Whistle-stop tour through a ghostwriting career and beyond – interview at Whitefox

I’d completely forgotten I’d written this interview until it popped up on Twitter today. Whitefox publishing services wanted to quiz me about ghostwriting, my first writing gig and any tips I’d give to writers who were thinking of self-publishing. If you’ve known me for a while the answers will be old hat, but if you’re one of the recent subscribers (thank you!) and are still curious, here it is. If you’re wondering about your publishing options, you’ll find some useful tips here. And if you want advice on weighing up publishing services companies, these posts should help you make sensible decisions. And thank you, Whitefox, for inviting me to your blog.

PS Interested in becoming a ghostwriter? Take my professional course

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Lessons learned from making a contemporary fiction box set – guest post at Jane Friedman

How do you organise seven time-strapped authors to collaborate on a project? Who does what, especially the tedious jobs like proof reading? How do you decide on an image, a price,  a name, a thrust for the publicity campaign, how much to spend on advertising?

Indeed, how do you get seven individuals to agree on anything?

How do you get the attention of the press – and is that worthwhile? What’s the difference between a proper promotion strategy and flinging the book into the market to fend for itself?

As you know, I’ve been taking part in a box set release with six other authors. We started work, in secret, back in November. Now, Jane Friedman has grilled us about the lessons learned in making a nice notion into an actual live product. Do come over.

‘I heard a song being played in an electrical store’ – The Undercover Soundtrack, Glynis Smy

I’m particularly pleased to welcome this week’s guest as I seem to have known her for all the time I’ve been zipping about the internet. When I was first blogging, and launching the original Nail Your Novel, she was writing and blogging too. Now she’s got five novels to her name, and one of them was shortlisted for the Festival of Romance fiction 2014, writing what she describes as historical romance with a twist. But what about the music, I hear you ask? Yes, it’s a pervasive influence, as you’ll have guessed from the headline of this piece. And among her choices is an unorthodox version of a well-known song, so she ticks those boxes for me too. She is Glynis Smy and she’s on the Red Blog with her Undercover Soundtrack.

Are you underusing your best plot ideas? Guest post at KM Weiland

Does your plot have enough going on? I see a lot of manuscripts where the story seems to lack momentum, or the characters are spinning their wheels doing not very much of anything. But the funny thing is, the writer isn’t short of ideas. They’ve simply not realised where they are hiding.

Today I’m at KM Weiland’s blog, with 4 places to find the ideas that are right under your nose.

And while we’re at it, let’s discuss: have you discovered your plot ideas were hiding in plain sight?

Is back story sabotaging your novel? Guest spot at Jane Friedman

I’m at Jane Friedman’s blog today, where she’s showcasing a section of the plot book that deals with back story.

Misusing back story is one of the most common problems I see as an editor. Writers bury their best events in the back story, and then struggle to think up enough spectacular ideas for the main narrative. Or they rely on secret, past wounds instead of character development. Or they set up secret traumas that are never used in the forward action. Lastly, they heap all the back story into the beginning of the book, stalling the action – the famous back story dump.

But back story is also important. It lets you write with authority. And there are moments when you can play it out and deeply enrich your readers’ experience. So how can you wield back story with panache?

Hop along to Jane’s blog to find out.

Free book giveaways – when do they work? When don’t they?

Once upon a time, authors could get a great start if they made their book available free. Back in 2008 and 2009, I got huge traction for the original Nail Your Novel when I offered it free as a pdf. There wasn’t much free material out there, so it got attention. Indeed, as far back as the early 2000s, science fiction writer Cory Doctorow had been giving away digital copies of his novels on a Creative Commons basis, famously saying that his chief problem was to battle obscurity.

But times change. ‘Free’ soon became a deluge. If readers grabbed them in the digital equivalent of a supermarket sweep, they probably didn’t even remember they had them. In all likelihood, those books sat unnoticed in the bottomless vaults of their Kindles.

I flirted briefly with free when KDP Select started. Indeed, I organised a free event to coincide with World Book Night for Authors Electric, a group blog of published authors I used to belong to. We each gave away a book for five days, campaigned our socks off, tweeted until we grew beaks, watched the tallies mount in our KDP dashboards… and virtually nothing came of it afterwards.

Now, is a giveaway the way for authors to get noticed? I contend it is not for everyone.

Where free works

I’ll admit that I worry we give away our work too easily. If we create a culture where a book costs less than a sheet of gift-wrap and a greetings card, there’s something badly wrong. An ebook may not have material form, but it does give you more time and experience than something you glance at and throw away. And tellingly, the people who get cross with me for speaking out are the ones who say they refuse to spend more than a couple of dollars on a book, or berate me for not putting my books into Kindle Unlimited.

So that’s my rant done. However, free does work in some cases – where it adds value, rather than dilutes it.

Lest you think I’m waxing hypocritical, with my WordPress blog and Hootsuite account, let me state that I think free works very well with certain kind of services.

And certain kinds of book. In the kind of genre markets where the series rules, making the first book free can work very well. The authors who do this have plenty more titles to offer once readers are hooked. (Joanna Penn has had great results giving the first book of her series away free, and offering free books as incentives to sign up to newsletters – her post about it is here.) These authors are using free books in the way that WordPress and Hootsuite give starter packages free – to build long-term trust and familiarity. (When I want to upgrade my web services, WordPress and Hootsuite will be my first ports of call.)

Where ‘free’ may not work

But outside those genres, how do readers decide to try an unfamiliar author? Especially those who write the more individual kind of book, perhaps not easily pigeonholed? Usually, it’s by deciding if they like to spend time in that author’s company.

How do they do that? By reading something that sparks their interest. That could be anything. It doesn’t have to be a book. If you’re one of those authors, every post you write, every meaningful conversation you have on social media is already giving a sample of your voice, your personality, your tastes, your passions, the workings of your unique mind. The books you write will be made from that same material. If that doesn’t persuade readers you are fascinating and intriguing, giveaways and free books won’t make much difference.

Giveaways as prizes

Indeed, I have evidence that free giveaways with delayed prizes aren’t working any more. Every week I offer a guest spot on The Undercover Soundtrack. In past years, book giveaways got good uptake. Now, they hardly get any. The blog’s readership has grown enormously, but no one’s bothering to contend for prizes.

Perhaps it’s partly impatience. If a reader likes the look of a book from its Undercover Soundtrack, they don’t want to wait a week for the giveaway result. They buy it immediately. So who’s left to take part in the giveaway? The people who don’t much mind whether they read it or not.

Even giveaway campaigns to well-targeted readers don’t seem to produce much return these days. I recently donated copies of Nail Your Novel for a fellow writer’s launch campaign, which should in theory have resulted in more exposure for the series. I saw no increase in sales afterwards.

I have, however, had great results when I’ve done a giveaway of something special – like the NYN notebook or the My Memories of a Future Life antimatter edition. But those were specially made prizes, limited editions. Readers will pitch up for a unique prize, but they seem pretty indifferent to an ebook they might or might not get.

Spend your free books wisely

I know this is contentious. But I see a lot of writers who think they’re not trying hard enough if they don’t give books away and don’t examine whether the tactic is working for them. I think we have to look hard at every free ebook we spend. If we get a worthwhile return, that was an ebook well spent, no doubt about it. If not, we should stop.

Thanks for the pic Constanca Cabral

So let’s discuss. Where do you think free works and where doesn’t it work? How has this changed over the years? Do you think authors are being pressured to do giveaways all the time?

Quirky tales and the difficulty of leaving a book behind: My Memories of a Future Life featured at Triskele Books

JW Hicks collects writers of quirky books, and I’m honoured she’s chosen me for her collection on the fab blog of the Triskele Books collective. (You might recognise Jane as a recent guest on The Undercover Soundtrack with her novel Rats.) She’s prised me out of my writing cage to answer questions on whether I start with characters or plot, what ghostwriting does to your writing style, how I keep track of ideas, and whether I worry the ideas will dry up. (In fact, I confess to acute separation anxiety when I finish a book. I don’t want to leave it. Does anyone else get that?)

Anyway, it’s all there at Triskele – you can get there with a hop, a skip or a tricycle .… or you could ask a soothing voice to guide you there in a dreamy state. At your own risk, of course.

The inner horse – and your fictional character’s true nature

I was teaching a masterclass at The Guardian yesterday and we were discussing characters. One of my students said this:
‘I think of my characters as horses.’

To be honest, I couldn’t believe my ears. If you know me on Facebook and Twitter, you’ll know I’m rather fond of the equine breed, so when one of my students said ‘I think of my characters as horses’, I thought I was still in bed at home, waiting for the alarm.

Not as mad as it seems

But she went on to explain. She ran a carriage-driving centre, and found that all of her horses were such different temperaments they were a great basis for building fictional characters.

Stay with me here, because it makes glorious sense. One of the fundamentals of a character is what they’re like in the core of their soul, the things they can’t fake or change. Whether they’re bold in new situations, whether they feel safer following the crowd or prefer to be in charge, what kind of personalities annoy them, whether there are bad past experiences that have left scars, whether they’re naturally friendly or touchy-feely, or prefer to keep to themselves, whether they’re gentle or insensitive.

If you hang around horses a lot – and, I can imagine, dogs – you’re used to the company of a creature that can’t pretend. It always shows the material they’re made of. Then if we start to imagine those behaviours translated into a human character, who might try to cover them up, and whose life might make more complex demands…

The Johari Window

Indeed, this is not unlike the Johari Window, which can be useful for designing characters. It’s a grid, split into four, in which you write:

• the things the character and everyone else knows
• the things only the character knows
• the things everyone else knows but the character doesn’t
• the things that are unknown – the traits, fears, and feelings that no one suspects.

These last two are where we can have most fun with the character: the impulses that drive them, behaviours they are not in control of, and make them complex and interesting.

That’s the horse self. (And a nice excuse for me to include a picture of my own Lifeform Three.)

Use this to write a character who is very different from your own personality

Another student asked how to write a character who is very different from you.

This is where advice to ‘write what you know’ seems somewhat unhelpful. If we followed it we wouldn’t write murderers, queens, abuse victims, abusers, fatally jealous people, talented artists, heiresses, politicians, housemaids in Victorian houses, wizards…

On the other hand, ‘writing what you know’ is the place to start. All characters will have certain traits that we can relate to. Again, these come back to very simple impulses. What do they want to protect? What makes them feel threatened? What gives them joy and release? What makes them feel safe? If you start with those, you can find your way into most characters.

There are more tips for your fictional people in Writing Characters Who’ll Keep Readers Captivated: Nail Your Novel.

Do you have any off-the-wall tips for getting to the hidden depths in a character? All pets welcome.

Bereavement, a bid to exist, a way to control an antisocial persona: why we write

Fear not, I won’t inflict every post on you that we release for the Women Writing Women campaign, but this is one that celebrates and explores creativity. Pauline Baird Jones invited us to answer the question: why do we write?

Inevitably, this led us all to search for where we started. And here you see something we all have in common – not just the group here but all of us on this journey. Carol Cooper did it to get into the best gigs at college.  Jessica Bell did it because otherwise she felt she’d disappear. Jane Davis did it after a friend died. Kathleen Jones did it when she ran out of stories to read as a child on a remote farm. Orna Ross did it to give an overdramatic teenage personality a safe space to express. Joni Rodgers did it when blood cancer put her into isolation. And me? An overexpressive kid with something to prove, I guess, and too much shyness to be big in real life. Come over to Pauline’s blog and discover the full story.

And if you feel inclined to share, tell me here: why do you write?

 

 

Seven genre-busting novels – introducing Women Writing Women

You remember I posted recently about authors collaborating? Well, I wouldn’t advise you to do anything I wouldn’t try myself.

If you know me – and some of my friends – on Facebook, you might have seen some coy posts about how we’ll be revealing a big secret project.

Well here it is.

Seven writers of quality indie fiction are releasing an ebook collection called Outside the Box: Women Writing Women.
We’ve each of us proved our worth with awards, fellowships, teaching posts and commercial success. We’ve all self-published to keep our hard-earned independence and our artistic identity. Now we are teaming up to create an ebook box set of novels that feature strong, idiosyncratic female protagonists. And it will be available for just a brief period – from February to May 2015.

Power in a group

Now here’s where we can explore the power of the group. We’ve already been interviewed by The Guardian books pages, Books + Publishing (the Australian counterpart of Publisher’s Weekly) and have interest from the arts programmes of BBC Radio 4. If any of us had approached them on our own, we probably wouldn’t have got even a reply. But together?

We hope there’s more to come. Much more. These last few months we’ve been working behind the scenes, making contacts, sending emails. Certainly I’ll have a lot of learning to share about pre-launch campaigns. I am learning loads from these guys. (I should say ‘women’, but you know what I mean.)

So what do we hope to achieve?

To hit some charts, obviously. To reach readers who are hungry for strong literary fiction beyond the bounds of traditional genre tropes.

We also want to prove that fine, original authors are self-publishing as a mark of independence and integrity, and doing work of value and quality.

You might ask: is that still necessary? Does anyone still consider self-publishing to be ‘vanity’ or second rate? They clearly do, because this is one of the issues we’ve been asked about most frequently. And we have all encountered attitudes in the books world that demonstrate we are regarded as inferior. Try joining a professional body, applying for a grant or entering an award, or requesting a review. (Happily, we are already changing minds. Book bloggers who are wary of self-published books have welcomed us.)

Who are we?
Our coalition is:
Me, obviously (more than 4 million books sold as a ghostwriter, creative writing coach for The Guardian, literary author, editor);
Orna Ross, founder of the Alliance of Independent Authors, named one of the 100 Most Influential People in Publishing by The Bookseller;
Joni Rodgers, author/ghostwriter of multiple NYT bestsellers, short-listed for Barnes & Noble Discover Award;
Kathleen Jones, widely published Royal Literary Fund Fellow and frequent BBC contributor;
Jane Davis, winner of the Daily Mail First Novel Award hailed by The Bookseller as “One to Watch”;
Carol Cooper, physician, medical journalist, and winner of the 2013 BMA Book Award;
Jessica Bell, publishing editor of Vine Leaves Literary Journal and author of the bestselling Writing in a Nutshell series.
You’ll also know them all from The Undercover Soundtrack, except for Jane who doesn’t use music in her creative process. (But maybe we can change that!) Find our ‘who are we’ page here. And yes, you can see we dressed up for the occasion.

How much?
The collection is priced at USD$9.99 GBP7.99 – yes, that’s not throwaway pricing, but at roughly £1.15 per book it’s still a bargain. The box set (or e-anthology, if the word ‘box’ raises your hackles) will be available for just 90 days from February 20, though pre-orders have just opened now. Right this minute.

Out and about
We’ve got a host of blog appearances planned. We’ll be sharing plenty of information about the hows and wherefores, the triumphs and pitfalls. We’ll also be talking about our publishing journeys, our inspirations, our methods. And our work – our unconventional characters and their relationships, our themes and topics like body image culture, abortion, prostitution, euthanasia, domestic abuse, same-sex marriage, bereavement, psychological recovery and rogue healers.

If you have a blog and your readership would be interested in us, we’d love to be mentioned – or interviewed if that’s what you normally do. If you want to tweet about it and like lists of pre-prepared tweets, find them here. And if you post a review, fill in the form on this link and we’ll send you a digital swag bag that includes a free book plus lovely links, delicious downloads and some playful surprises.

Our hopes
If nothing else, we hope to bust some barriers in 2015. We want to prove that indie publishing is a positive choice for writers of quality, to show that writers can make good publishing decisions and lead the creative process. And if you’re happy with traditional publishing, we hope to add more power to your arm, by demonstrating that authors should be included in business and promotion decisions, treated as partners and offered fair deals.

It’s going to be exciting. Check us out at www.womenwritewomen.com.

7 unforgettable books by award-winning #WomenInLiterature. Only $9.99! Avail. Only 90 days! http://goo.gl/D1fyqW #WomenWritingWomen