A while ago I was at an author event about book publicity. Finding magazines, blogs and broadcast media that will review our book or interview us. How do we do that? The first thing to do, said my friend Ben Cameron of Cameron PR, is to get the right mindset. Think of it as creative. And fun.
Afterwards, I fell into conversation with Tina, who didn’t see it as fun. She said: ‘I don’t feel comfortable putting myself out there. Asking people if they’ll interview me or feature my book. I just can’t. How do you do that?’
I’d just been conducting my own campaign for Not Quite Lost. It went better than I expected. I managed to pitch successfully to bloggers, mainstream print magazines and BBC radio stations. The first time I pressed Send I had to gird my courage, but after that it didn’t feel embarrassing.
I told Tina that. She wasn’t convinced.
This interested me because Tina wasn’t exactly a mouse. She taught workshops. She controlled groups of creative people and made them do stuff. She was also a playwright, and accustomed to plain-speaking feedback from actors and directors. Yet she was saying: ‘Asking for publicity … it’s like walking into a roomful of strangers and trying to talk to them. Don’t tell me you find that easy?’
I agreed I didn’t. Not remotely. ‘But that other stuff is different.’
‘Why?’ asked Tina, which made me think.
Obviously, you get used to pitching. You learn that magazines, newspapers and radio shows are looking for material. They don’t open your email and cackle at your ridiculous hubris. You’re all in a day’s work. They actually hope you’ll match their requirements.
But the biggest realisation – the one that let me pitch without a qualm – was the realisation that none of it, actually, was about me. I was not seeking attention for me. It was for my books.
So it’s not about you, tiny naked vulnerable mind being dragged into a big bright light to explain yourself. It’s not even about personal confidence, whatever that is. It’s about confidence in your work.
This week I had a book club event for My Memories of a Future Life. It went well, but last night, I had the anxiety dream. In it, I was talking to a presenter from BBC radio who said: ‘I think I’ll cancel this interview. I don’t like you very much.’
And this is the thing. Whether we’re seeking publicity or releasing a book, it will always take a little of our skin. But I think this is like the anxiety that puts a performer on their mettle, or makes a doctor careful with their responsibility for a human life. It’s unavoidable, so we might as use it as a strength.
Though I still have problems walking into a roomful of strangers – and had reason to consider this in my latest newsletter.
Give me your thoughts!