I’m surprised to find myself contributing to a marketing guide. Most strategies that work for other authors do zilch for my novels.
That’s because I write literary fiction. It’s hard to promote with keywords and genre groups. It’s also slow to write, so creating newsletters is more difficult than if you’re steadily releasing new titles. And it’s idiosyncratic – each writer is very much their own flavour. How do you show readers what you’re made of so they want to try your books?
Over the years, I’ve discovered what doesn’t work. (Most things.) So ALLi asked a number of authors what we do instead. The post is here.
And you might disagree. In my section, I argued that literary writers need to take great care with covers, so they communicate a nuanced and unique read. Right now, a group of authors on Facebook is arguing that covers should not matter.
Each to their own, I guess – which is one of the hallmarks of literary writers anyway. Come on over.
There’s a lot more about writing in my Nail Your Novel books – find them here. If you’re curious about my own work, find novels here and my travel memoir here. And if you’re curious about what’s going on at my own writing desk, here’s my latest newsletter. You can subscribe to future updates here.