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Archive for category Book marketing
How do you organise seven time-strapped authors to collaborate on a project? Who does what, especially the tedious jobs like proof reading? How do you decide on an image, a price, a name, a thrust for the publicity campaign, how much to spend on advertising?
Indeed, how do you get seven individuals to agree on anything?
How do you get the attention of the press – and is that worthwhile? What’s the difference between a proper promotion strategy and flinging the book into the market to fend for itself?
As you know, I’ve been taking part in a box set release with six other authors. We started work, in secret, back in November. Now, Jane Friedman has grilled us about the lessons learned in making a nice notion into an actual live product. Do come over.
author collaborations, box set, collaborating, contemporary fiction, Fix and Finish With Confidence, guest post, guest posts, how to release a box set, interview, interviews, Jane Friedman, literary fiction, Nail Your Novel: Why Writers Abandon Books and How You Can Draft, Outside the Box: Women Writing Women, proof reading, publicity campaign, Roz Morris, self-publishing, writing
How do we label ourselves as writers? Guest spot at Dan Holloway – and the box set is available NOW!
Forgive the capitals in the title. That’s the problem of being in a group of seven, rather excited writers who’ve been working towards this moment since November. Our ebook collection, Outside The Box: Women Writing Women, went live yesterday. If you pre-ordered it, it will have arrived on your ereader. If pre-orders aren’t your thing, you can grab it right now, because it vanishes on May 24. Oh, and it’s seven full-length novels, so clear a weekend or seven.
We’re getting coverage all over the place, including the UK national press. (This is why the release is such a moment of relief and excitement.) But today I want to highlight a particularly thoughtful, searching interview put together by Dan Holloway. He’s asked tricky questions:
Is this collection a marketing idea, a political statement or both? What are our common threads (aside from the possession of two X chromosomes)? Do they help us come up with a ‘label’ for our diverse range of books? What should that label be? Do labels in fiction cause problems? What about the position of women writers in literary fiction? And, my own favourite: is it better for writers to be ambitious and fall short, or to succeed on more limited terms?
It’s a good discussion. Do come over.
And once again, this is our ensemble. And we are very excited.
Carol Cooper, Dan Holloway, ebook collection, guest post, how to write a novel, interview, Jane Davis, Jessica Bell, Joni Rodgers, Kathleen Jones, labels in writing, Orna Ross, Outside the Box: Women Writing Women, political statements, Roz Morris, Women Writers
Once upon a time, authors could get a great start if they made their book available free. Back in 2008 and 2009, I got huge traction for the original Nail Your Novel when I offered it free as a pdf. There wasn’t much free material out there, so it got attention. Indeed, as far back as the early 2000s, science fiction writer Cory Doctorow had been giving away digital copies of his novels on a Creative Commons basis, famously saying that his chief problem was to battle obscurity.
But times change. ‘Free’ soon became a deluge. If readers grabbed them in the digital equivalent of a supermarket sweep, they probably didn’t even remember they had them. In all likelihood, those books sat unnoticed in the bottomless vaults of their Kindles.
I flirted briefly with free when KDP Select started. Indeed, I organised a free event to coincide with World Book Night for Authors Electric, a group blog of published authors I used to belong to. We each gave away a book for five days, campaigned our socks off, tweeted until we grew beaks, watched the tallies mount in our KDP dashboards… and virtually nothing came of it afterwards.
Now, is a giveaway the way for authors to get noticed? I contend it is not for everyone.
Where free works
I’ll admit that I worry we give away our work too easily. If we create a culture where a book costs less than a sheet of gift-wrap and a greetings card, there’s something badly wrong. An ebook may not have material form, but it does give you more time and experience than something you glance at and throw away. And tellingly, the people who get cross with me for speaking out are the ones who say they refuse to spend more than a couple of dollars on a book, or berate me for not putting my books into Kindle Unlimited.
So that’s my rant done. However, free does work in some cases – where it adds value, rather than dilutes it.
Lest you think I’m waxing hypocritical, with my WordPress blog and Hootsuite account, let me state that I think free works very well with certain kind of services.
And certain kinds of book. In the kind of genre markets where the series rules, making the first book free can work very well. The authors who do this have plenty more titles to offer once readers are hooked. (Joanna Penn has had great results giving the first book of her series away free, and offering free books as incentives to sign up to newsletters – her post about it is here.) These authors are using free books in the way that WordPress and Hootsuite give starter packages free – to build long-term trust and familiarity. (When I want to upgrade my web services, WordPress and Hootsuite will be my first ports of call.)
Where ‘free’ may not work
But outside those genres, how do readers decide to try an unfamiliar author? Especially those who write the more individual kind of book, perhaps not easily pigeonholed? Usually, it’s by deciding if they like to spend time in that author’s company.
How do they do that? By reading something that sparks their interest. That could be anything. It doesn’t have to be a book. If you’re one of those authors, every post you write, every meaningful conversation you have on social media is already giving a sample of your voice, your personality, your tastes, your passions, the workings of your unique mind. The books you write will be made from that same material. If that doesn’t persuade readers you are fascinating and intriguing, giveaways and free books won’t make much difference.
Giveaways as prizes
Indeed, I have evidence that free giveaways with delayed prizes aren’t working any more. Every week I offer a guest spot on The Undercover Soundtrack. In past years, book giveaways got good uptake. Now, they hardly get any. The blog’s readership has grown enormously, but no one’s bothering to contend for prizes.
Perhaps it’s partly impatience. If a reader likes the look of a book from its Undercover Soundtrack, they don’t want to wait a week for the giveaway result. They buy it immediately. So who’s left to take part in the giveaway? The people who don’t much mind whether they read it or not.
Even giveaway campaigns to well-targeted readers don’t seem to produce much return these days. I recently donated copies of Nail Your Novel for a fellow writer’s launch campaign, which should in theory have resulted in more exposure for the series. I saw no increase in sales afterwards.
I have, however, had great results when I’ve done a giveaway of something special – like the NYN notebook or the My Memories of a Future Life antimatter edition. But those were specially made prizes, limited editions. Readers will pitch up for a unique prize, but they seem pretty indifferent to an ebook they might or might not get.
Spend your free books wisely
I know this is contentious. But I see a lot of writers who think they’re not trying hard enough if they don’t give books away and don’t examine whether the tactic is working for them. I think we have to look hard at every free ebook we spend. If we get a worthwhile return, that was an ebook well spent, no doubt about it. If not, we should stop.
So let’s discuss. Where do you think free works and where doesn’t it work? How has this changed over the years? Do you think authors are being pressured to do giveaways all the time?
Authors Electric, Cory Doctorow, Fix and Finish With Confidence, free books, free works, genre fiction, Hootsuite, how to market a book, KDP Select, Kindle Unlimited, literary fiction, My Memories of a Future Life, Nail Your Novel: Why Writers Abandon Books and How You Can Draft, politics of 'free', publishing, Roz Morris, series fiction, undercover soundtrack, Wordpress, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel
Did you use one of the Createspace ISBN? I want to be able to sell directly (like book signings) and wonder if it is better to buy the ISBN?
The ISBN is a unique digital identifier for a book (oh here’s the Wiki entry). Traditionally, publishers buy them in batches of between 10 and several thousand, and allocate them to each edition of any book – even ebooks. If you’re UK based you can get them from Nielsen, in the US from Bowker. CreateSpace offers you the option of a free ISBN or you can input one you’ve bought yourself. If you use the other main indie publishing print-on-demand company, Ingram Spark, you need to supply your own ISBN.
Your own ISBN or CreateSpace’s? The pros and cons
There’s a lot of emotional talk about whether you should buy an ISBN or use CS’s. Here are a few myths dispelled.
Doesn’t the book ‘belong’ to CreateSpace if you use their ISBN?
No it doesn’t. It belongs to you. You have the copyright. However, you are restricted about where you can have the book with that ISBN printed. See below.
CreateSpace will be seen as the publisher of record.
Yes it will. I’m not sure this makes any difference to individual buyers who are browsing for your book. If they’re trawling down the book details, liking what they see, they’re unlikely to screech to a horrified halt if they see it’s published by CreateSpace. They probably won’t notice.
However, the CreateSpace name may deter booksellers from ordering. But that’s not because the name is associated with Beelzebub Bezos, self-publishing or any other giant imaginary stigma. It’s because CreateSpace’s distribution terms (through Expanded Distribution) are not as favourable as Ingram Spark (Lightning Source for indies). CreateSpace discounts are not as competitive and delivery times are not as swift.
In the past, indie authors who published via Lightning Source (now Ingram Spark, remember) found their books sometimes showed ‘out of stock’ notices on Amazon. This has caused much hair-tearing, and mumblings that the big corporations were having some kind of squabble with publishers caught in the middle.
So now, many indies are now buying their own ISBN, printing through CreateSpace to sell on Amazon, then printing the same book (with the same ISBN, remember) to distribute everywhere else. Best of both worlds.
It all sounds good – except for the cost of ISBNs. In some countries they’re free, in which case you’re laughing. In countries where they are not, you’re not laughing. From Nielsen, you’re looking at £144 for 10. The unit cost is lower if you buy 100 (£342) but that’s rather too painful for me. Allocating ISBNs used to be a big administrative faff (I used to fill in the publisher’s forms when I was in charge of an editorial department) but now it could surely be automated and free. Don’t get me started, but I’d rather use that money for something that would benefit the reader, such as better cover art. Also, publishing on Ingram has a cost too, they charge for changes and the set-up is more challenging.
More on expanded distribution
1 So far, all my print titles have used CreateSpace ISBNs. Despite the distribution factors, this doesn’t stop me getting bulk orders every month for the Nail Your Novels. I can’t tell where they’re going, but they are being bought in bulk, somewhere. Maybe I’d get more bulk orders if I had my own ISBN and an Ingram version. Who knows?
2 According to Bowker:
Without an ISBN, you will not be found in most bookstores, whether online, or down the street from your house. Buying an ISBN is your first step to insure that your book is not lost in the wilderness.
This is true, of course. But even if books are on databases, and available at competitive rates, they sell zip without publicity. Bookstores get some of their stock because customers ask for it. But much of their speculative stock is books they order because they are featured in the wholesalers’ magazines, which is arranged by publishers’ marketing departments, or because a publisher’s rep called. So even with a shiny Bowker-or-Nielsen ISBN, the world is not your oyster. How much of a publicity campaign can you mount? Put another way, without a shiny Bowker-or-Nielsen ISBN you may not be missing very many sales because getting noticed is the most difficult thing of all. (Sorry.)
Short version, please
Sorry, Daniel. If you’re getting your paperback made for Amazon sales and direct hand sales, a CreateSpace ISBN will be fine. Certainly if you’re new to making books, use CreateSpace as your training wheels. Also, there’s nothing to stop you making a new version with your own ISBN, and uploading to CreateSpace and Ingram later on. You can change the CreateSpace settings to take your book off expanded distribution, so that the copy that reaches catalogues is on bookseller-friendly Ingram. You can also, if you have a really neat mind, disable the old CreateSpace listing by making the book unprintable, which takes new copies off sale although the old listing will remain.
As for me, I usually use the Createspace ISBNs. But I’m trying a new tack for the plot book. I’ve made a deal with a small publisher to put the book out with their ISBN. They get the book for their catalogue, I do everything else. I’m initially printing through CreateSpace, then seeing if a non-CS ISBN printed with Ingram Spark will give me any advantage. It would be nice if I could eat my pessimistic words about ISBNs. I shall report. :)
Thanks for the printing press pic Tadson
The ebook of Writing Plots With Drama, Depth and Heart: Nail Your Novel is now available on pre-order. It will go on live sale on Twelfth Night, 5th January, and if you order beforehand you can get a special pre-order price.
‘On the twelfth day of Christmas my true love sent to me… Twelve drummers drumming, eleven pipers piping, ten lords….’ Is that too complicated for an opening scene?
Anything further to add? The Createspace/Ingram universe is changing all the time, the ISBN issue is one of the most divisive in the indie world – so comments and further discussions will be welcome!
authors, book marketing, booksellers, bookshops, Bowker, buying ISBNs, cost of ISBN, CreateSpace, Depth & Heart, first book, Fix and Finish With Confidence, free ISBNs, how to market a book, how to write a book, indie publishing, Ingram Spark, Lightning Source, making print books, My Memories of a Future Life, Nielsen, novels, print books, publishing, Roz Morris, self-publishing, writers, writing, writing a novel - Nail Your Novel, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, Writing Plots With Drama
This seems to be ‘back to basics’ week on this blog. On Thursday I scrambled out a fresher’s guide to ebooks in response to questions at a speaking engagement. And this podcast, recorded the previous week, seems to be the perfect complement. It’s with Nick Thacker, who has a regular show called Self-Publishing Answers, where he endeavours to discover the secrets to writing, publishing and selling successfully.
I’ve answered many of these questions before, but I found it interesting how my perspective on some of them has changed with experience. Especially book marketing. Normally when I’m asked about selling books, I find I run out of useful advice very quickly. I don’t buy advertising, I don’t game the charts and I don’t price strategically – all things that most indies do to get the best marketing advantage. The marketing I do is guesswork, whim and finger-crossing, mainly. Even so, I’ve noticed certain patterns that work – which I didn’t realise until I started discussing them with Nick.
We also chatted about the long-term mindset when it comes to writing – how it’s more important than ever to learn your craft and be patient before you publish. Nick confessed he’d learned a few lessons in that direction too. Anyway, if you’re looking for a bit of advice on writing, publishing and marketing, head this way and listen immediately or download. And he asked about ghostwriting too :)
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Some writers say they don’t look at their reviews. I don’t know how they find such sangfroid. If I know there’s a new review I have to pounce, and immediately. Inevitably, we’ll sometimes wish we hadn’t – like one of my regular readers this week, who sent me the anguished message you see in the title of this post.
After sympathy, we had a discussion that went in interesting directions, and I thought it might be useful here too.
My main question to him was this. Are you afraid the reviewer might be right? Have you got a good enough groundswell of opinions from people with sound judgement?
My correspondent replied that he knew he’d taken a risk, but wanted the final note to pack a punch. ‘That apparently has worked,’ he said, ‘and my book is being remembered – for better or worse. I have around twenty 5-star reviews and this is my first bad one.’
Twenty to one doesn’t sound like a bad ratio to me. And we’re all going to get bad reviews.
I got off to an early start with My Memories of a Future Life. Just as I was gathering launch reviews, someone who’d read an advance copy sent me a furious, offended email. I’d passed muster with my trusted inner circle, but this was the first true outsider and it hurt madly. It doesn’t help that with self-publishing, there’s hardly any time for the writer to surface out of the book, so early reviews might hit us with no defences. So I was extremely relieved when the other advance readers were happy.
What did you promise the reader? Marketing
Not everyone will like your book, especially if you’re aiming for something unusual as my friend is here. Part of good marketing is targeting – as much as possible – the right readers. So check these.
- Is your blurb misleading?
- Ditto your title?
- Does your cover send the right messages?
- Does the beginning of your book promise something very different from what the reader gets (allowing for arty misdirection…. )
Nurse the bruise, then look at the averages. Note any consistent concerns and decide if your marketing apparatus could be better tuned.
Should you fight back?
No. Not unless there are libels or factual inaccuracies – which are usually hard to argue in fiction anyway. I’ve commented on Amazon reviews that said the proof-reading in Nail Your Novel was poor and hadn’t realised it was UK English. I intend merely to set the record straight, but often it’s made the reader withdraw the review.
What to do about the reader who’s genuinely offended or upset?
Probably you shouldn’t do what I did. I wrote back. A writer friend told me off for it, saying ‘never apologise for your work’. But his fury was flaming my inbox and I couldn’t ignore it. Actually, it turned out well. He admitted he had mistaken the genre in spite of everything I said – and even sent me a gift as apology. I resolved to be even more extremely careful never to mislead a reader.
What if there’s a problem with the book?
Be honest now. Pride and sensitivity aside, has the bad review touched an important nerve? If so, why?
Did you skimp – either on revising, or getting quality, useful feedback?
Some people self-publish for the sake of fulfilment and completeness or to make a book for family or close friends. They’ll probably not be found by the general reading public. These remarks don’t apply to them.
But everyone else, listen up. I see a lot of writers rush to the market too soon. If you put the book up for the public, you won’t get a free pass. Get the book evaluated by someone who will tell you how to get to publishable standard. Although you might have learned a lot since you started writing, you need a professional to point out the flaws you simply cannot diagnose for yourself. (See my post about editors and how much they can surprise you with what they find. ) You don’t necessarily have to spend a fortune – here’s a post about cheaper options than a bespoke development report. But all writers have blind spots, and if you haven’t had critique partners who have opened your eyes to them and changed you for the better, you’ve missed an important step.
Think to the long term. You will write more books and carry on learning. Make sure whatever you publish is something you’ll continue to be proud of.
Some experienced authors I know recommend novice writers use a pseudonym for their earliest work so they don’t pollute their real name. Get something out, satisfy your curiosity, test the water, learn the ropes. (Unmix your metaphors too.) Your early books may indeed be brilliant, or they may, with the benefit of a few years, be embarrassing. You can’t know how you’ll develop.
Could you withdraw a book that was a mistake?
That’s not as easy as you might think. With ebooks you can update the files but it’s difficult to make them vanish entirely. On Smashwords they’ll stay available to the people who bought them – although in direst straits you could overwrite with a blank file or a note of explanation. If you’ve gathered bad reviews, those will remain.
With print books, it’s even harder to hide. I changed the title of the characters book because I felt it didn’t zing enough. I asked CreateSpace if they could remove the original listing in case of confusion, but they said it wasn’t possible. It had to stay up, even if it was unavailable. And second-hand copies might still be sold on Marketplace. This made little difference to me (and some people still want the old one!) but imagine if this was your book that you wanted to bury. You can’t remove it, or its association with your name.
The good, the bad and the ugly
Sometimes we have to accept that a pie in the face is part of the job. If you look on Amazon I’ve got one or two stinker reviews for my fiction. I’ve had some that were malicious, and there’s little to do about them except make a cup of tea. If I get a remark that cuts seriously, I run it past my critiquing crew. I know they’ll tell me if it’s fair. Then I get on with the next book.
What do you do about bad reviews? Have you ever replied to one, or had a malicious one? Have you ever regretted putting a book out too early? Any advice to give? Let’s discuss!
authors, bad reviews, beginners, books, fiction, getting an editor, getting edited, having ideas, how to write a book, how to write a novel, My Memories of a Future Life, novels, one-star reviews, polishing, professional publishing, pseudonyms, publishing, publishing professionals, publishing too soon, Roz Morris, self-publishing, should I delete my bad book, writing, writing a novel - Nail Your Novel, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, writing life, Writing Plots With Drama, Depth & Heart
This morning I was scratching my head for a post to write, so I asked on Facebook for ideas. Immediately, Vivienne Tuffnell volunteered this great question: ‘How do you keep motivated when your books aren’t flying off the shelves?’
Before I could even type a reply, Zelah Meyer had countered with: ‘delusional optimism and a long-term view’!
Which is about what I would say (at least, the second bit).
We’ll assume for the moment that you’ve done everything possible to ensure your books are up to scratch, with appropriate covers, well-honed descriptions and sharp metadata. You know the book’s good. You’re doing all you can, as your promotion budgets and tastes allow. But those sales aren’t stacking up.
How do you take courage?
Keep calm and build a body of work. Actually, I see this as the only possible plan. Writing is a lifelong thing anyway. If you’ve had the gumption to start, and stick with it, it’s a default habit built over years. Having ideas is as usual as taking breaths. You finish a book and you don’t settle until you’ve got another under way.
Also, building a portfolio makes business sense. Whether we’re the Big Five/Four/Three/Two/AmazOne or an individual writer, this is what we’re doing. With more books we get more chances to be found by readers. And when we are found, we look like more of a presence.
Does this mean you have to churn them out? No. We are taking a long-term view. Write and publish fast if that suits your nature, your material, your market. If it doesn’t, you’re still building a body of work. However long the book takes, once it’s finished, it’s out for ever.
But everyone else…
What about all those posts on Facebook, G+ and Twitter where people share a stellar sales rank or triumphant sales numbers? Some days that can be like a big wet slap. Even though you know how sales ranks surge and plummet by the hour. What can you do, apart from congratulate them – and write?
First, remind yourself it doesn’t reflect on you or mean you should ‘do more’. (Except write. Did I mention that?)
And second, there is something you can do. Keep making meaningful connections, fishing in the internet sea for the other people who think like you, write like you, read like you. Writing is all about connection anyway.
Also, remind yourself how the ebook jungle has changed. I published Nail Your Novel when there was far less competition, and clocked up a good 10,000 sales with so little effort I couldn’t be bothered to count any further. I now can’t believe it used to be so easy. Now, with all the books clamouring for readers, we have to work so much harder for each sale.
Author/editor/songwriter/poet Jessica Bell (left) wrote about this recently at Jane Davis’s blog. I hit on this strategy myself, completely by accident, when I wrote Nail Your Novel. In fact, if I hadn’t got those nonfic titles I’d be feeling pretty discouraged, simply because selling literary fiction is hard, hard, hard. My novels sell only a fifth as many as my Nail Your Novels. But that means I’m five times as thrilled by a fiction sale as I am by a Nail Your Novel sale (though I’m still quite thrilled by those, thank you very much).
What if you only have one book?
A significant number of writers have just one title, and feel no desire to write another. Creatively that’s fine. One book might be all you need to say. Ask Harper Lee. But you are likely to feel this sales problem very keenly. Especially if it’s fiction.
I do know writers who made a big splash with just one novel. For instance, John A A Logan with his literary thriller The Survival of Thomas Ford – but he published at that goldrush time, when a free promotion could work miracles. It was many years before he released another book, and the momentum he got with the first kept him going nicely. He also supplemented it with a lot of hard work on Kindle and Goodreads forums. Now, though, it’s rare that one book will get you noticed enough.
In this situation, your best bet is to go for volume (again). Team up with other likeminded one-book authors and form a collective. Perhaps release a box set.
If the book is non-fiction, you could use it to launch a speaking or tutoring career, which gives people more chances to encounter you. It’s the volume principle again – but you’re producing performances instead of books.
It’s not all about sales
Let’s remember we don’t write simply to chase sales. Except for a few stellar bestsellers, there are more lucrative lines of work. But the satisfaction factor? Every new comment from a reader, every email, every new review, tells me I’m writing what I should be writing. It’s worth the struggle.
Stop this relentless positivity, please
So this probably all sounds very well adjusted. Do ever stop being so darned positive? Certainly I do. I had a towering strop recently when I saw a report of a speech at a publishing conference where the delegates were discussing how much credibility to give indie authors. It all hinged on sales; nothing else. No thought for originality, craft, quality. It reminded me that the publishing world does not want to give authors credibility if they publish themselves – and if we do, they assume we must be at some junior, paint-by-numbers level. Which is insulting for just about everybody – genre authors included. After that I was not positive at all. Measured in that way, EL James would have far more credibility than Henry James.
But we’re playing a long game. For some of us it is longer than others, but the answer is the same. Write more books, and write them well. And remember the main contest you’re in is not against other writers. It’s against your own standards and hopes; the struggle to do justice to your ideas and your talent.
This post probably isn’t startling information. But if you’re also having a crisis of confidence, I hope it helps. And I really hope my optimism isn’t delusional. This is Zelah, by the way. She really can do this. I’ve seen her.
Thanks for the hare and tortoise pic CarbonNYC
Any thoughts to add? Share in the comments!
Amazon ranking, authors, book marketing, book sales, confidence, confidence as a writer, EL James, facebook, fiction, Henry James, how to sell books, how to sell literary fiction, how to write a book, inspiration, Jane Davis, Jessica Bell, John A A Logan, literary fiction, literature, My Memories of a Future Life, publishing, Roz Morris, sales rank, self-publishing, The Survival of Thomas Ford, Vivienne Tuffnell, writers, writing, writing a novel - Nail Your Novel, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, writing life, Writing Plots With Drama, Depth & Heart, Zelah Meyer
Categories and keywords on online retailers: choose them wisely and the algorithms will target your ideal readers – especially on Kindle. You can make a whole science out of it, but this piece on KDP explains the basics in good, plain English.
Essentially, you pick two categories, and then get yourself in several more specialised lists by including set keywords.
But this system has its limitations. At first writers of genre fiction had many sub-categories to choose from, but writers of literary, contemporary and general fiction found themselves in one immense category where it was hard to be seen. There were few ways to tell the algorithms ‘I’m non-genre but I have a flavour of romance, or loss, or my novel is set in Borneo’. Recently Amazon has made big improvements and refined the choices – find them here.
Despite this very welcome addition, the results haven’t been as good for me as when I unknowingly broke the rules. When I put other authors in the keywords, my sales soared.
I did it in all innocence. Reviewers had been comparing my first novel with Paulo Coelho, Margaret Atwood, John Fowles, Doris Lessing, so I put those names in the keywords. My sales rose, readers seemed happy to have found me this way – so the comparisons must have been useful and valid. Then I discovered writers who did this were being sent warning emails so I removed them – and fizzled back down the charts.
It’s a real shame, because for me, this tactic was more effective than keywords about genres, subjects, settings, themes and issues. And surely the author and their style is a significant feature of any novel. With literary fiction, it’s the most important quality of all. It’s a valid way to talk about a book in the literary world – and yet it isn’t accommodated in the search mechanisms that writers can control. It’s a refinement that would be helpful to both authors and readers.
What’s more, now would be a great time to discuss and lobby for it. Here’s why.
We are connected…
Last week I was watching a videocast from the Grub St Writers Muse and the Marketplace conference. One of the panel members was Jon Fine, director of author and publisher relations at Amazon, so I tweeted @Grubwriters with my point about author comparisons. Jon Fine was rather interested in the idea and replied that it was something they’d never thought of. So…. watch this space!
(Let’s pause for a geek check: I tweeted a question in my home in London at 7.30pm, watched it read out to a room in Boston where it was 2.30pm, and real live people started to talk about it, with voices and hand-waving… and a man from Amazon stroked his chin and said ‘maybe we could…’)
— Roz Morris (@Roz_Morris) May 2, 2014
So I want to kick off a discussion here. Amazon are in the mood to get constructive feedback on this right now. There couldn’t be a better time to discuss it. I’ve shared my one tiny idea for improving the algorithms to help readers find our work; you guys no doubt have more to add. The questions begin!
1 Have you tried a category tweak that got you to more readers – Amazon-legal or not? Is there a category facility you’d like to see?
Jon Fine also said the categories problem was more widespread than Amazon. The industry standard for classifying books by subject, BISAC seems limited in its precision, although possibly it’s geared for booksellers rather than readers.
2 If you are – or have been – a bookseller, what’s your take? Would you find it helpful if the BISAC categories were made more flexible and detailed?
3 As a reader, how do you use search tools to find new books?
Let’s discuss! And change the world… :)
Amazon, Amazon algorithms, Amazon categories, authors, BISAC, choosing a genre, fiction, general fiction, genre, Grub Street arts centre, how to write a book, how to write a novel, Jon Fine, KDP, keywords, keywords for book sales, Kindle, literary fiction, Marketing your book, My Memories of a Future Life, non-genre fiction, publishing, Roz Morris, self-publishing, tags, writers, writing, writing a novel - Nail Your Novel, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, Writing Plots With Drama, Depth & Heart
You’ve seen this week’s Undercover Soundtrack? I want to tell you how I met its author, Dave Newell.
He emailed me out of the blue because he’d run across a comment of mine on a blog written by Nathan Bransford. It was a post about the difficulty of self-publishing literary fiction, and Dave – whose work is indelibly literary – was asking if I knew where those readers hung out on line.
The funny thing is, I left that comment more than two years ago. When I look at it I was talking about episode 2 of My Memories of a Future Life, which had just gone live. Oh, nervous days – I probably wrote it in the hope that it would lead ME to a secret vast land of literary readers. (It didn’t; I should probably work on that.) Probably no one else took much notice, and so it stayed there, falling under new comments and posts, sedimenting into the substrata of the ever-renewing, multiplying internet. Then two years on, Dave Newell typed a few words into Google and it led him there.
We struck up a conversation. I don’t know that I was much help with his problem, though we had fun talking. But I did offer him a guest spot on The Undercover Soundtrack, which I’m very glad he took. Especially as I then had an email from a fan of the series who told me how excited he was to discover this author. (I’m sure there were other converts too, only they didn’t email me to share.)
So does this story have a bigger payoff? Does it end with a hardback deal, an Amazon landslide, a red carpet? Actually no. But it does end with a special reader, who was charmed by a post by someone he’d never heard of. As Dave Newell leaped on a random comment by someone he’d never heard of, which had been made by someone visiting a blog hoping to find likeminded folk. A chain of strangers finding they have kindred interests; that’s rather nice.
Author platforms are also on my mind because this week I was a guest speaker at an online author marketing conference called Get Read. A message we heard constantly was that platforming is a long game, and we might feel like we’re getting nowhere, giving so much of ourselves and wondering if anyone notices. This episode reminds me to keep the faith.
It also reminds me that platforming is full of contradictions. That for all its widewidewide reach, it operates at a micro scale, person to person. That our blurts on websites and social media seem trivial but are actually eternal, and might be summoned to the top of a search by the right Google spell (just like bad party photos). The take-home point of my GetRead session was this: be yourself and stay gregarious. Anything you write might find a new reader, an ally, or a friend.
It’s a bit of a different post this week, but I’d love to discuss this question. Has someone found you because of a comment, post or a tweet you’d long forgotten? Have you followed a trail and made a worthwhile contact?
authors, blogging, commenting on blogs, Dave Newell, facebook, GetRead, google, how to build a writer platform, how to find readers, how to write a book, how to write a novel, literary fiction, literature, My Memories of a Future Life, Nathan Bransford, novels, platform, publishing, Roz Morris, social media, social media for authors, social media for writers, The Undercover Soundtrack, twitter, worth commenting on blogs, writer platform, writing, writing a novel - Nail Your Novel, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, writing life, Writing Plots With Drama, Depth & Heart
I’m slightly early with my post this week. On Saturday I’m an author in residence at Barton’s Bookshop as part of the national Books Are My Bag celebrations this week. After that, Morris HQ is on cyber-shutdown for the weekend as we celebrate a friend’s 40th. Just as I was wondering what (on earth!) to post about, this question popped into my inbox:
‘I have to give a presentation about my novel at college. Could you give me some tips on what to talk about? Thanks, Fahim’
Thank you, Fahim. Since I’m going to spend the day explaining my books to complete strangers (and hoping not to frighten them) I could do with thinking about this. So whether you’re wooing a class, an agent or just one interested book lover, here’s an express guide to pitching your book. It’s a brief post, but attention spans are short… ooh, tree mammal.
1 The novel in a nutshell
First, they want to know what it’s about. Orientate them with a polished one-liner that gives a clear idea of the kind of characters and the story – eg ‘it’s a novel about five friends at college who murder somebody and have to live with the consequences’.
2 Get the title in early
Make sure your one-liner explains the title, or makes the title intriguing. Your audience will probably remember no more than a couple of details. You want one of them to be the title and its tantalising promise.
3 Get personal
Tell them why it became your personal mission to write the book. If you have an anecdote about your initial inspiration, that helps pull the audience on board. Hint about where your research took you and why there’s much, much more than you could say here. Single out key characters with strong dilemmas; people are more memorable than themes. Weave in comparisons with other novels or films if they’ll help make your point more strongly, but they’re not essential.
4 Is there scope for a reading?
Obviously you won’t give a reading if you’re buttonholing an individual. But if you’ve got a bigger audience, it might be natural to round off your talk with an excerpt. If so, context is everything. It’s hard for listeners to plunge into the middle of action, or adjust their minds to a section of dialogue. Whatever you choose to read, make sure it continues the threads you’ve been tempting them with so far. Perhaps a tricky, cruel character, or the awesome difficulties of spending the night in the same house as a dead Mafia boss. You can find more tips here on choosing a passage to showcase your book.
It’s a national campaign to celebrate bookshops. If you’re in the UK, drop by your local bookseller and see if they’re breaking out in bunting, orange cake and sloganed T-shirts. Chances are, if you buy some books, they’ll give you a smart tote bag. If you don’t, they’ll probably set their pet authors on you…
Thanks, Fahim, for the inspiration. (And thanks Alexisnyal for the pic) Do you have any tips to add?
agents, attention spans, authors, Barton's Bookshop, book marketing, Books Are My Bag, express guide, how to pitch your book, how to sell your book, how to write a novel, initial inspiration, marketing, My Memories of a Future Life, personal mission, publishing, Roz Morris, self-publishing, what on earth, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, writing life, Writing Plots With Drama, Depth & Heart
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I post 4 to 5 useful writing links per day… and other stuffMy Tweets
- ‘Music was the writing tool to give me courage for this daunting task’ – The Undercover Soundtrack, Stephen Weinstock October 7, 2015
- Self-editing masterclass snapshots – do you have a plot or a premise? October 4, 2015
- 2 interviews about teaching and writing – Venice, BBC Radio London September 30, 2015
- How to write well in a language that isn’t your mother tongue September 26, 2015
- ‘Even the bed is forgetting you’ – The Undercover Soundtrack, AJ Waines September 23, 2015
- Venice masterclass snapshots: 4 hidden enablers for your story September 20, 2015
- How should you credit your editor? Advice from a former publisher September 13, 2015
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