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Posts Tagged The Creative Penn
A proper post is in the works, but in the meantime…
Are you interested in an in-depth course on how to write and revise a novel? I have a multimedia course with Joanna Penn, but because of a law change in the EU we’ll be forced to withdraw it from 1 Jan 2015.
This is not a fake sale, it’s actually the end! And Joanna also has courses on book marketing, author-entrepreneurship and writing fight scenes. The good news is you can get 25% off all of them by using the voucher code: PENN when you check out.
The 25% code is valid until 12 noon UK time 31 Dec. If you purchase, there’s a money back guarantee if you aren’t happy, plus the courses will be available to view online for another 6 months as well as being downloadable so you can keep a copy for yourself.
From idea to first draft, lessons learned from writing a first novel and from first draft to finished novel. Produced in video, audio and text transcript.
Was US$99 => Now $74.25. Save $24.75 Click here for more details.
Once again, this is a final sale and we have to withdraw the course on Dec 31st because of the law change.
If you have any questions about the EU VAT issue, read this article. If you have any questions about the course, email me on rozmorriswriter at gmail dotcom or leave a comment below. But act now to get some great tuition for your writing and publishing endeavours in 2015.
Right now, my voice actor Sandy is in her recording booth, speaking like a bod. Lifeform Three, my second novel, is currently in production as an audiobook, so this week I went to an event in London hosted by ACX and the Alliance of Independent Authors. Audible president Jason Ojalvo and author-entrepreneur Joanna Penn were speaking, and they had some interesting points on the business of choosing and working with a voice actor. (For an introduction to how to work with ACX, including auditioning actors, look at this post.)
Male or female
So a female author or a male main character must need a certain gender of voice actor, right? (And if you’re crossing the gender divide, how do you choose?)
Actually, it’s less of a cut-and-dried rule than you’d think. Jason said he’d often had authors who’d specified they wanted a female voice, then when a male actor had auditioned it had been the perfect match – even in genres like romance, whose readership are very definite in their expectations.
Jason made the point that the book – or the author’s work in audio – might have a voice that’s independent of the voice of the author or the character; it is its own identity. We’ll come back to this.
When I originally looked for a voice actor, I specified a British accent, but as many of you probably know, the narrator I chose is from the US. Initially I got a lot of US actors auditioning because I was one of the guinea-pig authors when ACX launched in the UK – they hadn’t yet got a bank of UK actors to choose from. So I heard a smorgasbord of attempts to ‘do British’, some convincing and some not. But I soon realised it didn’t matter after a few minutes anyway. The accent was irrelevant. The interpretation of the book went deeper than a voice’s characteristic twang, or lack of it. What was actually important was the voice actor’s understanding of the work.
And Sandy, regardless of the flavour of her English, was the most in tune with the novel. She also liked a lot of books that I liked. I picked her.
Same voice for all your books?
Jason said if you have a series, listeners expect the same voice throughout or it breaks the story world. Authors of standalone books, obviously, might search for new narrators each time. I’m happy with Sandy for both my novels even though they are different in tone – because she works well with my style and outlook.
Joanna has two series, so she cast a narrator for each. Funnily enough, we might have ended up with the same one, as the narrator for her dark crime series was one of the auditioners for My Memories of a Future Life! Small world.
Hunting for narrators
You’re not limited to only the voice actors who approach you – and indeed, many authors don’t find an ideal match that way. Jason encouraged authors to hunt around the ACX narrator profiles, listen to their samples and invite them to audition for yours. Or some authors do what I did – if you know a voice actor who’d be perfect, introduce them to the system.
Working with unfamiliar accents
Joanna, like me, is British, and ended up working with an American narrator. Once into the recording process she found there were pronunciations that were alien to her Brit-tuned ears but natural to the US narrator. What to do about them? Tomayto or tomahhto?
Before recordings start, you need to discuss this, and also tricky pronunciations such as character or place names. Sandy and I talked about it. I suspected there would be many more variations than I’d have be able to think of. If I’d decided ‘leisure’ couldn’t be ‘leesure’, I’d have then, for the sake of consistency, had to pull her up on words I never dreamed had a US difference until I heard them.
And the difference goes further than isolated words – sentence emphasis is also radically different. US English stresses the adjective in a phrase like ‘lying on a sticky mat’. UK English stresses the noun (UK: ‘on a sticky mat’, US: ‘on a sticky mat’).
I didn’t want to stilt my narrator with unnecessary strictures so I asked her to pronounce her usual way. I’m glad, because there were hundreds of differences. Hundreds. It would have been madness. In any case, that didn’t matter. So long as the interpretation of the line was true, the emotion understood, the accent was irrelevant.
Joanna had also come to this conclusion, saying there’s a lot we need to leave to the narrator’s judgement and style. She intervened in place name pronunciations, but allowed everything else to go with the actor’s natural style and emphasis.
Having said that, an audiobook is a creative relationship. The voice actor is expecting you to guide them on interpretation. Sandy and I spent several emails discussing how the bod characters in Lifeform Three should sound and what their individual characteristics were. I sent her short recordings of how they seemed in my own head as I wrote them, which she turned into polished performances. It was quite a feat for her – sometimes she had four or five characters in one scene and had to inhabit all those minds, as well as switching to thoughtful narration. For me it was easy because I wrote them. For her, it was mind-and-tongue gymnastics.
You can probably see why questions of ‘leesure’ versus ‘lezzure’ cease to be important. Forget them.
Don’t expect a drama performance
Jason pointed out that the audiobook isn’t a stage or film performance. It’s a reading – a quieter, more subtle business. Characters’ accents don’t need to be full-on impersonations, they are a hint. Passages of emotion don’t have to be performed, merely rendered so they bring to life what is already in the prose.
In prose, the writer has already done the job on the page. The voice actor is converting that into sound. It’s intimate; it’s not slaughtering the back row. It’s murmuring in your ears.
The voice that is the best conduit for your work
Ultimately, the best narrator is the right person to inhabit the book and bring it alive, from its lightest moments to its darkest corners. If you’re weighing up possible narrators, be prepared to revise what you imagined. If you thought the narrator should be British or male, but the more true interpretation, the one that gives you goosebumps, is US and female, that actor is the one to choose. The differences will vanish as soon as the listener gets into the story. After a minute or two, they won’t notice.
Since I released My Memories of a Future Life, some people have asked me why I chose an American, and indeed have mentioned it in reviews. Then they report that they got immersed. Your best narrator is the person who can inhabit the book, who can become its voice in the reader’s head and make them forget everything else.
Thanks for the pic Michael Mol
Any tips or questions to add? Have you made an audiobook? If you listen to a lot of audiobooks, do you have any feedback on what makes a good narrator? Let’s discuss!
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Tomorrow (or maybe today or last week, depending on when you’re served this post) I’ll be taking part in a Book Industry Communication debate on the future of ISBNs. I’m providing the author perspective, so as part of my research I canvassed opinions to see what the mood is.
Much of the feedback centred on whether authors should buy ISBNs or use the free ones from CreateSpace, Smashwords et al. There were sound arguments on each side. But what emerged for me was the way self-publishers view ourselves. It’s a snapshot of our times that goes a lot further than a little piece of industry bureaucracy.
For and against
Julia Jones, one of my co-conspirators at Authors Electric, said she bought ISBNs ‘to behave like a publisher in every way’ – a view shared by many. Plenty of authors feel to have their own ISBN is more professional, lets you be seen and counted, and gives you control.
Other writers – among them author-entrepreneur Joanna Penn – feel having their own ISBN makes no difference: ‘I can’t see any benefit, or evidence that having a paid ISBN helps you sell more books’. As Joanna sells whopping numbers of her novels and non-fiction books, we certainly can’t argue with that. (I agree with her. Personally I’d rather put the money towards a better cover or more editing time.)
But it was a comment from Michael N Marcus, who writes and publishes books about self-publishing that hit a bullseye for me: ‘If you want to be known as an author, the ownership of the ISBN is unimportant. If you want to be known as a publisher, own the ISBNs you use.’
Now that’s a very interesting view. We’ll return to that in a moment.
But look, no ISBNs at all
Most striking was Dan Holloway, who publishes experimental fiction and poetry – both his own and that of others. He doesn’t use ISBNs at all – even for printed books. He says: ‘I write and publish for a niche, dedicated audience, providing an experience they can’t get elsewhere. I work with selected independent bookstores and galleries and send customers to them for my books, rather than having my books available everywhere.’ He’s not even on Amazon.
Dan is a firm believer in direct selling: ‘We should be trying to get our fans to buy direct from our websites if we can to foster community – we want to nurture fans with stickability, who will become our bedrock over the years, and the best way to do that is to have a hub that exposes them to us, our ideas and worlds, and all that we have to offer. I buy all my music direct from bands, for example.’
You might think this is a recipe for obscurity. Au contraire, Dan’s ISBN-free books have twice received special mentions for the Guardian‘s first book award, been shortlisted for the Guardian‘s Not the Booker Prize, and been voted ‘favourite Oxford novel’ by readers at the Oxford branch of Blackwell’s.
Author or publisher? Or something else?
I keep coming back to Michael’s interesting distinction and I think he’s nailed something important. Certainly I put most effort into building an identity as an author rather than a publisher. Like Dan, I am most keen to find people who like my imagination and preoccupations, my way of thinking. Having said that, I like publishing and I want to publish myself; I enjoy the control and creativity. I can also, if needed, wave a CV that demonstrates years as a production editor/chief sub/editorial manager, so perhaps that’s why it’s no big deal for me and you should discount my view as I’m not typical of self-publishers.
Other authors feel ISBNs are an important part of their brand and image – one of many signifiers of their professionalism.
Now, more than ever, there is no ‘one right way’ to self-publish well. We’re all finding our own paths. You might be a Dan, a Julia, a Roz, a Joanna. Most probably you’re something else again. I’d love to know. Oh, and wish me luck tomorrow.
What kind of self-publisher are you?
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Why is all good fiction driven by characters? How can we widen our repertoire so our fictional people aren’t carbon copies of ourselves? What kind of research can give us greater understanding of situations we have no experience of? Should we bother to create our villains with as much empathy and insight as we lavish on our protagonists? If our MC’s enemy is utterly evil, how can we possibly crawl inside their minds – and why would we?
In the yellow corner is Joanna Penn. In the pinkish corner is me, answering her questions. We’re at her blog The Creative Penn, and you can read a text summary, download a 50-minute audio podcast or watch us grin and and wave our hands while we discuss how to write convincing and compelling fictional people. Do come over.
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As indies get ever more professional, an entire service industry is springing up to offer us services for every occasion. At this year’s London Book Fair, the Authors’ Lounge was heaving with suppliers, and no shortage of willing customers. While it’s great to have access to these, authors are ripe for rip-off.
This week David Gaughran highlighted unscrupulous companies that charge exorbitant prices, or hoodwink authors into paying for services that could be obtained for very little or no cost.
So this post is a self-publishing 101; a catch-up for those who are wondering what they need to spend money on. In some cases, knowledge is the answer; all books, authors and genres are different, and one supplier does not fit all.
It’s virtually impossible to publish a book without any expenditure, but we can make sure we use our budgets wisely – and stop writers filling the pockets of unscrupulous suppliers who are getting rich on our dreams.
Some authors don’t know they can create their own user accounts on Smashwords, Kindle Direct Publishing, Kobo and CreateSpace. Or how simple it is – basically, no more difficult than entering your details in a mail-order website.
Some companies offer to upload your books through their account, but this is unnecessary. Even if you don’t make the files yourself, you can still upload them. If your service company went out of business, what would happen to your book listings? Moreover, if a third party controls your access to these publishing platforms, it’s harder to adjust your book’s appearance and description – which as you’ll see is essential to successful self-publishing.
This week, as you may have gathered, I published the follow-up to Nail Your Novel. I was rusty with the e-platforms, but it didn’t take long to get reacquainted.
Basic ebook formatting is dead simple if you can use Word on an everyday average level. You don’t need to be a wizard, but you do have to be meticulous. The best instructions are at the Smashwords Style Guide, a free book with diagrams and reassuringly clear instructions. There are a couple of other useful links in this post I wrote 2 years ago when I first ventured onto Kindle. I reread them when I uploaded my new book last week and it all went smoothly.
Indeed, if you have Scrivener, it will format ebooks for you.
Print book interiors
Print books are more tricky than ebooks, and amateur ones can look dreadful. But there are various tools to help beginners do a good job for very little money.
I recommend you read Catherine Ryan Howard’s book Self-Printed, which I used the first time I ventured onto CreateSpace and I still keep to hand to remind myself how to set up a book. She also has a ton of other useful guidance on book formatting.
How do you make the interior? CreateSpace provides Word templates, if you need help (although I make my books in a design program and upload a PDF). CS templates are pretty plain, and Word isn’t ideal for interior formatting, but it’s fine for novels, which require hardly any design. In any case, a neat finish isn’t created by fancy typesetting, it’s from consistency and readability – and you can find a post I wrote on that here.
If you want a slicker look for little money, try Joel Friedlander’s book design templates for use in Word. Joel has created interiors that you graft your text into – which is exactly what happens when books are designed in mainstream publishers (although they don’t use Word).
Which print-on-demand company should you use? There are two main options: Lightning Source and CreateSpace. LS isn’t suitable for beginners. It costs to start a book project and proofs are expensive. CS, though, is free to set up and holds your hand. Here’s a post I wrote comparing the two for novice publishers.
A great cover is money well spent. But you need to take creative control because you could end up with something unsuitable, horrible, or even illegal if the designer downloaded images from Google instead of sourcing them legitimately. This happens.
When you hire a cover designer, you need to know how to choose them and how to know when the job has been done properly. Identify your genre, familiarise yourself with its most successful covers, then you’ll know how to judge which designer is right for your book. Here’s a post I wrote recently on getting a cover designed.
At LBF I talked to a publicity company to find out how they’d publicise a literary novel. They hadn’t tackled literary fiction before, and seemed unwilling to admit it until I pressed them hard. If I’d been a newbie, they’d have been selling me expensive packages that were unsuitable for my book. (I wasn’t looking to buy anyway; I was asking out of curiosity.)
With marketing, learn as much as you can before you hire publicists or buy advertising. I’ve learned a lot from Joanna Penn’s blog, and this is where I’d send you too.
Not all marketing has to cost money. Book descriptions, price point, tagging, titling and categorisation will all affect whether your book can be found by its ideal readers and you can experiment and tweak ad infinitum. (Remember I said you don’t want to have to ask a third party whenever you adjust your book’s back end? This is a good reason why.) You might find you know more about marketing than you realise, as I did when I was asked to write this guest post.
- Choosing a Self-Publishing Service by the Alliance of Independent Authors
- and Let’s Get Digital by David Gaughran
psst… Editorial services
First, of course, you need a book that’s fit to be published. In a publisher, there would be a team of people handling different editing stages:
- developmental (the big picture: book structure, characters, narrative voice, plot etc)
- copyediting (niggly details like plot consistency, names, timelines)
- proofing (looking for typos and other mistakes)
It’s worth hiring expertise to help you with these and it’s unlikely that you can do it cheap. But you can choose wisely: here’s my post on issues to be aware of.
What other warnings and tips would you add to my self-publishing 101?
Alive and sparking now on all ebook formats
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Yesterday I discussed why an author might not want to self-host their blog and how to make the best of platform-hosted blogging. But many authors strongly advocate self-hosting – so today I’m going to ask two of them why.
First up is author-entrepreneur Joanna Penn of The Creative Penn. Joanna has built a formidable following among writers who want to take charge of their publishing careers and make the best of what the internet can offer. She also develops multimedia courses and she’s hit the bestseller lists with her two thrillers.
Joanna, why did you chose self-hosting?
I have control over everything – including affiliate sales and plugins that you can’t use on free blogs. Google takes you more seriously so you get better SEO results and rank better on Google.
You use a paid-for theme, don’t you? Why?
I use Thesis, which has SEO design in the back end and is very easy to customise so it looks professional. I model success and all the top blogs are self-hosted and use premium or custom design themes. Why look like a second-rate blog?
Is self-hosting and/or using a paid-for theme more hassle? Do you need to be more tech literate?
I have Joel the Blog Tech guy as help but once the site is set up, the back end is the same as WordPress. So no, you don’t have to be tech literate.
How much does this all cost you?
My hosting is less than USD $10 per month, my premium theme was USD $70.
How much do novel-writers need to worry about search engine optimisation (SEO) and what key things should they do?
You need basic SEO – good site design, so that spiders can crawl you. Free themes have a particular SEO rating and my first blog was really crappy for this until I learned about it. Then you should use an SEO plugin. I use All-in-One SEO. Also you should use consistent keywords for your niche and have a lot of relevant content.
My second self-hosted blogger is Jane Friedman, web editor for the Virginia Quarterly Review. Jane is a former publisher at Writer’s Digest and a prolific and respected speaker on writing, publishing, and the future of media. Her expertise has been featured by sources such as NPR’s Morning Edition, Publishers Weekly, GalleyCat, PBS, The Huffington Post, and Mr. Media. She has consulted with a range of nonprofits, businesses, and creative professionals, including the National Endowment for the Arts, the Creative Work Fund, and the Contemporary Arts Center in Cincinnati.
Jane, prevailing wisdom seems to be that self-hosted is always better. Why is this?
Because not self-hosting means:
- You’ll have a weaker functioning site overall (customisation is usually quite limited)
- You rarely have access to advanced analytics unless you’re allowed to install Google Analytics (which can be important, see below)
- You’re not fully in control of what happens to your site. Over time, services ARE discontinued, bought, changed, etc.
Whether self-hosted or not, why might authors use a paid-for or upgraded theme – apart from being able to look distinctive? How much does it generally cost?
The cost is very little (generally less than USD $100), given that a premium theme offers robust or improved functionality, as well as better looks (and often better readability). Also, premium themes generally have better SEO tools.
How much do novelists need to worry about SEO? Do readers really find them through Google searches?
If readers buy your book, or hear about your book through any medium, they might be likely to google your name – in which case, your site should be easily found. Often, you don’t have to ‘worry’ about SEO for this to happen as long as your site meets basic standards (usually the case with any premium-theme sites) and you don’t have an exceptionally common name.
I like to say that if no one can find you through Google, it’s like you don’t exist.
Is Google all there is to SEO? What key things should writers do to increase visibility?
Not exactly, but Google is 70% of the search market. The best thing to do is to use a premium theme that focuses on SEO, which will help ensure your site is looking its best when search engine crawlers visit.
This is my SEO strategy – how does it look to you? I write attention-grabbing headlines with key words, and use plenty of tags, including my name, my book titles and keywords for my subject area (in this case ‘writing a novel’).
This looks fine! There are other steps, such as making sure your site’s meta title, meta description, and meta tags are appropriate for the type of reader you’re trying to attract. These things are also adjustable on a post-by-post basis if you’re blogging. When you get a premium theme focused on SEO, generally these fields are available for you to adjust as needed. It helps you customise what exactly appears when your single posts (or when your site) comes up in Google search (site title, site description, brief description of post, etc).
How can writers check how well their measures are working?
You can tell whether your efforts are working if you improve your search ranking for your name or book titles (how high in the listings you appear), and/or if you see your organic search results increase—something you can watch, over time, in Google Analytics.
Thanks Joanna and Jane – and thanks also to Catherine Ryan Howard for helping me argue for platform-hosted blogs yesterday.
Anything to add? Cautionary tales, theories…. has your mind been changed by anything you’ve read here? I’m sticking with WordPress hosting for now, but Jane’s suggestions have sent me back to my site descriptions to make them work harder at grabbing readers. If you’re going to do anything new, tell me in the comments!
If you are thinking of upgrading to a bespoke theme, you might like this by Dan Blank – How I redesigned my website.
Joanna has scores of helpful posts about blogging – starting here. (And we’ve joined forces to create a multimedia course How To Write A Novel. More than 4 hours of video and audio with 86-page transcription and slides)
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There’s a lot of strident advice about blogging. Even that remark about blue Times Roman came from serious advice on a high-profile site trying to tell quivering newbies what they should do. Perhaps blue links matter in some quarters, but what matters to an author who wants to connect with readers? Should you be spending money on hosting, and on customised, SEO-friendly blog themes?
Today and tomorrow I’m going to examine both sides of the electric fence. Four bloggers, evenly split between self-hosted and not. On the ‘not’ side are me and Catherine Ryan Howard. On the self-hosting side are writer and author entrepreneur Joanna Penn and digital publishing guru Jane Friedman.
In a way I speak from both sides. I started with a self-hosted blog, when a friend insisted I camp out in a corner of his webspace (because he felt it was infra dig to be anything but self-hosted). And it didn’t go well. More about that in a moment.
You’ve lost me already. What does all this mean?
Quick tutorial – your blog is kept on a server so anyone in the world can read it and lots of people can access it at the same time. With self-hosting, you pay for disk space (also known as a domain) and you can put whatever you like on it – blog software of your choice, websites, pay buttons, video, anything. With platform-hosted, like WordPress.com and Blogger, your files are kept by WordPress and Blogger, you can’t customise the design or have pay buttons or video – although paid upgrades will allow some features. It’s like the difference between renting a house – with landlord’s furniture and rules – and owning the whole space outright.
Just to confuse you, there’s a version of WordPress for use on self-hosted blogs – WordPress.org.
With freedom comes responsibility
The biggest difference between the two is, obviously, freedom. This can go rather wrong. When I was self-hosted, I imported a cool plugin that broke my entire blog. I would never have got up again if not for (another) expert friend who was prepared to poke around the upper, scary database levels and unravel the damage. (Note to self: self-hosting is not for the insanely curious.)
The other problem is security. Most blogging systems are open source – which means the code is available for anyone to read, and hackers can find the loopholes easily. WordPress.com and Blogger don’t let you change anything that threatens security, but on self-hosted blogs there are no padlocks. My self-hosted blog got hacked – which might or might not have been because I was sharing with a friend of less secure habits. But after the stress of that I decided I was out of my depth and didn’t have time to sort out software and security headaches. I rebooted on WordPress.com, which has been able to do everything I need.
Obviously you don’t want your blog to look like everyone else’s, but there are only a limited number of visual templates (themes). However, there’s a lot you can do to customise. My blogs all use the same template, Fusion, which I’ve tweaked with my own headers and logos. You can buy upgrades to let you customise even more, but everything I’ve done is free.
But themes aren’t just about the blog’s appearance. Themes also allow you to draw in new readers through the hocus-pocus of SEO – search engine optimisation.
Here, the paid-for themes have an advantage as they are designed to worm their way more effectively into search pathways. Tomorrow I’ll discuss this in more detail with Jane and Joanna, but there are ways you can optimise your free non-self-hosted blog:
- use attention-grabbing headlines with key words
- optimise post URLs – Google looks at post URLs, so I make sure mine show the headline, not the post date or number. Your blog will probably have an option for changing this
- use plenty of tags – you’ll see my posts all have shoals of tags, including my name, my book titles, and general tags like ‘write a novel’. Those tags are not for you, reading this page – you already know every post is related to writing novels. Those tags are for Google. Make sure each post contains the keywords for the specific post and the keywords for your blog in general.
Buy a URL
I also bought my own general blog URL and pointed it to the free one. The rationale is that when someone hears about you they search for you.com or yourbook.com. (It’s usually .com they plump for first, even if you’re as English as Earl Grey tea). So the actual web address of this blog is nailyournovel.wordpress.com but for a few dollars I bought nailyournovel.com and through a very easy process, pointed it at this blog. I did it for My Memories of a Future Life too.
Anyway, I promised you a second opinion on platform-hosted blogs, so here’s Catherine Ryan Howard, of the indefatigable and unfatiguable Catherine, Caffeinated…
How did you start?
‘I started off with Blogger.com, but I always felt there was something about Blogger templates that said ‘amateur’. This was back in late 2009 so chances are they’ve improved since then but when I went to WordPress, it felt like a whole new level of professionalism and the choice of themes was just fantastic. I think it’s a credit to WordPress that I’ve had enquiries about who designed my blog – people think it’s been done professionally but it’s a free WordPress theme (Bueno) I love how easy WordPress.com blogs are to use, how easy it is to integrate them with the rest of your online activities (Twitter, Facebook, etc) And my all-time fave WP feature is their custom menu, which enables you to link to external sites (or wherever you like) from the menu at the top. For example, on top of my blog I have a ‘newsletter’ tab, and when you click it on it, you’re brought to the MailChimp sign up form.’
What limitations are there on a WordPress-hosted blog?
‘Paypal buttons is the big thing – you can’t sell anything on your WP blog although you can have a donate button.’ (editor’s ahem!… it’s possible to fudge it – see the How To Write A Novel course in my sidebar…)
‘Also a lot of external widgets don’t work. BUT I think this is a tiny price to pay for such a great, easy service that lets me have a professional home online for very little cost.’
What about SEO?
‘I don’t worry about SEO at all. Not one tiny bit. Maybe I should, but I’m quite happy with the way things are for me and my blog at the moment. The only thing I want – and I have it – is for my blog to be the first result when people google my name. I think if your blog is the core of your business, you should worry about things like that. But for a writer, their books are the core – or should be, anyway.’
Roz again… I couldn’t agree more. So here are my tips for making the most of a non-self-hosted blog, if we can use such a horrible term…
- Tag your posts with an eye on SEO
- Get your own URL
- Check your URLs show your post headline, not just a date or a post number
- Find a theme that you can shape to look distinctive (so people really feel it’s your online home)
- Remember your online presence isn’t just a blog – you reach much further if you use social media as well.
If you blog, what platform do you use and why? Do you have any thoughts on self-hosted versus platform hosted? Share in the comments…. and come back tomorrow when Jane Friedman and Joanna Penn give their reasons for self-hosting.
authors, Blogger blogs, bloggers, blogging, Blogspot blogs, Caffeinated, Catherine, Catherine Ryan Howard, customising a Wordpress theme, digital publishing, how to blog, how to write a blog, how to write a novel, Jane Friedman, Joanna Penn, My Memories of a Future Life, Nail Your Novel: Why Writers Abandon Books and How You Can Draft, Fix and Finish With Confidence, novels, platform-hosted blogs, publishing, Roz Morris, self-hosted blogs, self-publishing, SEO, tagging for SEO, technology, The Creative Penn, times roman, why I won't use a self-hosted blog, Wordpress, Wordpress blogs, Wordpress themes, writing, writing a novel - Nail Your Novel, writing business, writing life
I always find that when I’ve got the plot watertight, the physical consistencies sorted, there’s another pass I need to do to make sure I don’t lose the reader. I’m now making final tweaks to my second novel, Life Form 3, after an extensive rewrite and I thought I’d share the kinds of change I’m making before it goes back to my agent.
Making sure we stay with the main character #1
There are points where I haven’t allowed the reader a beat to catch up with the main character’s reaction to something important. While I don’t want to slow the pace down or overstate, there are moments when the reader expects a beat before the next line of dialogue or action. So every time there’s a significant revelation, I’m asking myself have we got a reaction?
Making sure we stay with the main character #2
The novel is third person, although the main character is in every scene. But sometimes when the action is centred on other characters we need to be reminded of his presence or he can seem like a passive observer. Or it might dislocate the reader by looking like I’ve drifted to a different point of view. So if, for instance, several characters are talking and my main character doesn’t have a line of dialogue or needs to listen to them, I add a beat of reaction from him.
When I write dialogue, I envisage it as a scene in a movie. For some dramatic scenes, I had the pauses and reactions in my head. On the page, the reader doesn’t have my head movie, so this can look sparse and the eye slides off it too easily. Also, this can be quite a distanced way to see a scene. Where I had sparse dialogue, I included the reader more by fleshing out some details.
Culling the fancy stuff
Can you hear that screaming? That’s me, drowning my darlings. I’m wailing at least as loud as they are. I am removing metaphors and similes that, although lovely, interfere with the reader’s immersion in the scene.
For instance, the main character finds an abandoned underwater room. On the floor are dead, dried fish – ‘like’ (I wrote) ‘soles that have dropped off shoes’. Yes it’s lovely, but the scene has so much sensory detail already that this stops the flow, like a record jumping a groove (I hope you’ll allow me that one). Out it goes (with me weeping a tear). This is what ruthless revision means.
Adapting my style for the demands of the book
In case you’re wondering, I didn’t even realise I’d written two novels with the word Life in the title. And no, I’m not planning a whole series of them. In fact, Life Form 3 has given me quite a different set of challenges from those in My Memories of a Future Life – and one of the biggest was writing style.
The main reason is the setting. Life Form 3 is set in a strange, unusual place, so I have had to curb my natural love for the flamboyant and weird. It’s all very well to describe the familiar in an unfamiliar way – that’s fresh and poetic. In My Memories of a Future Life I revelled in it. But in Life Form 3, the story is already flamboyant and extravagant. To add more weirdness, in terms of descriptions and comparisons, gets confusing. The moral? If you’re already describing the unfamiliar, don’t gild the lily by adding more oddness. Keep something simple.
We all do our last passes differently – what do you look for? Share in the comments!
For more tips on novel-writing, from first twinkling idea to final fix, you might like my book Nail Your Novel: Why Writers Abandon Books And How You Can Draft, Fix and Finish With Confidence or my multimedia course with Joanna Penn aka The Creative Penn
Thanks for the pic BryanKennedy
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Sorry, but that’s the wrong way round.
Except in a very few cases, it doesn’t work.
You can build a platform with a non-fiction book. If you’re offering expertise, it’s easy to find the people who need it. If you write about a life experience, you can connect with readers who seek similar support. And there are far fewer of you – and more room to be heard.
Before you use your novel to launch your platform, go and look at Facebook. Goodreads. Twitter. Everyone is waving a novel.
The number of people you will reach by starting this way is negligible.
There are many examples, of course, of successful self-published fiction authors. Everyone has their favourites to brandish. I’m going to talk about Joanna Penn. She didn’t start with a novel. She started with a blog – The Creative Penn – and built a loyal following while she taught herself about the writing and publishing world. By the time she launched her first novel, Pentecost, she had a great relationship with a lot of people.
Relationships are what sell books, both fiction and non-fiction. That’s what a platform is.
So to build your platform, get out there and blog, tweet, Facebook or whatever. Be natural, be yourself and build relationships. It’s also much less of a strain if you’re not trying to sell something.
And since you’re not using your novel to build your platform, what are you going to do with it?
You might as well, um, query with it.
Stop grinding your teeth at the back there. We’re agreed that relationships sell books? Agents have relationships with publishers. Publishers have relationships with distributors, the press, the places you cannot get reviewed if you do it all yourself. Yes, agents and publishers take their cut, but that’s because they have a much bigger reach than one little writer on their own.
If you don’t like the way a deal adds up, you can always refuse it. Or negotiate. But if you never try, you don’t know what might have happened. If you want to have a publishing career (and why otherwise would you build a platform) it make sense to explore all the options.
‘But every agent has different taste…’
Good writing is good writing. All agents are able to spot it. If you target enough agents who are a good fit for you, you will find out whether you are ready to go into print (or pixels) – or whether you should develop more. It is worth knowing that, isn’t it?
‘But it takes time…’
You’re going to have to spend that time building your network anyway. And what’s the hurry? You can’t – or didn’t – learn to write overnight.
‘But everyone’s publishing…’
I understand you’re impatient to get out into the big publishing party. Really I do. When I first held a book that was filled with my words I felt the earth quiver.
But I’m now seeing a lot of people who have whizzed onto Kindle, are finding their novel doesn’t sell, and are getting dispirited. That’s a shame. That’s the sound of dreams shattering.
Please don’t mutter the name of Amanda, the lady my friend Porter Anderson dubbed Amanda Hocking [example of everything]. That’s exactly what she is – an example of anything you like, including holy amounts of luck (and I wish her plenty more luck, BTW). But will the law of probabilities allow that to happen to you?
Build the relationship first
Relationships sell books. Build the relationship first, in whatever way you like, partnering with whoever seems right. That may be conventional industry routes; it may be creative collectives. Then you will have a platform, and you will have readers.
Thanks for the pic, Scottnj
While we’re on the subject of being grown-up about platforms, I’m planning a newsletter! Add your name to the mailing list here.
So, agree? Disagree? Sending the lynch mob…? I’m sure you’ll have plenty to say in the comments
agents, Amanda Hocking, Amazon, beginners, building a platform, facebook, fiction, get published, Goodreads, how to get published, how to write a book, how to write a novel, Joanna Penn, Kindle, literary agents, marketing your novel, My Memories of a Future Life, Nail Your Novel: Why Writers Abandon Books and How You Can Draft, Fix and Finish With Confidence, novels, polishing, publishing, Roz Morris, self-publishing, The Creative Penn, twitter, writing, writing a novel - Nail Your Novel, writing business, writing life
1 Rules give you cookie-cutter books
On Facebook the other day, an indie author asked me for feedback on her back cover (bear with me, this is about writing, not covers or indie publishing). Having recently designed my own back cover I’d figured out what worked and what didn’t, so I could see quite a lot that wasn’t right about her back cover. After offering specific pointers, one of the things I recommended she did was look at books that would potentially be her shelf-mates in her genre and follow their style. She replied: ‘I feel my book shouldn’t be a cookie-cutter version of all the others… you know?’
I do indeed know. You are absolutely right that your book is not part of a set of tablemats. It is its own thing, written with heartfelt sincerity and mined from your perceptions and experiences. You have delved deep to make it individual and true to itself. It is not meant to fit in. It was written to stand out.
But if you throw all the rules away and try to reinvent what a back cover should look like, from scratch, unless you’re a genius you’re likely to end up with a mess.
And so it is with writing. This is the age-old problem for creatives everywhere. We don’t want rules. Of course we don’t. We make our books from nothing but the ideas in our very individual grey matter. We want to make something beyond rules. But many of the stories I see that don’t work because of the same generic problems.
Writing rules don’t fetter you. They are observations of what works. Think of them not as templates and strictures, but as the results of experiments, on millions of readers. Knowing the rules means you can use your material to write, more effectively, a great book.
You’ll have characters that readers care about. A story that unfolds at a pace that keeps their interest. A reason why the story has to be as long as it is, rather than a plot that seems contrived to fill pages. Surprises that are astonishing but play fair. An ending that feels satisfying and perhaps leaves the reader with a tear in the eye.
All because you did what other writers did.
2 The book is finished when you type The End
The first draft is just a first draft. But I can’t count the number of times I’ve heard this: ‘I’m five chapters away from the end of my book, then I can send it out.’ Please: no.
Writers often think that because their sentences are careful and fluent, their novel is ready. But a novel isn’t an essay or a blog post. Under the words, there’s a whole machine that needs to run right.
So much of the valuable work on a novel can only be done once you have a full manuscript. Themes will take shape, plotlines will need to be destruction tested. Pacing and flow need to be assessed. Inconsistencies need to be sorted out, timelines unwarped. Characters may have developed their own agendas and you may need to revise the way you set them up. Motivations and developments that only revealed themselves to you in the course of the writing may now change the entire flavour of the book. When you finish the first draft, hard as that is, the real work starts. (There’s a lot more on this in my book Nail Your Novel.)
Repeat after me: your first draft is not your final draft.
Quick, but not insignificant announcement: I’m teaming up with Joanna Penn of The Creative Penn to produce a webinar series starting in November. How to write a novel will be three in-depth, interactive sessions from bestselling me and bestselling her. Cost $99. Find more details and sign up here.
And My Memories of a Future Life is now available in full, undivided form on Kindle (US and UK) and also in print (and Amazon.com have knocked USD$4 off the price so grab it now). If you’re my side of the Atlantic you can now get the print version from Amazon UK and save on postage. The price of the individual episodes will stay at the launch offer of 0.99c until 15 October, and will then go to their full price of USD$2.99. They’ll always be available, but if you want to get them at the launch price, hop over to your Amazon of choice (UK, DE, rest of world) now. You can also listen to or download a free audio of the first 4 chapters over on the red blog.
Okay, back to the post. First of all, thanks Toucanradio for the pic. And here’s my question: If you’ve got a bit of writing experience under your belt, tell me – what writers’ misconceptions would you tackle?
amwriting, back covers, beginners, cookie-cutter, deepen your story, fiction, first draft, how to write a novel, ideas, inspiration, Joanna Penn, misconceptions, My Memories of a Future Life, Nail Your Novel: Why Writers Abandon Books and How You Can Draft, Fix and Finish With Confidence, novels, novice novelists, novice writers, Planning, Plot, polishing, publishing, revising, Rewriting, Roz Morris, The Creative Penn, webinar, writing, writing a novel - Nail Your Novel, writing business, writing life
I post 4 to 5 useful writing links per day… and other stuffMy Tweets
- And then there were three (NYNs)… Do you find plot more difficult than character? Plus the midpoint of Blade Runner December 20, 2014
- ‘Summoning Christmas in July’ – The Undercover Soundtrack, Jan Ruth December 17, 2014
- Living the stuff of novels: the ghostwriter’s lot December 14, 2014
- ‘Harmony from fragments’ – The Undercover Soundtrack, Rochelle Jewel Shapiro December 10, 2014
- Editing seminar snapshots: writing for a blog vs writing for a book December 7, 2014
- Editing seminar snapshots: negative criticism and author control December 5, 2014
- ‘We become readers in our listening’ – The Undercover Soundtrack, EJ Runyon December 3, 2014
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