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Posts Tagged how to self-publish
Last time, Peter and I gave a beginner’s guide to traditional publishing. In today’s episode we’re giving a starter for self-publishing.
A caveat! This show was recorded 5 years ago, August 2015, so some of our knowledge and discussions may appear a trifle quaint and out of date. However, the general trajectory of the self-publishing world is still the same – what started as a difficult and hazardous path has become increasingly easy and accessible, provided you know the pitfalls and also how to do a good job. Those considerations are the same as ever. For the most up-to-date self-publishing advice, follow this link to the Alliance of Independent Authors. But anything we said 5 years ago makes you snigger or bristle, do leave a note in the comments. It would be interesting to discuss what’s changed!
Asking the questions is the aforementioned Peter, independent bookseller Peter Snell. Answering them is me!
Stream from the widget below or go to our Mixcloud page and binge the whole lot.
PS If you’d like more concentrated writing advice, try my Nail Your Novel books. If you’re curious about my own creative writing, find novels here and my travel memoir here. And if you’re curious about what’s going on at my own writing desk, find my latest newsletter here and subscribe to future updates here.
Good developmental editing is one of the cornerstones of book production, but indie authors have a special advantage over the traditionally published. Indies can use the editing process to nurture their potential and perhaps find talents they didn’t suspect. I’m talking about this role of the editor at the IngramSpark blog today.
And if you’re in the environs of London, you can come and see me talk about this in a one-day self-publishing masterclass. I’m one of four expert speakers covering all the publishing bases (editorial, design, publicity, distribution) at this.
If you hop over to my post, you’ll see a special discount code.
Finally, permit me a little discreet throat-clearing … yes, you know about Not Quite Lost, but I can’t help mentioning it because it publishes in two weeks’ time and I’m rather excited.
Today I gave a speech at The Oldie literary lunch (which was very exciting!) and they asked me to explain about making ebooks. I promised a post to distil the important details, and save them from squinting at their notes and wondering if that scrawl really does say ‘Smashwords’, and indeed what that alien name might mean.
If you already know how to publish ebooks you can probably skip most of this. However, you might find some of the links and reading list useful, or pass them on to a friend. And if you’re here from The Oldie – hello again. Nice to have you visit.
How to do it
It’s easy. Really easy. If you can format a Word file, you can make an ebook.
It’s more complicated if you have footnotes or multiple headings that might need to be visually distinguished, or you want graphics (which might not be advisable) but it’s generally easy. Have I said that often enough?
Here’s my post on how to format for Kindle, in which you’ll see how I had to be dragged into the ebook revolution. But by all the atoms in the heavens, I’m glad I was. You’ll also see the original, grey cover of the book that now looks like this.
That post includes the notes about stripping out the formatting codes and rethinking the book as a long-continuous roll of text, not fixed pages. The Smashwords style guide is also explained. (You knew you wrote that silly word down for a reason.)
If you don’t have the Word file
If you’re publishing a book that previously appeared in print, you might not have the polished Word file with all the copy editing and proofreading adjustments. Often, the author sees the later proofing stages on paper only, and any adjustments are done at the publisher. If you can get the final Word file, that’s simplest.
If not, try to get a PDF, which will have been used to make the book’s interior. You can copy the text off a PDF and paste it into a Word document. You’ll have to do quite a lot of clean-up as this will also copy all the page numbers and headers, and there will be invisible characters such as carriage returns. You’ll need to edit all of these out by hand.
Sometimes PDFs are locked. You can’t copy the text off by normal methods, but you can find a way round it with free online apps. Dig around Google and see what you find.
Another option is to scan a print copy. Depending on the clarity of the printing and whether the pages have yellowed, you may end up with errors and gobbledygook words, so again you’re in for a clean-up job. You’ll need a thorough proof-read as some scanners will misread letter combinations – eg ‘cl’ may be transformed into ‘d’ and your spellcheck won’t know that you meant to say ‘dose’ instead of ‘close’. But it’s quicker than retyping the entire book.
There are two main ebook formats. Mobi (used on Amazon’s Kindle device) and epub (used on many other devices). They are both made in much the same way, and the instructions in my basic how-to-format post are good for both. PDFs are also sold on some sites.
You need to get a cover. Cover design is a science as well as an art. A cover is not just to make your book look pretty, it’s a marketing tool. If you’re republishing a print book, check if you have the rights to use the artwork. If not, you’ll have to get another cover made. Use a professional cover designer (see later). Here are posts to clue you in:
Where I nearly made a disastrous mistake with a cover
Where do you get a good cover designer? See the books list below.
Hiring editors and proof-readers
In traditional publishing, a manuscript goes through a number of stages – developmental editing, copy editing and proof reading. If you’ve done this, go straight to formatting your manuscript. Otherwise, the following posts will help you understand what you need to do.
Daunted by the thought of an editor with an evil sneer and a red pen? Fear not, we respect you more than you know.
Getting your book on sale
The main DIY platforms to sell your ebooks are Amazon Kindle Direct Publishing, Kobo Writing Life and Smashwords (you’re getting used to that name now). Publishing on them is free and they’re simple to use. You can publish direct to ibooks, but that’s not easy unless you have a PhD in Mac. And a Mac. Besides, Smashwords (ta-daaah) will publish to ibooks for you. There are other platforms that act as intermediaries, for a greater or lesser fee, and greater or lesser advantage.
Beware of sharks. If you get what appears to be a publishing offer, read this.
Books to get you started
Written from an author’s perspective – The Triskele Trail
David Gaughran – Let’s get Digital
Catherine Ryan Howard – Self-Printed (also covers print as well as ebooks)
And some other useful resources
And, er, that’s it. Any questions?
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Yes, I would usually have put up an original writing post this weekend, but I seem to have had a lot of posts on other blogs in the last few days. So rather than appearing in your inbox way too many times in one week, I thought I’d take a bit of a rest.
Today I’m back at Writers & Artists. They told me a lot of writers approach them for advice on self-publishing and self-publishing services, but it’s clear they’re not ready and would be better doing more work themselves. They asked me for a piece to help writers hone their novel before they pay for editorial services.
The number one problem I notice is that new writers try to publish a first draft – so this post is a newbie’s guide to revision and an insight into the secret graft behind a good novel. Many of you guys are more advanced than that, but if so, I hope you’ll know someone you can pass it on to. Even if it’s only your long-suffering family and friends, who are wondering why you haven’t ‘finished’ and published! Here it is…
Meanwhile, if you’d like to share how you revise a novel, or add your tips for getting it in perfect shape for publication, share them here!
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Gosh, this is grown-up. After I gently pointed out to Writers & Artists that some self-publishers are as adept in print as in e-publishing, we got chatting. They were interested in my background (running an editorial department, writing, editing, book production and this blog!) and the result is I’m doing a series at Bloomsbury’s Writers & Artists site on fundamentals for good self-publishing.
This first piece is on turning an ebook file into a print edition. It’s an expanded version of a pair of posts I wrote when I released the paperback of My Memories of a Future Life, and hopefully a little more simplified for first-timers. If you want to know more about how to make lovely-looking books, come on over.
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As indies get ever more professional, an entire service industry is springing up to offer us services for every occasion. At this year’s London Book Fair, the Authors’ Lounge was heaving with suppliers, and no shortage of willing customers. While it’s great to have access to these, authors are ripe for rip-off.
This week David Gaughran highlighted unscrupulous companies that charge exorbitant prices, or hoodwink authors into paying for services that could be obtained for very little or no cost.
So this post is a self-publishing 101; a catch-up for those who are wondering what they need to spend money on. In some cases, knowledge is the answer; all books, authors and genres are different, and one supplier does not fit all.
It’s virtually impossible to publish a book without any expenditure, but we can make sure we use our budgets wisely – and stop writers filling the pockets of unscrupulous suppliers who are getting rich on our dreams.
Some authors don’t know they can create their own user accounts on Smashwords, Kindle Direct Publishing, Kobo and CreateSpace. Or how simple it is – basically, no more difficult than entering your details in a mail-order website.
Some companies offer to upload your books through their account, but this is unnecessary. Even if you don’t make the files yourself, you can still upload them. If your service company went out of business, what would happen to your book listings? Moreover, if a third party controls your access to these publishing platforms, it’s harder to adjust your book’s appearance and description – which as you’ll see is essential to successful self-publishing.
This week, as you may have gathered, I published the follow-up to Nail Your Novel. I was rusty with the e-platforms, but it didn’t take long to get reacquainted.
Basic ebook formatting is dead simple if you can use Word on an everyday average level. You don’t need to be a wizard, but you do have to be meticulous. The best instructions are at the Smashwords Style Guide, a free book with diagrams and reassuringly clear instructions. There are a couple of other useful links in this post I wrote 2 years ago when I first ventured onto Kindle. I reread them when I uploaded my new book last week and it all went smoothly.
Indeed, if you have Scrivener, it will format ebooks for you.
Print book interiors
Print books are more tricky than ebooks, and amateur ones can look dreadful. But there are various tools to help beginners do a good job for very little money.
I recommend you read Catherine Ryan Howard’s book Self-Printed, which I used the first time I ventured onto CreateSpace and I still keep to hand to remind myself how to set up a book. She also has a ton of other useful guidance on book formatting.
How do you make the interior? CreateSpace provides Word templates, if you need help (although I make my books in a design program and upload a PDF). CS templates are pretty plain, and Word isn’t ideal for interior formatting, but it’s fine for novels, which require hardly any design. In any case, a neat finish isn’t created by fancy typesetting, it’s from consistency and readability – and you can find a post I wrote on that here.
If you want a slicker look for little money, try Joel Friedlander’s book design templates for use in Word. Joel has created interiors that you graft your text into – which is exactly what happens when books are designed in mainstream publishers (although they don’t use Word).
Which print-on-demand company should you use? There are two main options: Lightning Source and CreateSpace. LS isn’t suitable for beginners. It costs to start a book project and proofs are expensive. CS, though, is free to set up and holds your hand. Here’s a post I wrote comparing the two for novice publishers.
A great cover is money well spent. But you need to take creative control because you could end up with something unsuitable, horrible, or even illegal if the designer downloaded images from Google instead of sourcing them legitimately. This happens.
When you hire a cover designer, you need to know how to choose them and how to know when the job has been done properly. Identify your genre, familiarise yourself with its most successful covers, then you’ll know how to judge which designer is right for your book. Here’s a post I wrote recently on getting a cover designed.
At LBF I talked to a publicity company to find out how they’d publicise a literary novel. They hadn’t tackled literary fiction before, and seemed unwilling to admit it until I pressed them hard. If I’d been a newbie, they’d have been selling me expensive packages that were unsuitable for my book. (I wasn’t looking to buy anyway; I was asking out of curiosity.)
With marketing, learn as much as you can before you hire publicists or buy advertising. I’ve learned a lot from Joanna Penn’s blog, and this is where I’d send you too.
Not all marketing has to cost money. Book descriptions, price point, tagging, titling and categorisation will all affect whether your book can be found by its ideal readers and you can experiment and tweak ad infinitum. (Remember I said you don’t want to have to ask a third party whenever you adjust your book’s back end? This is a good reason why.) You might find you know more about marketing than you realise, as I did when I was asked to write this guest post.
- Choosing a Self-Publishing Service by the Alliance of Independent Authors
- and Let’s Get Digital by David Gaughran
psst… Editorial services
First, of course, you need a book that’s fit to be published. In a publisher, there would be a team of people handling different editing stages:
- developmental (the big picture: book structure, characters, narrative voice, plot etc)
- copyediting (niggly details like plot consistency, names, timelines)
- proofing (looking for typos and other mistakes)
It’s worth hiring expertise to help you with these and it’s unlikely that you can do it cheap. But you can choose wisely: here’s my post on issues to be aware of.
What other warnings and tips would you add to my self-publishing 101?
Alive and sparking now on all ebook formats
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I adore, adore, adore my computer. I have acres of folders for each book I write, stuffed with research links, musings about characters, thoughts about the story’s overall direction. I have thematic notes, background, significant geography, historical events that might make a difference. I write my text on the computer, I have scribble files for experimenting, outtakes files and the text proper.
But there are some parts of my work that I have to do in ink.
I hadn’t thought about this until an email arrived from Robert Scanlon, who’s using Nail Your Novel with Scrivener and was wondering whether to put the beat sheet analysis into the note cards for each scene. The short answer is, yes if it works for you. Personally I wouldn’t write a beat sheet on the computer, but we all work in different ways.
So this will be a very idiosyncratic post, but I thought it might make a creative discussion. I’ll tell you mine, then you tell me yours, okay?
Going back to Robert’s question, I find the beat sheet’s distinctive methodology ( a sheet of A4, coloured pens and smiley faces) helps me to see it as a fresh phase and therefore to analyse the material for new ideas and narrative directions. So it’s paper beat sheets for me.
In a nutshell, the beat sheet is a way to analyse your entire novel for pacing, character arcs, structure, subplots and theme. It shrinks your novel to a few easily readable pages of A4. It’s singlehandedly saved me from literary chaos over and again.
I tried writing beat sheets on computer and they were a disaster. Something happens to my brain when I get keys under my fingers. It’s like letting a fresh horse step onto springy turf. I just go. Words gallop away and I end up with a long, musing essay about the book. Although this might do me good in some ways, it is useless for analysis.
So I have to write beat sheets on paper. The pen makes me aware of every mark. Some writers like spreadsheets because the format forces similar practical distance.
Index cards for synopses
When I’m outlining, I write the main events on index cards and shuffle them to get the best order. Although I’ve tried this on the computer, my brain thrives on complication and it always gets out of control. Index cards and a fat marker pen keep me focussed. (The cards game is also a tool from Nail Your Novel.)
I plan my Nail Your Novel books differently from my fiction. I write scribbled outlines on scraps of paper. The characters book is nearly finished and I’ve thrown its notes away, so this is the outline for NYN 3, which is in rough manuscript. Yes, those are bits of paper torn from the bin. I love the organic look of them, which reflects the feeling of a book evolving and becoming better. Don’t be fooled by the ramshackle appearance. They are highly organisational and will be much-consulted documents until the manuscript is ready for polishing.
Each book generates vast amounts of admin. Research needs to be done, books must be added to reading lists. I find it easier to keep track of this in a notebook. Then I also have the pleasure of crossing items off and they stay there, a testimony to another job done. Way more satisfying than erasing them with ‘delete’.
My notebook also contains charts for each book’s production. This is a legacy of my years in books and magazines, where I had to invent systems to keep track of 30 books at different editorial stages. It covers everything from checking cross-references, finalising spine wording, buying artwork, the websites I’ll need to update when new books come out etc. Again, I prefer this on paper because I can see the books developing at a glance.
Journals of scribbled ideas were the very first kind of notebook I kept. I still use them, but the ideas in them aren’t very findable. This irks me and I wish I could x-ray them to categorise all the useful stuff, but alas that would be a mammoth job. So I now dip into them as an inspiration slushpile. Most things I find are rubbish or irrelevant to my immediate needs, but I also uncover useful gems.
Why not Scrivener?
I clearly have the organisational mindset, and people often ask me why I don’t use Scrivener. Especially as Nail Your Novel fits it like a glove, I’m told. I’ve thought Scrivener might be fun, but I like to have some aspects of my books in touchable form, on scattered (but precisely organised) papers and notebooks. Also, I love inventing, period, and that includes systems for my books. Or put another way, I’m a nerd.
If there is a general pattern, I use handwritten notes to get clarity, distance, control and simplicity. The big picture stuff. I use the keyboard to indulge my creative riffing, musing, speculating and – of course – for the writing.
Now it’s your turn. When do you use the computer and when do you use ink and paper? Do you have set habits and how did you develop them?
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- Masterclass in writing style and voice – Ep13 FREE podcast for writers April 2, 2020
- All about reading groups and writing groups – Ep12 FREE podcast for writers March 31, 2020
- All about character arcs – Ep 11 FREE podcast for writers March 30, 2020
- Masterclass in titles, book covers and spines – Ep 10 FREE podcast for writers March 29, 2020
- Writing the first draft of your book – Ep 9 FREE podcast for writers March 27, 2020
- Tools for writers, Word, Scrivener, good old-fashioned paper – Ep 8 FREE podcast for writers March 26, 2020
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