Interviews

Not sure how to market your book? Maybe you already know… guest post at Michael Schein Communications

scheinTo my surprise, I find myself guesting today on the blog of marketing and communications consultant Michael Schein. I thought I knew zilch about marketing; certainly not enough to share with those who possess business genes. But Michael contacted me after reading Nail Your Novel and asked if he could pitch me some questions.

Once I got my teeth into them, I realised that storytellers and advertisers run on adjacent rails. The sensitivities we use as novelists could serve us well when we have to intrigue the world about our books or write blurbs and pitches. Although we still have to identify where our readers hang out, writers of fiction are well equipped to sell ourselves and our work.  Come and see.

8 thoughts on “Not sure how to market your book? Maybe you already know… guest post at Michael Schein Communications

  1. The current trend in copywriting is toward “new media” which is less old-school sales and more in line with a fiction writer’s skill set. I think we are about to see many crossover folks…including myself who aim to have a foothold in both worlds.

      1. I’m always a fan of crossovers, hybrids, and the occasional portmonteau. It’s the “synthesis” of Hegel’s triad that makes the magic from “thesis” and “antithesis” and the mythical in the mermaids and minotaur. “New Creativity” it is with a pedigreed past to pull from. That’s a wellspring of inspiration to draw on.

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