To my surprise, I find myself guesting today on the blog of marketing and communications consultant Michael Schein. I thought I knew zilch about marketing; certainly not enough to share with those who possess business genes. But Michael contacted me after reading Nail Your Novel and asked if he could pitch me some questions.
Once I got my teeth into them, I realised that storytellers and advertisers run on adjacent rails. The sensitivities we use as novelists could serve us well when we have to intrigue the world about our books or write blurbs and pitches. Although we still have to identify where our readers hang out, writers of fiction are well equipped to sell ourselves and our work. Come and see.
Nail Your Novel 
Just wanted to let you know that I am enjoying your blog! So I nominated you for The Versatile Blogger award. Stop by my sight to find out the steps to accepting it, if you choose to!
http://cherylfassett.wordpress.com
Thanks, Cheryl! Very honoured that you mentioned me.
Great interview Roz, and very thought provoking.
Cheers!
The current trend in copywriting is toward “new media” which is less old-school sales and more in line with a fiction writer’s skill set. I think we are about to see many crossover folks…including myself who aim to have a foothold in both worlds.
Hi Lori! It’s a great time for crossovers, with all the internet tools at our disposal. Perhaps we should call this trend ‘new creativity’!
I’m always a fan of crossovers, hybrids, and the occasional portmonteau. It’s the “synthesis” of Hegel’s triad that makes the magic from “thesis” and “antithesis” and the mythical in the mermaids and minotaur. “New Creativity” it is with a pedigreed past to pull from. That’s a wellspring of inspiration to draw on.