Posts Tagged arts
My guest this week says she always found music a distraction rather than a help in her writing. Until a lyric sneaked into her thought processes – and from then on the novel took its own turn. She started writing about a secret siren world in a derelict swimming baths, and a character who is looking for a home. She is Caroline Smailes, the novel is The Drowning of Arthur Braxton, and shes on the Red Blog with its Undercover Soundtrack.
GIVEAWAY Caroline is excited to give away a print copy of The Drowning of Arthur Braxton to one commenter on her post. Extra entries if you share it on Twitter, Facebook, Linked In or G+ – but be sure to leave a note in the comments to let us know that you have!
adolescence, arts, authors, Caroline Smailes, contemporary fiction, deepen your story, entertainment, fiction, Fix and Finish With Confidence, Harper Collins, HarperCollins, having ideas, how to write a book, how to write a novel, ideas, inspiration, literary fiction, mermaids, music for writing, My Memories of a Future Life, Nail Your Novel: Why Writers Abandon Books and How You Can Draft, novels, publishing, Roz Morris, siren song, teenage love, The Friday Project, The Undercover Soundtrack, undercover soundtrack, writing, writing a novel - Nail Your Novel, writing life, writing to music
I heard a quote this week that I love: ‘All art aspires to the condition of music’. Meaning, it works beyond its medium; a direct connection with nerves and heart. This quote seems particularly to fit my guest this week. He says he writes from a need to understand, to uncensor, find meaning and connect with self and life. He prefers his music on vinyl (good man!) to better enjoy its sleeve art, and his book, Living Room Stories, is housed in a 7in record sleeve. How could you resist? He is Andy Harrod and he’s on the Red Blog with his Undercover Soundtrack.
GIVEAWAY Andy is giving away 1 handmade copy of Living Room Stories and a print of two from tearing at thoughts. To enter leave a comment or tweet the song that represents love for you. Andy will pick his favourite. If you take the tweet option, include the link to the post and the hashtag #undersound. Good luck!
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They talk about an exciting two-way process where they discuss images and typographical treatments. But you can’t direct a designer unless you know what your cover should say. And that’s my problem with Life Form Three, which I’ve decided I’ll publish later this year. Perhaps it’s yours too, especially if you have a novel you’re told is too original and doesn’t fit a genre. This is how I’ve solved it.
I decided to do market research. And it’s turned out to be incredibly helpful.
What I did
I picked an emblematic scene from the book and roughed out a cover to illustrate it. I sent it to friends, who I figured might like the book but in different ways. I included a few hyper-critical writers too, because I knew they would give me the truth.
I also found I got more honest critical comment when I asked friends to show the cover to their spouses and report back. If the spouse didn’t have to worry about hurting my feelings, they were far more brutal.
I didn’t ask: ‘do you like this cover’. A ‘yes’ or ‘no’ doesn’t tell you anything. Instead my questions were: What is this book about? What does it say to you? (They’ll tell you anyway whether they like it.)
Do they already know anything about Life Form Three? No – and that’s the point. They are interpreters telling me what I’ve just said in a language I don’t yet speak. I thanked them for their feedback and explained that I wasn’t going to tell them whether their responses were on the right track or not in case I needed to use them again.
I repeated the experiment with another rough cover in a very different style, and gathered another bunch of useful responses. I added more guinea pigs who hadn’t seen the previous version.
What did it cost?
Nothing, except time researching images (which was considerable – so start well in advance). The pictures for the first cover were roughs from photo libraries, which they’ll let you download free to make dummy designs. The second cover was a detail from a painting I knew I could license. I can’t show you either of them here because I don’t have the reproduction rights. (Also, I don’t want you to get the wrong idea – my jurors have been sworn to secrecy!)
Did it work?
Totally. I was very surprised by some of the responses – and that showed how much I needed their feedback. And this brings me to another point. Don’t do a test if the results won’t influence what you do next. With both trial covers, I thought I was onto a good concept. When I tested them, I discovered flaws I couldn’t have thought of.
But after these two exercises, I have clarity. Even though neither cover was right, I know what the real thing should say and I can brief a designer. (And my guinea pigs are still in suspense…)
What kind of brief do you need to provide? A designer won’t have time to read your book. Send a synopsis that captures not just the events but gives a flavour of the storytelling style. Also list the target audience including age group, imagery and themes that might be of special significance or scenes that could carry the spirit of the whole work. Also explain why you chose the title, as the art should enhance it or create intriguing tension. And let the designer know if you want to leave room for blurb quotes and loglines.
Do it early
I’m not going to publish Life Form Three until at least autumn, but I need the cover in advance because that will set the tone for everything else. The blurb and any publicity materials will be created to make sense of it. So it’s essential that the book’s outside is faithful to the inside.
Footnote: how the other half lives
Funnily enough, as I’ve been moving mountains for the right cover, a traditionally published friend is having a very different experience. I know indies are probably past the stage where we have to stress that our production processes are up to professional standards, but this left me reeling.
Out of the blue my author friend was sent a cover by the art director. He hadn’t been consulted about it. It would be worth getting his input too, as he’s been a bestselling children’s author for more than a decade and knows what covers have sold well to his readership. He tells me that when he signed the contract he emailed the art director and offered to send briefing notes, but was curtly told: ‘We don’t need your notes. We know what we’re doing’.
So did they? No. The cover they designed was catastrophically inappropriate. They didn’t ask about the the age group, so they made it look too juvenile. While the book’s competitors have slick images that look like computer games, this cover featured big typography (ie it was cheaper than proper art) and thumbnail graphics. Even the font gave the wrong messages – it suggested the setting was the wild west, whereas the book is set in ancient Persia. Now the author is locked in a dispiriting argument with the publisher about a cover he knows will be a disaster.
You know what? I’m glad I have control of my cover.
How have you decided what to put on the cover of your novel? How have you made sure it sends the right signals? Have you changed a cover so that it could find its true audience?
(I haven’t finished with covers yet. I may need jurors for Life Form Three Version 3. If you’d like to be one of the secret clan, email me or sign up to my newsletter)
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I’ve had this question from Kate Calcutt.
How important is the title of a book?
Good titles make you stop and wonder. Catch-22. Wow, what’s that? The Other Boleyn Girl. Wait, there were two? Nineteen Eighty-Four. Why then? What happens? (The book was published in the 1940s, so the forward-reaching, inverted date was startling.)
The more famous you are, the less hard your title has to work. Iain Banks graduated from The Wasp Factory to The Business. Would you have picked up The Business if it had been his first? Barbara Vine gets away with No Night Is Too Long because her name already tells readers what they’re getting. Which is just as well because No Night Is Too Long has zero stopping power and is darn hard to remember.
If you’ve got a long-running series, you can coast with the later titles. The first needs to audition with bells and whistles, but later titles can trade on insider knowledge. Mockingjay would be a challenge to remember unless you’d been primed by The Hunger Games. But it’s really a title that says ‘welcome back’.
But if you don’t have much already on the shelves, your title is your one chance to make a reader stop and consider spending time with you. It is your novel’s chat-up line in a place with hundreds of suitors. It needs to thrum with promise, intrigue.
Is this title okay?
Kate also said: I’m considering a title change from ‘In the Background’, to ‘Life, Captured’.
I’m afraid both of those fall at the first hurdle. They’re so vague that they can’t give a flavour of the book, and a reader is likely to pass them by in favour of a title that makes a strong case for what it’s about. Both these titles could describe just about any story.
Now, you might argue that we want our books to appeal to the widest number of readers. And I’m sure if there was a genre category called ‘for anyone who likes a good read’ we would all hope our book belonged in it. But marketing can’t be about ‘vagueness’ or ‘everyone’. It’s about specifics, individuals and distinctiveness.
Let’s get specific
So what are the specifics of Kate’s book? She described her novel to me as contemporary female fiction – the story of a woman’s life as observed by those in the background of her holiday photos.
Now this is an interesting concept and I can understand why she’s toying with those titles. But they didn’t make me want to pick the book up. In The Background might work with a stunning cover. But titles are seen just as often without their artwork, so we can’t rely on that.
So what shall we do to find a better title? We need to brainstorm.
I’m not saying I’ll get a better title in this post, but here’s a starter. Only Kate knows what really mirrors the soul of the book.
Find words that suggest photos, snapshots, images, likenesses, portraits. Exposure. Shot. Frame. Lens. Subject. Picture. I got down to ‘image’ and I found ‘angel’ – a nice emotive word. Photos aren’t the only interesting concept here. Let’s look up watchers, onlookers, witnesses. And moments. Even jigsaws, as this novel seems to present a life in pieces. Or chorus, as the piecemeal narrative is like the commentary of a Greek chorus. What about biography, as it’s the story of a life? Make a huge list of possible nouns.
Now start another list of verbs and adjectives that could go with those. You’re looking for something surprising or emotive. The blurred girl? Background is a good word if we use it strongly. Could that go with something?
Don’t stop with single words. List questions, enigmas, dilemmas that might arise from the book’s concept.
2. Go for the familiar – and twist
Find idioms that use all the words you’ve listed. And book titles – Amazon is useful for this, as is my beloved Library Thing. Song titles too. As good titles set up a frisson, you can get a powerful effect from altering a phrase that’s already familiar. Look at Anthony Burgess showing off (as ever) with a novel called Nineteen Eighty-Five.
In my scoot around LibraryThing I found a novel called Autobiography of a Family Photo by Jacqueline Woodson. That’s got an intriguing vibe so it’s definitely worth looking at other titles that are similar. There’s also The Photograph by Penelope Lively. The descriptions of these two novels necessarily explain the title, which could give you extra ideas to explore.
3. Look in the text
The perfect title might already be in your novel, hidden in a line of dialogue, or introspection, or a description.
4. Look at the genre
Your book needs to woo the right kind of readers, so you need to capture the right tone. Note, especially, the emotions that titles evoke – that’s the promise to the reader. And avoid misleading ones. Although ‘witness’ is good for the brainstorming list, if you put it in the title you might give the impression that it’s a crime novel.
Write a shortlist of titles. Force yourself to come up with many more than you need. Then put them away and come back when you’ve forgotten what they are. Try the best ones out on friends, then go back to Amazon to see how your shortlist compares with the books already out in the marketplace.
Repeat until satisfied.
You’ll find some more notes on titles in this post by Ray Harvey aka Journal Pulp.
Do you struggle to think up titles? Do you have any tips? Share in the comments! And if you want to continue brainstorming Kate’s book – or if you think of a possible title share it here!
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‘I want you to feel what my characters feel; music helps me do that’ – The Undercover Soundtrack, VR Christensen
My guest this week is a fan of BBC literary adaptations and describes music as a ‘necessary luxury’ in her writing process – magnifying the worlds of her characters, helping her to wriggle inside their plights and their conflicts. She is historical novelist VR Christensen, author of the bestseller Of Moths And Butterflies and she is flitting over to the Red Blog today with its Undercover Soundtrack.
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