Setting up and running a literary imprint – 4 interviews with Laura Stanfill of Forest Avenue Press

If you dig way back in the archives here, you’ll find comments from Laura Stanfill. She was an energetic correspondent in the early years of my blog and we’re both fans of the slow-maturing, carefully built novel.

In 2012 she went quiet and it turned out she’d been brewing an audacious project – her own publishing house, Forest Avenue Press (hence her Twitter name @ForestAvePress). It’s a testament to her energy that I heard plenty about Forest Avenue before I knew Laura was behind it, and once I did, I badgered her for a proper interview.

I’m thrilled that she’s agreed to talk about this pioneering journey, and especially the tricky business of building an imprint in one of the most challenging – and dare I say it, cautious – corners of the literary world. Actually, it doesn’t have to be cautious, as you’ll see.

Once we got talking, we had way too much for one blog post, so the Laura interview will be my theme for this week. Here’s how it will go:

Birth of a press – ‘I knew so many talented authors being turned away…’

Marketing literary fiction – ‘There are readers who need these stories…’

A week in the life of a small press

Movements, movers and shakers – publishers and authors as literary citizens

See you tomorrow!

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