Book marketing · How to write a book · self-publishing · The writing business

I’ve finished my manuscript! What now? 16 ultimate resources to make good decisions about your book

A friend has turned into a writer. Unbeknown to me, she’s been chipping away at a novel and her husband just sent this email.

Her novel is more or less finished!!! I may need to pick your brains about marketing! We also think we need to get it professionally proof-read. We tried doing it ourselves with Grammarly, but realise it’s way more complex than it seems …’

Ah bless. If you’re well seasoned in the author world, you’ll already be counting the many erroneous assumptions. Carts before horses. Running before walking.

But we all have to start somewhere. And even if you’re already wiser than my beginner friend here, you might know a writer who’s effervescing in a similar state of enthusiastic, ecstatic, multi-plinged euphoria. High on all those well-earned Es, they can’t possibly know what’s coming next.

So this post is a gentle reality check, a bit of tough love, a bit of hand-holding and a jolly, genuine thump between the shoulder blades to say: well done, welcome to the club.

Marketing? Proof reading?

Let me explain about those production processes.

This post is angled for self-publishers, but it explains all the work that a publisher typically does on a book. Including proofreading etc

And here’s another post about production processes

NB Do NOT rely on Grammarly! To proof-read a book, you need a knowledgeable human. Also, you need to develop good grammar skills etc yourself. This may seem unsympathetic, but if you’re not sensitive to grammar, spelling and language use, how will you learn the linguistic and lexical control to write well? Seriously, would you expect a person who is tone deaf to play a musical instrument to a listenable standard? Here’s where I rant about that

But even with all that natural prowess, you’ll still need copy editors and proof readers because they read in a highly specialised way. They look for the mistakes you never dreamed were possible.

Did you say ‘self-publish’?

Are you going to self-publish or try for a traditional deal? Is this the first time you’ve ever been asked to think about it? Here’s a post about self-publishing vs traditional publishing – the similarities and the differences. They’re no longer mutually exclusive either – there are many options in between. And as you might expect, you’ll need to spot the rip-off merchants who are eager for your £££s, so I’ve pointed to some tell-tale signs.

You’ve heard of crowdfunding? Here’s how my friend Victoria Dougherty is using crowdfunding to support a creative departure

Do people still send manuscripts off to publishers and literary agents? Yes they do. And you can. But before you send your manuscript anywhere, read on.

Before you can walk….

Now you know how a book is made. But first, is the book really ready? Have you rewritten it until your fingers are in tatters?

Here’s the behind-the-scenes work that went into my last release, Not Quite Lost

Here’s a post about beginning with a muddle and rewriting into glory (with a dose of disco)

When you decide to work with an editor (and I recommend you do at some point), here’s what they can do for you

How much should you budget for an editor? And how should you choose one?

If those costs make you boggle, here are some low-cost ways to boost your writing skills

Will your editor trample all over your style?  No, a good editor helps you to be yourself

Have you looked for feedback and ended up in a pickle? Here’s how to find your way again.

Will your editor laugh at your naïve efforts? Au contraire. Here’s why they admire you and appreciate what you’ve already achieved.

Marketing

You asked about marketing. It’s not really my sphere of expertise, and each type of book and writer will require different approaches. But yes, you do have to make time for it. Here’s a post about finding a good balance

If you’re going to get on Twitter, for heaven’s sake use your author name. Here’s why

Wait, I’m overwhelmed! There are so many books already out there….

Yes there are. But the world still needs new voices. There’s never been a person like you, with your experiences, your perspective, your curiosities. You might have the unique outlook and insight that a reader needs to hear.

PS If you’re curious about what I’m working on at the moment, here’s the latest edition of my newsletter

PPS You should start a newsletter.

How to write a book · self-publishing

Editing seminar snapshots: How much should you budget for editing your book? And how should you choose an editor?

w&alogoThis very good question came up when I spoke at the Writers & Artists selfpublishing summit a few months ago. And my answer… deserves a post.

dollar-1071788_960_720First, there seem to be two modes for charging: by the hour and by the wordcount or page. With the wordcount, writers can be quoted a fixed price, so everyone knows where they stand. With an hourly rate, it’s much more difficult for the writer to know how much they’ll be spending.

The convention seems to be that developmental editing is quoted by the wordcount or page, and other phases are priced by hour. Here’s a post that describes the different editing processes and the order to use them in.

Second, editors set their own fees. Does a low price indicate good value? It might if the editor is starting out and doesn’t yet have a reputation. But might they also be lacking in experience? Indeed, might they be a complete amateur?
Conversely, if an editor’s charges are high, does that mean they’re good?
I think everyone can see it’s a buyer beware situation.
How do you tell? Here’s how to navigate the maze and spend your ££$$ wisely.

Establish that the editor is right for you.
For developmental edits, you need a specialist in your field. I would be useless to a fantasy author because I don’t read fantasy. But I can edit its close cousin, magic realism. I can’t edit genre romance of the Mills and Boon variety, but I can edit any number of stories that feature a romantic relationship. So find out what if their tastes are in tune with yours.

Find out where they got their experience.
There are a lot of people setting themselves up as editors. Are they just someone on the internet who’s been to a few critique groups and thinks they can edit? Are they writers whose only experience is helping out their friends? They might be great – everyone has to start somewhere – but they might not at all.

The best editors will have done the job for publishing houses or literary consultancies. Even if they mainly work with indie authors or authors who haven’t yet published, they’ll have that background.

Fiction, non-fiction, memoir, narrative non-fiction?
This may seem obvious, but make sure your editor has developmentally edited your kind of book. If they’ve chiefly worked with non-fiction, or even scientific and technical books, they might be too pedantic to allow for the artistry in a more narrative manuscript.

5730710531_07b49820e8_zThe fussy quotient: will the editor’s approach suit you?
Do you want an editor who’ll be good at explaining how to fix problems? This is where an edit from an experienced professional is far more useful than a critique group. Your beta readers might say ‘the characters are thin’. A good editor will identify why and offer suggestions for fixing it. They’ll spot other potentials in your book too – which you may be surprised about.

Why do charges vary so much?

There are various industry recommended rates (see Writer’s Market, as quoted by Writer’s Digest here), but developmental editors have to set their fees according to how long a project takes them. I spot a lot in a manuscript, so the work takes me more time than it takes a less pernickety editor – because I find there are a lot of points I need to raise. Some authors are eager for this, and some aren’t. Do you want an editor who will approach your work in that depth? You might not. But you’ll pay according to the depth of the work.

Should you ask for a test edit of a small portion of your book?
Opinion is divided. Personally, I’ve never had to do a test edit. All my clients have hired me after an email conversation. But they’re not acting on blind faith because I can demonstrate my approach and degree of thoroughness from the posts on this blog, my books and my video interviews. Some editors might offer a test edit, or they might have a pre-prepared sample that illustrates the kind of comments they make. Be worried, though, if they send a report they wrote about someone else’s book; that should stay confidential.

Copy editing and proof reading

sidebarcropThese are less specialised, and tend to be charged for by the hour. How long will it take to edit or proof your book? It depends what shape the manuscript is in. The copy editor has to take charge of consistency and clarity. So if your use of language is imprecise, the copy editor will have more to do. If your plot is complex, and especially has a lot of time shifts or locations, they’ll have more checking to do. If you’ve been woolly about any of these details, you’ll multiply their workload.

Should you ask for a sample copy edit or proof read?
Unfortunately, a sample is no gauge of how long it will take to do the work because the second half of your book might fall apart, and the copy editor will have to hammer it together. I recently copy-edited one 50,000-word book that took 50 hours, and one that took more than twice that time. What I tend to do is to charge in blocks of 20 hours, then keep the author informed of progress so they at least have a warning of the cost.

So… how much?

But I still haven’t answered that question: how much will editorial services cost you? For a 50,000-word novel, budget GBP£1000-2500 for the developmental edit, the same for the copy-edit and the same for the proof-read. Minimum probably £2000 if your manuscript is really clean. Maximum (depending on the quality of the editor and the manuscript) £7500.

tuition2Phew, that looks like a lot, doesn’t it? If you were traditionally published, you wouldn’t see these costs, but this is part of the publisher’s investment in your manuscript. And yes, there are people who manage to produce good books on a much smaller budget (I have tips here on low-cost options for getting good help ). The sums can be a bit of a shock when the rest of our writing activity seems so cheap and free, unlike, say, skiing or learning to fly. But I hope this post has helped you to see how to get good value.

POSTSCRIPT I’ve had a few emails since I published this post, so a clarification might be helpful.

One reader remarked that copy editing and proofreading don’t usually cost as much as developmental editing. Generally, that’s right. The costs all hinge on how much time the editor has to spend, and that’s related to how much has been done to the manuscript after each stage. But in real life, if a developmental edit leads to a lot of rewriting, that might leave a lot of  tidying for the copy editor. Once we get to proof-reading, it should be a fast and final read with minimal changes … but again if a lot has been altered this will slow things down. I’ve had manuscripts where so much had changed after the copy edit, that the proof read was in fact another copy edit. Which is why I made the point that everything hinges on the cleanness of the manuscript.

Thanks for the money pic, Pixabay and soccerlime for the scrumpled page

Any questions? Fire away!

BTW, my Nail Your Novel books are distilled from the issues I most commonly find in manuscripts. Much much cheaper than getting me in person!  Nail Your Novel: how to write a novel