Posts Tagged how to find time to write

2 tips for balancing writing and marketing time – Q&A from New Generation Publishing Summit

book-marketing-nail-your-novelLast week I spoke at the New Generation Publishing summit and this thorniest of questions came up: how do you strike a balance between writing books and working on marketing and sales?

toni-jenkinsWe had good examples of two extremes. In the marketing-gone-mad corner, we had debut author Toni Jenkins. She cheerfully confessed that when her first book launched she went to the mattresses, working until late every night, identifying possible audiences, writing emails introducing herself, following up leads. She added that her mentors at NGP, while applauding her energy, reminded her not to lose sight of her writing.

In the other corner, the ‘just-leave-me-alone-to-write’ department, we had staunch representation too. NGP director Daniel Cooke told me he has too many authors who can’t be persuaded to consider marketing at all. Joel Friedlander had a good piece about this recently by Judith Brile – is your plan for success ‘I just want to write my books’?

Clearly neither situation is ideal.

Whether we go it alone or have the backing of publishers or PR agencies, we need to accept that we have to be our books’ ambassadors. But not only is marketing a separate job that takes time to learn, we can’t easily measure what works. (This remains an eternal conundrum even for experienced marketers.) Small wonder that we either get marketing frenzy (like Toni) or cover our ears (Daniel’s authors).

Measuring results

If you’re writing, it’s easy to measure results. More words added to your manuscript, more scenes feeling ‘right’, more research done.

With marketing, you don’t know if you’re wasting a whole heap of time. Some activities give measurable results, but a lot more don’t. Marketing is about presence as much as sales – your Facebook adverts, social media activity, newsletters, guest blogging may not always ring the cash registers. Your shot-in-the-dark letters to book bloggers or other persons of influence might not get a reply, but they might still make an impression. They let people know that you exist; that you produce.

The rewards of marketing are long-long-longterm. Like adopting a healthy lifestyle, the most significant benefits aren’t instant, they’re cumulative. Stick at it, over months and years, and you start to see that people know of you, they’ve heard of your books. (Then you can get embarrassed when they introduce themselves to you at events, and you rack your brains in case they’re a Facebook friend or devoted blog commenter you can’t remember, ahem.)

Can anyone hear me? Anyone?

Can anyone hear me? Anyone?

And the converse of that is …. If you don’t do it, your book launch is like a tree that falls over in a wood with no one to hear.

Time for both

So we must make time for both marketing AND writing.

And we must make sure that one doesn’t swallow the other (barring exceptional circumstances like a book launch, or the final push to polish a book for press).

But so many possibilities…

The trouble is, marketing could drive us bonkers with possibilities. Every week I trip over several new wonderful things I could consider. To evaluate them takes time – and I might end up discarding them because they won’t reach my audience. This is why we get so overwhelmed, because we could do this 24/7 and never, ever get to the end of it. Then we enter a panic cycle of thinking we’re not doing enough, or not doing the right things, or everyone is somewhere we’re not.

But it’s possible to develop a sensible approach.

This is mine. It has two principles.

1 A formal list. Each Friday, I make a to-do list for the next week. It includes the marketing tasks I’ve decided are worth doing, balanced with my writing, editing and mentoring commitments. (This also allows you to audit how much time you’re spending in the marketing and writing camps.)

2 Obey the list. Do not do any task unless you’ve added it to your list. Have you stumbled across a Brilliant New Thing? Do not do it this week if your dance card is already full. That great new gimmick, website, social media platform, hot books blogger will still be there in seven days’ time. It will not leave the planet. So whenever you read about a new wonderful opportunity, resist the urge to do it immediately. Unless it has an urgent deadline – eg a competition – put it on the list for next week. You already have a plan for this week. Continue with that. And remember: you’re working on long-term presence as well as short-term sales.

It’s actually bleeding obvious, isn’t it? Again, I’m going to use the comparison with diets. Diets work if you stick to the rules. They don’t if you don’t. And the great thing about this marketing/writing diet is that you’re allowed as much cake as you like.

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And the other part of the plan, of course, is to have a solid writing process that leaves you free to create. So allow me to discreetly mention Nail Your Novel, a system I developed from the questions I’m most commonly asked by writers, and still use now, with many books behind me. Even more audaciously, allow me to suggest that Nail Your Novel trio make groovy gifts for other scribblers you know.

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Have you hit on a plan to balance marketing and writing? Let’s discuss!

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How to keep writing when time is scarce – 6 tips and video chat at #IndieReCon15

clocksmWe all have periods when our creative time is nuked. Day jobs, family responsibilities or out-of the-blue crises can make our writing goals streak away into the impossible distance. Even if writing is our chief occupation, there are platforms to build, decisions to mull. And if we self-publish we can add more exacting tasks to the list.

This year I’ve become more aware than ever how scarce my writing time has become. As well as editing work, I’ve got invitations to speak and run courses. I’m thrilled, and happily surprised as I never expected it. I consider myself fantastically lucky to be able to build a career on this art I’ve practised quietly for decades. But if my own novels take a back seat, my soul will shrivel. So this is how I stay on track.

Micro-sessions

You don’t always need big chunks of writing time. Instead, schedule micro-sessions. Can you set the alarm 20 minutes earlier? Earmark that to spend time with your book’s textfile, planning the next scene, honing the one you’re currently writing, creating your beat sheet if you’re in the revision stage (more about that here). Begin your day with a short stretch of clear, quality book time – and it will travel with you all the rest of the day. I’ve written more about that here.

Triggers

Develop smart triggers for quick access to your book’s world. If you’ve hung around here for any period of time you’ll know how keen I am on music for this . At the moment, I’m gathering an Undercover Soundtrack for Ever Rest, and it keeps my enthusiasm stoked, reminds me of the book’s world, the characters and their mysteries.

Draw inspiration from everyday life

The more I am immersed in the book, the more I find useful material comes to me – the view out of a window will help me build a scene in a new location, the outfit of a guy on the Tube is how one of my characters will dress.

Baby steps keep your mission clear

It’s easy to become overwhelmed by the little glitches that spring up as we write and edit. We can be just as disrupted by new ideas that suggest fresh possibilities. Suddenly our clarity has gone, the book’s getting out of control. The mistake is to try to muddle on with all those new ideas boiling around you. Instead, isolate a question you want to consider, brainstorm it, consider the consequences for one path or another – and when you’re ready, return to the main book. When I bump up against a problem with plot or characters, I scribble it on a scrap of paper and carry it with me so I can work it out without getting confused or derailing the rest of the book.

Remember editing is part of the writing

Some authors regard redrafting as a chore of corrections, a dispiriting process of confronting what we did wrong. And indeed, some authors still don’t realise they can self-edit at all. (I get emails from writers who worry their first draft is turning bad, and want to send it to me for a developmental report.) But revision is 1 – necessary and 2 – an intensively creative opportunity. Most novels get better from multiple visits. The more you edit, the more you understand what your book needs and how to streamline it. More here on this – revision is re-vision.

Find a buddy

I have a writer friend who’s also fiercely defending his writing time, while over-run by a busy career. For a few years now, we’ve been direct messaging on Twitter first thing each morning, a little nudge to say ‘I’m on my book – are you on yours?’ Find a buddy who’s also in danger of drowning, and keep each other accountable.

nyn soloThere’s a lot more on getting your novel finished in Nail Your Novel: Why Writers Abandon Books and How You Can Draft, Fix and Finish With Confidence. 

Anyway, here’s the video from IndieReCon 15, which this year was organised by the Alliance of Independent Authors. The other faces are authors Christine Nolfi and David Penny .

And tell me – how do you stay in touch with your writing when time is scarce?

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