I name this book… tips for choosing a good title

For every manuscript I see with a head-turning title, there’s another with a title that’s limp, unassertive and would never tempt a reader to look closer. Or a title that’s too tricky to remember.
I had a great discussion about this recently with Peter Snell (you know, from Barton’s Bookshop) in our show for Surrey Hills Radio (find it here, on show number 10) and I thought it might be fun to elaborate on it further.

Numbers are powerful
For non-fiction, you might add a sense of value by putting a number in your title. 50 Tips To Help You Build A House sounds like it offers far more than just Tips To Help You Build A House. Numbers also create a sense of insider knowledge, that an expert has chosen just the tips you need and discarded the others. When Peter and I recorded the show in the bookshop, we’d set up the microphone in the countryside section, where there were plenty of titles like 100 Finest Country Houses. One book might have country houses, but the 100 Finest sounds more persuasive. Suppose another book of country houses misses out the best ones?
Tip: a non-fiction title should sound authoritative, assertive.
For fiction, numbers can add a sense of frisson, a specific tipping point – Catch-22, Station Eleven, Fahrenheit 451. They seem to say ‘at this moment or place, or with this concept, something significant happens’. (And look at the startling oddness of Fahrenheit 451. The unconventional word order stirs up a sense of disturbance. Ray Bradbury’s titles all have this quality.) 1984 is a clever shuffling of the date of the novel’s publication. We can imagine how sinister it must have seemed in 1948. This will be us, it seems to say. Come and see. (Is anybody currently writing 2041?) Anthony Burgess wrote a tribute to Orwell’s novel and, naturally, called it 1985.
Tip: numbers are good for attracting attention.

‘One’ is special
In our discussion, Peter mentioned One Flew Over the Cuckoo’s Nest, and took us in a new direction. This title suggests a person on their own, the one who dared to go against the crowd. It conjures up a character. It also seems to speak for all of us while also being about one individual.
Continuing the power of One, David Nicholls’s One Day sounds momentous; simple yet significant. It’s also a common phrase, with overtones of hope and dreams.
And how about The Girl With The Dragon Tattoo? (Bafflingly, its original Swedish title translates as Men Who Hate Women. Perhaps a Swedish-speaker could explain if the original has a special quality that makes up for the apparent blandness.)
Tip: consider the bold and emblematic individual, time or event.

What’s in a name?
We like a sense of a character in a title. Names can conjure this up, but they might be hard to remember, especially if the name is used in isolation. If you read a post or a feature about a novel called Mary would it stick in your mind so you could find it later? Memorable titles will set up a little more. A Prayer for Owen Meany: why does Owen need to be prayed for? Or they might set a tone of irony – The Book of Dave. Or grab attention with a clever phrase – Memento Nora. The Rosie Project. Each Harry Potter book had a promise of adventure – The Philosopher’s Stone, The Deathly Hallows. (Also she was writing a series.  Harry 2, Pottered About Some More, might not have done the trick.)
Tip: if using a name, add something to create a sense of curiosity.

Made-up words, or words that are difficult to pronounce
Years ago, I made this mistake with my first novel. I set my heart on calling it Xeching, after the meditative treatment performed by characters in the future part of the book. It seemed to carry resonance, but only if you knew what it was, of course. Agents pointed out that it was too hard to remember, not to mention incomprehensible. It’s perhaps the absolute showcase of a disastrous title – it means very little and is hard to spell. (I was thinking with my designer head, imagining it in a big, intriguing font on the cover.)
Your unwise title may seem to have many points in its favour. But will this meaning be apparent to somebody happening on your book for the first time?
You might create a striking effect, though, by mis-spelling a word, if the mis-spelling is easy to remember. A novel about murders in the cyber-age might be called Killr.
Tip: tricky spellings and made-up words are hard to ask for in bookshops and difficult to find in online searches. And that’s assuming they’re remembered at all.

Personality of the book
Some titles snare us with a sense of personality. The Girl Who Circumnavigated Fairyland In a Ship of Her Own Making. Kill The Poor by Lemony Snicket (itself an eye-catching nom de plume). Everything is Illuminated by Jonathan Safran Foer.

Instability is good
Lauren Oliver’s Before I Fall carries a promise – something must be done before time runs out. Look at the tension in Philip Pullman’s The Good Man Jesus and the Scoundrel Christ. John Steinbeck’s East of Eden is potent with downfall. New twists on famous quotes or concepts are easy for readers to remember.

Words that suit the genre
In our radio discussion, Peter remarked that certain words seem to embody the appeal of a genre – and mentioned angels, demons. (Though I threw a spanner in the works by mentioning Marian Keyes’s Angels, which is chick-lit. Or did I throw A Spaniard In The Works like John Lennon?)
The treatment of the title also tells the reader a lot. My friend David Penny is preparing to publish his historical crime novel, Breaker of Bones. I saw a conversation about it on Facebook where another friend (who didn’t know Penny’s work) asked why it wasn’t Bone Breaker. That would be an entirely different kind of novel.
Tip: look up genres on Amazon and on Goodreads lists to see if there are words and title styles you should consider.

Sum up a feeling – how memorable is it?
The least successful titles I see are when the author is trying to sum up a feeling in the book. These often become generalised and vague. Finding The Answer. The Past Returns. All My Tomorrows. Husband Dave came up with clever suggestion here. If you think of a possible title, tell it to your friends. Then, a week later, ask them if they can remember it. (Try to pick the friends who don’t have superhuman powers of recall.)
The Mountains Novel (now Ever Rest) might have been christened Comeback. This certainly fitted in some ways with the story. It was pithy. However, when I googled, I found reams of novels called Comeback, many of them in the crime genre – a rather misleading flavour.
Not only that, I couldn’t remember Comeback. I simply couldn’t. In my mind, it became Countdown, though lord knows why. If it couldn’t stick for me, it certainly wouldn’t for a reader. Anyway, Ever Rest suits its mood far better.
On the show, Peter Snell added the bookseller’s perspective on commonly used titles. It’s a right royal pain to find the book the customer actually wants.
Tip: Once you’ve identified a feeling or theme you might highlight in a title, you can brainstorm strong, striking and emotive words for it.

Again, how memorable?
If your name is well known, you don’t have to try that hard with the title. Readers know to look for the next book by you. They’re more likely to find you by searching for your name, not your book title. On the show we discussed how the fantasy author Jack Vance (whose work I love) has many titles that are little more than labels (The Planet of Adventure, Trullion).
Daphne Du Maurier, Jane Austen and Charlotte Bronte all got away with name-titles (Rebecca, Emma, Jane Eyre). But they were writing in less competitive times. Would Lewis Carroll have got very far if he’d published Alice’s Adventures In Wonderland today?

Thanks for the pic Lisby

Oh, and speaking of titles with a number…

Have you any tips to share on coming up with titles? Do you find it difficult? If you have decided on a title, what others did you consider? How did you make the choice and why?

In your character’s shoes: give your everyman character a strong presence

Some central characters are intended to be a proxy for the reader – a person who’s thrown into a situation and acts as a conduit for the reader to have the experience.

However, there’s a big pitfall with this kind of character: writers are sometimes reluctant to make them people in their own right. They’re worried about being too specific and instead they create a bland nobody.

These are the symptoms of the nobody everyman:

The character doesn’t react to dramatic situations

– because the writer assumes the reader will apply their own reactions. But readers don’t want to do this. They want to share the character’s reaction. I particularly see this in writers who learn a lot of their storytelling from films and TV. But novels are an internal medium, a landscape of emotion, and the reader needs to be guided more.

In prose, if the character doesn’t react, it looks as though the event made no impression on them. In any case, you can’t guarantee what a reader’s reaction will be, and that it will be the one you want. (Readers certainly aren’t everymen!)

The character has very little history, background or personal preferences

Again, the writer is afraid of making the character unlike the reader, and so they don’t fill in any home background, hobbies or back story. This makes them look curiously empty. Think of when you meet somebody for the first time – there are certain things you want to know about them. What they do; whether they have kids; what hobbies they have. In real life, we need context about people. And so do readers.

They’re passive

Because the writer doesn’t want to presume any reactions, they make their everyman character wait around for the more interesting people to cause adventures. This can make us wonder why we are spending the most time with the dullest person. Even if the viewpoint character is surrounded by troublemakers and simply wants a quiet life, they need to fight back instead of being pushed around. That’s not to say the other characters can’t get them into scrapes; but our main character must also seem to cause some of the situations they find themselves in. If they simply wait to be shepherded, it’s frustrating to read about.

So how do we write an effective everyman character?

Is there even such a thing as an everyman character? We are all different. My reaction to a life dilemma won’t be the same as yours. If our characters are to be convincing, it doesn’t make sense to leave them as empty vessels for the reader to fill.

And besides, if we look at what readers respond to, it’s not as superficial as tastes, social background etc. Readers respond to something that’s deeper down – and that’s emotions that are universal for everyone: fear, difficult choices and dilemmas.

If you evoke those well enough, the reader will put themselves in that character’s shoes regardless of their circumstances or even the era the book was written. Think how many classic novels are still finding new readers because their protagonists strike a chord. A lonely orphan becomes a governess and falls in impossible love with her employer – Jane Eyre. A timid, inhibited girl is overwhelmed by her new position as wife in a grand house – Rebecca. These aren’t everyman characters by any means, but we connect with their stories and experience them vividly. It doesn’t matter at all that they don’t do what we would do, or that their circumstances are not like ours. They have loneliness, dilemmas and fears, which is enough to put us in their shoes.

So don’t make your everyman viewpoint character an undefined nobody. Make them a definite somebody who, deep down, is exactly like us. Let’s discuss some great viewpoint characters in the comments!

NEWSFLASH This seems a good moment to mention that I’ve got a whole bookful of advice on characters. And the eagle-eyed among you will notice that the title has been tweaked. Why? I realised the original title Bring Characters To Life was rather ho-hum and didn’t explain why you should go to the effort of making characters believable. So it’s now called Writing Characters Who’ll Keep Readers Captivated – which is, of course, what it’s all about. Plus it scores better for SEO, which should work magic in searches (nobody would think to search for Bring Characters To Life unless they already knew about it). The new cover and title will take a few days to percolate through all the sales channels, but if you buy it you’ll get the updated look. Do you think it’s an improvement?