Posts Tagged blurbs

Not sure how to market your book? Maybe you already know… guest post at Michael Schein Communications

scheinTo my surprise, I find myself guesting today on the blog of marketing and communications consultant Michael Schein. I thought I knew zilch about marketing; certainly not enough to share with those who possess business genes. But Michael contacted me after reading Nail Your Novel and asked if he could pitch me some questions.

Once I got my teeth into them, I realised that storytellers and advertisers run on adjacent rails. The sensitivities we use as novelists could serve us well when we have to intrigue the world about our books or write blurbs and pitches. Although we still have to identify where our readers hang out, writers of fiction are well equipped to sell ourselves and our work.  Come and see.

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‘I feared I’d never get the blurb finished in time for the launch’ – guest post at Jami Gold’s

1. Take 100,000 words.

2. Stuff that into three paragraphs or so.

3. Don’t leave out anything important.

Welcome to summarising your book for the back cover or for pitching to an agent.

A few of you may well remember the frantic email sessions last summer as we batted ideas back and forth for my novel’s flap copy. I proved that despite having written a reasonably lucid novel, I was entirely incapable of distilling it into a suitable blurb. I think it took six weeks, several false starts and wrong turnings – many of which I didn’t want to abandon because they’d been hard enough. Did three paragraphs ever cause such anguish?

Anyway, I learned a lot in the process, and today I’m at the blog of paranormal author Jami Gold, sharing all my tips.

One of those tips is to not become too attached to the wrong soundbite. Boy, I nearly hobbled myself there. You can see my blurb outtakes at Jami’s lovely blog, but in the meantime I thought it would be fun to share here some wrong blurbing that we’ve done.

Tell me, in the comments, the blurb or pitch you had to junk – and why it was soooooo wrong. I look forward to sharing your pain…

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How to write the right blurb for your novel – guest post at Do Authors Dream of Electric Books?

Ooh, a TARDIS. Because a novel is like one, which you realise when you have to condense its loveliness into a 150-word blurb. From the inside, it’s enormous, labyrinthine. From the outside – a virtual bookshelf, a description to a prospective agent or publisher, or a casual chat at a dinner party – it’s got to look manageable.

Today, at Do Authors Dream of Electric Books, I’m explaining how I squeezed my novel’s multiple dimensions into a convenient, transportable box.

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