought the narrator should be British or male, but the more true interpretation, the one that gives you goosebumps, is US and female, that actor is the one to choose. The differences will vanish as soon as the listener gets into the story. After a minute or two, they won’t notice.

Since I released My Memories of a Future Life, some people have asked me why I chose an American, and indeed have mentioned it in reviews. Then they report that they got immersed. Your best narrator is the person who can inhabit the book, who can become its voice in the reader’s head and make them forget everything else.

You can find the finished audiobook here (US) and here (UK). And you can find out more about My Memories of a Future Life here.

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Thanks for the pic Michael Mol
Any tips or questions to add? Have you made an audiobook? If you listen to a lot of audiobooks, do you have any feedback on what makes a good narrator? Let’s discuss!

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How to publish ebooks – the beginner’s ultimate guide

oldie day 008oldieToday I gave a speech at The Oldie literary lunch (which was very exciting!) and they asked me to explain about making ebooks. I promised a post to distil the important details, and save them from squinting at their notes and wondering if that scrawl really does say ‘Smashwords’, and indeed what that alien name might mean.

If you already know how to publish ebooks you can probably skip most of this. However, you might find some of the links and reading list useful, or pass them on to a friend. And if you’re here from The Oldie – hello again. Nice to have you visit.

How to do it

It’s easy. Really easy. If you can format a Word file, you can make an ebook.

It’s more complicated if you have footnotes or multiple headings that might need to be visually distinguished, or you want graphics (which might not be advisable) but it’s generally easy. Have I said that often enough?

Here’s my post on how to format for Kindle, in which you’ll see how I had to be dragged into the ebook revolution. But by all the atoms in the heavens, I’m glad I was. You’ll also see the original, grey cover of the book that now looks like this.

That post includes the notes about stripping out the formatting codes and rethinking the book as a long-continuous roll of text, not fixed pages. The Smashwords style guide is also explained. (You knew you wrote that silly word down for a reason.)

If you don’t have the Word file

If you’re publishing a book that previously appeared in print, you might not have the polished Word file with all the copy editing and proofreading adjustments. Often, the author sees the later proofing stages on paper only, and any adjustments are done at the publisher. If you can get the final Word file, that’s simplest.

If not, try to get a PDF, which will have been used to make the book’s interior. You can copy the text off a PDF and paste it into a Word document. You’ll have to do quite a lot of clean-up as this will also copy all the page numbers and headers, and there will be invisible characters such as carriage returns. You’ll need to edit all of these out by hand.

Sometimes PDFs are locked. You can’t copy the text off by normal methods, but you can find a way round it with free online apps. Dig around Google and see what you find.

Another option is to scan a print copy. Depending on the clarity of the printing and whether the pages have yellowed, you may end up with errors and gobbledygook words, so again you’re in for a clean-up job. You’ll need a thorough proof-read as some scanners will misread letter combinations – eg ‘cl’ may be transformed into ‘d’ and your spellcheck won’t know that you meant to say ‘dose’ instead of ‘close’. But it’s quicker than retyping the entire book.

Ebook formats

There are two main ebook formats. Mobi (used on Amazon’s Kindle device) and epub (used on many other devices). They are both made in much the same way, and the instructions in my basic how-to-format post are good for both. PDFs are also sold on some sites.


You need to get a cover. Cover design is a science as well as an art. A cover is not just to make your book look pretty, it’s a marketing tool. If you’re republishing a print book, check if you have the rights to use the artwork. If not, you’ll have to get another cover made. Use a professional cover designer (see later). Here are posts to clue you in:

Where I nearly made a disastrous mistake with a cover

Writers who have changed their covers (including another version of Nail Your Novel, which, I’ll remind you, now looks like this)

nyn solo

Where do you get a good cover designer? See the books list below.

Hiring editors and proof-readers

In traditional publishing, a manuscript goes through a number of stages – developmental editing, copy editing and proof reading. If you’ve done this, go straight to formatting your manuscript. Otherwise, the following posts will help you understand what you need to do.

Are you ready to use self-publishing services?

Publishing schedule for indie authors – who to hire and when

Where will self-publishing get quality control?

How to find a good writing critique service

Daunted by the thought of an editor with an evil sneer and a red pen? Fear not, we respect you more than you know. 

Getting your book on sale

The main DIY platforms to sell your ebooks are Amazon Kindle Direct Publishing, Kobo Writing Life and Smashwords (you’re getting used to that name now). Publishing on them is free and they’re simple to use. You can publish direct to ibooks, but that’s not easy unless you have a PhD in Mac. And a Mac. Besides, Smashwords (ta-daaah) will publish to ibooks for you. There are other platforms that act as intermediaries, for a greater or lesser fee, and greater or lesser advantage.

So before you spend money on self-publishing services, read this.

Beware of sharks. If you get what appears to be a publishing offer, read this.


Books to get you started

Written from an author’s perspective – The Triskele Trail

David Gaughran – Let’s get Digital

Alliance of Independent Authors – Choosing a Self-Publishing Service

Catherine Ryan Howard – Self-Printed (also covers print as well as ebooks)

And some other useful resources

Publish or self-publish? Advice for the 2014 writer

Useful podcast – How to self-publish an ebook and get a traditional book deal – with Sue Cook of The Write Lines

How much time should writers spend blogging and building websites to sell their books

And, er, that’s it. Any questions?

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Can authors get smarter with Amazon keywords and categories? Start here!

choosebookcategoryCategories and keywords on online retailers: choose them wisely and the algorithms will target your ideal readers – especially on Kindle. You can make a whole science out of it, but this piece on KDP explains the basics in good, plain English.

Essentially, you pick two categories, and then get yourself in several more specialised lists by including set keywords.

But this system has its limitations. At first writers of genre fiction had many sub-categories to choose from, but writers of literary, contemporary and general fiction found themselves in one immense category where it was hard to be seen. There were few ways to tell the algorithms ‘I’m non-genre but I have a flavour of romance, or loss, or my novel is set in Borneo’. Recently Amazon has made big improvements and refined the choices – find them here.

Despite this very welcome addition, the results haven’t been as good for me as when I unknowingly broke the rules. When I put other authors in the keywords, my sales soared.

Tsk tsk

I did it in all innocence. Reviewers had been comparing my first novel with Paulo Coelho, Margaret Atwood, John Fowles, Doris Lessing, so I put those names in the keywords. My sales rose, readers seemed happy to have found me this way – so the comparisons must have been useful and valid. Then I discovered writers who did this were being sent warning emails so I removed them – and fizzled back down the charts.

lf3likemmlikeIt’s a real shame, because for me, this tactic was more effective than keywords about genres, subjects, settings, themes and issues. And surely the author and their style is a significant feature of any novel. With literary fiction, it’s the most important quality of all. It’s a valid way to talk about a book in the literary world – and yet it isn’t accommodated in the search mechanisms that writers can control. It’s a refinement that would be helpful to both authors and readers.

What’s more, now would be a great time to discuss and lobby for it. Here’s why.

We are connected…

Last week I was watching a videocast from the Grub St Writers Muse and the Marketplace conference. One of the panel members was Jon Fine, director of author and publisher relations at Amazon, so I tweeted @Grubwriters with my point about author comparisons. Jon Fine was rather interested in the idea and replied that it was something they’d never thought of. So…. watch this space!

(Let’s pause for a geek check: I tweeted a question in my home in London at 7.30pm, watched it read out to a room in Boston where it was 2.30pm, and real live people started to talk about it, with voices and hand-waving… and a man from Amazon stroked his chin and said ‘maybe we could…’)

So I want to kick off a discussion here. Amazon are in the mood to get constructive feedback on this right now. There couldn’t be a better time to discuss it. I’ve shared my one tiny idea for improving the algorithms to help readers find our work; you guys no doubt have more to add. The questions begin!

1 Have you tried a category tweak that got you to more readers – Amazon-legal or not? Is there a category facility you’d like to see?

Jon Fine also said the categories problem was more widespread than Amazon. The industry standard for classifying books by subject, BISAC seems limited in its precision, although possibly it’s geared for booksellers rather than readers.

2 If you are – or have been – a bookseller, what’s your take? Would you find it helpful if the BISAC categories were made more flexible and detailed?

3 As a reader, how do you use search tools to find new books?

Let’s discuss! And change the world… :)


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How to make an audiobook with ACX – more tips for narrators, producers and authors

A week or so ago I talked about making audio books with ACX, the self-publishing arm of Audible. From the author’s end it’s relatively simple – pitch your book, listen to auditions, guide the narrator and review chapters as they’re posted on ACX. But at the other end of the line, the narrator/producer is spending 4-6 hours on each finished hour you hear. What are they doing? When you listen to the files, what problems should you be alert for? And if you’re narrating and producing your own book, what do you need to know?

sandy n me

audiocloseupI put these questions to my narrator, Sandy Spangler.

Sandy: First I print out the pages of the text. Then I review them to refresh my memory and make notes about pronunciation or content/emphasis. Then I prep the ‘studio’ – which is my closet. I set up the laptop and hook up the mic and headphones.

Each chapter (or chunks if they are long) gets recorded in one go because the laptop needs to be outside of the closet, away from the mic or we can hear the fan. I hit record, then shut myself in with mic, headphones, and a glass of water.

Roz: You need studio-grade equipment to meet the quality standards for an audiobook. Podcasting gear won’t cut it. Equipment notes follow at the end of the piece. Back to Sandy.

Sandy: I monitor the audio as I go via headphones. Any time there is a mistake I do a retake and keep going so I don’t interrupt the flow.

Roz: Watch for these when you’re reviewing the uploaded files. Even with the most meticulous narrator, a repeated phrase or two can slip through. The finished quality is the responsibility of both of you!

Sandy: I usually catch around 98% of the errors. The tough ones are when I read a word incorrectly but it sounds right at the time (like make instead of makes) so I don’t catch it. Sometimes I can fix it while editing but sometimes I have to re-record the word or sentence. That’s a pain because it holds up the workflow.

The only time I come out is when I need to check a pronunciation – Roz has some pretty atypical words! Oedema? Nebulae? Roentgen??

Roz: Sorry about that…

Sandy: I record six or so chapters at a time, until my voice gets tired, then load them onto my main PC for editing. I splice together the chapters if they are in chunks, then compress the audio and equalize so the sound quality is good. Then I listen to each chapter and follow along using the printed manuscript to make sure it is correct. I try to fix any mistakes, and make a note of the ones I can’t. I also adjust the pauses between lines so it flows dramatically.

Roz: See the first post about establishing the perfect pause!

Sandy: I listen for the best takes and remove the bad ones, and cut out extra noises like mouth clicks and breaths. I usually end up listening to each recorded line at least twice, sometimes as many as five or six times. I spend more time on the dramatic passages because those feel important to get right.

Roz: This is like the writing process!

Sandy: Once a chapter is complete I run a range check to make sure it fits within the ACX parameters. I adjust the volume as needed, then export it as an MP3 ready to upload.

Incomplete chapters waiting for pickups get put aside until after my next recording session so I can drop in re-recorded lines. Sometimes the new lines need to be tweaked to get them to match the original recording – different days can sound quite different.

sandy's micEquipment

Sandy: Do your research before spending money on equipment. Get the best setup you can afford because when you are recording a solo speaking voice there isn’t much to hide behind, and there is only so much you can do in post-production.

Most audiophiles recommend a high-end microphone with a pre-amp to convert the analogue sound to a digital signal. The pre-amp is almost as important as the mic, so if you go this route you have to spend quite a bit of money to get a good sound. If you are planning on doing professional recording full time this is probably the way to go.

USB microphones have a built-in pre-amp, but traditionally sound tinny and aren’t warm enough for audiobooks. However, they have come a long way recently because of the huge rise in amateur voiceover work for video blogs and podcasts. The mic I bought is a high-end professional brand (Shure PG42) and tuned for voice recording. Since this voice project is a bit of an experiment for me, I wasn’t prepared to buy a full mic/pre-amp system, so I invested in one of the best USB mics.

There are some great resources out there for mic comparisons, such as this one. The other advice I would offer is to give yourself a crash course in post-production – for compression, equalisation and to remove mistakes and odd noises. There is a ton of great info on the web, such as articles like this …and video tutorials like this. ACX also has some very useful tips.

Roz again:

Oh cripes, two names that sound the same!

This really caused a hiccup, and made me rather unpopular with Sandy. Listening to her chapters, I discovered I had a Gene (the main hypnotist character) and a neighbour Jean. On the page, they are perfectly distinct, but in the ears… they sound the same. This gave Sandy some extra rerecording and messed up our schedule.

I talked in my previous post about the pronunciation guide. When you write this, check you don’t have two names that a listener might get confused!

Ooh, knotty word

Less of a problem, and certainly more amusing, was a word that didn’t translate well to a US accent. There’s a line where Gene, the hypnotist, is described as wearing a ‘knotty’ jumper. In Sandy’s voice it came out as ‘naughty’. I imagine comics letterers have the same problem with ‘flick’.

This might not have mattered, except that the knotty jumper occurs again in tense scenes that would be rendered farcical if the listener thought a character was wearing a ‘naughty’ jumper. We decided to stay the right side of serious and replace it with a less troublesome ‘rough-knit’…


UPDATE: we’re now finished and you can find the finished audiobook here (US) and here (UK). And you can find out more about My Memories of a Future Life here.

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In the meantime, do you have any questions or tips on working with audio? Do you listen to audiobooks? What do you like or not like about them? Share in the comments!

Stop press! Once your audiobook is finished, you’ll need to market it. Joanna Penn has some great tips in this post.

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How to make an audiobook using ACX

Do you want to release your title as an audiobook? If you live in the US, you can go through ACX, the DIY arm of Audible, but ACX wasn’t open to UK authors – until now. For the past month, I’ve had both my novels in production as a test pilot, and now I can tell you what I’ve learned so far about offering a title, choosing a narrator and working with them.

acxWhat’s ACX?

Good question. ACX is a network where narrators and producers can meet authors who want their work released as audiobooks. Once you’ve hooked up, you can then use the site as an interface to create the book, keep track of contracts and monitor sales. In short, it’s genius.

Setting up

You know how tedious it is every time you set up an identity on a new site? All that form-filling and profile-making? ACX requires minimal faff. Once you tell them who you are and what book you’d like to offer, it pulls the detail off Amazon.

Getting voices

You can:

  • opt to narrate and produce the audiobook yourself, but to do this you must have professional-quality equipment and experience of sound editing, or the book won’t pass the quality check.
  • pluck a willing narrator/producer out of the ether – this is what I did.

Pitching your book

Next to your book info, you can add notes to make your book more attractive to collaborators – your platform, sales figures and anything else that will convince them you’re worth working with. Which brings me to…


Making an audiobook isn’t cheap. An average novel is about 10 hours of narration (roughly 90,000 words) and is likely to cost $200 or more per finished hour.

You have several options if you’re seeking a narrator/producer on ACX

  • pay up front
  • pay a royalty share (which I did)

All the ins and outs of this are much better explained on the ACX site, so check them out there.

mm acxMy acx journey – mistakes made and lucky discoveries

 Choose an audition passage

When I talked to the ACX crew, they told me many writers put up the first few pages as the audition piece. This can be a mistake, because the beginning may not be typical of the book’s action. I looked for a challenging scene with dramatic dialogue as well as the narrator’s internal thoughts, which I felt would test the reader’s approach more usefully.

I added notes about the context of the scene and the style of the book – and waited for auditions.

And lo, they rolled in. (This was in itself a wonderful surprise.) Once I got over the novelty, I realised I needed to tweak my presentation.

Accent& mistake #1 – ACX lets you specify the age, style and accent of the reader. Age and style were easy enough to choose, but accent caused me more trouble. I assumed this had to be British as, obviously, I’m a Brit, my characters are Brits and I write with British language. However, ACX is predominantly US, so that vastly reduced the available talent pool. Some of the voice actors did very credible Brit accents. Some couldn’t pull it off and sounded Chinese or German. Others ignored my stipulation – quite wisely as it turned out they sounded just fine in their natural accents. So I quickly realised accent was a detail that didn’t matter, and edited my directions. Indeed the narrator I chose is American.

Another reason to choose an accent other than your own is if the majority of your readers are in another territory. I sell a lot in the US, so an American accent might make them feel more at home.

Accent isn’t the only deciding factor, though.

Suitability for the material – While the narrator might be able to do a good job with the audition scene, you have to be sure they’ll interpret the whole of your book in the right way. A Regency romance needs a completely different approach from literary fiction, and I can imagine it’s a nightmare to realise your narrator simply doesn’t ‘get’ your book. If you have a contender, poke around in their ACX profile and follow up any websites where they demonstrate other books they’ve narrated. Also, ask them what they like to read.

Acting versus reading & mistake #2 – some books benefit from a reader who will do a lot of gutsy acting, including distinct voices for the main characters. But for most fiction, that’s too much. They’re journeys in prose and need a more intimate, subtle treatment, which might even sound flat to some ears. Listeners know they’re being read to. They don’t need rollicking declamation – or music or sound effects. And a good reader can make it clear who’s talking without bursting into different voices, so you actually need less ‘acting’ than you might think.

I made another mistake here in my original guidance notes for the audition. I didn’t ask for different character voices, but I did explain the book had sections in a different tone – the female narrator, and the future incarnation who was a male version of her. Thankfully, before it went live a friend pointed out that this might cause a lot of horrible baritone overacting, and that I should simply let the text do the work.

Ultimately, you choose a narrator on a hunch that they fit your work. One author I spoke to at LBF said he knew when he’d found his because the guy sounded like the ideal voice he’d have chosen – but better. That’s how I found mine too – although it was by a more roundabout route.

afterMeet Sandy

And here is Sandy Spangler – my narrator!

I had a shortlist of possible voices, including seasoned Broadway actors, but there was one question I couldn’t answer. When I looked into their backgrounds, none of them had narrated a novel like mine, and I was worried they wouldn’t get it. Then I remembered a friend who I’d heard do narration work – on a computer game, of all things. At the time, I noticed how she had an insightful, feisty quality that reminded me of Laurie Anderson. Even better, I knew her reading tastes made her a good fit.

I contacted her. She didn’t know about ACX, but she was keen to give it a go, registered and sent me an audition. Her reading was just right – inhabiting the material with well-judged expression and I knew the book would suit her personality. If you’ve been a subscriber here for a while you might recognise her from some of the goofy photos I’ve used on my posts. But her voice absolutely suits my kind of fiction, and if yours is like mine you might like her too (here’s her ACX page).

Our process

Here’s how we’re working.

Pronunciation guide – All books have peculiar words and names and you need to warn your narrator of these. We set up an editable file on Google docs. As I said, Sandy’s American and I’m a Brit, so we had to decide whether she should pronounce words like ‘leisure’ and ‘z’ in the UK or US version. I decided we could fiddle endlessly with this so I asked her to do whatever was natural. If we tried to anglicise everything there would be certain words we’d miss, or the stresses would still be American. And I didn’t want to get in the way of her doing the most instinctive job. So she says tomayto while I say tomahto. No big deal.

Pace - one of the first tasks is to approve the first 15 minutes of the audiobook. Sandy was afraid I might think she was reading too slow, but I felt the text suited a measured pace. ACX actually advise that you err on the side of slow because listeners can artificially speed the reading up if they want.

Pauses – you need pauses between paragraphs, scene switches, and maybe in other sections too. We spent an email exchange identifying exactly the right kind of pause for each.

Listen to finished chapters – You need to set aside time to listen to chapters as your narrator uploads them to ACX. We have a schedule and a chart where we tick off chapters I’ve approved or asked for modifications (usually these are pronunciations or stresses). ACX gives you a time code so you can pinpoint exactly where an edit is needed.


Next time, I’ll delve into the narrator’s side, including what exactly is involved in creating an audio book.

UPDATE: we’re now finished and you can find the finished audiobook here (US) and here (UK). And you can find out more about My Memories of a Future Life here.

mmaudioheads bigger

In the meantime, tell me: have you made an audiobook? Are you tempted to? Have you any tips to offer or questions to ask? Share in the comments!


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Is that really a publishing offer?

3949414617_722d21eb98_zI’ve had this question:

I’d love a traditional publishing deal. I’ve submitted my manuscript to two agents, and while waiting to hear from them I have been offered three ebook contracts – but I’m not sure which way to go. Also, could you quote me a price for professional editing?

I answered the email at length in private, but some interesting issues emerged that I feel might make a useful post.

Wow, three offers!

Three ebook contracts already. Way to go! Some publishers are offering ebook-only deals to authors, and considering print if sales are good. But in the nicest possible way, I was worried about my friend here – because in this market, it seemed unlikely to get that many serious offers and not have secured an agent.

My correspondent sent me the details of the publishers and I checked their sites. I’m not going to reveal their names here as I haven’t contacted them or asked for statements, as you should do in a proper investigative piece. Also, they weren’t attempting to scam or con anyone. They certainly could publish her book. But she didn’t realise they weren’t publishers of the kind she was hoping to get offers from.

One site had several pages about selling tuition and support to authors. There was a mission statement page that included a point about ‘fees’. The others stated they offered services to authors. Publishers – of the kind that my friend here was seeking – don’t use those terms. These people are pitching for business, not offering a publishing contract.

If I were her, I’d wait to hear what the agents say!

But if you do want to use self-publishing services, here are a few pointers.

bewareBeware rogue clauses

Some publishing services providers can try to tie up your rights so that you can’t publish the book elsewhere. Others will make you pay for formatting and then not release the files for you to use yourself unless you pay a further fee. (I know regular readers of this blog who’ve been caught in these situations.) Some charge way over the market rate as well.

To get acquainted with the kinds of scams and horrors that are perpetrated on unsuspecting authors, make a regular appointment with Victoria Strauss’s blog Writer Beware.

Check the quality

Assuming no nasty clauses, you also need to know if the services are good enough. I’ve seen some pretty dreadful print books from self-publishing services companies. Before committing, buy one of their titles and check it out, or send it to a publishing-savvy friend who can help you make a sensible judgement.

Your best defence? The Alliance of Independent Authors Choosing a Self-Publishing Service will tell you the ins and outs.

Readers and communities

Obviously traditional imprints score here because they have kudos and reputation.

And the publishing services companies on my friend’s list were attempting to address this. They emphasised that they were attached to reader communities, or wrote persuasively about how they were in the process of building them.

This sounds good, and let’s assume they are genuinely putting resources in. But communities take years to establish, plus a number of these publishers seemed to be relying on their writers to spread the word. We all learn pretty quickly that we need to reach readers, not other bunches of writers. And if a community is in its infancy, you might be better buying advert spots on email lists such as Bookbub or The Fussy Librarian, depending on your genre.

selfpubservSome of these companies may give you no advantage over doing it yourself. You might be in exactly the same position as if you put your book on Createspace and KDP and write a description that will take best advantage of Amazon search algorithms.

As a novice author, you might not realise how unmysterious these basics are. So don’t make any decisions without reading this post of mine – before you spend money on self-publishing services….     And try this from author collective Triskele Books: The Triskele Trail.

Wait for the agent… part 2

Basically, if you get a proper publishing offer, you don’t pay for any of the book preparation – that includes editing, formatting, cover etc. Which leads me to my correspondent’s final question about editing. This is one of the things a publisher should do! You only need the likes of me if a) an agent says you need to work with an editor to hone your manuscript or craft or b) if you intend to self-publish!

Thanks for the main pic liquene on flickr 

Do you have any advice to add about assessing offers from publishers or publishing service providers? Or cautionary tales? Please don’t name any names or give identifiable details as it may get legally tricky …

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A link to help you choose Amazon categories for your book. And Lifeform Three is… alive…

coverLF3Just a brief post as we all duck away for a thorough Christmassing. Lifeform Three is now up and alive on the Amazons and Smashwords. I’ve loaded it on Kobo and it should shortly be appearing there. Print proofs are in transit from CreateSpace, so in January I hope to have the feelable, giftable, signable, alphabeticisable, filable, decorative version … (Can you tell I prefer print books at heart? Our house hardly needs walls. It has bookshelves.)

I’m still trying to work out which Amazon categories would suit it best. If you pick your categories cleverly you maximise your chances of being seen by casual browsers. In one respect Lifeform Three is science fiction, but early reviewers are making comparisons with Ray Bradbury, Margaret Atwood and Kazuo Ishiguro – all very lovely, but it’s not what most people imagine by the term SF. It’s now possible to fine-tune your book’s categories on KDP by inputting keywords in your descriptive tags, so I’m going to be doing some experimenting in the next few weeks. In case you’re interested, here’s a handy link with a full list of those magic words that could get you wider exposure.

And Lifeform Three now has a website – an online home I can put on my Moo cards (also on the to-do list). At the moment it’s a mere page but I’ll be adding to it. So if my remarks about misty woods, whispering memories and lost doors have got you curious about the story, seek the synopsis on its website or at Amazon.

lf3screenMerry everything, and I’ll be back soon with a writing post!

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