Help – my characters are all too similar! 5 tips to make them distinct

I’ve been asked this question twice recently – in a conversation on G+, and by a student at my Guardian masterclass the other week. In both cases, the writers had encouraging feedback from agents, but one crucial criticism: the characters all seemed too similar.

And probably this wasn’t surprising because of their story scenarios. Both writers had a set of characters who belonged to a group. A bunch of flatmates, or a squad of marines, or a group of musical coal miners forming a choir. To outsiders, they probably looked identikit – they’d talk the same, use the same cultural references and have similar aims.

So how can you flesh them out as individuals?

1 Look for incompatibility

The first step is to assemble your cast carefully. In real life, if you were choosing a team, you’d go for compatibility and congruent aims. For a story, you need to plant some fundamental mismatches that may threaten the group’s harmony.

So, they might seem similar on the surface, but deep down it’s another matter.

Choose as your principals the people who will be most challenged by each other’s personalities and attitudes. They might be in one choir, but they don’t have to sing from the same hymn sheet.

2 Include this in the story

Make sure these differences are exposed by the plot events.

A couple, who might be well matched in other ways, might disagree fundamentally about whether to send their children to boarding school, or whether to take out a loan. Make that a story issue and explore the fall-out. You could give one of your characters a secret that will clash with the group’s overall interests – a drug habit, perhaps, or a forbidden lover.

Or if your characters are embarked on a bigger task, such as solving a crime, make the attitude differences into unsettling background music. William Boyd’s Brazzaville Beach is worth looking at for its distinct bunch of scientists who are living together in a jungle research station (fresh in my mind because I just wrote a Goodreads review).

3 Humour, stress and swearing

Aside from the plot conflicts, your characters will express themselves individually in other ways. Think of their temperaments, and how they handle stress. One of them may go to a boxing gym. Another might stitch a quilt, which may seem intolerably mimsy to the pugilist. They’ll have different ways to express humour, or curse. There’s more here about polishing dialogue so that characters sound individual.

4 Keep track of their different outlooks

With my own WIP, Ever Rest, I’ve got four principal players. It’s tricky to hop between so many consciousnesses, so I’ve made aides-memoirs. I have a list of how they differ on important issues such as romantic relationships, ambition etc. Just writing this list produced some interesting insights and clarifications. As always, so much can unlock if you ask the right question.

Actors sometimes talk about how they don’t know a character until they’ve chosen their footwear. In a similar way, you could walk in your characters’ shoes by choosing a simple characteristic. Perhaps one of them wears glasses. One of them walks with a slight limp. One of them always worries about losing things. A small detail like this might help you remember how their experience is distinct.

Another fun tool is to collect pictures of strangers. You know how we’re told not to judge by appearances? Tosh. We can’t help it. And this instinctive trait becomes very useful when we create people out of thin air. Look through photos of strangers and you probably make instant – and of course erroneous – assumptions of what you’d like and dislike about them. It’s okay, no one will know. You don’t have to tell your mother. Here’s a post I wrote about this in detail.

5 Have dedicated revision days for particular characters

You don’t have to get everything right in one go. And we don’t have to revise a book in one go, or in chapter order, either. We might need a particular mindset to write one of our characters, so it might help to work on all their scenes in one batch.

There are tips on creating characters in Writing Characters To Keep Readers Captivated and on using characters’ personalities to create your plot in Writing Plots With Drama, Depth and Heart.

You also might like this episode of So You Want To Be A Writer, where bookseller Peter Snell and I discuss whether fictional characters have to be likable. Click this thingy for more (plus an audacious cover of a Prince track… no, not by us)

And meanwhile, let’s discuss – have you had feedback that your characters aren’t distinct enough? What did you do about it? Do you have any favourite examples of writers who do this particularly well?