Posts Tagged self-publishing

‘Each morning, there was a chapter to listen to’ – guest post at Jane Davis’s blog on making audiobooks with ACX

rozjaneToday I’m at Jane Davis’s blog, reflecting on the experience of making Lifeform Three and My Memories of a Future Life into Audible books. If you’ve been following my audiobook journey for a while you may find the ‘how-to’ section is familiar material, but there are plenty of more reflective moments – so I hope they’ll encourage and inspire you if you’re considering an audiobook too.

I also want to introduce Jane Davis. I first spotted her when The Guardian newspaper featured our novels in an article about quality indie authors. I tried to drag her onto The Undercover Soundtrack, but alas she was too honest and told me that music hasn’t really featured in her creative process. So I’ll tell you a little more about her here. She secured jane davis1a publishing contract when her debut manuscript won the Daily Mail First Novel Award, but has since gone proudly indie, following up with four other titles that deal with tricky subjects in thoughtfully honed prose. Her titles are delicious and hopefully will give you an appetite for more – I Stopped Time, A Funeral For An Owl, An Unchoreographed Life. There’s more about Jane and her books here.

So do join us at her blog for audiobooks, the inside experience.

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

1 Comment

A good editor helps you to be yourself

3498727510_6433d49095_oWhat publishing does very well is editorial. I’m not a great writer, but with a lot of polish and structuring, we’ve made a good product. My editor has been fantastic.

I found this interesting note in a piece on Futurebook. Porter Anderson was quoting a speech made by author George Berkowski in advance of the Futurebook conference. It got me thinking about the shaping role of editing, and some crucial differences between indie publishing and traditional.

A quick disclaimer before we proceed. This was not the point of Berkowski’s speech or Porter Anderson’s article. It is merely a sentence that simmered for me after I read it. Also, Berkowski is not talking about fiction, as this blog usually is. His book is How To Build A Billion-Dollar App. But a fiction manuscript is scourged and rebuilt just as thoroughly as non-fiction when it enters a publisher’s editorial department.

This is what I want to explore; how a submission can be greatly changed by editorial input. Improved, usually, but undeniably changed.

My point is the nature of that change.

Markets

When a publisher edits, they are focused on their market. That makes perfect sense, of course. Like any business, they aim to please their clientele. If your artistic vision is perfectly aligned with that, that’s terrific (though you still may have drastic rewrites ahead).

But if you’re not? Many a first-time author has been uncomfortable about editors who are dumbing them down, or imposing directions that strip away their originality. Generalising is risky, of course, as one person’s depth is another’s dense mess. But what is good for the publisher may not be good for your creative identity, your long-term brand or your book.

Dare to be different
When you self-publish, you choose the editor who most closely suits your style and vision. There’s a lot more room for you to be daring and different, if that’s what you want. An indie editor will discuss what you want the book to be. Or they can help you find it. They won’t try to force you in a direction. They will help you come into your own.

I have, in reporting on a client’s novel, suggested they are more naturally literary than, say, the thriller market they thought they were writing for; that they were forcing when they should follow their instincts. It goes the other way too. I’ve advised writers who thought they should write literary that their strengths are the gripping page-turner of world-burning mayhem. I’ve steered would-be historical novelists to write non-fiction, as their every fibre screamed against inventing people, scenes and dialogue.

Because I don’t have to please an imprint, I can consider what’s best for the writer. I can truly be the book’s advocate.

Don’t imagine, though, that this is an issue with every indie author. Many know exactly what they aim to write. But if they’re feeling their way, an indie editor will help them be more truly themselves. When such an author is accepted by a publishing house, the process will shape the book to fit the house’s requirements. An indie editor will help you work out what your own requirements are.

Second novels … and beyond

And what about subsequent novels? If you write a second novel that hits different notes from the first, a traditional publisher usually tries to make you change it. You might not have realised how that first novel sealed your doom.

Such feedback might be helpful, of course. On the other hand, many authors resent it. They’re only just discovering their potential. The indie world is full of first novelists who were dropped because they developed, matured or wanted to flex their art a different way. Certainly if I’d had a traditional publisher for My Memories of a Future Life, I would never have been allowed Lifeform Three as novel 2. I would have been told to write another contemporary odd literary book.

If you’re an indie author, your editor can help you embrace new directions. Or you are free to find a different editor.

My bias

I freely admit this post exposes my priorities. I am not the person to ask if you want to know about marketing or writing a commercial success. But I’ll certainly tell you the fundamentals of gripping readers and giving them a good ride, whatever you write. I’ll also say that success, both commercial and the deeper reward of satisfaction, comes from good craft and a thorough understanding of where you fit. If your heart truly beats for genre fiction, the devoted reader of that genre will sense it. They’ll also know if you’re painting by numbers. Your best chance of success is to find your groove, be true to yourself, whatever it is.

But this is another reason why indie publishing, at its most careful and respectful, is more likely to produce genuinely original books. Traditional publishing will edit a book for the good of a defined clientele. Sometimes everyone is happy, of course. But in a traditional publisher the priority is the company interest, not the author or the book. I’ve seen enough occasions when this created a ghastly compromise.

Indeed, readers are far more adventurous than publishers can accommodate. The reader couldn’t define for you what they want; they know it when a skilled author invents it. (And thus I refute the oft-repeated claim that indie authors are expert only in marketing, not in the art. But that’s a different brawlgame.)

It’s often said that successful marriage is one that makes you feel more yourself. A successful editor partnership will make your book more itself, not more like someone else.

Let’s re-visit the quote that began all this: ‘publishing is very good at editorial’. It may be, within limits. But I contend that indie authors whose values are originality and craft are doing it better.

Thanks for the pic Nick Holland

I have news! Lifeform Three is now on audiobook! It caused us many new challenges and I’ll be blogging about them soon. In the meantime, find it here….

lf3 audio ad

And let’s discuss – what’s your experience of working with editors, whether independent or within a publishing house? Have you ever been made to fit a mould that you suspected wasn’t truly suitable for your book? 

, , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

13 Comments

Voices and accents for your audiobook – how to choose the right narrator

5936204848_a498d5ee50_bRight now, my voice actor Sandy is in her recording booth, speaking like a bod. Lifeform Three, my second novel, is currently in production as an audiobook, so this week I went to an event in London hosted by ACX and the Alliance of Independent Authors. Audible president Jason Ojalvo and author-entrepreneur Joanna Penn were speaking, and they had some interesting points on the business of choosing and working with a voice actor. (For an introduction to how to work with ACX, including auditioning actors, look at this post.)

Male or female
So a female author or a male main character must need a certain gender of voice actor, right? (And if you’re crossing the gender divide, how do you choose?)

Actually, it’s less of a cut-and-dried rule than you’d think. Jason said he’d often had authors who’d specified they wanted a female voice, then when a male actor had auditioned it had been the perfect match – even in genres like romance, whose readership are very definite in their expectations.

Jason made the point that the book – or the author’s work in audio – might have a voice that’s independent of the voice of the author or the character; it is its own identity. We’ll come back to this.

Accents
When I originally looked for a voice actor, I specified a British accent, but as many of you probably know, the narrator I chose is from the US. Initially I got a lot of US actors auditioning because I was one of the guinea-pig authors when ACX launched in the UK – they hadn’t yet got a bank of UK actors to choose from. So I heard a smorgasbord of attempts to ‘do British’, some convincing and some not. But I soon realised it didn’t matter after a few minutes anyway. The accent was irrelevant. The interpretation of the book went deeper than a voice’s characteristic twang, or lack of it. What was actually important was the voice actor’s understanding of the work.

And Sandy, regardless of the flavour of her English, was the most in tune with the novel. She also liked a lot of books that I liked. I picked her.

ojalvoSame voice for all your books?
Jason said if you have a series, listeners expect the same voice throughout or it breaks the story world. Authors of standalone books, obviously, might search for new narrators each time. I’m happy with Sandy for both my novels even though they are different in tone – because she works well with my style and outlook.

Joanna has two series, so she cast a narrator for each. Funnily enough, we might have ended up with the same one, as the narrator for her dark crime series was one of the auditioners for My Memories of a Future Life! Small world.

Hunting for narrators
You’re not limited to only the voice actors who approach you – and indeed, many authors don’t find an ideal match that way. Jason encouraged authors to hunt around the ACX narrator profiles, listen to their samples and invite them to audition for yours. Or some authors do what I did – if you know a voice actor who’d be perfect, introduce them to the system.

Working with unfamiliar accents
Joanna, like me, is British, and ended up working with an American narrator. Once into the recording process she found there were pronunciations that were alien to her Brit-tuned ears but natural to the US narrator. What to do about them? Tomayto or tomahhto?

Before recordings start, you need to discuss this, and also tricky pronunciations such as character or place names. Sandy and I talked about it. I suspected there would be many more variations than I’d have be able to think of. If I’d decided ‘leisure’ couldn’t be ‘leesure’, I’d have then, for the sake of consistency, had to pull her up on words I never dreamed had a US difference until I heard them.

And the difference goes further than isolated words – sentence emphasis is also radically different. US English stresses the adjective in a phrase like ‘lying on a sticky mat’. UK English stresses the noun (UK: ‘on a sticky mat’, US: ‘on a sticky mat’).

jo

Joanna Penn, author entrepreneur

I didn’t want to stilt my narrator with unnecessary strictures so I asked her to pronounce her usual way. I’m glad, because there were hundreds of differences. Hundreds. It would have been madness. In any case, that didn’t matter. So long as the interpretation of the line was true, the emotion understood, the accent was irrelevant.

Joanna had also come to this conclusion, saying there’s a lot we need to leave to the narrator’s judgement and style. She intervened in place name pronunciations, but allowed everything else to go with the actor’s natural style and emphasis.

Having said that, an audiobook is a creative relationship. The voice actor is expecting you to guide them on  interpretation. Sandy and I spent several emails discussing how the bod characters in Lifeform Three should sound and what their individual characteristics were. I sent her short recordings of how they seemed in my own head as I wrote them, which she turned into polished performances. It was quite a feat for her – sometimes she had four or five characters in one scene and had to inhabit all those minds, as well as switching to thoughtful narration. For me it was easy because I wrote them. For her, it was mind-and-tongue gymnastics.

You can probably see why questions of ‘leesure’ versus ‘lezzure’ cease to be important. Forget them.

Don’t expect a drama performance
Jason pointed out that the audiobook isn’t a stage or film performance. It’s a reading – a quieter, more subtle business. Characters’ accents don’t need to be full-on impersonations, they are a hint. Passages of emotion don’t have to be performed, merely rendered so they bring to life what is already in the prose.

In prose, the writer has already done the job on the page. The voice actor is converting that into sound. It’s intimate; it’s not slaughtering the back row. It’s murmuring in your ears.

The voice that is the best conduit for your work
Ultimately, the best narrator is the right person to inhabit the book and bring it alive, from its lightest moments to its darkest corners. If you’re weighing up possible narrators, be prepared to revise what you imagined. If you thought the narrator should be British or male, but the more true interpretation, the one that gives you goosebumps, is US and female, that actor is the one to choose. The differences will vanish as soon as the listener gets into the story. After a minute or two, they won’t notice.

Since I released My Memories of a Future Life, some people have asked me why I chose an American, and indeed have mentioned it in reviews. Then they report that they got immersed. Your best narrator is the person who can inhabit the book, who can become its voice in the reader’s head and make them forget everything else.

You can find the finished audiobook here (US) and here (UK). And you can find out more about My Memories of a Future Life here.

mmaudioheads bigger

Thanks for the pic Michael Mol
Any tips or questions to add? Have you made an audiobook? If you listen to a lot of audiobooks, do you have any feedback on what makes a good narrator? Let’s discuss!

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

16 Comments

So You Want To Be A Writer? New radio show to get you started

tim fran and bookshop recording sept 034smlEvery week, my bookseller friend Peter Snell gets customers who ask him nervously: ‘how do I write’ and ‘how do I get published’? Sometimes they give him manuscripts or book proposals. I get emails with the same questions.

So we decided to team up for a series of shows for Surrey Hills Radio. If you’re a regular on this blog, you’re probably beyond starter-level advice, but if you’re feeling your way, or your friends or family have always hankered to do what you do, this might be just the ticket.

If you follow me on Facebook you’ll have seen the various pictures of us goofing with a fuzzy microphone, recording in the bookshop while customers slink past with bemused expressions. (Yes, that tiny gizmo is the complete mobile recording kit. It’s adorable.) So far the shows have been available only at the time of broadcast on Surrey Hills Radio (Wed afternoons at 2pm BST), but the studio guys have now made podcasts so you can listen whenever you want. Shows in the back catalogue have covered

  • giving yourself permission to write
  • establishing a writing habit
  • thinking like a writer
  • getting published 101
  • how to self-publish.

This week’s show will be on planning a non-fiction book and the show after that will be outlining a novel – and will also include sneak peeks of the advice I’ve been cooking up for my third Nail Your Novel, on plot. So you want to be a writer? We have the inside knowledge. Do drop by.

 

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

9 Comments

Self-publishing answers: from writing to finding your readers – podcast with Nick Thacker

livehackedThis seems to be ‘back to basics’ week on this blog. On Thursday I scrambled out a fresher’s guide to ebooks in response to questions at a speaking engagement. And this podcast, recorded the previous week, seems to be the perfect complement. It’s with Nick Thacker, who has a regular show called Self-Publishing Answers, where he endeavours to discover the secrets to writing, publishing and selling successfully.

I’ve answered many of these questions before, but I found it interesting how my perspective on some of them has changed with experience. Especially book marketing. Normally when I’m asked about selling books, I find I run out of useful advice very quickly. I don’t buy advertising, I don’t game the charts and I don’t price strategically – all things that most indies do to get the best marketing advantage. The marketing I do is guesswork, whim and finger-crossing, mainly. Even so, I’ve noticed certain patterns that work – which I didn’t realise until I started discussing them with Nick.

We also chatted about the long-term mindset when it comes to writing – how it’s more important than ever to learn your craft and be patient before you publish. Nick confessed he’d learned a few lessons in that direction too. Anyway, if you’re looking for a bit of advice on writing, publishing and marketing, head this way and listen immediately or download. And he asked about ghostwriting too :)

 

 

, , , , , , , , , , , , , , , , , , , , ,

3 Comments

How to publish ebooks – the beginner’s ultimate guide

oldie day 008oldieToday I gave a speech at The Oldie literary lunch (which was very exciting!) and they asked me to explain about making ebooks. I promised a post to distil the important details, and save them from squinting at their notes and wondering if that scrawl really does say ‘Smashwords’, and indeed what that alien name might mean.

If you already know how to publish ebooks you can probably skip most of this. However, you might find some of the links and reading list useful, or pass them on to a friend. And if you’re here from The Oldie – hello again. Nice to have you visit.

How to do it

It’s easy. Really easy. If you can format a Word file, you can make an ebook.

It’s more complicated if you have footnotes or multiple headings that might need to be visually distinguished, or you want graphics (which might not be advisable) but it’s generally easy. Have I said that often enough?

Here’s my post on how to format for Kindle, in which you’ll see how I had to be dragged into the ebook revolution. But by all the atoms in the heavens, I’m glad I was. You’ll also see the original, grey cover of the book that now looks like this.

That post includes the notes about stripping out the formatting codes and rethinking the book as a long-continuous roll of text, not fixed pages. The Smashwords style guide is also explained. (You knew you wrote that silly word down for a reason.)

If you don’t have the Word file

If you’re publishing a book that previously appeared in print, you might not have the polished Word file with all the copy editing and proofreading adjustments. Often, the author sees the later proofing stages on paper only, and any adjustments are done at the publisher. If you can get the final Word file, that’s simplest.

If not, try to get a PDF, which will have been used to make the book’s interior. You can copy the text off a PDF and paste it into a Word document. You’ll have to do quite a lot of clean-up as this will also copy all the page numbers and headers, and there will be invisible characters such as carriage returns. You’ll need to edit all of these out by hand.

Sometimes PDFs are locked. You can’t copy the text off by normal methods, but you can find a way round it with free online apps. Dig around Google and see what you find.

Another option is to scan a print copy. Depending on the clarity of the printing and whether the pages have yellowed, you may end up with errors and gobbledygook words, so again you’re in for a clean-up job. You’ll need a thorough proof-read as some scanners will misread letter combinations – eg ‘cl’ may be transformed into ‘d’ and your spellcheck won’t know that you meant to say ‘dose’ instead of ‘close’. But it’s quicker than retyping the entire book.

Ebook formats

There are two main ebook formats. Mobi (used on Amazon’s Kindle device) and epub (used on many other devices). They are both made in much the same way, and the instructions in my basic how-to-format post are good for both. PDFs are also sold on some sites.

Covers

You need to get a cover. Cover design is a science as well as an art. A cover is not just to make your book look pretty, it’s a marketing tool. If you’re republishing a print book, check if you have the rights to use the artwork. If not, you’ll have to get another cover made. Use a professional cover designer (see later). Here are posts to clue you in:

Where I nearly made a disastrous mistake with a cover

Writers who have changed their covers (including another version of Nail Your Novel, which, I’ll remind you, now looks like this)

nyn solo

Where do you get a good cover designer? See the books list below.

Hiring editors and proof-readers

In traditional publishing, a manuscript goes through a number of stages – developmental editing, copy editing and proof reading. If you’ve done this, go straight to formatting your manuscript. Otherwise, the following posts will help you understand what you need to do.

Are you ready to use self-publishing services?

Publishing schedule for indie authors – who to hire and when

Where will self-publishing get quality control?

How to find a good writing critique service

Daunted by the thought of an editor with an evil sneer and a red pen? Fear not, we respect you more than you know. 

Getting your book on sale

The main DIY platforms to sell your ebooks are Amazon Kindle Direct Publishing, Kobo Writing Life and Smashwords (you’re getting used to that name now). Publishing on them is free and they’re simple to use. You can publish direct to ibooks, but that’s not easy unless you have a PhD in Mac. And a Mac. Besides, Smashwords (ta-daaah) will publish to ibooks for you. There are other platforms that act as intermediaries, for a greater or lesser fee, and greater or lesser advantage.

So before you spend money on self-publishing services, read this.

Beware of sharks. If you get what appears to be a publishing offer, read this.

Untitled

Books to get you started

Written from an author’s perspective – The Triskele Trail

David Gaughran – Let’s get Digital

Alliance of Independent Authors – Choosing a Self-Publishing Service

Catherine Ryan Howard – Self-Printed (also covers print as well as ebooks)

And some other useful resources

Publish or self-publish? Advice for the 2014 writer

Useful podcast – How to self-publish an ebook and get a traditional book deal – with Sue Cook of The Write Lines

How much time should writers spend blogging and building websites to sell their books

And, er, that’s it. Any questions?

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

9 Comments

Kill me now – what do I do about a negative review?

pillory redSome writers say they don’t look at their reviews. I don’t know how they find such sangfroid. If I know there’s a new review I have to pounce, and immediately. Inevitably, we’ll sometimes wish we hadn’t – like one of my regular readers this week, who sent me the anguished message you see in the title of this post.

After sympathy, we had a discussion that went in interesting directions, and I thought it might be useful here too.

My main question to him was this. Are you afraid the reviewer might be right? Have you got a good enough groundswell of opinions from people with sound judgement?

My correspondent replied that he knew he’d taken a risk, but wanted the final note to pack a punch. ‘That apparently has worked,’ he said, ‘and my book is being remembered – for better or worse. I have around twenty 5-star reviews and this is my first bad one.’

Twenty to one doesn’t sound like a bad ratio to me. And we’re all going to get bad reviews.

I got off to an early start with My Memories of a Future Life. Just as I was gathering launch reviews, someone who’d read an advance copy sent me a furious, offended email. I’d passed muster with my trusted inner circle, but this was the first true outsider and it hurt madly. It doesn’t help that with self-publishing, there’s hardly any time for the writer to surface out of the book, so early reviews might hit us with no defences. So I was extremely relieved when the other advance readers were happy.

What did you promise the reader? Marketing

Not everyone will like your book, especially if you’re aiming for something unusual as my friend is here. Part of good marketing is targeting – as much as possible – the right readers. So check these.

  • Is your blurb misleading?
  • Ditto your title?
  • Does your cover send the right messages?
  • Does the beginning of your book promise something very different from what the reader gets (allowing for arty misdirection…. )

Nurse the bruise, then look at the averages. Note any consistent concerns and decide if your marketing apparatus could be better tuned.

Should you fight back?

No. Not unless there are libels or factual inaccuracies – which are usually hard to argue in fiction anyway. I’ve commented on Amazon reviews that said the proof-reading in Nail Your Novel was poor and hadn’t realised it was UK English. I intend merely to set the record straight, but often it’s made the reader withdraw the review.

What to do about the reader who’s genuinely offended or upset?

Probably you shouldn’t do what I did. I wrote back. A writer friend told me off for it, saying ‘never apologise for your work’. But his fury was flaming my inbox and I couldn’t ignore it. Actually, it turned out well. He admitted he had mistaken the genre in spite of everything I said – and even sent me a gift as apology. I resolved to be even more extremely careful never to mislead a reader.

What if there’s a problem with the book?

Be honest now. Pride and sensitivity aside, has the bad review touched an important nerve? If so, why?

Did you skimp – either on revising, or getting quality, useful feedback?

pilloryI’ll say this again: if you self-published, have you had enough competent appraisals?

Some people self-publish for the sake of fulfilment and completeness or to make a book for family or close friends. They’ll probably not be found by the general reading public. These remarks don’t apply to them.

But everyone else, listen up. I see a lot of writers rush to the market too soon. If you put the book up for the public, you won’t get a free pass. Get the book evaluated by someone who will tell you how to get to publishable standard. Although you might have learned a lot since you started writing, you need a professional to point out the flaws you simply cannot diagnose for yourself. (See my post about editors and how much they can surprise you with what they find. ) You don’t necessarily have to spend a fortune – here’s a post about cheaper options than a bespoke development report. But all writers have blind spots, and if you haven’t had critique partners who have opened your eyes to them and changed you for the better, you’ve missed an important step.

Think to the long term. You will write more books and carry on learning. Make sure whatever you publish is something you’ll continue to be proud of.

Some experienced authors I know recommend novice writers use a pseudonym for their earliest work so they don’t pollute their real name. Get something out, satisfy your curiosity, test the water, learn the ropes. (Unmix your metaphors too.) Your early books may indeed be brilliant, or they may, with the benefit of a few years, be embarrassing. You can’t know how you’ll develop.

Could you withdraw a book that was a mistake?

That’s not as easy as you might think. With ebooks you can update the files but it’s difficult to make them vanish entirely. On Smashwords they’ll stay available to the people who bought them – although in direst straits you could overwrite with a blank file or a note of explanation. If you’ve gathered bad reviews, those will remain.

With print books, it’s even harder to hide. I changed the title of the characters book because I felt it didn’t zing enough. I asked CreateSpace if they could remove the original listing in case of confusion, but they said it wasn’t possible. It had to stay up, even if it was unavailable. And second-hand copies might still be sold on Marketplace. This made little difference to me (and some people still want the old one!) but imagine if this was your book that you wanted to bury. You can’t remove it, or its association with your name.

The good, the bad and the ugly

Sometimes we have to accept that a pie in the face is part of the job. If you look on Amazon I’ve got one or two stinker reviews for my fiction. I’ve had some that were malicious, and there’s little to do about them except make a cup of tea. If I get a remark that cuts seriously, I run it past my critiquing crew. I know they’ll tell me if it’s fair. Then I get on with the next book.

Thanks for the pics Frankie Roberto on Flickr

What do you do about bad reviews? Have you ever replied to one, or had a malicious one? Have you ever regretted putting a book out too early? Any advice to give? Let’s discuss!

, , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

19 Comments

How much time should writers spend blogging and building websites?

bloggingI’ve had a question from Tina L McWilliams: Besides Twitter, LinkedIn, Facebook etc, a website is obviously essential. But what type? Some writers have simple ones, with their books, an author biography and so forth. Others – you and Joanna Penn included – have ‘education’ sites. Which I love, and return to regularly. (Thanks! Ed) So, could you discuss the importance and the time involved with both?

Oh my, do I have websites – here, here, here and of course right here. That’s four web homes. (I’ll explain why later, but first:)

Why have them at all?

If you’ve got Twitter, Facebook, G+, you’re certainly making good connections. But you’re fitting a limited format with little room to customise. You need a place to invite folks to when they want to know more.

Also, you control your website’s destiny. A social medium might disappear – or your crowd might (MySpace, anyone?). But your site is yours.

Quick detour – should your site be self-hosted? I’ve blogged about this here and here, including the importance of your own URL. (I’ll be talking about that later.)

How extensive does the site have to be?

If the site’s raison d’etre is to tell people who you are, you don’t need more than a few static pages – about you, your books, contact details. Perhaps a page of upcoming events if you do a lot of these (I don’t so I use social media for this). And voila: a website.

If you add a blog, you get noticed more. Search engines favour sites that are frequently updated. Human visitors like to see they’re on the blog of a person who regularly shows up, and notices when new folks call. There are a lot of dead, forgotten sites out there, so you need to make your site look alive.

manuscriptyfillerShould you blog about writing and publishing?

Honestly? The ether is choked with sites about writing and publishing.

Here’s a reason not to: being distinctive If you write straightforward posts about ‘show not tell’ you might find it hard to be noticed – and that’s one of our goals, right? So your posts need to be individual. A lot of writers blog about their lessons and mishaps on their writing journey, so you might find it hard to reach further than immediate friends.

Here’s a reason to: getting your material shared If the content is useful or strikes a chord, it’s more likely to be shared. Certainly a lot of people want to learn about writing and publishing. And you might win fans for your gloriously whacky voice (like Chuck Wendig).

But consider this:

Who do you want your content shared with?

Most authors who blog about writing will only reach other writers. That’s fine for me because writing tuition is part of what I do (but it’s not everything – see below). If you’re blogging to help people develop a taste for your fiction? firstYou might be better choosing something else:

  • your issues, if your fiction is issues based
  • your historical period if appropriate
  • other books in your niche
  • host other authors (like Jane Davis), campaign for better recognition for indie authors (like Paul Sean Grieve), start a blog series like David Abrams on The Quivering Pen with My First Time or me with The Undercover Soundtrack.

Blogging to promote your fiction? The dilemma for literary authors

I still haven’t sussed this myself. Partly this is because my kind of fiction doesn’t suggest bloggable ‘topics’. One book might deal with, say, musicians, reincarnation and despair (My Memories of a Future Life). Another might feature repressive regimes and ruined country houses (Lifeform Three).

Even so, those aren’t really my ‘subjects’. I can write the odd guest post about them, but not regular blogs. Ever Rest and my embryonic ideas are different again. My signature, if I have one, is thematic: ideas of the soul and memory, conditions of haunting. I have only realised this as I roam about in Novel 3. I could blog about those themes, but it might discharge my need to explore them in the books.

So subject and issues blogging isn’t going to work for me. But it might be good for you.

Make it regular

Your blog needs to look current. So make blogging a regular appointment. Include a calendar so visitors can see the pattern. A list of previous or popular posts will tempt them to stay longer. The longer people stay on your site, the better.

How frequently should you blog?

As often as you find manageable. Experts say that for SEO significance it should be several times a week, but that might exhaust most of us. And think of it from the reader’s perspective. How much time do you have to read blogs, even the ones you love? Once a week is probably plenty to keep you on the radar.

Which brings me to…  what I do and how much time I spend. 

Why do I have so many sites? 

It was an accident, but it seems to work. Each site has a distinct purpose, and they’re all connected to one hub and to each other.

Nail Your Novel

This one you’re reading is my original site. More here about how it started, where you can also see charming screenshots of how my blogs looked in 2011 (eek!).

Post frequency: I put up a writing/publishing post once a week plus a trailer for The Undercover Soundtrack. Plus signposts if I’ve got a guest spot or devilishly exciting news like a launch. Overall, at least 2 posts a week.

Time taken: I can’t just slap a post out. I spend at least 5 hours of cogitating, checking examples to make sure I’m not making idiotic assumptions, finding pics. You don’t have to spend as long if that’s not your style. Later there are comments to answer, shares to acknowledge and other networking to do. Every few months I might tweak the sidebar icons, so that’s another occasional hour or two. I reckon my blog swallows a full day a week – at least. (Is that shocking?)

ucovwhatMy Memories of a Future Life and The Undercover Soundtrack

Post frequency: twice a week. One trailer to introduce my guest, written by me. One Soundtrack post. Although I don’t write these, they take time behind the scenes. I book guests well in advance (as you’ll know if you’ve featured!). When posts come in, I read them, write back with praise (of course!) and quite often ask for tweaks if I think this would make them fit the format better.

Time taken: about 2 hours per week, depending on resubmissions.

How it started: I’d built a blog for writers, but it wasn’t designed for introducing my fiction. When I launched my novel, I worked out a separate profile-building strategy and wrote this post full of bold plans. I reread it just now and added updates for what lasted and what proved daft or impossible to sustain. Mostly the latter. You might find it amusing.

Another reason to have a separate site was to claim the URL. There are several reasons:

  • Easier for readers to find in a Google search
  • A handy and sensible URL to put on business cards
  • Allowed me to create a separate site with artwork in the novel’s livery (if I went self-hosted again I could have done this without making a separate site, but that would have been too disruptive)
  • I can transfer it if I want

Roz Morris, author

I got this by accident. I broke the original Nail Your Novel site, so tried WordPress hosting. I found I’d been given a blog called RozMorris, which sat idle before I realised it even existed. Then I decided to use it as a hub for the others.

Time taken: a few hours to set up introductory pages. I’ve added other material gradually as I write it for other purposes – perhaps 20-30 minutes at a time.

Updating when a new book launches I set aside a few hours to add a new page, update pics and the main header, then all the versions of it on my newsletter head, FB page, blog head and sidebar, G+, Twitter biography… I’ve got a master list in my production schedule so I don’t miss anything.

Lifeform Three

This is a separatelfsite site with its own URL, knitted into the others.

Time taken: like the main aucovuthor site above.

So many sites!

I did warn you. If I was starting now, I’d have one blog and one author site for everything else. But The Undercover Soundtrack became its own entity, and I couldn’t graft Lifeform Three on without breaking it. I also couldn’t leave Lifeform Three as a poor cousin with no presence of its own.

 

blogshotSo my web-web is like a house that’s been extended and extended as times change and the family grows. I don’t doubt it looks messy to purists, and especially when explained here. I’m anticipating comments of horror. However, I don’t think readers mind if the navigation is clear. I doubt they notice the different URLs. But they would certainly baulk if they had to learn a different visual grammar each time. Even though the artwork on each site is different, it follows the same core design so they find what they want quickly.

And yes, apologies. This post is a tad late. Because sometimes life gets in the way of blogging.

Thanks for the blogging pic, Mike Licht of Notions Capital.com 

 

guardNEWS I’m thrilled to announce I’m teaching a Guardian Masterclass in advanced self-editing techniques for fiction writers. Of course, London might not be a manageable distance for you, but if it is, here’s where to find out more. And … psst … it’s one of the many good things that have happened because once upon a time, I started a blog.

Do you have a blog, a website or both? How much time do you spend on them? Do you want to suggest a way for me to streamline mine? Tell me in the comments!

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

20 Comments

We’re in your headphones… My Memories of a Future Life audiobook goes live

mmaudioheads bigger

Sandy’s nervous. It’s her first book launch. She says she’s keeping away from the internet today.

I’m nervous. Unlike Sandy, I mainline social media and will probably be checking Facebook and Twitter even more frequently than usual to see if anyone else is as excited as I am that…

(deep breath)…

WE’VE JUST LAUNCHED THE AUDIOBOOK of My Memories of a Future Life. Don’t worry, I will calm down soon.

You can find it on Audible in the US and the UK. If you’re thinking of trying out Audible for the first time, you can get the novel free when you sign up. It will also be on iTunes but that takes a little longer to percolate.

If you’re thinking of making an audiobook yourself, either with ACX or by some other means, you might find my posts about the process helpful.

And that’s it! Back tomorrow with a cracking Undercover Soundtrack. R xxx

, , , , , , , , , , , , , , , , , , , , , , , ,

2 Comments

When book sales are slow… how to keep motivated

hare tortoiseThis morning I was scratching my head for a post to write, so I asked on Facebook for ideas. Immediately, Vivienne Tuffnell volunteered this great question: ‘How do you keep motivated when your books aren’t flying off the shelves?’

Before I could even type a reply, Zelah Meyer had countered with: ‘delusional optimism and a long-term view’!

 

Which is about what I would say (at least, the second bit).

We’ll assume for the moment that you’ve done everything possible to ensure your books are up to scratch, with appropriate covers, well-honed descriptions and sharp metadata. You know the book’s good. You’re doing all you can, as your promotion budgets and tastes allow. But those sales aren’t stacking up.

How do you take courage?

Build volume

Keep calm and build a body of work. Actually, I see this as the only possible plan. Writing is a lifelong thing anyway. If you’ve had the gumption to start, and stick with it, it’s a default habit built over years. Having ideas is as usual as taking breaths. You finish a book and you don’t settle until you’ve got another under way.

Also, building a portfolio makes business sense. Whether we’re the Big Five/Four/Three/Two/AmazOne or an individual writer, this is what we’re doing. With more books we get more chances to be found by readers. And when we are found, we look like more of a presence.

Does this mean you have to churn them out? No. We are taking a long-term view. Write and publish fast if that suits your nature, your material, your market. If it doesn’t, you’re still building a body of work. However long the book takes, once it’s finished, it’s out for ever.

But everyone else…

What about all those posts on Facebook, G+ and Twitter where people share a stellar sales rank or triumphant sales numbers? Some days that can be like a big wet slap. Even though you know how sales ranks surge and plummet by the hour. What can you do, apart from congratulate them – and write?

First, remind yourself it doesn’t reflect on you or mean you should ‘do more’. (Except write. Did I mention that?)

And second, there is something you can do. Keep making meaningful connections, fishing in the internet sea for the other people who think like you, write like you, read like you. Writing is all about connection anyway.

Also, remind yourself how the ebook jungle has changed. I published Nail Your Novel when there was far less competition, and clocked up a good 10,000 sales with so little effort I couldn’t be bothered to count any further. I now can’t believe it used to be so easy. Now, with all the books clamouring for readers, we have to work so much harder for each sale.

Jessica BellCould you write non-fiction?

Author/editor/songwriter/poet Jessica Bell (left) wrote about this recently at Jane Davis’s blog. I hit on this strategy myself, completely by accident, when I wrote Nail Your Novel. In fact, if I hadn’t got those nonfic titles I’d be feeling pretty discouraged, simply because selling literary fiction is hard, hard, hard. My novels sell only a fifth as many as my Nail Your Novels. But that means I’m five times as thrilled by a fiction sale as I am by a Nail Your Novel sale (though I’m still quite thrilled by those, thank you very much).

 

What if you only have one book?

A significant number of writers have just one title, and feel no desire to write another. Creatively that’s fine. One book might be all you need to say. Ask Harper Lee. But you are likely to feel this sales problem very keenly. Especially if it’s fiction.

fordI do know writers who made a big splash with just one novel. For instance, John A A Logan with his literary thriller The Survival of Thomas Ford – but he published at that goldrush time, when a free promotion could work miracles. It was many years before he released another book, and the momentum he got with the first kept him going nicely. He also supplemented it with a lot of hard work on Kindle and Goodreads forums. Now, though, it’s rare that one book will get you noticed enough.

In this situation, your best bet is to go for volume (again). Team up with other likeminded one-book authors and form a collective. Perhaps release a box set.

If the book is non-fiction, you could use it to launch a speaking or tutoring career, which gives people more chances to encounter you. It’s the volume principle again – but you’re producing performances instead of books.

It’s not all about sales

Let’s remember we don’t write simply to chase sales. Except for a few stellar bestsellers, there are more lucrative lines of work. But the satisfaction factor? Every new comment from a reader, every email, every new review, tells me I’m writing what I should be writing. It’s worth the struggle.

Stop this relentless positivity, please

So this probably all sounds very well adjusted. Do ever stop being so darned positive? Certainly I do. I had a towering strop recently when I saw a report of a speech at a publishing conference where the delegates were discussing how much credibility to give indie authors. It all hinged on sales; nothing else. No thought for originality, craft, quality. It reminded me that the publishing world does not want to give authors credibility if they publish themselves – and if we do, they assume we must be at some junior, paint-by-numbers level. Which is insulting for just about everybody – genre authors included. After that I was not positive at all. Measured in that way, EL James would have far more credibility than Henry James.

But we’re playing a long game. For some of us it is longer than others, but the answer is the same. Write more books, and write them well. And remember the main contest you’re in is not against other writers. It’s against your own standards and hopes; the struggle to do justice to your ideas and your talent.

This post probably isn’t startling information. But if you’re also having a crisis of confidence, I hope it helps. And I really hope my optimism isn’t delusional. This is Zelah, by the way. She really can do this. I’ve seen her.

 Thanks for the hare and tortoise pic CarbonNYC

Any thoughts to add? Share in the comments!

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

49 Comments

Follow

Get every new post delivered to your Inbox.

Join 3,198 other followers