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Posts Tagged self-publishing
Right now, my voice actor Sandy is in her recording booth, speaking like a bod. Lifeform Three, my second novel, is currently in production as an audiobook, so this week I went to an event in London hosted by ACX and the Alliance of Independent Authors. Audible president Jason Ojalvo and author-entrepreneur Joanna Penn were speaking, and they had some interesting points on the business of choosing and working with a voice actor. (For an introduction to how to work with ACX, including auditioning actors, look at this post.)
Male or female
So a female author or a male main character must need a certain gender of voice actor, right? (And if you’re crossing the gender divide, how do you choose?)
Actually, it’s less of a cut-and-dried rule than you’d think. Jason said he’d often had authors who’d specified they wanted a female voice, then when a male actor had auditioned it had been the perfect match – even in genres like romance, whose readership are very definite in their expectations.
Jason made the point that the book – or the author’s work in audio – might have a voice that’s independent of the voice of the author or the character; it is its own identity. We’ll come back to this.
When I originally looked for a voice actor, I specified a British accent, but as many of you probably know, the narrator I chose is from the US. Initially I got a lot of US actors auditioning because I was one of the guinea-pig authors when ACX launched in the UK – they hadn’t yet got a bank of UK actors to choose from. So I heard a smorgasbord of attempts to ‘do British’, some convincing and some not. But I soon realised it didn’t matter after a few minutes anyway. The accent was irrelevant. The interpretation of the book went deeper than a voice’s characteristic twang, or lack of it. What was actually important was the voice actor’s understanding of the work.
And Sandy, regardless of the flavour of her English, was the most in tune with the novel. She also liked a lot of books that I liked. I picked her.
Same voice for all your books?
Jason said if you have a series, listeners expect the same voice throughout or it breaks the story world. Authors of standalone books, obviously, might search for new narrators each time. I’m happy with Sandy for both my novels even though they are different in tone – because she works well with my style and outlook.
Joanna has two series, so she cast a narrator for each. Funnily enough, we might have ended up with the same one, as the narrator for her dark crime series was one of the auditioners for My Memories of a Future Life! Small world.
Hunting for narrators
You’re not limited to only the voice actors who approach you – and indeed, many authors don’t find an ideal match that way. Jason encouraged authors to hunt around the ACX narrator profiles, listen to their samples and invite them to audition for yours. Or some authors do what I did – if you know a voice actor who’d be perfect, introduce them to the system.
Working with unfamiliar accents
Joanna, like me, is British, and ended up working with an American narrator. Once into the recording process she found there were pronunciations that were alien to her Brit-tuned ears but natural to the US narrator. What to do about them? Tomayto or tomahhto?
Before recordings start, you need to discuss this, and also tricky pronunciations such as character or place names. Sandy and I talked about it. I suspected there would be many more variations than I’d have be able to think of. If I’d decided ‘leisure’ couldn’t be ‘leesure’, I’d have then, for the sake of consistency, had to pull her up on words I never dreamed had a US difference until I heard them.
And the difference goes further than isolated words – sentence emphasis is also radically different. US English stresses the adjective in a phrase like ‘lying on a sticky mat’. UK English stresses the noun (UK: ‘on a sticky mat’, US: ‘on a sticky mat’).
I didn’t want to stilt my narrator with unnecessary strictures so I asked her to pronounce her usual way. I’m glad, because there were hundreds of differences. Hundreds. It would have been madness. In any case, that didn’t matter. So long as the interpretation of the line was true, the emotion understood, the accent was irrelevant.
Joanna had also come to this conclusion, saying there’s a lot we need to leave to the narrator’s judgement and style. She intervened in place name pronunciations, but allowed everything else to go with the actor’s natural style and emphasis.
Having said that, an audiobook is a creative relationship. The voice actor is expecting you to guide them on interpretation. Sandy and I spent several emails discussing how the bod characters in Lifeform Three should sound and what their individual characteristics were. I sent her short recordings of how they seemed in my own head as I wrote them, which she turned into polished performances. It was quite a feat for her – sometimes she had four or five characters in one scene and had to inhabit all those minds, as well as switching to thoughtful narration. For me it was easy because I wrote them. For her, it was mind-and-tongue gymnastics.
You can probably see why questions of ‘leesure’ versus ‘lezzure’ cease to be important. Forget them.
Don’t expect a drama performance
Jason pointed out that the audiobook isn’t a stage or film performance. It’s a reading – a quieter, more subtle business. Characters’ accents don’t need to be full-on impersonations, they are a hint. Passages of emotion don’t have to be performed, merely rendered so they bring to life what is already in the prose.
In prose, the writer has already done the job on the page. The voice actor is converting that into sound. It’s intimate; it’s not slaughtering the back row. It’s murmuring in your ears.
The voice that is the best conduit for your work
Ultimately, the best narrator is the right person to inhabit the book and bring it alive, from its lightest moments to its darkest corners. If you’re weighing up possible narrators, be prepared to revise what you imagined. If you thought the narrator should be British or male, but the more true interpretation, the one that gives you goosebumps, is US and female, that actor is the one to choose. The differences will vanish as soon as the listener gets into the story. After a minute or two, they won’t notice.
Since I released My Memories of a Future Life, some people have asked me why I chose an American, and indeed have mentioned it in reviews. Then they report that they got immersed. Your best narrator is the person who can inhabit the book, who can become its voice in the reader’s head and make them forget everything else.
Thanks for the pic Michael Mol
Any tips or questions to add? Have you made an audiobook? If you listen to a lot of audiobooks, do you have any feedback on what makes a good narrator? Let’s discuss!
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Every week, my bookseller friend Peter Snell gets customers who ask him nervously: ‘how do I write’ and ‘how do I get published’? Sometimes they give him manuscripts or book proposals. I get emails with the same questions.
So we decided to team up for a series of shows for Surrey Hills Radio. If you’re a regular on this blog, you’re probably beyond starter-level advice, but if you’re feeling your way, or your friends or family have always hankered to do what you do, this might be just the ticket.
If you follow me on Facebook you’ll have seen the various pictures of us goofing with a fuzzy microphone, recording in the bookshop while customers slink past with bemused expressions. (Yes, that tiny gizmo is the complete mobile recording kit. It’s adorable.) So far the shows have been available only at the time of broadcast on Surrey Hills Radio (Wed afternoons at 2pm BST), but the studio guys have now made podcasts so you can listen whenever you want. Shows in the back catalogue have covered
- giving yourself permission to write
- establishing a writing habit
- thinking like a writer
- getting published 101
- how to self-publish.
This week’s show will be on planning a non-fiction book and the show after that will be outlining a novel – and will also include sneak peeks of the advice I’ve been cooking up for my third Nail Your Novel, on plot. So you want to be a writer? We have the inside knowledge. Do drop by.
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This seems to be ‘back to basics’ week on this blog. On Thursday I scrambled out a fresher’s guide to ebooks in response to questions at a speaking engagement. And this podcast, recorded the previous week, seems to be the perfect complement. It’s with Nick Thacker, who has a regular show called Self-Publishing Answers, where he endeavours to discover the secrets to writing, publishing and selling successfully.
I’ve answered many of these questions before, but I found it interesting how my perspective on some of them has changed with experience. Especially book marketing. Normally when I’m asked about selling books, I find I run out of useful advice very quickly. I don’t buy advertising, I don’t game the charts and I don’t price strategically – all things that most indies do to get the best marketing advantage. The marketing I do is guesswork, whim and finger-crossing, mainly. Even so, I’ve noticed certain patterns that work – which I didn’t realise until I started discussing them with Nick.
We also chatted about the long-term mindset when it comes to writing – how it’s more important than ever to learn your craft and be patient before you publish. Nick confessed he’d learned a few lessons in that direction too. Anyway, if you’re looking for a bit of advice on writing, publishing and marketing, head this way and listen immediately or download. And he asked about ghostwriting too :)
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Today I gave a speech at The Oldie literary lunch (which was very exciting!) and they asked me to explain about making ebooks. I promised a post to distil the important details, and save them from squinting at their notes and wondering if that scrawl really does say ‘Smashwords’, and indeed what that alien name might mean.
If you already know how to publish ebooks you can probably skip most of this. However, you might find some of the links and reading list useful, or pass them on to a friend. And if you’re here from The Oldie – hello again. Nice to have you visit.
How to do it
It’s easy. Really easy. If you can format a Word file, you can make an ebook.
It’s more complicated if you have footnotes or multiple headings that might need to be visually distinguished, or you want graphics (which might not be advisable) but it’s generally easy. Have I said that often enough?
Here’s my post on how to format for Kindle, in which you’ll see how I had to be dragged into the ebook revolution. But by all the atoms in the heavens, I’m glad I was. You’ll also see the original, grey cover of the book that now looks like this.
That post includes the notes about stripping out the formatting codes and rethinking the book as a long-continuous roll of text, not fixed pages. The Smashwords style guide is also explained. (You knew you wrote that silly word down for a reason.)
If you don’t have the Word file
If you’re publishing a book that previously appeared in print, you might not have the polished Word file with all the copy editing and proofreading adjustments. Often, the author sees the later proofing stages on paper only, and any adjustments are done at the publisher. If you can get the final Word file, that’s simplest.
If not, try to get a PDF, which will have been used to make the book’s interior. You can copy the text off a PDF and paste it into a Word document. You’ll have to do quite a lot of clean-up as this will also copy all the page numbers and headers, and there will be invisible characters such as carriage returns. You’ll need to edit all of these out by hand.
Sometimes PDFs are locked. You can’t copy the text off by normal methods, but you can find a way round it with free online apps. Dig around Google and see what you find.
Another option is to scan a print copy. Depending on the clarity of the printing and whether the pages have yellowed, you may end up with errors and gobbledygook words, so again you’re in for a clean-up job. You’ll need a thorough proof-read as some scanners will misread letter combinations – eg ‘cl’ may be transformed into ‘d’ and your spellcheck won’t know that you meant to say ‘dose’ instead of ‘close’. But it’s quicker than retyping the entire book.
There are two main ebook formats. Mobi (used on Amazon’s Kindle device) and epub (used on many other devices). They are both made in much the same way, and the instructions in my basic how-to-format post are good for both. PDFs are also sold on some sites.
You need to get a cover. Cover design is a science as well as an art. A cover is not just to make your book look pretty, it’s a marketing tool. If you’re republishing a print book, check if you have the rights to use the artwork. If not, you’ll have to get another cover made. Use a professional cover designer (see later). Here are posts to clue you in:
Where I nearly made a disastrous mistake with a cover
Where do you get a good cover designer? See the books list below.
Hiring editors and proof-readers
In traditional publishing, a manuscript goes through a number of stages – developmental editing, copy editing and proof reading. If you’ve done this, go straight to formatting your manuscript. Otherwise, the following posts will help you understand what you need to do.
Daunted by the thought of an editor with an evil sneer and a red pen? Fear not, we respect you more than you know.
Getting your book on sale
The main DIY platforms to sell your ebooks are Amazon Kindle Direct Publishing, Kobo Writing Life and Smashwords (you’re getting used to that name now). Publishing on them is free and they’re simple to use. You can publish direct to ibooks, but that’s not easy unless you have a PhD in Mac. And a Mac. Besides, Smashwords (ta-daaah) will publish to ibooks for you. There are other platforms that act as intermediaries, for a greater or lesser fee, and greater or lesser advantage.
Beware of sharks. If you get what appears to be a publishing offer, read this.
Books to get you started
Written from an author’s perspective – The Triskele Trail
David Gaughran – Let’s get Digital
Alliance of Independent Authors – Choosing a Self-Publishing Service
Catherine Ryan Howard – Self-Printed (also covers print as well as ebooks)
And some other useful resources
And, er, that’s it. Any questions?
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Some writers say they don’t look at their reviews. I don’t know how they find such sangfroid. If I know there’s a new review I have to pounce, and immediately. Inevitably, we’ll sometimes wish we hadn’t – like one of my regular readers this week, who sent me the anguished message you see in the title of this post.
After sympathy, we had a discussion that went in interesting directions, and I thought it might be useful here too.
My main question to him was this. Are you afraid the reviewer might be right? Have you got a good enough groundswell of opinions from people with sound judgement?
My correspondent replied that he knew he’d taken a risk, but wanted the final note to pack a punch. ‘That apparently has worked,’ he said, ‘and my book is being remembered – for better or worse. I have around twenty 5-star reviews and this is my first bad one.’
Twenty to one doesn’t sound like a bad ratio to me. And we’re all going to get bad reviews.
I got off to an early start with My Memories of a Future Life. Just as I was gathering launch reviews, someone who’d read an advance copy sent me a furious, offended email. I’d passed muster with my trusted inner circle, but this was the first true outsider and it hurt madly. It doesn’t help that with self-publishing, there’s hardly any time for the writer to surface out of the book, so early reviews might hit us with no defences. So I was extremely relieved when the other advance readers were happy.
What did you promise the reader? Marketing
Not everyone will like your book, especially if you’re aiming for something unusual as my friend is here. Part of good marketing is targeting – as much as possible – the right readers. So check these.
- Is your blurb misleading?
- Ditto your title?
- Does your cover send the right messages?
- Does the beginning of your book promise something very different from what the reader gets (allowing for arty misdirection…. )
Nurse the bruise, then look at the averages. Note any consistent concerns and decide if your marketing apparatus could be better tuned.
Should you fight back?
No. Not unless there are libels or factual inaccuracies – which are usually hard to argue in fiction anyway. I’ve commented on Amazon reviews that said the proof-reading in Nail Your Novel was poor and hadn’t realised it was UK English. I intend merely to set the record straight, but often it’s made the reader withdraw the review.
What to do about the reader who’s genuinely offended or upset?
Probably you shouldn’t do what I did. I wrote back. A writer friend told me off for it, saying ‘never apologise for your work’. But his fury was flaming my inbox and I couldn’t ignore it. Actually, it turned out well. He admitted he had mistaken the genre in spite of everything I said – and even sent me a gift as apology. I resolved to be even more extremely careful never to mislead a reader.
What if there’s a problem with the book?
Be honest now. Pride and sensitivity aside, has the bad review touched an important nerve? If so, why?
Did you skimp – either on revising, or getting quality, useful feedback?
Some people self-publish for the sake of fulfilment and completeness or to make a book for family or close friends. They’ll probably not be found by the general reading public. These remarks don’t apply to them.
But everyone else, listen up. I see a lot of writers rush to the market too soon. If you put the book up for the public, you won’t get a free pass. Get the book evaluated by someone who will tell you how to get to publishable standard. Although you might have learned a lot since you started writing, you need a professional to point out the flaws you simply cannot diagnose for yourself. (See my post about editors and how much they can surprise you with what they find. ) You don’t necessarily have to spend a fortune – here’s a post about cheaper options than a bespoke development report. But all writers have blind spots, and if you haven’t had critique partners who have opened your eyes to them and changed you for the better, you’ve missed an important step.
Think to the long term. You will write more books and carry on learning. Make sure whatever you publish is something you’ll continue to be proud of.
Some experienced authors I know recommend novice writers use a pseudonym for their earliest work so they don’t pollute their real name. Get something out, satisfy your curiosity, test the water, learn the ropes. (Unmix your metaphors too.) Your early books may indeed be brilliant, or they may, with the benefit of a few years, be embarrassing. You can’t know how you’ll develop.
Could you withdraw a book that was a mistake?
That’s not as easy as you might think. With ebooks you can update the files but it’s difficult to make them vanish entirely. On Smashwords they’ll stay available to the people who bought them – although in direst straits you could overwrite with a blank file or a note of explanation. If you’ve gathered bad reviews, those will remain.
With print books, it’s even harder to hide. I changed the title of the characters book because I felt it didn’t zing enough. I asked CreateSpace if they could remove the original listing in case of confusion, but they said it wasn’t possible. It had to stay up, even if it was unavailable. And second-hand copies might still be sold on Marketplace. This made little difference to me (and some people still want the old one!) but imagine if this was your book that you wanted to bury. You can’t remove it, or its association with your name.
The good, the bad and the ugly
Sometimes we have to accept that a pie in the face is part of the job. If you look on Amazon I’ve got one or two stinker reviews for my fiction. I’ve had some that were malicious, and there’s little to do about them except make a cup of tea. If I get a remark that cuts seriously, I run it past my critiquing crew. I know they’ll tell me if it’s fair. Then I get on with the next book.
What do you do about bad reviews? Have you ever replied to one, or had a malicious one? Have you ever regretted putting a book out too early? Any advice to give? Let’s discuss!
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I’ve had a question from Tina L McWilliams: Besides Twitter, LinkedIn, Facebook etc, a website is obviously essential. But what type? Some writers have simple ones, with their books, an author biography and so forth. Others – you and Joanna Penn included – have ‘education’ sites. Which I love, and return to regularly. (Thanks! Ed) So, could you discuss the importance and the time involved with both?
Why have them at all?
If you’ve got Twitter, Facebook, G+, you’re certainly making good connections. But you’re fitting a limited format with little room to customise. You need a place to invite folks to when they want to know more.
Also, you control your website’s destiny. A social medium might disappear – or your crowd might (MySpace, anyone?). But your site is yours.
How extensive does the site have to be?
If the site’s raison d’etre is to tell people who you are, you don’t need more than a few static pages – about you, your books, contact details. Perhaps a page of upcoming events if you do a lot of these (I don’t so I use social media for this). And voila: a website.
If you add a blog, you get noticed more. Search engines favour sites that are frequently updated. Human visitors like to see they’re on the blog of a person who regularly shows up, and notices when new folks call. There are a lot of dead, forgotten sites out there, so you need to make your site look alive.
Honestly? The ether is choked with sites about writing and publishing.
Here’s a reason not to: being distinctive If you write straightforward posts about ‘show not tell’ you might find it hard to be noticed – and that’s one of our goals, right? So your posts need to be individual. A lot of writers blog about their lessons and mishaps on their writing journey, so you might find it hard to reach further than immediate friends.
Here’s a reason to: getting your material shared If the content is useful or strikes a chord, it’s more likely to be shared. Certainly a lot of people want to learn about writing and publishing. And you might win fans for your gloriously whacky voice (like Chuck Wendig).
But consider this:
Who do you want your content shared with?
Most authors who blog about writing will only reach other writers. That’s fine for me because writing tuition is part of what I do (but it’s not everything – see below). If you’re blogging to help people develop a taste for your fiction? You might be better choosing something else:
- your issues, if your fiction is issues based
- your historical period if appropriate
- other books in your niche
- host other authors (like Jane Davis), campaign for better recognition for indie authors (like Paul Sean Grieve), start a blog series like David Abrams on The Quivering Pen with My First Time or me with The Undercover Soundtrack.
Blogging to promote your fiction? The dilemma for literary authors
I still haven’t sussed this myself. Partly this is because my kind of fiction doesn’t suggest bloggable ‘topics’. One book might deal with, say, musicians, reincarnation and despair (My Memories of a Future Life). Another might feature repressive regimes and ruined country houses (Lifeform Three).
Even so, those aren’t really my ‘subjects’. I can write the odd guest post about them, but not regular blogs. Ever Rest and my embryonic ideas are different again. My signature, if I have one, is thematic: ideas of the soul and memory, conditions of haunting. I have only realised this as I roam about in Novel 3. I could blog about those themes, but it might discharge my need to explore them in the books.
So subject and issues blogging isn’t going to work for me. But it might be good for you.
Make it regular
Your blog needs to look current. So make blogging a regular appointment. Include a calendar so visitors can see the pattern. A list of previous or popular posts will tempt them to stay longer. The longer people stay on your site, the better.
How frequently should you blog?
As often as you find manageable. Experts say that for SEO significance it should be several times a week, but that might exhaust most of us. And think of it from the reader’s perspective. How much time do you have to read blogs, even the ones you love? Once a week is probably plenty to keep you on the radar.
Which brings me to… what I do and how much time I spend.
Why do I have so many sites?
It was an accident, but it seems to work. Each site has a distinct purpose, and they’re all connected to one hub and to each other.
Nail Your Novel
This one you’re reading is my original site. More here about how it started, where you can also see charming screenshots of how my blogs looked in 2011 (eek!).
Post frequency: I put up a writing/publishing post once a week plus a trailer for The Undercover Soundtrack. Plus signposts if I’ve got a guest spot or devilishly exciting news like a launch. Overall, at least 2 posts a week.
Time taken: I can’t just slap a post out. I spend at least 5 hours of cogitating, checking examples to make sure I’m not making idiotic assumptions, finding pics. You don’t have to spend as long if that’s not your style. Later there are comments to answer, shares to acknowledge and other networking to do. Every few months I might tweak the sidebar icons, so that’s another occasional hour or two. I reckon my blog swallows a full day a week – at least. (Is that shocking?)
Post frequency: twice a week. One trailer to introduce my guest, written by me. One Soundtrack post. Although I don’t write these, they take time behind the scenes. I book guests well in advance (as you’ll know if you’ve featured!). When posts come in, I read them, write back with praise (of course!) and quite often ask for tweaks if I think this would make them fit the format better.
Time taken: about 2 hours per week, depending on resubmissions.
How it started: I’d built a blog for writers, but it wasn’t designed for introducing my fiction. When I launched my novel, I worked out a separate profile-building strategy and wrote this post full of bold plans. I reread it just now and added updates for what lasted and what proved daft or impossible to sustain. Mostly the latter. You might find it amusing.
Another reason to have a separate site was to claim the URL. There are several reasons:
- Easier for readers to find in a Google search
- A handy and sensible URL to put on business cards
- Allowed me to create a separate site with artwork in the novel’s livery (if I went self-hosted again I could have done this without making a separate site, but that would have been too disruptive)
- I can transfer it if I want
Roz Morris, author
I got this by accident. I broke the original Nail Your Novel site, so tried WordPress hosting. I found I’d been given a blog called RozMorris, which sat idle before I realised it even existed. Then I decided to use it as a hub for the others.
Time taken: a few hours to set up introductory pages. I’ve added other material gradually as I write it for other purposes – perhaps 20-30 minutes at a time.
Updating when a new book launches I set aside a few hours to add a new page, update pics and the main header, then all the versions of it on my newsletter head, FB page, blog head and sidebar, G+, Twitter biography… I’ve got a master list in my production schedule so I don’t miss anything.
So many sites!
I did warn you. If I was starting now, I’d have one blog and one author site for everything else. But The Undercover Soundtrack became its own entity, and I couldn’t graft Lifeform Three on without breaking it. I also couldn’t leave Lifeform Three as a poor cousin with no presence of its own.
So my web-web is like a house that’s been extended and extended as times change and the family grows. I don’t doubt it looks messy to purists, and especially when explained here. I’m anticipating comments of horror. However, I don’t think readers mind if the navigation is clear. I doubt they notice the different URLs. But they would certainly baulk if they had to learn a different visual grammar each time. Even though the artwork on each site is different, it follows the same core design so they find what they want quickly.
And yes, apologies. This post is a tad late. Because sometimes life gets in the way of blogging.
NEWS I’m thrilled to announce I’m teaching a Guardian Masterclass in advanced self-editing techniques for fiction writers. Of course, London might not be a manageable distance for you, but if it is, here’s where to find out more. And … psst … it’s one of the many good things that have happened because once upon a time, I started a blog.
Do you have a blog, a website or both? How much time do you spend on them? Do you want to suggest a way for me to streamline mine? Tell me in the comments!
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Sandy’s nervous. It’s her first book launch. She says she’s keeping away from the internet today.
I’m nervous. Unlike Sandy, I mainline social media and will probably be checking Facebook and Twitter even more frequently than usual to see if anyone else is as excited as I am that…
WE’VE JUST LAUNCHED THE AUDIOBOOK of My Memories of a Future Life. Don’t worry, I will calm down soon.
You can find it on Audible in the US and the UK. If you’re thinking of trying out Audible for the first time, you can get the novel free when you sign up. It will also be on iTunes but that takes a little longer to percolate.
If you’re thinking of making an audiobook yourself, either with ACX or by some other means, you might find my posts about the process helpful.
And that’s it! Back tomorrow with a cracking Undercover Soundtrack. R xxx
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This morning I was scratching my head for a post to write, so I asked on Facebook for ideas. Immediately, Vivienne Tuffnell volunteered this great question: ‘How do you keep motivated when your books aren’t flying off the shelves?’
Before I could even type a reply, Zelah Meyer had countered with: ‘delusional optimism and a long-term view’!
Which is about what I would say (at least, the second bit).
We’ll assume for the moment that you’ve done everything possible to ensure your books are up to scratch, with appropriate covers, well-honed descriptions and sharp metadata. You know the book’s good. You’re doing all you can, as your promotion budgets and tastes allow. But those sales aren’t stacking up.
How do you take courage?
Keep calm and build a body of work. Actually, I see this as the only possible plan. Writing is a lifelong thing anyway. If you’ve had the gumption to start, and stick with it, it’s a default habit built over years. Having ideas is as usual as taking breaths. You finish a book and you don’t settle until you’ve got another under way.
Also, building a portfolio makes business sense. Whether we’re the Big Five/Four/Three/Two/AmazOne or an individual writer, this is what we’re doing. With more books we get more chances to be found by readers. And when we are found, we look like more of a presence.
Does this mean you have to churn them out? No. We are taking a long-term view. Write and publish fast if that suits your nature, your material, your market. If it doesn’t, you’re still building a body of work. However long the book takes, once it’s finished, it’s out for ever.
But everyone else…
What about all those posts on Facebook, G+ and Twitter where people share a stellar sales rank or triumphant sales numbers? Some days that can be like a big wet slap. Even though you know how sales ranks surge and plummet by the hour. What can you do, apart from congratulate them – and write?
First, remind yourself it doesn’t reflect on you or mean you should ‘do more’. (Except write. Did I mention that?)
And second, there is something you can do. Keep making meaningful connections, fishing in the internet sea for the other people who think like you, write like you, read like you. Writing is all about connection anyway.
Also, remind yourself how the ebook jungle has changed. I published Nail Your Novel when there was far less competition, and clocked up a good 10,000 sales with so little effort I couldn’t be bothered to count any further. I now can’t believe it used to be so easy. Now, with all the books clamouring for readers, we have to work so much harder for each sale.
Author/editor/songwriter/poet Jessica Bell (left) wrote about this recently at Jane Davis’s blog. I hit on this strategy myself, completely by accident, when I wrote Nail Your Novel. In fact, if I hadn’t got those nonfic titles I’d be feeling pretty discouraged, simply because selling literary fiction is hard, hard, hard. My novels sell only a fifth as many as my Nail Your Novels. But that means I’m five times as thrilled by a fiction sale as I am by a Nail Your Novel sale (though I’m still quite thrilled by those, thank you very much).
What if you only have one book?
A significant number of writers have just one title, and feel no desire to write another. Creatively that’s fine. One book might be all you need to say. Ask Harper Lee. But you are likely to feel this sales problem very keenly. Especially if it’s fiction.
I do know writers who made a big splash with just one novel. For instance, John A A Logan with his literary thriller The Survival of Thomas Ford – but he published at that goldrush time, when a free promotion could work miracles. It was many years before he released another book, and the momentum he got with the first kept him going nicely. He also supplemented it with a lot of hard work on Kindle and Goodreads forums. Now, though, it’s rare that one book will get you noticed enough.
In this situation, your best bet is to go for volume (again). Team up with other likeminded one-book authors and form a collective. Perhaps release a box set.
If the book is non-fiction, you could use it to launch a speaking or tutoring career, which gives people more chances to encounter you. It’s the volume principle again – but you’re producing performances instead of books.
It’s not all about sales
Let’s remember we don’t write simply to chase sales. Except for a few stellar bestsellers, there are more lucrative lines of work. But the satisfaction factor? Every new comment from a reader, every email, every new review, tells me I’m writing what I should be writing. It’s worth the struggle.
Stop this relentless positivity, please
So this probably all sounds very well adjusted. Do ever stop being so darned positive? Certainly I do. I had a towering strop recently when I saw a report of a speech at a publishing conference where the delegates were discussing how much credibility to give indie authors. It all hinged on sales; nothing else. No thought for originality, craft, quality. It reminded me that the publishing world does not want to give authors credibility if they publish themselves – and if we do, they assume we must be at some junior, paint-by-numbers level. Which is insulting for just about everybody – genre authors included. After that I was not positive at all. Measured in that way, EL James would have far more credibility than Henry James.
But we’re playing a long game. For some of us it is longer than others, but the answer is the same. Write more books, and write them well. And remember the main contest you’re in is not against other writers. It’s against your own standards and hopes; the struggle to do justice to your ideas and your talent.
This post probably isn’t startling information. But if you’re also having a crisis of confidence, I hope it helps. And I really hope my optimism isn’t delusional. This is Zelah, by the way. She really can do this. I’ve seen her.
Thanks for the hare and tortoise pic CarbonNYC
Any thoughts to add? Share in the comments!
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Categories and keywords on online retailers: choose them wisely and the algorithms will target your ideal readers – especially on Kindle. You can make a whole science out of it, but this piece on KDP explains the basics in good, plain English.
Essentially, you pick two categories, and then get yourself in several more specialised lists by including set keywords.
But this system has its limitations. At first writers of genre fiction had many sub-categories to choose from, but writers of literary, contemporary and general fiction found themselves in one immense category where it was hard to be seen. There were few ways to tell the algorithms ‘I’m non-genre but I have a flavour of romance, or loss, or my novel is set in Borneo’. Recently Amazon has made big improvements and refined the choices – find them here.
Despite this very welcome addition, the results haven’t been as good for me as when I unknowingly broke the rules. When I put other authors in the keywords, my sales soared.
I did it in all innocence. Reviewers had been comparing my first novel with Paulo Coelho, Margaret Atwood, John Fowles, Doris Lessing, so I put those names in the keywords. My sales rose, readers seemed happy to have found me this way – so the comparisons must have been useful and valid. Then I discovered writers who did this were being sent warning emails so I removed them – and fizzled back down the charts.
It’s a real shame, because for me, this tactic was more effective than keywords about genres, subjects, settings, themes and issues. And surely the author and their style is a significant feature of any novel. With literary fiction, it’s the most important quality of all. It’s a valid way to talk about a book in the literary world – and yet it isn’t accommodated in the search mechanisms that writers can control. It’s a refinement that would be helpful to both authors and readers.
What’s more, now would be a great time to discuss and lobby for it. Here’s why.
We are connected…
Last week I was watching a videocast from the Grub St Writers Muse and the Marketplace conference. One of the panel members was Jon Fine, director of author and publisher relations at Amazon, so I tweeted @Grubwriters with my point about author comparisons. Jon Fine was rather interested in the idea and replied that it was something they’d never thought of. So…. watch this space!
(Let’s pause for a geek check: I tweeted a question in my home in London at 7.30pm, watched it read out to a room in Boston where it was 2.30pm, and real live people started to talk about it, with voices and hand-waving… and a man from Amazon stroked his chin and said ‘maybe we could…’)
— Roz Morris (@Roz_Morris) May 2, 2014
So I want to kick off a discussion here. Amazon are in the mood to get constructive feedback on this right now. There couldn’t be a better time to discuss it. I’ve shared my one tiny idea for improving the algorithms to help readers find our work; you guys no doubt have more to add. The questions begin!
1 Have you tried a category tweak that got you to more readers – Amazon-legal or not? Is there a category facility you’d like to see?
Jon Fine also said the categories problem was more widespread than Amazon. The industry standard for classifying books by subject, BISAC seems limited in its precision, although possibly it’s geared for booksellers rather than readers.
2 If you are – or have been – a bookseller, what’s your take? Would you find it helpful if the BISAC categories were made more flexible and detailed?
3 As a reader, how do you use search tools to find new books?
Let’s discuss! And change the world… :)
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A week or so ago I talked about making audio books with ACX, the self-publishing arm of Audible. From the author’s end it’s relatively simple – pitch your book, listen to auditions, guide the narrator and review chapters as they’re posted on ACX. But at the other end of the line, the narrator/producer is spending 4-6 hours on each finished hour you hear. What are they doing? When you listen to the files, what problems should you be alert for? And if you’re narrating and producing your own book, what do you need to know?
I put these questions to my narrator, Sandy Spangler.
Sandy: First I print out the pages of the text. Then I review them to refresh my memory and make notes about pronunciation or content/emphasis. Then I prep the ‘studio’ – which is my closet. I set up the laptop and hook up the mic and headphones.
Each chapter (or chunks if they are long) gets recorded in one go because the laptop needs to be outside of the closet, away from the mic or we can hear the fan. I hit record, then shut myself in with mic, headphones, and a glass of water.
Roz: You need studio-grade equipment to meet the quality standards for an audiobook. Podcasting gear won’t cut it. Equipment notes follow at the end of the piece. Back to Sandy.
Sandy: I monitor the audio as I go via headphones. Any time there is a mistake I do a retake and keep going so I don’t interrupt the flow.
Roz: Watch for these when you’re reviewing the uploaded files. Even with the most meticulous narrator, a repeated phrase or two can slip through. The finished quality is the responsibility of both of you!
Sandy: I usually catch around 98% of the errors. The tough ones are when I read a word incorrectly but it sounds right at the time (like make instead of makes) so I don’t catch it. Sometimes I can fix it while editing but sometimes I have to re-record the word or sentence. That’s a pain because it holds up the workflow.
The only time I come out is when I need to check a pronunciation – Roz has some pretty atypical words! Oedema? Nebulae? Roentgen??
Roz: Sorry about that…
Sandy: I record six or so chapters at a time, until my voice gets tired, then load them onto my main PC for editing. I splice together the chapters if they are in chunks, then compress the audio and equalize so the sound quality is good. Then I listen to each chapter and follow along using the printed manuscript to make sure it is correct. I try to fix any mistakes, and make a note of the ones I can’t. I also adjust the pauses between lines so it flows dramatically.
Roz: See the first post about establishing the perfect pause!
Sandy: I listen for the best takes and remove the bad ones, and cut out extra noises like mouth clicks and breaths. I usually end up listening to each recorded line at least twice, sometimes as many as five or six times. I spend more time on the dramatic passages because those feel important to get right.
Roz: This is like the writing process!
Sandy: Once a chapter is complete I run a range check to make sure it fits within the ACX parameters. I adjust the volume as needed, then export it as an MP3 ready to upload.
Incomplete chapters waiting for pickups get put aside until after my next recording session so I can drop in re-recorded lines. Sometimes the new lines need to be tweaked to get them to match the original recording – different days can sound quite different.
Sandy: Do your research before spending money on equipment. Get the best setup you can afford because when you are recording a solo speaking voice there isn’t much to hide behind, and there is only so much you can do in post-production.
Most audiophiles recommend a high-end microphone with a pre-amp to convert the analogue sound to a digital signal. The pre-amp is almost as important as the mic, so if you go this route you have to spend quite a bit of money to get a good sound. If you are planning on doing professional recording full time this is probably the way to go.
USB microphones have a built-in pre-amp, but traditionally sound tinny and aren’t warm enough for audiobooks. However, they have come a long way recently because of the huge rise in amateur voiceover work for video blogs and podcasts. The mic I bought is a high-end professional brand (Shure PG42) and tuned for voice recording. Since this voice project is a bit of an experiment for me, I wasn’t prepared to buy a full mic/pre-amp system, so I invested in one of the best USB mics.
There are some great resources out there for mic comparisons, such as this one. The other advice I would offer is to give yourself a crash course in post-production – for compression, equalisation and to remove mistakes and odd noises. There is a ton of great info on the web, such as articles like this …and video tutorials like this. ACX also has some very useful tips.
Oh cripes, two names that sound the same!
This really caused a hiccup, and made me rather unpopular with Sandy. Listening to her chapters, I discovered I had a Gene (the main hypnotist character) and a neighbour Jean. On the page, they are perfectly distinct, but in the ears… they sound the same. This gave Sandy some extra rerecording and messed up our schedule.
I talked in my previous post about the pronunciation guide. When you write this, check you don’t have two names that a listener might get confused!
Ooh, knotty word
Less of a problem, and certainly more amusing, was a word that didn’t translate well to a US accent. There’s a line where Gene, the hypnotist, is described as wearing a ‘knotty’ jumper. In Sandy’s voice it came out as ‘naughty’. I imagine comics letterers have the same problem with ‘flick’.
This might not have mattered, except that the knotty jumper occurs again in tense scenes that would be rendered farcical if the listener thought a character was wearing a ‘naughty’ jumper. We decided to stay the right side of serious and replace it with a less troublesome ‘rough-knit’…
In the meantime, do you have any questions or tips on working with audio? Do you listen to audiobooks? What do you like or not like about them? Share in the comments!
Stop press! Once your audiobook is finished, you’ll need to market it. Joanna Penn has some great tips in this post.
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I post 4 to 5 useful writing links per day… and other stuffMy Tweets
- ‘My word-hand is singing’ – The Undercover Soundtrack, Marcus Sedgwick October 22, 2014
- Science fiction – have we forgotten what it should be? October 19, 2014
- ‘Is there life after death?’ – The Undercover Soundtrack, Christina Banach October 15, 2014
- Novels aren’t movies – how to write great description in prose October 12, 2014
- ‘A hushed, whispered jingle mimicking a drizzle of rain’ – The Undercover Soundtrack, Anjali Mitter Duval October 8, 2014
- Voices and accents for your audiobook – how to choose the right narrator October 6, 2014
- ‘Skinny-dipping in greenish-hued waters’ – The Undercover Soundtrack, Consuelo Roland October 1, 2014
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