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Some writers say they don’t look at their reviews. I don’t know how they find such sangfroid. If I know there’s a new review I have to pounce, and immediately. Inevitably, we’ll sometimes wish we hadn’t – like one of my regular readers this week, who sent me the anguished message you see in the title of this post.
After sympathy, we had a discussion that went in interesting directions, and I thought it might be useful here too.
My main question to him was this. Are you afraid the reviewer might be right? Have you got a good enough groundswell of opinions from people with sound judgement?
My correspondent replied that he knew he’d taken a risk, but wanted the final note to pack a punch. ‘That apparently has worked,’ he said, ‘and my book is being remembered – for better or worse. I have around twenty 5-star reviews and this is my first bad one.’
Twenty to one doesn’t sound like a bad ratio to me. And we’re all going to get bad reviews.
I got off to an early start with My Memories of a Future Life. Just as I was gathering launch reviews, someone who’d read an advance copy sent me a furious, offended email. I’d passed muster with my trusted inner circle, but this was the first true outsider and it hurt madly. It doesn’t help that with self-publishing, there’s hardly any time for the writer to surface out of the book, so early reviews might hit us with no defences. So I was extremely relieved when the other advance readers were happy.
What did you promise the reader? Marketing
Not everyone will like your book, especially if you’re aiming for something unusual as my friend is here. Part of good marketing is targeting – as much as possible – the right readers. So check these.
- Is your blurb misleading?
- Ditto your title?
- Does your cover send the right messages?
- Does the beginning of your book promise something very different from what the reader gets (allowing for arty misdirection…. )
Nurse the bruise, then look at the averages. Note any consistent concerns and decide if your marketing apparatus could be better tuned.
Should you fight back?
No. Not unless there are libels or factual inaccuracies – which are usually hard to argue in fiction anyway. I’ve commented on Amazon reviews that said the proof-reading in Nail Your Novel was poor and hadn’t realised it was UK English. I intend merely to set the record straight, but often it’s made the reader withdraw the review.
What to do about the reader who’s genuinely offended or upset?
Probably you shouldn’t do what I did. I wrote back. A writer friend told me off for it, saying ‘never apologise for your work’. But his fury was flaming my inbox and I couldn’t ignore it. Actually, it turned out well. He admitted he had mistaken the genre in spite of everything I said – and even sent me a gift as apology. I resolved to be even more extremely careful never to mislead a reader.
What if there’s a problem with the book?
Be honest now. Pride and sensitivity aside, has the bad review touched an important nerve? If so, why?
Did you skimp – either on revising, or getting quality, useful feedback?
Some people self-publish for the sake of fulfilment and completeness or to make a book for family or close friends. They’ll probably not be found by the general reading public. These remarks don’t apply to them.
But everyone else, listen up. I see a lot of writers rush to the market too soon. If you put the book up for the public, you won’t get a free pass. Get the book evaluated by someone who will tell you how to get to publishable standard. Although you might have learned a lot since you started writing, you need a professional to point out the flaws you simply cannot diagnose for yourself. (See my post about editors and how much they can surprise you with what they find. ) You don’t necessarily have to spend a fortune – here’s a post about cheaper options than a bespoke development report. But all writers have blind spots, and if you haven’t had critique partners who have opened your eyes to them and changed you for the better, you’ve missed an important step.
Think to the long term. You will write more books and carry on learning. Make sure whatever you publish is something you’ll continue to be proud of.
Some experienced authors I know recommend novice writers use a pseudonym for their earliest work so they don’t pollute their real name. Get something out, satisfy your curiosity, test the water, learn the ropes. (Unmix your metaphors too.) Your early books may indeed be brilliant, or they may, with the benefit of a few years, be embarrassing. You can’t know how you’ll develop.
Could you withdraw a book that was a mistake?
That’s not as easy as you might think. With ebooks you can update the files but it’s difficult to make them vanish entirely. On Smashwords they’ll stay available to the people who bought them – although in direst straits you could overwrite with a blank file or a note of explanation. If you’ve gathered bad reviews, those will remain.
With print books, it’s even harder to hide. I changed the title of the characters book because I felt it didn’t zing enough. I asked CreateSpace if they could remove the original listing in case of confusion, but they said it wasn’t possible. It had to stay up, even if it was unavailable. And second-hand copies might still be sold on Marketplace. This made little difference to me (and some people still want the old one!) but imagine if this was your book that you wanted to bury. You can’t remove it, or its association with your name.
The good, the bad and the ugly
Sometimes we have to accept that a pie in the face is part of the job. If you look on Amazon I’ve got one or two stinker reviews for my fiction. I’ve had some that were malicious, and there’s little to do about them except make a cup of tea. If I get a remark that cuts seriously, I run it past my critiquing crew. I know they’ll tell me if it’s fair. Then I get on with the next book.
What do you do about bad reviews? Have you ever replied to one, or had a malicious one? Have you ever regretted putting a book out too early? Any advice to give? Let’s discuss!
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As Oscar Wilde didn’t say: ‘Be yourself, everyone else is taken’. (No really, he didn’t.)
In our early novels, we’re more likely to see our main characters as proxies for ourselves. But there comes a stage where we learn more versatility, and to create new hearts, souls and minds to carry our stories. This was one of the interesting findings of a project organised by a team of researchers at Durham University and reported here in The Guardian.
Authors who took part in the survey were asked how they experience their main characters while writing. Those with many books reported that in their early work they saw the main character as a proxy for themselves. Sometimes it was simply wish fulfilment. Sometimes it was a deeper working, perhaps of a problem they couldn’t express in the real world, or an issue they had left undone. It was only in later books that they were aware they were creating individuals who had their own distinct hopes, dreams, values and reactions.
Does it matter?
Interesting though this is, does it matter? It depends. When editing, I’ve certainly seen where it goes wrong. There might be a sense that the main character’s viewpoint is never challenged, or nobody else in the book is as vivid, or all the other characters victimise, worship or pander to the narrator. It can look like the book lacks any perspective that would engage an outsider.
If you’re writing from your own trauma or sense of injustice, no matter how wronged you feel you still have to win the reader round. Indeed Anne R Allen has written hilariously about protagonists who turn readers off - usually because the writer has put themselves too literally into the story.
Here are some of the problems I’ve noticed.
Passive main characters
In a writer’s early books, the main character is often passive. They do very little on their own initiative; they merely react to what is going on. In real life, writing often appeals to people who are observers and analysers. And even if we aren’t, most of us would prefer trouble to go away. But readers find it exasperating if characters don’t at some point take charge or counter-attack. The passive default is generally one of the first reactions a novice writer must unlearn.
Unwillingness to alter events
Sometimes our emotional investment in the book can cloud our critical faculties. At the writing group I used to go to, I remember one lady who read from her novel, which was about a divorce. When we started to question events that seemed far-fetched, she snapped angrily: ‘but that’s what really happened’. Discussions went downhill from there.
Events need to matter more
Drawing on our own experience might produce tunnel vision. It might also stop us taking an idea as far as it could go.
I remember a very early attempt I made to write a story about my experiences with repetitive strain injury when I was a journalist. It was strangely flat. Although I managed to entertain with the strange medical tests, mystery and uncertainty, it was at best lightweight because the stakes weren’t significant. The worst that could happen was that the proxy me might have to get a different job, but that wasn’t a major challenge to my soul that would hook a reader with its urgency. This made me unhappy, because I wanted to write the crisis of somebody’s life…
Then ghostwriting taught me how real life is just material – and material that needs a snappy tailor. (Lots more here about ghostwriting if you’re curious.)
I had a use for my RSI scenario. It was time to adjust real life and amplify. The major amplification was the main character. Now, after writing a lot of fiction as other people, my first novel was the chance to write as me. But my narrator couldn’t be me, the real me muddling through with average demons and crises. She needed desperation. What’s more, her desperation, although it had to be particular to her, had to speak for a more fundamental essence of the human condition – in this case, a search for meaning and love. Perhaps that potential was in my mind all along in that early story, but it didn’t become fully potent until I invented the character who needed it.
If you’ve read My Memories of a Future Life you’ll be recognising her. Carol has elements of my personality and I certainly felt I was her when I wrote her. She comes from things I understand. But she isn’t me. She is herself, created as the person who needs the journey and healing process of that story.
Paftoo of Lifeform Three isn’t me either, though he started with my love of horses and the things we have lost from the past. I then put that in a situation and personality that would cause the utmost trouble, a fight for his very soul. And for Ever Rest I have four, perhaps five viewpoint characters, all with their own consciousnesses, issues and inclinations. I am not those five people.
How to write a character who isn’t like you
Start with something you relate to – what if you lost something that makes you feel alive? Then mine the deeper level and remove yourself. Every time your character reacts, question it. Ask if that’s your own setting, and if it could be bigger, better or different. Find a key for that new character to sing in. Examine their approach to life, betes noires, responses to stress, desires.
In fact, we all have many characters we could create because we already know how to be different. What are you like with your parents? Is it the same as the way you are with your boss? How about the person you are when talking to a person you want to impress, or the head teacher at your child’s school? You already know how to be different at an instinctive level.
So, to mangle the legacy of Oscar even more (because he still didn’t say ‘Be yourself, everyone else is taken): don’t be yourself. Use yourself to invent the people your story needs.
Pic of Oscar by Napoleon Sarony, Wikimedia Commons.
There are a lot more tips about writing a character who’s not like you in Writing Characters Who’ll Keep Readers Captivated
What stage are you at? Who are your main characters? If you’ve created people who are proxies for you, was that intentional? Unavoidable? Brilliantly effective? Has that caused problems or interesting feedback from readers and editors? Have you created characters who aren’t like you? If you’ve written many books, have you noticed a shift? Let’s share thoughts!
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‘Can I ask you about ghostwriting….?’ As you may know, this is how I first got published, writing novels that were released under the names of other people. I was the secret hand that wrote these (and others…)
I get asked about ghostwriting all the time, from people curious about it as a career path, or thinking about hiring a ghostwriter, or the plain curious. So here’s the dirt. Or as much as I can safely reveal.
Which books are ghostwritten?
Celebrity biographies and novels If someone has an interesting life story or is popular, a ghostwriter might be engaged to help them write a memoir. If that sells they might be asked if they fancy doing novels.
Megabrand genre novels It’s well known that James Patterson uses ghosts, outsourcing early draft work to keep up with demand. And that publishers hire writers to keep popular authors feeding the market after they die – eg Robert Ludlum. There are also plenty of other big-name authors in commercial fiction who are still alive and use ghostwriters, unacknowledged. (Knowing wink. You would be scandalised.)
So there’s plenty of work.
It’s all about who you know.
Editors and agents If you have a literary agent, let them know you’re up for ghosting. Also it’s worth mentioning to book editors you’ve worked with.
Journalism Journalism is another way to break in, especially for non-fiction. You might meet someone who wants help writing their life story or a book on their patch of expertise (but see below).
Author services companies I get frequent approaches from author services companies, who want reliable ghostwriters they can recommend to clients. I don’t know what the terms are, but, in general, I worry about working for services companies. Judging by other areas of publishing, one party gets a bad deal – either the client pays over the odds, or the freelance gets a lot less than market rate.
Pros and cons Cons first. You’re caught between two masters – which you realise when the ‘author’ wants one thing and the editor wants another. You will be amazed at the issues that blow up into diplomatic incidents and you’re left trying to please both. (Knowing wink. You’ll earn every dime.) Commercial ghostwriting is satisfying because the book will be published, and because of the cost of hiring you, it will probably be well marketed. Depending on your deal, should be a worthwhile addition to your CV and earnings stream. If you ghostwrite for an author services company, you may find there’s no long tail because the book is far less likely to earn in money or reputation.
What will you be paid? Deals vary, obviously. But to generalise, you get much better terms if you have representation. My agent is horrified at the contracts I have from my ghosting days.
My personal beware list
Don’t do any ghosting work for individuals unless you’re very sure they’ll get a publishing deal. Even if they’re a celebrity you know personally.
Don’t do any work on spec for agents. In more naive days I spent four months rewriting a thriller for a phenomenally well-connected gentleman, persuaded by an agent to do it for a future profits share. The book never sold and I never saw any payment.
Be even more careful of the situation that might land you in court – or worse. I get a lot of approaches from people who want me to help them write a book about their murder trial. Such a book couldn’t be published without cast-iron legal backing, which only a major publisher has the chops for. And as for the chap who wanted me to write the book about how he was manipulated into assassinating … No I can’t tell you. (Knowing wink with a nervous twitch. You might be dead.)
Can I hire a ghostwriter myself?
Question. Can you afford to pay six to nine months’ salary for a writer to do a proper job of your book? This is why, in commercial publishing, ghostwriters are generally funded by the publisher, not the writer (although they don’t always get a fair fee – see above). But if you have a strong concept for a book and a writer who is a good match, you could seek a deal together.
What about royalty-split deals? See the caveats above, but these are frontier-busting times. Indies are leading the way with new ways to fund books, as we’re seeing with ACX for audiobooks and translation deals.
How can I break in?
Aside from personal contacts, there are opportunities for beginners if you know where to look. Book packagers are companies that dream up commercial ideas for novels, which they pitch to publishers. Some of these become phenomenally successful. They need writers.
They give you the plot in painstaking detail, so your job is to flesh out the story into scenes. Sounds a doddle? There are two downsides. One – the pay is rubbish. Two –they demand rewrite after rewrite because they design the story by committee and change their minds. But it is a way to get experience, and you might make useful friends. Find them in Writers’ and Artists’ Yearbook, or the US equivalent. Contact them and ask if they’re looking for writers. If you send them a sample and it’s good enough, they might ask you to try out for a live project.
Have you any questions about ghostwriting? Or wisdom to add? Your turn!
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I have bought your book, Nail Your Novel, and it has been really helpful. I was having a blast. Loving my characters, villains, setting, plot. But after 70.000 words I have a huge abyss in my story, I hit this blank between the middle of act II and the climax. Everything before and after that is just fine, but it seems that no matter what I do, I can’t resolve this blank spot.
Eric Alatza, first-time writer, Brazil. (Oh my: Brazil. I know the web is world wide so this shouldn’t give us pause, not for even a picosecond. Especially as you might be reading this in Brazil too. But it reminds me, in London, how much I appreciate that self-publishing and social media lets us reach …. anywhere. #momentofawe #howmuchdoIlovetechnology)
Okay, here’s how I’d attack Eric’s problem.
1 Does your story climax really fit?
You’re trying to join the end to the rest of the book, but does it fit? Has the story evolved beyond your original plans? Do you believe in this ending?
I had this problem with Lifeform Three. In my first draft I had written a storming finale, planned from the start, and indeed it had a lot of material I was chuffed with. You will never see it because it wasn’t the ending the book needed. As I wrote, the characters had taken on deeper issues, confronted essential questions – and my original ending was logical but disappointing. So I nuked it – yes, the entire final third of the book – and started again.
I’m wondering, Eric, if your spider sense is telling you this, which is why you can’t jump the chasm to the finale you planned. Ask yourself:
- Is the ending unsatisfying in terms of themes explored, questions posed, other threads left dangling?
- Are you forcing the characters in a direction they don’t want to go?
- Will a character have to be uncharacteristically stupid to bring about this climax?
Is a new ending too painful to contemplate? Well, it costs nothing to brainstorm. Just as an exercise, cut loose and see where else you might go.
You mention you have problems with the story’s middle. Is that because your ideas so far don’t seem significant enough?
If so, ask why. The middle of act II is traditionally a turning point. Perhaps the story stakes magnify, or an event turns everything on its head. Mr Darcy proposes to Elizabeth, which surprises and appals her. Nothing can be the same after that conversation. Perhaps there are new alliances that change the nature of the conflict – as in The Hunger Games. It might be the point where the character’s flaw, inner problem or true self first emerges as a dominant force – in Fahrenheit 451, the midpoint is where Montag meets a new mentor character. In the film of The Godfather, the midpoint is the scene where Michael Corleone commits murder, setting him on a new path. It might be a transformation that is subtle but deep. In My Memories of a Future Life, it’s where my narrator truly surrenders to the future incarnation. (I tried to write that without giving spoilers…)
So is your midpoint important enough? Have you got that sense of transformation and escalation? If not, brainstorm ways to find this significance. (And allow yourself to think of solutions that might mess up your planned ending.)
3 Get fresh inspiration
As always, you might be running on empty. When I’m stuck, I go to LibraryThing.com and search for novels that tackle similar themes, issues and situations. I also post an appeal for recommendations on Twitter and Facebook. (I’d do it on Goodreads too if I could work out how.)
Dissatisfaction is progress
There is a reason why you’re balking, although you may not consciously know it yet Our instincts are rarely articulate, but they are usually right. You know the rule about inspiration and perspiration? To fill a plot hole, do more digging.
Drafting is more than transcribing your notes
All the stages of novel-writing are creative. We’re constantly triaging our ideas and refining them. Whether we’re outlining, drafting or editing, we might find new insights and directions. Be ready to make the most of them.
More about the Nail Your Novels here. Even available in Brazil.
Thanks for the pic Corinnely
What would you say to Eric?
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You’ll have seen the posts here about my blog series the Undercover Soundtrack.
Over the years, the posts consistently repeat certain bare essentials, both for reaching the writing mindset and creating a good story. Here they are, and whether you write with music or not, we all need them.
To enter the zone
In front of us is a keyboard and a screen, or maybe a pad and pen. Whether you’re putting on a soundtrack, closing the door on your favourite silent space or seeking the anonymous corner of a coffee shop, the first step is to find a way to delete the outside world.
Start the time machine
Whether we write gritty memoir or the most extravagantly invented fantasy, we need to harvest our emotional memories. Many of our scenes, dilemmas and storylines are drawn from feelings we had at important times with family, friends, loved ones.
To keep the pace
Stories aren’t static. To keep the reader gripped, we need to generate a sense that the world of the story is changing all the time. For me, music is a useful reminder, because music does not stand still. There may be a new instrument snaking into the mix, a new variation on a theme, a creeping, evolving harmony. If this is going on in my ears while I’m spending time with my book – whether I’m musing or typing – I find it keeps me up to the mark – pushing for ideas that give this forward pressure.
We’re getting more musical now. A song is not unlike a well-told tale. It creates a territory of familiarity – a pattern we recognise of verse and chorus. Then we have the second verse – familiar, but not the same because the background is more dense or the lyric more intense. The second chorus is usually more substantial than the first, and even if it has the same lyric, it packs more punch. And on the song goes, seeking a climax.
For all its variation, a song is tightly disciplined. It develops by adding only what belongs. As story writers we can splash about in ideas, locations, settings, characters and events, but the more they align with the home territory (or exquisitely contrast with it), the more they will seem to belong in one piece.
In a piece of music, there might be a breakdown, where most of the elements are subtracted, perhaps leaving only the drum track or the melody at great distance. Breaks are important for a reader too; perhaps a campfire scene, a time out from the pressure to let the reader breathe before the tension comes flying back.
To calm the inner editor
Novels are huge and often daunting. Getting from beginning to end requires persistence, and we always find our confidence tested. Many of my Undercover Soundtrack guests report that music is an essential companion in this. It helps us believe more in ourselves, our story, our characters, our world – and in our ability to finish.
How about you? What essentials would you add? And if music isn’t your aide of choice, is there something you use to get a novel finished?
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This post is a tad late as I’ve had an oversubscribed weekend, first hosting a workshop at the London Author Fair and then teaching at the Guardian selfpublishing masterclass. In all that whirl I’ve met a lot of writers and would-be selfpublishers and thought I’d share some of the advice I gave most frequently.
1 Whether you intend to go indie or not, learn about selfpublishing
- then you’ll know how to weigh up the value of a publishing deal. As well as the money (which usually won’t cover the time you spent writing), a publisher offers editorial guidance, copy editing and proof reading, cover design as appropriate for the audience, print book preparation, publicity using their contacts and reputation, print distribution.
As I’ve said in this blog post, all of that is services that indie authors do for themselves. Some (not all) are easy to source and manage. Some can’t even be priced, like the publisher’s reputation. But if you have tried to produce a quality book yourself, you’ll have a realistic idea of the value a publisher adds – or whether you can do well without them.
Some of that value might be emotional – the confidence that everything has been done properly and a sense of validation. These may not be as guaranteed as you think. There are always traditionally published writers who sell enough to be looked after well by publishers, and others who decide they are better as indies.
But the more you know about selfpublishing, the more you can assess a publisher’s value as a partner.
2 It isn’t either-or.
Whether you start as indie or traditionally published, you won’t always stay that way.
Traditionally published authors might leave their publishers (or be dropped) and go it alone. They might reissue their backlist or publish in co-operatives with other authors. Indie authors might begin on their own, then strike a deal. Some do all of it concurrently (hybrid authors), choosing what’s best for each project. Some publishers are experimenting with partnering deals – a different beast again.
There are also rights that are much better exploited with help – particularly translations. A few months ago I was emailed by a literary scout because a Spanish publisher was curious about My Memories of a Future Life. If anything more transpires I’ll blog about it (you bet I will), but these are opportunities I’d welcome a publisher for. (Any other offers, I’m all ears!)
Publishing and selfpublishing is now a spectrum. Most writers will zip up and down it, according to where a project fits.
3 Selfpublishing your first book
Don’t be in a rush! Although modern selfpublishing tools let you revise and tweak a naive edition, you cannot edit your reputation.
Most first-time writers map out a schedule for publishing their book, but don’t appreciate how long it will take them to work through issues found by the developmental editor. With first books I often recommend extensive changes and rethinks, or find the writer needs to grasp a technique better – but they’ve already made a plan to get the book onto Kindle in just a month.
What makes it worse is when they see their writer crowd posting on Facebook or Twitter about rattling through their drafts, launch dates etc. I have three things to say about that:
1 These writers might be well practised and on their umpteenth book
2 They might be fibbing (surely not)
3 They might be about to release a book before it’s fit to be published.
I said this yesterday to my Guardian masterclass: when you’re making a schedule for publication, think of your first book as your training wheels. Until you’ve had the editor’s report you don’t know how much work your manuscript needs. For subsequent books, you’ll work smarter, you’ll have a sharper technique and you’ll be able to gauge how long everything will take. But don’t make a timetable for your first book and then discover you haven’t left enough weeks – or months – for a thorough edit.
And this: don’t be swayed by someone else’s schedule. Find the schedule that fits you.
Thanks for the pics, Official US Navy Imagery, Joanna Penn and London Author Fair
What advice would you give to the 2014 writer? Let’s share in the comments
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My new novel isn’t set in the world of music and none of the characters are musicians. It’s a quirky take on the future dystopia/utopia, with a smattering of Arcadia too – misty woods, abandoned towns, a forbidden life by night; the scent of bygone days; and an enigmatic door in a dream. Behind the scenes, though, music did all the early work for me. The first, rough outline came to me from favourite tracks by Boards of Canada, Peter Gabriel, Vangelis, Enya, Ralph Vaughan Williams and the Hungarian electronica composer Gabor Presser. As I built the story I listened to them repeatedly, and now each of them represents a landmark on my main character’s journey. Join me on the Red Blog, when I’ll explain the Undercover Soundtrack for Lifeform Three.
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Writing mentors, writer’s block and the Wife of Bath – guest post at Jon Winokur’s Advice To Writers
In some ways, I have Chaucer to thank for all this. At school I wrote an exam essay in which I speculated about the plots you could make from the Wife of Bath, based on her character. I also have to thank my English teacher. If she’d been like the other staff, she’d have told me off for not answering the question. Instead, she urged me to take writing seriously – long before I thought that was possible.
Today, I’m guesting at Advice to Writers, a blog by Jon Winokur. Jon is co-author of a biography of Rockford Files star James Garner, and that makes him exceedingly cool and me very honoured. We do discuss more up-to-date concerns than Chaucer, though, including how you get from a theoretical dream to words in a reader’s hands. We’re talking mentors, writing routines and writer’s block – do come over.
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I first discovered this week’s guest when a Google fairy revealed she’d written a novel about reincarnation and music. I had to try to recruit her. She turned out to be even more suitable for the series than I could have guessed. Her mother was an opera singer. She wrote her first novel to help her son understand the stories of his ancestors in China through connections to music. Her second novel deals with ideas of past lives and ethnomusicology. Her name is Denise Kahn and she’s on the Red Blog with her Undercover Soundtrack.
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Tomorrow (or maybe today or last week, depending on when you’re served this post) I’ll be taking part in a Book Industry Communication debate on the future of ISBNs. I’m providing the author perspective, so as part of my research I canvassed opinions to see what the mood is.
Much of the feedback centred on whether authors should buy ISBNs or use the free ones from CreateSpace, Smashwords et al. There were sound arguments on each side. But what emerged for me was the way self-publishers view ourselves. It’s a snapshot of our times that goes a lot further than a little piece of industry bureaucracy.
For and against
Julia Jones, one of my co-conspirators at Authors Electric, said she bought ISBNs ‘to behave like a publisher in every way’ – a view shared by many. Plenty of authors feel to have their own ISBN is more professional, lets you be seen and counted, and gives you control.
Other writers – among them author-entrepreneur Joanna Penn – feel having their own ISBN makes no difference: ‘I can’t see any benefit, or evidence that having a paid ISBN helps you sell more books’. As Joanna sells whopping numbers of her novels and non-fiction books, we certainly can’t argue with that. (I agree with her. Personally I’d rather put the money towards a better cover or more editing time.)
But it was a comment from Michael N Marcus, who writes and publishes books about self-publishing that hit a bullseye for me: ‘If you want to be known as an author, the ownership of the ISBN is unimportant. If you want to be known as a publisher, own the ISBNs you use.’
Now that’s a very interesting view. We’ll return to that in a moment.
But look, no ISBNs at all
Most striking was Dan Holloway, who publishes experimental fiction and poetry – both his own and that of others. He doesn’t use ISBNs at all – even for printed books. He says: ‘I write and publish for a niche, dedicated audience, providing an experience they can’t get elsewhere. I work with selected independent bookstores and galleries and send customers to them for my books, rather than having my books available everywhere.’ He’s not even on Amazon.
Dan is a firm believer in direct selling: ‘We should be trying to get our fans to buy direct from our websites if we can to foster community – we want to nurture fans with stickability, who will become our bedrock over the years, and the best way to do that is to have a hub that exposes them to us, our ideas and worlds, and all that we have to offer. I buy all my music direct from bands, for example.’
You might think this is a recipe for obscurity. Au contraire, Dan’s ISBN-free books have twice received special mentions for the Guardian‘s first book award, been shortlisted for the Guardian‘s Not the Booker Prize, and been voted ‘favourite Oxford novel’ by readers at the Oxford branch of Blackwell’s.
Author or publisher? Or something else?
I keep coming back to Michael’s interesting distinction and I think he’s nailed something important. Certainly I put most effort into building an identity as an author rather than a publisher. Like Dan, I am most keen to find people who like my imagination and preoccupations, my way of thinking. Having said that, I like publishing and I want to publish myself; I enjoy the control and creativity. I can also, if needed, wave a CV that demonstrates years as a production editor/chief sub/editorial manager, so perhaps that’s why it’s no big deal for me and you should discount my view as I’m not typical of self-publishers.
Other authors feel ISBNs are an important part of their brand and image – one of many signifiers of their professionalism.
Now, more than ever, there is no ‘one right way’ to self-publish well. We’re all finding our own paths. You might be a Dan, a Julia, a Roz, a Joanna. Most probably you’re something else again. I’d love to know. Oh, and wish me luck tomorrow.
What kind of self-publisher are you?
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I post 4 to 5 useful writing links per day… and other stuffMy Tweets
- Self-publishing answers: from writing to finding your readers – podcast with Nick Thacker September 14, 2014
- How to publish ebooks – the beginner’s ultimate guide September 11, 2014
- ‘Hacking to music’ – the Undercover Soundtrack, Ian Sutherland September 10, 2014
- Kill me now – what do I do about a negative review? September 7, 2014
- ‘Music is a ritual of invocation’ – The Undercover Soundtrack, Alice Degan September 3, 2014
- Is your main character you? How to tell – and how to widen your character repertoire August 31, 2014
- ‘The power of music and friendship’ – The Undercover Soundtrack, Paul Connolly August 27, 2014
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