Why fiction characters matter and how we make them memorable – video and podcast with Joanna Penn

Why is all good fiction driven by characters? How can we widen our repertoire so our fictional people aren’t carbon copies of ourselves? What kind of research can give us greater understanding of situations we have no experience of? Should we bother to create our villains with as much empathy and insight as we lavish on our protagonists? If our MC’s enemy is utterly evil, how can we possibly crawl inside their minds – and why would we?

In the yellow corner is Joanna Penn. In the pinkish corner is me, answering her questions. We’re at her blog The Creative Penn, and you can read a text summary,  download a 50-minute audio podcast or watch us grin and and wave our hands while we discuss how to write convincing and compelling fictional people. Do come over.

Psst… the Characters Book is now available in print!

204 pages. Yes, much bigger than the first Nail Your Novel. Fully indexed. Pages to dog-ear, scribble on, receive coffee stains and the sweat of your genius brow. Contains discussions of all the books it’s leaning on in the photos, and many more besides.

Now on sale at Amazon.com and Amazon.co.uk, price £7.99 USD $12.50 (approx). And you can order it from bookshops if you prefer! Which reminds me… I’d better get my copies from CreateSpace…

Back with a proper post tomorrow!

Before you spend money on publishing services, read this

As indies get ever more professional, an entire service industry is springing up to offer us services for every occasion. At this year’s London Book Fair, the Authors’ Lounge was heaving with suppliers, and no shortage of willing customers. While it’s great to have access to these, authors are ripe for rip-off.

This week David Gaughran highlighted unscrupulous companies that charge exorbitant prices, or hoodwink authors into paying for services that could be obtained for very little or no cost.

So this post is a self-publishing 101; a catch-up for those who are wondering what they need to spend money on. In some cases, knowledge is the answer; all books, authors and genres are different, and one supplier does not fit all.

It’s virtually impossible to publish a book without any expenditure, but we can make sure we use our budgets wisely – and stop writers filling the pockets of unscrupulous suppliers who are getting rich on our dreams.

Publisher accounts

Some authors don’t know they can create their own user accounts on Smashwords, Kindle Direct Publishing, Kobo and CreateSpace. Or how simple it is – basically, no more difficult than entering your details in a mail-order website.

Some companies offer to upload your books through their account, but this is unnecessary. Even if you don’t make the files yourself, you can still upload them. If your service company went out of business, what would happen to your book listings? Moreover, if a third party controls your access to these publishing platforms, it’s harder to adjust your book’s appearance and description – which as you’ll see is essential to successful self-publishing.

Ebook formatting

This week, as you may have gathered, I published the follow-up to Nail Your Novel. I was rusty with the e-platforms, but it didn’t take long to get reacquainted.

Basic ebook formatting is dead simple if you can use Word on an everyday average level. You don’t need to be a wizard, but you do have to be meticulous. The best instructions are at the Smashwords Style Guide, a free book with diagrams and reassuringly clear instructions. There are a couple of other useful links in this post I wrote 2 years ago when I first ventured onto Kindle. I reread them when I uploaded my new book last week and it all went smoothly.

Indeed, if you have Scrivener, it will format ebooks for you.

Print book interiors

Print books are more tricky than ebooks, and amateur ones can look dreadful. But there are various tools to help beginners do a good job for very little money.

I recommend you read Catherine Ryan Howard’s book Self-Printed, which I used the first time I ventured onto CreateSpace and I still keep to hand to remind myself how to set up a book. She also has a ton of other useful guidance on book formatting.

How do you make the interior? CreateSpace provides Word templates, if you need help (although I make my books in a design program and upload a PDF).  CS templates are pretty plain, and Word isn’t ideal for interior formatting, but it’s fine for novels, which require hardly any design. In any case, a neat finish isn’t created by fancy typesetting, it’s from consistency and readability – and you can find a post I wrote on that here.

If you want a slicker look for little money, try Joel Friedlander’s book design templates for use in Word.   Joel has created interiors that you graft your text into – which is exactly what happens when books are designed in mainstream publishers (although they don’t use Word).

Which print-on-demand company should you use? There are two main options: Lightning Source and CreateSpace. LS isn’t suitable for beginners. It costs to start a book project and proofs are expensive. CS, though, is free to set up and holds your hand. Here’s a post I wrote comparing the two for novice publishers.

Covers

A great cover is money well spent. But you need to take creative control because you could end up with something unsuitable, horrible, or even illegal if the designer downloaded images from Google instead of sourcing them legitimately. This happens.

When you hire a cover designer, you need to know how to choose them and how to know when the job has been done properly. Identify your genre, familiarise yourself with its most successful covers, then you’ll know how to judge which designer is right for your book. Here’s a post I wrote recently on getting a cover designed.

Marketing

At LBF I talked to a publicity company to find out how they’d publicise a literary novel. They hadn’t tackled literary fiction before, and seemed unwilling to admit it until I pressed them hard. If I’d been a newbie, they’d have been selling me expensive packages that were unsuitable for my book. (I wasn’t looking to buy anyway; I was asking out of curiosity.)

With marketing, learn as much as you can before you hire publicists or buy advertising. I’ve learned a lot from Joanna Penn’s blog, and this is where I’d send you too.

Not all marketing has to cost money. Book descriptions, price point, tagging, titling and categorisation will all affect whether your book can be found by its ideal readers and you can experiment and tweak ad infinitum. (Remember I said you don’t want to have to ask a third party whenever you adjust your book’s back end? This is a good reason why.)  You might find you know more about marketing than you realise, as I did when I was asked to write this guest post.

Two more books I’m going to recommend:

• Choosing a Self-Publishing Service by the Alliance of Independent Authors
•  and Let’s Get Digital by David Gaughran

psst… Editorial services

First, of course, you need a book that’s fit to be published. In a publisher, there would be a team of people handling different editing stages:

• developmental (the big picture: book structure, characters, narrative voice, plot etc)
• copyediting (niggly details like plot consistency, names, timelines)
• proofing (looking for typos and other mistakes)

It’s worth hiring expertise to help you with these and it’s unlikely that you can do it cheap. But you can choose wisely: here’s my post on issues to be aware of.

Thanks for the pic Horia Varlan

What other warnings and tips would you add to my self-publishing 101?

Nail Your Novel: Bring Characters to Life

Alive and sparking now on all ebook formats

It’s live! New Nail Your Novel book shows you how to create characters who keep readers hooked and make you want to tell stories

Three guesses what it’s about … but here’s the formal blurb…
How do you create characters who keep readers hooked? How do you write the opposite sex? Teenagers? Believable relationships? Historical characters? Enigmatic characters? Plausible antagonists and chilling villains? How do you understand a character whose life is totally unlike your own?

How do you write characters for dystopias? How do you make dialogue sing? When can you let the reader intuit what the characters are feeling and when should you spell it out?

I’ve mined 20 years’ worth of writing and critiquing experience to create this book. It contains all the pitfalls and sticky points for writers, laid out as a set of discussions that are easy to dip into. And it wouldn’t be a Nail Your Novel book without a good dose of games, exercises and questionnaires to help you populate a novel from scratch.

Whether you write a straightforward story-based genre or literary fiction, Bring Characters to Life will show you how to create people who enthrall readers – and make you want to tell stories.

Weightless editions are ready right now, twinkling on the servers of Amazon.com, Amazon.co.uk, Smashwords and Kobo.

If you like more heft in your hand, the 200+-page paperback is in progress, and will proceed as fast as an index can be built and proofs can fly the Atlantic.
Ebook price  GBP £3.56  USD $5.50 (rough conversion estimate)

Book marketing, self-publishing – and should you seek a publisher? All the fun of the London Book Fair 2013

Last week I was one of Kobo’s writers in residence at the London Book Fair. Several of the questions I was asked reminded me that every day, writers are trying to grasp this new publishing world. I thought it might be helpful to post their FAQs.

Should I post samples of my book on my blog to tempt people to buy?

You could, but you don’t need to. The ebook stores offer a sample of the beginning before readers buy. Here are two other things I do.

• I use the eye-catching animated widget from Bookbuzzr (here’s Nail Your Novel).
• I also have an audio file of the first 4 chapters of my novel – 35 minutes of listening, perfect for a commute. It’s either downloadable (hosted as a file in Google Docs) or there’s an immediate-play version on Soundcloud.

Should I make a print edition?

If you’re going to meet readers in real life, yes. For my talk, I’d brought along print copies. When I pulled them out of my bag, the reaction was immediate and adoring, as if they were fluffy kittens. Even from the Kobo staff. People picked the books up, flicked through the pages, stroked the spine, read the back (spine and back covers are as important as front). I was amazed, actually, at how much impact a print edition makes.

I have a post here about interior formatting, but it’s quite a faff if you’re not used to it. Which leads me to…

Which services should I pay for?

If your book is traditionally published, the publisher does a lot of jobs you’re probably not aware of. Developmental editing, copy editing, proofing, design of cover and interior, typesetting and ebook formatting. It’s a growing business to offer these services to indie authors, so The Alliance of Independent Authors has released Choosing a Self-Publishing Service 2013, with testimonials and warnings where necessary. Before you part with any money, get this book.

What can I do to market my book?

The guys at the KDP stand reported that this year’s number one question was ‘why isn’t my book selling’? (Some writers were ruder than that. I saw a furious lady collar an Amazonian and growl: ‘I have five books on KDP, what are you going to do about selling them?’. If Amazon starts offering marketing services, don’t wail that they’re evil. They get asked about it day in, day out. And it’s very unfair to blame them for it. They just give you the space to use.)

Amazon had some sensible replies: get a stand-out cover, choose categories wisely, write a cracking blurb, get honest reviews, generate curiosity about your work. And (the representative said this with an embarrassed cough): make sure the book is good.

More on marketing

Kobo’s Mark Lefebvre (on Twitter as @MarkLeslie) gave a rousing presentation on writers connecting with readers. One method was ‘street teams’. Remember The Tufty Club? These days, post-Tufty writers are inviting fans to join dedicated sites and giving away special editions, tie-in jewellery, bags and temporary tattoos. If it fits your genre (I can’t quite imagine a red piano tattoo myself) you could make up a few as competition giveaways.

Another tactic Mark described was authors who band together as a bigger presence. Group blogs in a genre such as Crime Fiction Collective, author collectives (such as Triskele Books and Authors Electric) curated collections such as the League of Extraordinary Authors). And of course there are themed blogs like my Undercover Soundtrack.

One of the takeaways is that marketing isn’t one-shot. It’s about staying visible,  steadily and sustainably. As with the editorial and production services, there are a lot of marketing companies who’ll take authors’ money for campaigns, but you don’t have to do that. You don’t need a big budget to keep your work on the radar, you just need imagination and likeminded souls. Paid advertising and publicity has its place but there’s a lot you can do yourself.

Let readers pre-order your book

Did you know Kobo lets you create a page for pre-orders? I didn’t. Why would you do this? Because when the book launches, you then get a big spike of sales because they all process on the same day. This pushes you further up the charts and makes you more visible in the Kobo store. Now, if I can just get my blurb written for Nail Your Novel: Bring Characters to Life…

BTW I changed my Twitter name

If you follow my writing advice stream you might have noticed I changed my handle from @DirtyWhiteCandy to @NailYourNovel. @DirtyWhiteCandy was the original name of my blog. I kept it as my Twitter name because I liked its bossy vibe, but as the years go on, fewer people would know (or care) where it came from and if people are looking for writing advice they’d be more likely to follow a tweep called @NailYourNovel. These days, indie author-publishers are looking smart and slick, rather than roguishly maverick. So, much as I liked the @DirtyWhiteCandy story and sass, it has to go.

FAQ: Should I submit to publishers and agents or should I self-publish?

Hmm. Sound of teeth being sucked. Look back over this post and you’ll see the amount of work involved in publishing. You don’t just write a book, upload and hope the fairies tell the world. You need expert help to create it and you need partners to spread the word. Publishers and agents can be your allies if the deal is right.

Big if.

Read on.

Authors are still largely invisible in the publishing industry

One of the highlights for many was the heaving turnout at the Author Lounge in the digital quarter. Every author event was swarming with eager listeners. Authors report overhearing agents muttering about tumbleweed blowing through the foreign rights section, while on the upstart digital stands, all was abuzz.

But don’t be misled. In our own corner authors were calling the shots, but the rest of the conference told a different story.

Two examples.

1: Neil Gaiman

On the Sunday before the main fair, there was the Digital Minds Conference. The keynote speech was given by Neil Gaiman. I have to wonder what the delegates were meant to learn from him about digital media.

LBF’s press releases made much of the fact that he blogs and has a lot of Twitter followers. But, my friends, that’s because he was traditionally published. The publishers may have lauded themselves for inviting an author to tell them the way ahead, but they chose one who reinforces their faith in the old model. Even in his struggling years, Gaiman wasn’t like most new authors, writing books on spec while having another job. He was a contractor at DC Comics, getting paid while he made the work that made his name. In fact, why didn’t they ask JK Rowling, who famously lived hand to mouth while writing?

Better still, their figurehead could have been a bestselling indie author who made their success purely from publishing’s new digital tools. Hugh Howey, anybody? Instead they had Gaiman comparing publishing with a dandelion, throwing seeds out haphazardly and seeing what works.

Quite.

2: Ahem – monstrous storytelling

Elsewhere at the Fair, the authors weren’t getting much credit. I went to the session on digital storytelling. This featured a panel of publishers and developers, but no actual storytellers – the authors.

One of the panel members, Henry Volans of Faber Digital, wrote an accompanying piece for the Bookseller, in which he mentioned Dave’s Frankenstein app. He credited it to the publisher, Profile Books, and the developer, Inkle. He never mentioned Dave, the author. Now, forgive the personal bias but I hope you’ll see it illustrates a wider point. Dave had the entire idea. He pitched it to Profile, figured out how to make it work, reenvisioned and expanded the entire novel to the tune of 150,000 words. (Here are his posts in case you’re curious: part 1, 2 and 3.) The developer (Inkle) was hired by the publisher to add software and graphics. The reader’s experience comes mainly from the writing, not the pictures or the machinery.

After yet another pundit wrote about Frankenstein and gave all the credit to Profile and the developer, Dave quipped on Twitter: ‘I very much enjoy Amazon’s Wool and Bloomsbury’s Harry Potter.’

 

Back to the Book Fair

Just two examples, but they betray a general attitude. In an era of revolutions, who gives publishers hope? Somebody who’s conquered the new world? No, a lovable demi-god of the old one. Who might tell them what new products the book might evolve into? The people who understand readers so well they can push the artform onwards? No, the middle men.

Authors still aren’t seen as significant contributors to the industry. And this is reflected in the deals publishers offer. They know you’re far more heavily invested in your book than they are and they’ll take unforgivable advantage. They’ll word the contract with woolly clauses that say ‘at our discretion’ and ‘in our opinion’, which mean they can do whatever they like with your rights and your manuscript. They’ll help you with the launch for a couple of weeks, after which you’ll be as alone as if you’d self-published, only you’ll make even less money. Leaving aside the emotional attachment, they have no idea that the work you put in on the average book probably amounts to two man years, and their contribution is a few man months.

Just tell me, should I seek a publisher?

I still think if you’re new to the industry you should query, because you never know what opportunities you might find. You might get feedback that helps you make the book better, or confirms you’re ready to reach out to the market in whatever way suits you.

An agent is probably more help to you at the moment than a publisher. Even if they don’t get you a deal, it’s a contact in the industry, should you need it. But also consider the agent’s motivation. They’re not risk-takers or talent-nurturers. They want you to make a deal, otherwise they don’t get paid. You might get an offer that looks like quite a lot of money, but it might be all you see and the terms might be punitive.

Publishers at the moment don’t seem to be worth the bother. Smart authors can do better for themselves, but this can’t continue. For a while, publishers will bluster on, trying to keep things the way they are. But in a few years’ time, they might be offering true partnerships and fair, transparent deals.

Bottom line? Explore all your options. Treat publishers like any other partnership or service you might use. Evaluate what they will do for you and what you will give them. Self-publishing offers you a powerful walk-away point, which you can use as a bargaining chip even if you want a traditional deal.

Thanks for the LBF pics Porter Anderson and the megaphone pic Neate Photos,

Thanks to everyone who dropped in to see me at LBF! If this post hasn’t bludgeoned you with options and confusion, is there anything else you’d like to ask about publishing?

‘Love is the key to these stories’ – The Undercover Soundtrack, Andy Harrod

I heard a quote this week that I love: ‘All art aspires to the condition of music’. Meaning, it works beyond its medium; a direct connection with nerves and heart. This quote seems particularly to fit my guest this week. He says he writes from a need to understand, to uncensor, find meaning and connect with self and life. He prefers his music on vinyl (good man!) to better enjoy its sleeve art, and his book, Living Room Stories, is housed in a 7in record sleeve. How could you resist? He is Andy Harrod and he’s on the Red Blog with his Undercover Soundtrack.

GIVEAWAY Andy is giving away 1 handmade copy of Living Room Stories and a print of two from tearing at thoughts. To enter leave a comment or tweet the song that represents love for you. Andy will pick his favourite. If you take the tweet option, include the link to the post and the hashtag #undersound. Good luck!

One foot in another world: discovering what it is to be a novelist

‘I’ve been working on a novel,’ he said, and worlds collided.

I have such conversations all the time, but never in that place. I was freelancing on the magazine where once upon a time I was a full-time sub-editor. It was a day of facts, punctuation, page proofs, libel-watching, house style, hard news and deadlines.

Then one of the desk editors told me he’d started a novel and we jumped universes.

First he told me he’d had a story idea. An idle ‘what if’ moment; an entertaining daydream. Then, purely to keep track, it became necessary to write it down.

One day he discovered a book that seemed made for this situation (not Nail Your Novel; we need to have words about that). Before then, he hadn’t known that author manuals existed. He hadn’t done writing exercises since his journalism training, but now he found himself drawing up character sheets and developing back stories.

Ideas continued to ambush him, raining out of the sky like the pieces from random jigsaws. He saw an outlandish person on the train. Big hat, fur coat and tarantula-tight jeans: exactly what his character would wear. Once transplanted into the manuscript, the character disobeyed the story plan and did something else. It’s now a crime novel, which my colleague didn’t intend, but the characters made him do it.

He’s a journalist. He finds the facts, gets the quotes and rattles out the words. This novel, though, is not playing ball. Although it follows him like a mental entourage, it only speaks and moves when he’s not at the keyboard or can’t grab a pen. Strap-hanging on the train, interviewing an expert. Even in the shower. He declared this with some outrage, as though the characters had snuck in and swiped the curtain. Which is pretty much how he regards the whole surprising business.

Writing has been my habit for so long that I’d forgotten what it was like when it was new. Of course we never stop honing our craft but these days my zone of discovery has shifted to marketing, finding where I fit and what new platform I need to learn. Although these tools and possibilities are fresh and exciting, it’s nice to be reminded how I got here and what it all comes back to.

Tell me: how did you get here?

Thanks for the drawing, Freya Hartas, used with permission

Squinting to read it? Click the pic to enlarge

NEWS If you’re at the London Book Fair on Wednesday this week, drop by the Kobo stand where I’ll be Writer In Residence! This is a rather astonishing development and I’m still pinching myself, but I’ll write a roundup post afterwards where I can indulge the ‘wow’ moment and hopefully say something useful too. Navigate your way to stand Y505 in the digital zone between 2.30 and 3pm  on Wednesday 17th April (or instruct your nose to find coffee because it’s near the cafe).

‘Notions of past and present hold no sway here’ – The Undercover Soundtrack, Andrew James

My guest this week describes his novel as having a subliminal soundtrack that wormed into his head and influenced the period, the tone, characters and the ties that connect them. The novel, Blow Your Kiss Hello, is a mystery and a thriller with a bit of Other too. It’s the story of a man searching beyond the boundaries of here and now in the hope of finding his missing girlfriend. It’s set mostly in the 1990s with threads of 1640, a crossing that becomes apparent as Faithless meets Henry Purcell’s opera Dido and Aenas. He is Andrew James and he’s on the Red Blog with his Undercover Soundtrack.

Ink or keyboard? When a computer-loving writer prefers a pen

I adore, adore, adore my computer. I have acres of folders for each book I write, stuffed with research links, musings about characters, thoughts about the story’s overall direction. I have thematic notes, background, significant geography, historical events that might make a difference. I write my text on the computer, I have scribble files for experimenting, outtakes files and the text proper.

But there are some parts of my work that I have to do in ink.

I hadn’t thought about this until an email arrived from Robert Scanlon, who’s using Nail Your Novel with Scrivener and was wondering whether to put the beat sheet analysis into the note cards for each scene. The short answer is, yes if it works for you. Personally I wouldn’t write a beat sheet on the computer, but we all work in different ways.

So this will be a very idiosyncratic post, but I thought it might make a creative discussion. I’ll tell you mine, then you tell me yours, okay?

Beat sheet

Going back to Robert’s question, I find the beat sheet’s distinctive methodology ( a sheet of A4, coloured pens and smiley faces) helps me to see it as a fresh phase and therefore to analyse the material for new ideas and narrative directions. So it’s paper beat sheets for me.

In a nutshell, the beat sheet is a way to analyse your entire novel for pacing, character arcs, structure, subplots and theme. It shrinks your novel to a few easily readable pages of A4. It’s singlehandedly saved me from literary chaos over and again.

I tried writing beat sheets on computer and they were a disaster. Something happens to my brain when I get keys under my fingers. It’s like letting a fresh horse step onto springy turf. I just go. Words gallop away and I end up with a long, musing essay about the book. Although this might do me good in some ways, it is useless for analysis.

So I have to write beat sheets on paper. The pen makes me aware of every mark. Some writers like spreadsheets because the format forces similar practical distance.

Index cards for synopses

When I’m outlining, I write the main events on index cards and shuffle them to get the best order. Although I’ve tried this on the computer, my brain thrives on complication and it always gets out of control. Index cards and a fat marker pen keep me focussed. (The cards game is also a tool from Nail Your Novel.)

Non-fiction

I plan my Nail Your Novel books differently from my fiction. I write scribbled outlines on scraps of paper. The characters book is nearly finished and I’ve thrown its notes away, so this is the outline for NYN 3, which is in rough manuscript. Yes, those are bits of paper torn from the bin. I love the organic look of them, which reflects the feeling of a book evolving and becoming better. Don’t be fooled by the ramshackle appearance. They are highly organisational and will be much-consulted documents until the manuscript is ready for polishing.

To-do notebook

Each book generates vast amounts of admin. Research needs to be done, books must be added to reading lists. I find it easier to keep track of this in a notebook. Then I also have the pleasure of crossing items off and they stay there, a testimony to another job done. Way more satisfying than erasing them with ‘delete’.

Schedules

My notebook also contains charts for each book’s production. This is a legacy of my years in books and magazines, where I had to invent systems to keep track of 30 books at different editorial stages. It covers everything from checking cross-references, finalising spine wording, buying artwork, the websites I’ll need to update when new books come out etc. Again, I prefer this on paper because I can see the books developing at a glance.

Ideas notebooks

Journals of scribbled ideas were the very first kind of notebook I kept. I still use them, but the ideas in them aren’t very findable. This irks me and I wish I could x-ray them to categorise all the useful stuff, but alas that would be a mammoth job. So I now dip into them as an inspiration slushpile. Most things I find are rubbish or irrelevant to my immediate needs, but I also uncover useful gems.

Why not Scrivener?

I clearly have the organisational mindset, and people often ask me why I don’t use Scrivener. Especially as Nail Your Novel fits it like a glove, I’m told. I’ve thought Scrivener might be fun, but I like to have some aspects of my books in touchable form, on scattered (but precisely organised) papers and notebooks. Also, I love inventing, period, and that includes systems for my books. Or put another way, I’m a nerd.

If there is a general pattern, I use handwritten notes to get clarity, distance, control and simplicity. The big picture stuff. I use the keyboard to indulge my creative riffing, musing, speculating and – of course – for the writing.

Now it’s your turn. When do you use the computer and when do you use ink and paper? Do you have set habits and how did you develop them?

‘The music gave me short sentences, like gunshots’ – The Undercover Soundtrack, Grigory Ryzhakov

My guest this week tackles a range of narrative styles – comedy, action sci-fi and romcom. He uses music to tap into the right mood for a character or to find the right rhythm for the prose. He also composes and performs music under an alias, so when he hasn’t been able to find a suitable soundtrack for his writing, he creates his own. He is Grigory Ryzhakov and he’s on the Red Blog with his Undercover Soundtrack.

GIVEAWAY Grigory is giving away 5 copies (Kindle or epub) of his two-part novelette Becoming Agie to commenters. Leave a note on his post to enter – and if you tweet or share on Facebook, G+ or other media, be sure to mention because that counts as extra entries too.