Posts Tagged books
When I was Kobo’s Writer in Residence at the London Book Fair last month, they were fascinated to hear about my series The Undercover Soundtrack. Firstly because they’re keen on fostering innovative ways for writers to get together and make contact with readers. And second, because they were busily scribbling their own novels and were imagining what they’d say was on their soundtracks!
Anyway, they asked me to write an introductory piece for the Kobo Writing Life blog. If you’ve ever wondered what all those red posts are, here’s Undercover Soundtrack 101. I tried to mention as many past posts as possible – so if you’ve been one of my guests, hop over there and see if you’re starring on the Kobo blog…
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As indies get ever more professional, an entire service industry is springing up to offer us services for every occasion. At this year’s London Book Fair, the Authors’ Lounge was heaving with suppliers, and no shortage of willing customers. While it’s great to have access to these, authors are ripe for rip-off.
This week David Gaughran highlighted unscrupulous companies that charge exorbitant prices, or hoodwink authors into paying for services that could be obtained for very little or no cost.
So this post is a self-publishing 101; a catch-up for those who are wondering what they need to spend money on. In some cases, knowledge is the answer; all books, authors and genres are different, and one supplier does not fit all.
It’s virtually impossible to publish a book without any expenditure, but we can make sure we use our budgets wisely – and stop writers filling the pockets of unscrupulous suppliers who are getting rich on our dreams.
Some authors don’t know they can create their own user accounts on Smashwords, Kindle Direct Publishing, Kobo and CreateSpace. Or how simple it is – basically, no more difficult than entering your details in a mail-order website.
Some companies offer to upload your books through their account, but this is unnecessary. Even if you don’t make the files yourself, you can still upload them. If your service company went out of business, what would happen to your book listings? Moreover, if a third party controls your access to these publishing platforms, it’s harder to adjust your book’s appearance and description – which as you’ll see is essential to successful self-publishing.
This week, as you may have gathered, I published the follow-up to Nail Your Novel. I was rusty with the e-platforms, but it didn’t take long to get reacquainted.
Basic ebook formatting is dead simple if you can use Word on an everyday average level. You don’t need to be a wizard, but you do have to be meticulous. The best instructions are at the Smashwords Style Guide, a free book with diagrams and reassuringly clear instructions. There are a couple of other useful links in this post I wrote 2 years ago when I first ventured onto Kindle. I reread them when I uploaded my new book last week and it all went smoothly.
Indeed, if you have Scrivener, it will format ebooks for you.
Print book interiors
Print books are more tricky than ebooks, and amateur ones can look dreadful. But there are various tools to help beginners do a good job for very little money.
I recommend you read Catherine Ryan Howard’s book Self-Printed, which I used the first time I ventured onto CreateSpace and I still keep to hand to remind myself how to set up a book. She also has a ton of other useful guidance on book formatting.
How do you make the interior? CreateSpace provides Word templates, if you need help (although I make my books in a design program and upload a PDF). CS templates are pretty plain, and Word isn’t ideal for interior formatting, but it’s fine for novels, which require hardly any design. In any case, a neat finish isn’t created by fancy typesetting, it’s from consistency and readability – and you can find a post I wrote on that here.
If you want a slicker look for little money, try Joel Friedlander’s book design templates for use in Word. Joel has created interiors that you graft your text into – which is exactly what happens when books are designed in mainstream publishers (although they don’t use Word).
Which print-on-demand company should you use? There are two main options: Lightning Source and CreateSpace. LS isn’t suitable for beginners. It costs to start a book project and proofs are expensive. CS, though, is free to set up and holds your hand. Here’s a post I wrote comparing the two for novice publishers.
A great cover is money well spent. But you need to take creative control because you could end up with something unsuitable, horrible, or even illegal if the designer downloaded images from Google instead of sourcing them legitimately. This happens.
When you hire a cover designer, you need to know how to choose them and how to know when the job has been done properly. Identify your genre, familiarise yourself with its most successful covers, then you’ll know how to judge which designer is right for your book. Here’s a post I wrote recently on getting a cover designed.
At LBF I talked to a publicity company to find out how they’d publicise a literary novel. They hadn’t tackled literary fiction before, and seemed unwilling to admit it until I pressed them hard. If I’d been a newbie, they’d have been selling me expensive packages that were unsuitable for my book. (I wasn’t looking to buy anyway; I was asking out of curiosity.)
With marketing, learn as much as you can before you hire publicists or buy advertising. I’ve learned a lot from Joanna Penn’s blog, and this is where I’d send you too.
Not all marketing has to cost money. Book descriptions, price point, tagging, titling and categorisation will all affect whether your book can be found by its ideal readers and you can experiment and tweak ad infinitum. (Remember I said you don’t want to have to ask a third party whenever you adjust your book’s back end? This is a good reason why.) You might find you know more about marketing than you realise, as I did when I was asked to write this guest post.
- Choosing a Self-Publishing Service by the Alliance of Independent Authors
- and Let’s Get Digital by David Gaughran
psst… Editorial services
First, of course, you need a book that’s fit to be published. In a publisher, there would be a team of people handling different editing stages:
- developmental (the big picture: book structure, characters, narrative voice, plot etc)
- copyediting (niggly details like plot consistency, names, timelines)
- proofing (looking for typos and other mistakes)
It’s worth hiring expertise to help you with these and it’s unlikely that you can do it cheap. But you can choose wisely: here’s my post on issues to be aware of.
What other warnings and tips would you add to my self-publishing 101?
Alive and sparking now on all ebook formats
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Book marketing, self-publishing – and should you seek a publisher? All the fun of the London Book Fair 2013
Last week I was one of Kobo’s writers in residence at the London Book Fair. Several of the questions I was asked reminded me that every day, writers are trying to grasp this new publishing world. I thought it might be helpful to post their FAQs.
Should I post samples of my book on my blog to tempt people to buy?
You could, but you don’t need to. The ebook stores offer a sample of the beginning before readers buy. Here are two other things I do.
- I use the eye-catching animated widget from Bookbuzzr (here’s Nail Your Novel).
- I also have an audio file of the first 4 chapters of my novel – 35 minutes of listening, perfect for a commute. It’s either downloadable (hosted as a file in Google Docs) or there’s an immediate-play version on Soundcloud.
Should I make a print edition?
If you’re going to meet readers in real life, yes. For my talk, I’d brought along print copies. When I pulled them out of my bag, the reaction was immediate and adoring, as if they were fluffy kittens. Even from the Kobo staff. People picked the books up, flicked through the pages, stroked the spine, read the back (spine and back covers are as important as front). I was amazed, actually, at how much impact a print edition makes.
I have a post here about interior formatting, but it’s quite a faff if you’re not used to it. Which leads me to…
If your book is traditionally published, the publisher does a lot of jobs you’re probably not aware of. Developmental editing, copy editing, proofing, design of cover and interior, typesetting and ebook formatting. It’s a growing business to offer these services to indie authors, so The Alliance of Independent Authors has released Choosing a Self-Publishing Service 2013, with testimonials and warnings where necessary. Before you part with any money, get this book.
What can I do to market my book?
The guys at the KDP stand reported that this year’s number one question was ‘why isn’t my book selling’? (Some writers were ruder than that. I saw a furious lady collar an Amazonian and growl: ‘I have five books on KDP, what are you going to do about selling them?’. If Amazon starts offering marketing services, don’t wail that they’re evil. They get asked about it day in, day out. And it’s very unfair to blame them for it. They just give you the space to use.)
Amazon had some sensible replies: get a stand-out cover, choose categories wisely, write a cracking blurb, get honest reviews, generate curiosity about your work. And (the representative said this with an embarrassed cough): make sure the book is good.
More on marketing
Kobo’s Mark Lefebvre (on Twitter as @MarkLeslie) gave a rousing presentation on writers connecting with readers. One method was ‘street teams’. Remember The Tufty Club? These days, post-Tufty writers are inviting fans to join dedicated sites and giving away special editions, tie-in jewellery, bags and temporary tattoos. If it fits your genre (I can’t quite imagine a red piano tattoo myself) you could make up a few as competition giveaways.
Another tactic Mark described was authors who band together as a bigger presence. Group blogs in a genre such as Crime Fiction Collective, author collectives (such as Triskele Books and Authors Electric) curated collections such as the League of Extraordinary Authors). And of course there are themed blogs like my Undercover Soundtrack.
One of the takeaways is that marketing isn’t one-shot. It’s about staying visible, steadily and sustainably. As with the editorial and production services, there are a lot of marketing companies who’ll take authors’ money for campaigns, but you don’t have to do that. You don’t need a big budget to keep your work on the radar, you just need imagination and likeminded souls. Paid advertising and publicity has its place but there’s a lot you can do yourself.
Let readers pre-order your book
Did you know Kobo lets you create a page for pre-orders? I didn’t. Why would you do this? Because when the book launches, you then get a big spike of sales because they all process on the same day. This pushes you further up the charts and makes you more visible in the Kobo store. Now, if I can just get my blurb written for Nail Your Novel: Bring Characters to Life…
BTW I changed my Twitter name
If you follow my writing advice stream you might have noticed I changed my handle from @DirtyWhiteCandy to @NailYourNovel. @DirtyWhiteCandy was the original name of my blog. I kept it as my Twitter name because I liked its bossy vibe, but as the years go on, fewer people would know (or care) where it came from and if people are looking for writing advice they’d be more likely to follow a tweep called @NailYourNovel. These days, indie author-publishers are looking smart and slick, rather than roguishly maverick. So, much as I liked the @DirtyWhiteCandy story and sass, it has to go.
FAQ: Should I submit to publishers and agents or should I self-publish?
Hmm. Sound of teeth being sucked. Look back over this post and you’ll see the amount of work involved in publishing. You don’t just write a book, upload and hope the fairies tell the world. You need expert help to create it and you need partners to spread the word. Publishers and agents can be your allies if the deal is right.
One of the highlights for many was the heaving turnout at the Author Lounge in the digital quarter. Every author event was swarming with eager listeners. Authors report overhearing agents muttering about tumbleweed blowing through the foreign rights section, while on the upstart digital stands, all was abuzz.
But don’t be misled. In our own corner authors were calling the shots, but the rest of the conference told a different story.
1: Neil Gaiman
On the Sunday before the main fair, there was the Digital Minds Conference. The keynote speech was given by Neil Gaiman. I have to wonder what the delegates were meant to learn from him about digital media.
LBF’s press releases made much of the fact that he blogs and has a lot of Twitter followers. But, my friends, that’s because he was traditionally published. The publishers may have lauded themselves for inviting an author to tell them the way ahead, but they chose one who reinforces their faith in the old model. Even in his struggling years, Gaiman wasn’t like most new authors, writing books on spec while having another job. He was a contractor at DC Comics, getting paid while he made the work that made his name. In fact, why didn’t they ask JK Rowling, who famously lived hand to mouth while writing?
Better still, their figurehead could have been a bestselling indie author who made their success purely from publishing’s new digital tools. Hugh Howey, anybody? Instead they had Gaiman comparing publishing with a dandelion, throwing seeds out haphazardly and seeing what works.
2: Ahem – monstrous storytelling
Elsewhere at the Fair, the authors weren’t getting much credit. I went to the session on digital storytelling. This featured a panel of publishers and developers, but no actual storytellers – the authors.
One of the panel members, Henry Volans of Faber Digital, wrote an accompanying piece for the Bookseller, in which he mentioned Dave’s Frankenstein app. He credited it to the publisher, Profile Books, and the developer, Inkle. He never mentioned Dave, the author. Now, forgive the personal bias but I hope you’ll see it illustrates a wider point. Dave had the entire idea. He pitched it to Profile, figured out how to make it work, reenvisioned and expanded the entire novel to the tune of 150,000 words. (Here are his posts in case you’re curious: part 1, 2 and 3.) The developer (Inkle) was hired by the publisher to add software and graphics. The reader’s experience comes mainly from the writing, not the pictures or the machinery.
After yet another pundit wrote about Frankenstein and gave all the credit to Profile and the developer, Dave quipped on Twitter: ‘I very much enjoy Amazon’s Wool and Bloomsbury’s Harry Potter.’
Back to the Book Fair
Just two examples, but they betray a general attitude. In an era of revolutions, who gives publishers hope? Somebody who’s conquered the new world? No, a lovable demi-god of the old one. Who might tell them what new products the book might evolve into? The people who understand readers so well they can push the artform onwards? No, the middle men.
Authors still aren’t seen as significant contributors to the industry. And this is reflected in the deals publishers offer. They know you’re far more heavily invested in your book than they are and they’ll take unforgivable advantage. They’ll word the contract with woolly clauses that say ‘at our discretion’ and ‘in our opinion’, which mean they can do whatever they like with your rights and your manuscript. They’ll help you with the launch for a couple of weeks, after which you’ll be as alone as if you’d self-published, only you’ll make even less money. Leaving aside the emotional attachment, they have no idea that the work you put in on the average book probably amounts to two man years, and their contribution is a few man months.
Just tell me, should I seek a publisher?
I still think if you’re new to the industry you should query, because you never know what opportunities you might find. You might get feedback that helps you make the book better, or confirms you’re ready to reach out to the market in whatever way suits you.
An agent is probably more help to you at the moment than a publisher. Even if they don’t get you a deal, it’s a contact in the industry, should you need it. But also consider the agent’s motivation. They’re not risk-takers or talent-nurturers. They want you to make a deal, otherwise they don’t get paid. You might get an offer that looks like quite a lot of money, but it might be all you see and the terms might be punitive.
Publishers at the moment don’t seem to be worth the bother. Smart authors can do better for themselves, but this can’t continue. For a while, publishers will bluster on, trying to keep things the way they are. But in a few years’ time, they might be offering true partnerships and fair, transparent deals.
Bottom line? Explore all your options. Treat publishers like any other partnership or service you might use. Evaluate what they will do for you and what you will give them. Self-publishing offers you a powerful walk-away point, which you can use as a bargaining chip even if you want a traditional deal.
Thanks to everyone who dropped in to see me at LBF! If this post hasn’t bludgeoned you with options and confusion, is there anything else you’d like to ask about publishing?
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I have such conversations all the time, but never in that place. I was freelancing on the magazine where once upon a time I was a full-time sub-editor. It was a day of facts, punctuation, page proofs, libel-watching, house style, hard news and deadlines.
Then one of the desk editors told me he’d started a novel and we jumped universes.
First he told me he’d had a story idea. An idle ‘what if’ moment; an entertaining daydream. Then, purely to keep track, it became necessary to write it down.
One day he discovered a book that seemed made for this situation (not Nail Your Novel; we need to have words about that). Before then, he hadn’t known that author manuals existed. He hadn’t done writing exercises since his journalism training, but now he found himself drawing up character sheets and developing back stories.
Ideas continued to ambush him, raining out of the sky like the pieces from random jigsaws. He saw an outlandish person on the train. Big hat, fur coat and tarantula-tight jeans: exactly what his character would wear. Once transplanted into the manuscript, the character disobeyed the story plan and did something else. It’s now a crime novel, which my colleague didn’t intend, but the characters made him do it.
He’s a journalist. He finds the facts, gets the quotes and rattles out the words. This novel, though, is not playing ball. Although it follows him like a mental entourage, it only speaks and moves when he’s not at the keyboard or can’t grab a pen. Strap-hanging on the train, interviewing an expert. Even in the shower. He declared this with some outrage, as though the characters had snuck in and swiped the curtain. Which is pretty much how he regards the whole surprising business.
Writing has been my habit for so long that I’d forgotten what it was like when it was new. Of course we never stop honing our craft but these days my zone of discovery has shifted to marketing, finding where I fit and what new platform I need to learn. Although these tools and possibilities are fresh and exciting, it’s nice to be reminded how I got here and what it all comes back to.
Tell me: how did you get here?
Thanks for the drawing, Freya Hartas, used with permission
NEWS If you’re at the London Book Fair on Wednesday this week, drop by the Kobo stand where I’ll be Writer In Residence! This is a rather astonishing development and I’m still pinching myself, but I’ll write a roundup post afterwards where I can indulge the ‘wow’ moment and hopefully say something useful too. Navigate your way to stand Y505 in the digital zone between 2.30 and 3pm on Wednesday 17th April (or instruct your nose to find coffee because it’s near the cafe).
authors, beginners, books, crime fiction, entertainment, fiction, Fix and Finish With Confidence, having ideas, how to write a book, how to write a novel, ideas, inspiration, Kobo, literature, London Book Fair 2013, My Memories of a Future Life, Nail Your Novel: Why Writers Abandon Books and How You Can Draft, novelist, novelists, novels, Planning, publishing, Roz Morris, self-publishing, starting to write, writing, writing a novel - Nail Your Novel, writing life
Many years ago, my writer friend Cathryn Atkinson told me she found inspiration for characters by reading obituaries, especially those in the Daily Telegraph. By gum she was right, and I was soon curating my own file of the fascinating dead. I called it my morgue, of course.
Reading obits is still a habit, and not just to discover queer folk. I’m inspired by the way obit writers tackle certain problems we also have in novels.
Although famous people obviously get obits, so do obscure achievers.
For the writer, it’s easy to describe a person who is already well known; you just tick their recognisable characteristics. For Elizabeth Taylor, reference the violet eyes, voluptuous proportions and bawdy persona – and that’s enough to summon their physical presence.
But the obit writer often has to describe a person the reader hasn’t seen before. Which is also what the novelist does.
Crucially, they don’t rely on visual descriptions. Blue eyes and a crooked front tooth don’t mean much if the reader doesn’t already have a mental picture. So the obituarist adds another dimension – the sense of what it’s like to be in a room with the subject. One of the earliest entrants to my morgue file was an eminent female chemist who always had a worried expression, as though she feared a catastrophe was happening in the next room. I’ve long forgotten her name or what she was responsible for (alas), but I still know what it would be like to spend time with her. Another unforgettable was the religious leader who had the disconcerting habit of closing his eyes while he spoke.
The obit’s subjects may not always be nice or heroic.
Take The Economist’s obituary of UK reality TV star Jade Goody. She was infamous for squalid incidents, astonishing ignorance and racist remarks. She was also a shameless publicity hound. The obit didn’t whitewash any of this, but their unsparing portrait also uncovered her battles, hardships, goals and happinesses. The result gives her remarkable dignity.
This is so interesting for novelists. Even if we’re writing nasty characters, they become more potent if we approach them with respect and curiosity.
Back story and context
Obits generally follow a formula. First they hook your interest – tell you why the character is significant, conjure up a conundrum that gets you curious. Then there will be defining incidents from their prime. Details about childhood don’t come until late in the piece. After we have read about the achievements or ignominies, we are shown how the person started with similar stuff to ourselves – parents, a local library or sports ground, school teachers. There they are, just like we were, unaware of their destiny.
It might be peculiar to follow that backwards chronology in most novels, of course, but it’s a reminder that back story works because of context. Deployed in the wrong place, back story will be boring. In the right place, it can be humanising and even powerful.
Are there any non-fictional places you go for inspiration, such as obituaries? Why do you like them? Share in the comments
GIVEAWAY Don’t forget you can win a signed print copy of one of Tabitha Suzuma’s award-winning novels if you comment on her Undercover Soundtrack on the Red Blog!
And PS… if you enjoyed this post, you might like the next Nail Your Novel book, which is all about characters. It’s due for release in May, so if you’re interested to know more, sign up for my newsletter.
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How exact do story milestones have to be? I did a lot of planning and put them in the ‘right’ points in the story (25% for the first turning point, half way for the midpoint, 75% for the second turning point). But they’re off by 1-2k words. Will the story feel unbalanced? Or should I keep trimming and adding?
The short answer: Stop! There is much to discuss…
What are we talking about?
Let’s backtrack. Stories have natural turning points, where the plot increases the pressure on the characters. When you build a story from beats (episodes where something changes) you’ll find they often fall into a pattern (usually used in movies).
Act 1, the first quarter, is the set-up with the event that begins all the trouble – the inciting incident. Act 2 is the second two quarters, where the problem is being actively tackled and confronted. Act 3, the last quarter, is the resolution. In each of these phases, the stakes change, and the protagonists’ goals and feelings change.
Why do they divide like this? The audience seems to have an internal clock, and feels the story needs these emotional shifts. They also find it most satisfying when played out in these phases. (BTW, some people call it the three-act structure, some decide there must be four acts because act 2 has two parts. Both terms mean the same thing. Another name for these shifts is plot points. Clear?)
How exact do these act points have to be?
If you’re writing for TV they matter to the minute. Movies could be more fluid, but commercial studio executives are so used to formulae and paradigms that they only commission stories that fit it. And they go to expensive conferences that reinforce this so it becomes holy writ.
Although stories fit a natural structure, the divisions aren’t exact, as Jen is discovering. Here’s another part of her letter to me:
Once we start writing the scenes out, they take on a life of their own, and no matter how careful we are in planning, things will shift around
They do indeed. And that’s good.
Stories are organic. You can’t rush certain sections to get them to a plot point or you might race ahead of the reader. Curiously, when that happens, they might tell you you’re going too slowly. In fact, you might need to slow even more, make sure the reader understands why the scene’s events are important.
Remember, these plot points are emotional crescendos. They are times of greatest tension, pressure and surprise. And they work because of how you’ve primed the reader.
Equal but not equal
Here’s an example in action. My Memories of a Future Life is 102k words. When I released it in episodes, I aimed for roughly 25k words each. I actually got 26k, 31k, 19k and 28k.
I have to admit, I’d forgotten the proportions varied that much (although they obviously worked as readers said they were gripped). I realise this tells us something about the different flavours of each act. (So thanks, Jen, for making me consider it.)
Act 1 contains set-up, which has to be balanced with momentum. That’s tricky and it’s why beginnings are often too slow. The reader needs enough back story to understand what matters, but must also feel they’re seeing characters reaching a point of no return. (I wrote a while ago about a scene that I cut from Act 1 because of the pace – Carol’s performance dress. Not because of wordcount, but because it repeated an emotional point. If I’d left it in, the reader would have felt the story was circling over the same ground.)
In Act 2 we’ve settled down. We’re involved with the characters enough to be curious about their back story and lives. (I could have added the black dress scene here, but the moment for it was gone.) At the same time, the complications are thickening.
In Act 3, we’ve turned a corner. Situations get worse, problems are more desperate. There won’t be much new material because this is a phase of consequences. Bad choices come back to bite. Fuses burn up. We’re building to a crisis.
Act 4 is the climax, and the reader will be turning pages fast. But it has a lot to pack in. The denouement will be intense and pressured. There will be reversals where it doesn’t go as planned, and moments when all seems lost. There will be revelations. Each of these story beats will need immense space, as if time has slowed down, to do justice to their impact and to allow the characters to react and adjust. There will be many ends to tie. After the final action, you don’t just tip the reader into the street, blinking. You need a leave-taking, to send the characters on into new lives. The reader knows they’ll be leaving them behind, so will savour the chance for a few less-pressured, appreciative moments before parting for good.
Here we can see there are good, organic reasons why each act may not hit the same wordcount, even though it will feel near enough to the reader.
Novels aren’t movies
Although there’s a lot that novel-writers can learn from movie storytelling, the media are not the same. The popular prophets of the three (or four)-act structure – Robert McKee, Syd Field and Blake Snyder – are script doctors. They’re not talking about novels and they probably don’t read them. Indeed movies and TV have to fudge the plot points with fillers – extra miles in a chase, a scene where the character polishes his revolver and stares into a glass of whisky. There’s usually music or a montage to divert the audience’s attention from a scene that’s spinning its wheels. In novels you can’t use fillers; they don’t work. And what’s more, you don’t have to.
So Jen, you’ve already done enough. You’re writing in a medium that allows you different act lengths. Enjoy it!
What would you say to Jen?
Little bit of news
My Memories of a Future Life is now on Kobo and Smashwords. I’d put it off because it would look unconvincing without reviews and also because I expected formatting migraines. But it was easy, and I’m an idiot for not doing it sooner like any other go-getting indie. Also, you can now port Goodreads reviews to Kobo – here’s a post by Eric Edstrom explaining how. Even so, I only braved it because of a request from The Alliance of Independent Authors, who are teaming up with Kobo for the London Book Fair and wanted to put my books on a shortlist to be featured. My work is a tiny proportion of the books they’re submitting, so the chance of making the cut is small, but it’s terrific to be asked! Do you put off uploading your books on all platforms? Tell me why (or tell me off) in the comments!
Also, I’m well into edits on Nail Your Novel: Bring Characters To Life. It’s due for release in May, so if you’re interested to know more, sign up for my newsletter.
And third: GIVEAWAY! Over on the Red Blog Dave Malone is giving away copies of his new poetic noir crime novelet Not Forgiven, Not Forgotten. Leave a comment and you might grab one!
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Not sure how to market your book? Maybe you already know… guest post at Michael Schein Communications
To my surprise, I find myself guesting today on the blog of marketing and communications consultant Michael Schein. I thought I knew zilch about marketing; certainly not enough to share with those who possess business genes. But Michael contacted me after reading Nail Your Novel and asked if he could pitch me some questions.
Once I got my teeth into them, I realised that storytellers and advertisers run on adjacent rails. The sensitivities we use as novelists could serve us well when we have to intrigue the world about our books or write blurbs and pitches. Although we still have to identify where our readers hang out, writers of fiction are well equipped to sell ourselves and our work. Come and see.
advertising, authors, blurbs, book marketing, books, business, communications consultant, copywriting, cover blurbs, entertainment, fiction, Fix and Finish With Confidence, gaming, how to market your book, how to market your novel, how to write a cover blurb, how to write a novel, interview, literature, marketing, marketing your novel, marketing your self-published book, media, Michael Schein Communications, My Memories of a Future Life, Nail Your Novel: Why Writers Abandon Books and How You Can Draft, pitches, publishing, Roz Morris, self-publishing, videogames, writing a novel - Nail Your Novel, writing business, writing life
Sorry, you got two trailer posts from me today. It’s my turn at Authors Electric, where I’m wondering how relevant SEO is for fiction writers and readers.
It all started when I saw a link to a post on Problogger which advised bloggers to stop running guest posts with a lot of links because of new Google algorithms. Undercover Soundtrack host, please note. This led to a fun, fulminating conversation with Facebook friends Cyd Madsen, Vivienne Tuffnell and Beth Rudetsky about tails wagging dogs. But getting our work discovered is a real issue for writers, and at Authors Electric I’m wondering how that’s done. Come over and join the debate.
(Thanks for the pic Daveynin)
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I’ve now got Eric Satie’s Gnossiennes on repeat in my head – and so will you once you’ve read this week’s Undercover Soundtrack. Satie helped my guest conjure a lulling, heady summer in France; a five-year-old girl running wild while her mother grapples with tragedy, late pregnancy and looming disaster. The novel is The Night Rainbow, the author is Claire King, and she’s on the Red Blog with her Undercover Soundtrack. Even better, you could win a copy for sharing the post and commenting!
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Apologies to those on New Year diets. Early commenters at my Authors Electric post have already let me know they are distressed at my excessive use of pictures of pies. But they are artistically necessary.
I’m venting about publishers’ porkies. (In case that doesn’t translate outside the UK; it’s rhyming slang. Porky pies. Now you see.) As more authors choose to self-publish for career and artistic reasons, the publishing industry is maintaining the fiction that all those with talent shall be welcomed with open arms, and that writers can’t do without their nurturing support. If self-publishers are ever to be considered as equals by the literary community, this has got to stop.
More pie (much more) at Authors Electric. Do come over and say your piece.
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- Music for telling stories – guest spot on Kobo Writing Life
- ‘It’s never a bad thing to make the reader feel a bit uneasy’ – The Undercover Soundtrack, Jonathan Pinnock
- Why fiction characters matter and how we make them memorable – video and podcast with Joanna Penn
- Psst… the Characters Book is now available in print!
- When to trust the reader’s intuition – and when to spell out what a character feels: post at KM Weiland’s Wordplay
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