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My guest this week swears that if her chest hadn’t obscured her view of her guitar, she’d have been a rock star. Some of her early life decisions were dictated by the need to be connected to music, and when she wrote her crime novel set in a London burlesque club, she had two flavours of playlist – angry and dark. Fiction nearly became reality when she had a near-death experience at her book launch – which I was startled to hear because I remember when her cheerful invitations were circulating on Facebook. Thankfully she lived to tell the tale. She is Yasmin Selena Butt and she’s on the Red Blog with her Undercover Soundtrack.
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I’ve had a question from Tina L McWilliams: Besides Twitter, LinkedIn, Facebook etc, a website is obviously essential. But what type? Some writers have simple ones, with their books, an author biography and so forth. Others – you and Joanna Penn included – have ‘education’ sites. Which I love, and return to regularly. (Thanks! Ed) So, could you discuss the importance and the time involved with both?
Why have them at all?
If you’ve got Twitter, Facebook, G+, you’re certainly making good connections. But you’re fitting a limited format with little room to customise. You need a place to invite folks to when they want to know more.
Also, you control your website’s destiny. A social medium might disappear – or your crowd might (MySpace, anyone?). But your site is yours.
How extensive does the site have to be?
If the site’s raison d’etre is to tell people who you are, you don’t need more than a few static pages – about you, your books, contact details. Perhaps a page of upcoming events if you do a lot of these (I don’t so I use social media for this). And voila: a website.
If you add a blog, you get noticed more. Search engines favour sites that are frequently updated. Human visitors like to see they’re on the blog of a person who regularly shows up, and notices when new folks call. There are a lot of dead, forgotten sites out there, so you need to make your site look alive.
Honestly? The ether is choked with sites about writing and publishing.
Here’s a reason not to: being distinctive If you write straightforward posts about ‘show not tell’ you might find it hard to be noticed – and that’s one of our goals, right? So your posts need to be individual. A lot of writers blog about their lessons and mishaps on their writing journey, so you might find it hard to reach further than immediate friends.
Here’s a reason to: getting your material shared If the content is useful or strikes a chord, it’s more likely to be shared. Certainly a lot of people want to learn about writing and publishing. And you might win fans for your gloriously whacky voice (like Chuck Wendig).
But consider this:
Who do you want your content shared with?
Most authors who blog about writing will only reach other writers. That’s fine for me because writing tuition is part of what I do (but it’s not everything – see below). If you’re blogging to help people develop a taste for your fiction? You might be better choosing something else:
- your issues, if your fiction is issues based
- your historical period if appropriate
- other books in your niche
- host other authors (like Jane Davis), campaign for better recognition for indie authors (like Paul Sean Grieve), start a blog series like David Abrams on The Quivering Pen with My First Time or me with The Undercover Soundtrack.
Blogging to promote your fiction? The dilemma for literary authors
I still haven’t sussed this myself. Partly this is because my kind of fiction doesn’t suggest bloggable ‘topics’. One book might deal with, say, musicians, reincarnation and despair (My Memories of a Future Life). Another might feature repressive regimes and ruined country houses (Lifeform Three).
Even so, those aren’t really my ‘subjects’. I can write the odd guest post about them, but not regular blogs. Ever Rest and my embryonic ideas are different again. My signature, if I have one, is thematic: ideas of the soul and memory, conditions of haunting. I have only realised this as I roam about in Novel 3. I could blog about those themes, but it might discharge my need to explore them in the books.
So subject and issues blogging isn’t going to work for me. But it might be good for you.
Make it regular
Your blog needs to look current. So make blogging a regular appointment. Include a calendar so visitors can see the pattern. A list of previous or popular posts will tempt them to stay longer. The longer people stay on your site, the better.
How frequently should you blog?
As often as you find manageable. Experts say that for SEO significance it should be several times a week, but that might exhaust most of us. And think of it from the reader’s perspective. How much time do you have to read blogs, even the ones you love? Once a week is probably plenty to keep you on the radar.
Which brings me to… what I do and how much time I spend.
Why do I have so many sites?
It was an accident, but it seems to work. Each site has a distinct purpose, and they’re all connected to one hub and to each other.
Nail Your Novel
This one you’re reading is my original site. More here about how it started, where you can also see charming screenshots of how my blogs looked in 2011 (eek!).
Post frequency: I put up a writing/publishing post once a week plus a trailer for The Undercover Soundtrack. Plus signposts if I’ve got a guest spot or devilishly exciting news like a launch. Overall, at least 2 posts a week.
Time taken: I can’t just slap a post out. I spend at least 5 hours of cogitating, checking examples to make sure I’m not making idiotic assumptions, finding pics. You don’t have to spend as long if that’s not your style. Later there are comments to answer, shares to acknowledge and other networking to do. Every few months I might tweak the sidebar icons, so that’s another occasional hour or two. I reckon my blog swallows a full day a week – at least. (Is that shocking?)
Post frequency: twice a week. One trailer to introduce my guest, written by me. One Soundtrack post. Although I don’t write these, they take time behind the scenes. I book guests well in advance (as you’ll know if you’ve featured!). When posts come in, I read them, write back with praise (of course!) and quite often ask for tweaks if I think this would make them fit the format better.
Time taken: about 2 hours per week, depending on resubmissions.
How it started: I’d built a blog for writers, but it wasn’t designed for introducing my fiction. When I launched my novel, I worked out a separate profile-building strategy and wrote this post full of bold plans. I reread it just now and added updates for what lasted and what proved daft or impossible to sustain. Mostly the latter. You might find it amusing.
Another reason to have a separate site was to claim the URL. There are several reasons:
- Easier for readers to find in a Google search
- A handy and sensible URL to put on business cards
- Allowed me to create a separate site with artwork in the novel’s livery (if I went self-hosted again I could have done this without making a separate site, but that would have been too disruptive)
- I can transfer it if I want
Roz Morris, author
I got this by accident. I broke the original Nail Your Novel site, so tried WordPress hosting. I found I’d been given a blog called RozMorris, which sat idle before I realised it even existed. Then I decided to use it as a hub for the others.
Time taken: a few hours to set up introductory pages. I’ve added other material gradually as I write it for other purposes – perhaps 20-30 minutes at a time.
Updating when a new book launches I set aside a few hours to add a new page, update pics and the main header, then all the versions of it on my newsletter head, FB page, blog head and sidebar, G+, Twitter biography… I’ve got a master list in my production schedule so I don’t miss anything.
So many sites!
I did warn you. If I was starting now, I’d have one blog and one author site for everything else. But The Undercover Soundtrack became its own entity, and I couldn’t graft Lifeform Three on without breaking it. I also couldn’t leave Lifeform Three as a poor cousin with no presence of its own.
So my web-web is like a house that’s been extended and extended as times change and the family grows. I don’t doubt it looks messy to purists, and especially when explained here. I’m anticipating comments of horror. However, I don’t think readers mind if the navigation is clear. I doubt they notice the different URLs. But they would certainly baulk if they had to learn a different visual grammar each time. Even though the artwork on each site is different, it follows the same core design so they find what they want quickly.
And yes, apologies. This post is a tad late. Because sometimes life gets in the way of blogging.
NEWS I’m thrilled to announce I’m teaching a Guardian Masterclass in advanced self-editing techniques for fiction writers. Of course, London might not be a manageable distance for you, but if it is, here’s where to find out more. And … psst … it’s one of the many good things that have happened because once upon a time, I started a blog.
Do you have a blog, a website or both? How much time do you spend on them? Do you want to suggest a way for me to streamline mine? Tell me in the comments!
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This morning I was scratching my head for a post to write, so I asked on Facebook for ideas. Immediately, Vivienne Tuffnell volunteered this great question: ‘How do you keep motivated when your books aren’t flying off the shelves?’
Before I could even type a reply, Zelah Meyer had countered with: ‘delusional optimism and a long-term view’!
Which is about what I would say (at least, the second bit).
We’ll assume for the moment that you’ve done everything possible to ensure your books are up to scratch, with appropriate covers, well-honed descriptions and sharp metadata. You know the book’s good. You’re doing all you can, as your promotion budgets and tastes allow. But those sales aren’t stacking up.
How do you take courage?
Keep calm and build a body of work. Actually, I see this as the only possible plan. Writing is a lifelong thing anyway. If you’ve had the gumption to start, and stick with it, it’s a default habit built over years. Having ideas is as usual as taking breaths. You finish a book and you don’t settle until you’ve got another under way.
Also, building a portfolio makes business sense. Whether we’re the Big Five/Four/Three/Two/AmazOne or an individual writer, this is what we’re doing. With more books we get more chances to be found by readers. And when we are found, we look like more of a presence.
Does this mean you have to churn them out? No. We are taking a long-term view. Write and publish fast if that suits your nature, your material, your market. If it doesn’t, you’re still building a body of work. However long the book takes, once it’s finished, it’s out for ever.
But everyone else…
What about all those posts on Facebook, G+ and Twitter where people share a stellar sales rank or triumphant sales numbers? Some days that can be like a big wet slap. Even though you know how sales ranks surge and plummet by the hour. What can you do, apart from congratulate them – and write?
First, remind yourself it doesn’t reflect on you or mean you should ‘do more’. (Except write. Did I mention that?)
And second, there is something you can do. Keep making meaningful connections, fishing in the internet sea for the other people who think like you, write like you, read like you. Writing is all about connection anyway.
Also, remind yourself how the ebook jungle has changed. I published Nail Your Novel when there was far less competition, and clocked up a good 10,000 sales with so little effort I couldn’t be bothered to count any further. I now can’t believe it used to be so easy. Now, with all the books clamouring for readers, we have to work so much harder for each sale.
Author/editor/songwriter/poet Jessica Bell (left) wrote about this recently at Jane Davis’s blog. I hit on this strategy myself, completely by accident, when I wrote Nail Your Novel. In fact, if I hadn’t got those nonfic titles I’d be feeling pretty discouraged, simply because selling literary fiction is hard, hard, hard. My novels sell only a fifth as many as my Nail Your Novels. But that means I’m five times as thrilled by a fiction sale as I am by a Nail Your Novel sale (though I’m still quite thrilled by those, thank you very much).
What if you only have one book?
A significant number of writers have just one title, and feel no desire to write another. Creatively that’s fine. One book might be all you need to say. Ask Harper Lee. But you are likely to feel this sales problem very keenly. Especially if it’s fiction.
I do know writers who made a big splash with just one novel. For instance, John A A Logan with his literary thriller The Survival of Thomas Ford – but he published at that goldrush time, when a free promotion could work miracles. It was many years before he released another book, and the momentum he got with the first kept him going nicely. He also supplemented it with a lot of hard work on Kindle and Goodreads forums. Now, though, it’s rare that one book will get you noticed enough.
In this situation, your best bet is to go for volume (again). Team up with other likeminded one-book authors and form a collective. Perhaps release a box set.
If the book is non-fiction, you could use it to launch a speaking or tutoring career, which gives people more chances to encounter you. It’s the volume principle again – but you’re producing performances instead of books.
It’s not all about sales
Let’s remember we don’t write simply to chase sales. Except for a few stellar bestsellers, there are more lucrative lines of work. But the satisfaction factor? Every new comment from a reader, every email, every new review, tells me I’m writing what I should be writing. It’s worth the struggle.
Stop this relentless positivity, please
So this probably all sounds very well adjusted. Do ever stop being so darned positive? Certainly I do. I had a towering strop recently when I saw a report of a speech at a publishing conference where the delegates were discussing how much credibility to give indie authors. It all hinged on sales; nothing else. No thought for originality, craft, quality. It reminded me that the publishing world does not want to give authors credibility if they publish themselves – and if we do, they assume we must be at some junior, paint-by-numbers level. Which is insulting for just about everybody – genre authors included. After that I was not positive at all. Measured in that way, EL James would have far more credibility than Henry James.
But we’re playing a long game. For some of us it is longer than others, but the answer is the same. Write more books, and write them well. And remember the main contest you’re in is not against other writers. It’s against your own standards and hopes; the struggle to do justice to your ideas and your talent.
This post probably isn’t startling information. But if you’re also having a crisis of confidence, I hope it helps. And I really hope my optimism isn’t delusional. This is Zelah, by the way. She really can do this. I’ve seen her.
Thanks for the hare and tortoise pic CarbonNYC
Any thoughts to add? Share in the comments!
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My guest this week says she can ignore just about any distraction and write – except if she can hear music. But she also can’t write a character until she has found the perfect song as a vehicle for their personality, back story and secrets. Her debut novel fits rather well with this blog for another reason too – it’s the story of the world’s most reincarnated man, with all the troubles – past and present – that that implies. She is Candace Austin and she’s on the Red Blog with her Undercover Soundtrack.
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You’ve seen this week’s Undercover Soundtrack? I want to tell you how I met its author, Dave Newell.
He emailed me out of the blue because he’d run across a comment of mine on a blog written by Nathan Bransford. It was a post about the difficulty of self-publishing literary fiction, and Dave – whose work is indelibly literary – was asking if I knew where those readers hung out on line.
The funny thing is, I left that comment more than two years ago. When I look at it I was talking about episode 2 of My Memories of a Future Life, which had just gone live. Oh, nervous days – I probably wrote it in the hope that it would lead ME to a secret vast land of literary readers. (It didn’t; I should probably work on that.) Probably no one else took much notice, and so it stayed there, falling under new comments and posts, sedimenting into the substrata of the ever-renewing, multiplying internet. Then two years on, Dave Newell typed a few words into Google and it led him there.
We struck up a conversation. I don’t know that I was much help with his problem, though we had fun talking. But I did offer him a guest spot on The Undercover Soundtrack, which I’m very glad he took. Especially as I then had an email from a fan of the series who told me how excited he was to discover this author. (I’m sure there were other converts too, only they didn’t email me to share.)
So does this story have a bigger payoff? Does it end with a hardback deal, an Amazon landslide, a red carpet? Actually no. But it does end with a special reader, who was charmed by a post by someone he’d never heard of. As Dave Newell leaped on a random comment by someone he’d never heard of, which had been made by someone visiting a blog hoping to find likeminded folk. A chain of strangers finding they have kindred interests; that’s rather nice.
Author platforms are also on my mind because this week I was a guest speaker at an online author marketing conference called Get Read. A message we heard constantly was that platforming is a long game, and we might feel like we’re getting nowhere, giving so much of ourselves and wondering if anyone notices. This episode reminds me to keep the faith.
It also reminds me that platforming is full of contradictions. That for all its widewidewide reach, it operates at a micro scale, person to person. That our blurts on websites and social media seem trivial but are actually eternal, and might be summoned to the top of a search by the right Google spell (just like bad party photos). The take-home point of my GetRead session was this: be yourself and stay gregarious. Anything you write might find a new reader, an ally, or a friend.
It’s a bit of a different post this week, but I’d love to discuss this question. Has someone found you because of a comment, post or a tweet you’d long forgotten? Have you followed a trail and made a worthwhile contact?
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When this week’s guest was on his final rewrite, Adele’s Someone Like You was playing from every radio. He says it seemed to reinforce the story he was polishing – a tale of first love, the transition into puberty and the emotional and physical barriers of the adult world. He says he’d been scribbling notes for years, but first felt emboldened to write the novel – based on his childhood memories of 1960s London – when a Neil Young song convinced him he was sitting on a story. He is Barry Walsh, the novel is The Pimlico Kid and he’s on the Red Blog talking about its Undercover Soundtrack.
GIVEAWAY Barry is offering a signed print copy of The Pimlico Kid. For a chance to win, leave a comment on the post or share it on Twitter, Facebook, G+ or anywhere else (and don’t forget to leave a note here saying where you shared it).
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If you follow me on Twitter, Facebook or in Google’s Confusing Circles, you might have seen me celebrating when a bookshop reviewed My Memories of a Future Life - on Amazon. ‘I was so impressed’ (it read) ‘that I persuaded Roz to hold a signing…’
That’s a bit astonishing in the current climate, and the Alliance of Independent Authors were soon wanting the story of what I’d done to get into their good books.
Much of it was luck, I have to say – I clicked with their tastes. And I’ve had a hit and miss relationship with other bookstores. But if you’re contemplating approaching bookshops with your print editions, you might find my experience useful…
And tell me here: have you approached bookshops or other retail outlets with your work? How did it go?
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I’ll leave the story to that post, but briefly, I saw an interview on the Writers & Artists Yearbook website, responded to it, and seem to have woken them up to the fact that indie authors are rather more advanced than they hitherto thought.
Even better (and this isn’t in the post) Bloomsbury then asked me to call them. They’d had a rummage through my blogs and wanted me to write for their website and newsletter. (Wow. Big smiles at NYN HQ.)
So W&A – the bible for creatives in the UK – is expanding its coverage of self-publishing as a serious and respectable option. But I detected they’re a tad nervous about it. The editor I spoke to asked if I ‘minded’ writing about self-publishing. That suggests he’s encountering more negative attitudes than positive. No matter. They’re responding to what’s happening in the creative world.
I also have to relish a sense of a circle closing. Years ago, when I was a beginner querying agents and publishers, W&A was my route map for what seemed an audacious and mostly impossible dream. When I wrote the querying section of Nail Your Novel, I recommended using them. Now, thanks to a tweet that alerted me to their post, and a tweet I sent to them, I’ve flipped to the other side and they’re introducing me to their audience. In our online, endlessly connected world, new opportunities might be only a tweet away.
In other news, tomorrow I’m skyping into the Grub Street arts centre in Boston as a guest expert in a seminar on creative book marketing so you’ll get a proper post from me about our discussions. And next Saturday, I’m on a panel at Stoke Newington Literary Festival in north London, talking about multimedia self-publishing. Both those opportunities sprang from relationships made completely on social media. In fact, everything has. Before that, I was an invisible editor and a concealed ghost.
So tell me – what opportunities have come to you from social media? And what tips would you give to help people make the best of it? (Oh, and here’s the Independent Authors Alliance post, in case you’re curious about the W&A Incident… )
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Another Soundtracker returns this week, a new book under his belt. Andrew Blackman had set himself a steep challenge with his second novel. His story of love in the internet age had seven narrators, each needing their own voice and style. Early feedback from his agent said they weren’t distinct enough, and for a while, Andrew despaired of finding a solution. Then, as he always did in times of trouble, he turned to music. Which saved the day. He’s on the Red Blog with the Undercover Soundtrack to his second novel, A Virtual Love.
GIVEAWAY Andrew is offering a signed copy of A Virtual Love. For a chance to win, leave a comment on the post or share it on Twitter, Facebook, G+ or anywhere else (and don’t forget to leave a note saying where you shared it).
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From last resort to new career – how I self-published and how it’s changed my outlook as a writer: speech for the Society of Young Publishers, Oxford
This week I was invited to give a talk on my self-publishing adventures to the Society of Young Publishers in Oxford. Inevitably they also got a few opinions (at the end) on how I now see my role as a writer :)
I’ve since had requests to publish it here, so…. here goes.
I wasn’t new to publishing when I self-published. More than two decades ago my first job was in the editorial office of a small publisher where I handled every kind of non-fiction title – books, directories, partworks, magazines, a newspaper – and even, once, a novel. From there I moved to magazine editing. In parallel I developed a career as a writer – I’ve ghosted 11 novels and 8 of them have been bestsellers. I also mentor other writers – originally for a literary consultancy and now freelance.
I’m fully armed with literary agents – two of them, actually. In spite of this, I ended up self-publishing. Here’s the story.
I self-publish a writing book
Nail Your Novel: Why Writers Abandon Books And How You Can Draft, Fix and Finish With Confidence was the book I published first. I wrote it as a natural extension of the writing blog I’d just started. It’s my writing process distilled into 10 steps – how to take an idea, flesh it out, draft it and revise it thoroughly. It’s 40,000 words, which proved too dinky for the market. But that was deliberate. I knew from the online community that writers wanted a book that wouldn’t snaffle their precious writing time but told them only what they needed.
No one would publish it, so I thought it had better not sit around. I set it up on Lulu – the most straightforward print platform at the time – and told my blog and Twitter followers. I also gave away free PDFs. This was three years ago, so the giveaway packed a punch. NYN got good reviews, sold about 20 print copies a month and became quite widely known – at any rate, strangers would email me telling me how useful it was.
So NYN ticked over on Lulu as a nice accessory to my blog, but I still wanted a deal for my fiction. It wasn’t respectable to self-publish fiction – especially if you’d secured an agent.
Most people self-pub with ebooks first, especially now. I didn’t. Three years ago when I brought out NYN I’d never seen an ebook. I had a house full of print. I’d worked with print and I wasn’t convinced that making an ebook was worth the fuss.
No doubt this reasoning has been repeated in publishers up and down the land.
I was even getting requests for a Kindle NYN but it took a catastrophe to boot me over. One day Lulu deleted a bunch of Amazon listings and then bickered with Amazon – and its authors – about whose fault this was. My book, which was generating a buzz, vanished from sale for several weeks – and so did my reviews. The links from bloggers who’d written about it went to dead ends.
Clearly I had to find out about sales avenues, instead of just being a writer. I read my most trusted bloggers, filled a few information gaps, formatted NYN and wrote a how-I-did-it post for my readers.
Woot, I’d launched an ebook. I say launch, but that ‘how-to’ post, a Facebook event and a few tweets was the only launch I did.
Again, I was thinking with my writer head. I had no idea how books should be introduced to the market. When I worked for the small publisher, the marketing manager handled it. When ghostwriting, I was never the focus – the celebrity authors had an army organising bus stop posters and appearances on Breakfast TV.
But, probably only by the grace of bloggers, my tiny launch sold five times as many copies in one month as I’d sold in print. There must have been quite a few people waiting for a Kindle NYN because it spent a long time in the Kindle top 10 for books on writing and it’s still in the top 50.
I revamped the print edition and put it on Amazon’s CreateSpace (because I’d got fed up of middlemen). NYN immediately got offered on a 4 for the price of 3 deal and is always on a bundle deal of some sort. Now it’s catching up with e-sales.
Does blogging and social media sell books? Yes, but I did it by accident
So, I had a book out but my goodness I needed to learn more about promotion. Off to my bloggers again. It turned out my blog got top marks for being a good platform -
- I stuck to a subject I could blog about until the end of the world
- I could demonstrate with my background that I knew what I was talking about
- my posts were useful and accessible
- I was happy to answer commenters and develop posts into a conversation.
All of this I did entirely by accident. The tight focus on writing came from my background in magazines – where you give readers useful advice and don’t dilute your value with off-topic material. The rest happened because I was having fun.
I was relieved to find I didn’t have to do a hard sell – because I’d seen some pretty grotesque campaigns around Twitter and Facebook.
As with blogging, social media marketing seems to work by a gentlemanly process of relationships – people get to know you, enjoy your company in an interview or a blog post. It’s the way books have always sold on in traditional publishing – by generating curiosity so that one day the reader stops and picks up the book. It is, to quote one of my guru bloggers Joanna Penn, hand-selling on a global scale.
By mid-2011, NYN was doing well. My agent had given up trying to sell my own novel. The typical feedback was: ‘we really enjoyed it but it’s too unconventional’.
Meanwhile, in traditional publishing, a number of novelists were daring the unthinkable – they were going indie. They were writing articles explaining why, many describing exactly my predicament – too unusual for the market.
I decided it was time to publish My Memories of a Future Life. I put it through a rigorous round of edits and got an editor friend to scourge it as well, and it was ready to go.
The promotion problem
Publishing my novel was very liberating, but how would I launch it? People who wanted writing advice wouldn’t necessarily like my fiction. I couldn’t change my blog into a hybrid of writing advice and marketing for my novel – that would annoy the readership I’d built up.
That took care of its online home, but where should I promote it? So far I’d learned how to sell a book that was helpful to people – which was easy and unembarrassing. But a novel isn’t helpful and nobody needs it. All I could do was try to drum up curiosity. But where?
All the advice I’d found was about marketing genre fiction – where you create a buzz on forums, Goodreads groups and books blogs. But my novel is contemporary fiction with literary sensibilities. Its tag line is ‘what if your life was somebody’s past’, so it seems to be a reincarnation story, but is no more about reincarnation than We Need To Talk About Kevin is about a crime. Publishers said it was too much like a thriller for literary readers and too psychological and poetic for thriller readers. And the narrator isn’t regressing to a past life, but looking to an incarnation in the future – so that might add a label of speculative fiction – or not, depending on your take on the story.
I began to see why publishers passed in favour of something easier.
(You might be wondering if such a duck-billed platypus of a novel would ever work, but it’s got a respectable clutch of high-starred reviews, none of them paid for and none of them calling in favours.)
Some writers hire publicists but that wasn’t an option for me:
- I wouldn’t know how to assess whether a publicist was any good
- I didn’t know anyone else who’d marketed an equivalent book so couldn’t use them as a template or find suitable publicists through them
- I didn’t have any budget anyway.
I weighed up my novel’s biggest asset – a thought-provoking distinctive idea – split the book into four parts and released it as a Kindle serial over four weeks. Then I followed with the complete novel on Kindle and in print.
I called each instalment an ‘episode’ to echo the freshness of serials like Lost and also to suggest how to approach it – as a modern, multi-level thought-provoking story.
This meant I was handling an exhausting 4 launches instead of one – but it created an event, and people around Twitter, blogs and Facebook helped to build the anticipation – and even wrote reviews for the individual episodes.
My lovely readers
Here I found I’d underestimated my lovely followers – they were curious to see, at long last, the kind of novel I’d written. Also, subscriptions to my blog doubled – suggesting I’d passed some kind of test. Perhaps I’d proved, after all this talk, that I also walked the walk.
I was careful never to abuse this generosity. I wrote posts about the novel on my main blog only if they were useful to writers. For instance, I discovered that splitting the novel in four was an excellent way to test the story structure. I also wrote about how to produce a print edition and another post about how to write back cover copy – with examples of my laughably rotten versions.
Another accident – the novel’s blog gets a new life
Once the releases were out, I was going to leave the novel’s blog as a static site. Then I wrote a post called The Undercover Soundtrack – about how I used music as inspiration to create characters and crucial story developments. It fitted nicely as the novel is about a musician.
I suddenly thought I’d like other authors to tackle this, rather like Desert Island Discs, so I turned it into a series. It’s building a following from readers who like the concept and it also allows me to showcase other authors – karmic payback for all the advice and support they’ve given me.
I now get emails from publishers and publicists asking if their authors can take part – which is nice for a site that started as a way to launch a self-published novel (and by the way, you’re welcome to email me too). The boundaries are blurring.
My changed outlook
So I became a self-publisher by necessity. It wasn’t initially as a positive choice, just the only way to get my work to an audience who were increasingly curious about it. But my experiences and the recent shifts in the industry have changed the way I think about my role as a writer.
In my conventional publishing experiences, the author is a cog and a lot of decisions are left to others: blurbs, covers, style questions – sometimes even editorial direction. The book becomes the ‘property’ of the publishing team. Now, though, I’m used to being in charge.
The genie’s out of the bottle. Authors are learning what’s possible and that they can have far more control. And that’s before we even think about royalties, especially with ebooks.
But before you worry this will become a strident call to arms, let me say this – the ‘empowerment’ of writers works both ways. Level-headed, professional authors are also learning what we want help with.
To take me as an example: I’m writing NYN 2 and I’ll self-publish because I have the resources to do a good job and to find readers. (Indeed I’ve had 5 small-press offers to republish book 1, but I didn’t need editorial services and they didn’t have a wider reach into relevant markets.) So I can write, produce and sell books on writing.
But that’s non-fiction.
With my fiction, I can take editorial charge, I can find a compatible developmental editor – but I’d be just as happy to build a relationship with an editor in a publishing house. Also, I need help to find an audience. My novel does pick up new fans, but I have to work non-stop to get it to new readers and I’m doing it very inefficiently because I’m guessing. And I certainly can’t get the notice of influential reviewers.
Writers will weigh up these options, and savvy publishers could too. Some writers can lead the process and produce top-notch books. Others will gladly leave many jobs to the publisher. For every writer that equation will be different. Probably for every book it will be different.
To take an example – my husband, Dave Morris, recently had a critically acclaimed hit with an interactive app of Frankenstein. He’s a game designer as well as a writer and could have programmed the app himself and put it in the app store, but he preferred to partner with a publisher. He found a home for it with Profile Books – which gave Frankenstein a prestigious launch.
Message 2 for publishers – don’t throw away your competitive advantage
One of the problems is that marketing strategies are steering editorial decisions. I know Big Six editors who don’t read submissions from unknowns and instead trawl the indie bestsellers on Amazon. My own agent tells me he’s had plenty of phenomenal novels from first-time writers that reached the editorial board and were rejected because they didn’t fit with what sells.
Obviously there’s no simple answer, but this pressure is squeezing out the original, unusual books written by people who dared to be different, the game-changing novels that will be the classics of the future.
This is bad for our art form. It’s bad for everyone who likes a good read. It’s ghettoising our next generation of original writers, who 10 years ago would have had a chance to build a career.
It’s especially worrying when you consider that a lot of self-publishing bestsellers are not the most original work but derived from what’s already successful. So if publishers copy the copies, where does everyone end up?
Publishers need to take a longer-term view. They need to have confidence in innovation.
Innovation is where the big hits arise. Harry Potter and Twilight weren’t like anything that was already successful. The competitive advantage of publishers is their experienced editors who can take a nurturing view.
There can’t be a publisher – or indeed an agent – who doesn’t have a stack of outstanding manuscripts they couldn’t get commercial backing for. I’ve suggested before that agents should help them self-publish under a special imprint, but it’s not what they’re geared up for. But publishers are.
Publishers should start ‘Discovery’ imprints on print-on-demand and ebook, perhaps produced as a flexible partnership with the author but released under the publisher’s banner. They should showcase a handful of titles every few months that they passionately believe in. The major reviewers would take notice, because the titles would come with the seal of approval of an editorial department. Those authors are going to self-publish anyway, so why not get involved?
This partnership approach is where the real publishing industry of the future will be formed.
The session ended with Q&A … so who wants to start…?
agents, authors, editors, episodes, facebook, first job, Fix and Finish With Confidence, harry potter, how to market your book, how to market your novel, how to nurture talent, how to sell a self-published book, how to sell books, how to write a novel, literary agents, literary consultancy, literary fiction, literature, Lost, magazine editing, marketing your self-published book, My Memories of a Future Life, nurturing writers, nyn, Oxford, publishers, publishing, Roz Morris, self-publishing, serialisation, Society of Young Publishers, speech, title books, Twilight, twitter, We Need To Talk About Kevin, writing, writing a novel - Nail Your Novel, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel
I post 4 to 5 useful writing links per day… and other stuffMy Tweets
- Self-editing masterclass snapshots: endings and epilogues July 28, 2014
- Revision and self-editing: masterclass snapshots July 27, 2014
- ‘The music of exile’ – The Undercover Soundtrack, Kathleen Jones July 23, 2014
- Ghostwriting FAQs: should you get a ghostwriter, do you want to become one? July 20, 2014
- ‘Abhorrent combinations… fear not as the music writes the story for you’ – The Undercover Soundtrack, Josh Malerman July 16, 2014
- How to fix a plot hole July 13, 2014
- ‘Music of raw power, pulling back from chaos and feedback’ – The Undercover Soundtrack, David Penny July 9, 2014
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