Indie authors: are you making these mistakes with your print books? How to look professional on the page

Contents pages can go very wrong. See below

This Friday, around 50 indie authors (including yours truly) will gather in Foyles bookshop in London’s Charing Cross Road to showcase their books as part of the Indie Author Fringe Festival. We’ll see some swish productions from experienced selfpublishers – but not all indie paperbacks look quite so slick.

Peter Snell, my bookseller friend and co-host of So You Want To Be A Writer at Surrey Hills Radio, is a staunch supporter of indie authors – but he often shows me paperbacks with rookie mistakes that scream ‘amateur’. So here’s our checklist of goofs and gaffes – and how to make sure your book passes muster.

Front matter
Some indie books launch straight into the text, which looks rather underdressed. Why?

Look at the opening pages of any print book and you’ll see the following:

• a half-title page – this shows the title on its own, or the title and author name in the text font, or a brief (one-paragraph) introduction to the author and the book
• a copyright page
• a full title, maybe echoing the cover typography, with author name and the publisher imprint
  a page that lists other works by the author
• contents page
• start of text

Half-title page of Lifeform Three, showing a teaser for the novel’s content and a reviewer’s reaction. This is the first page the reader sees, so a good position for endorsements and a tantalising summary.

You might also have a dedication page before the text starts or a foreword (which is an introduction not written by the author).

On the other hand, some indie books dither around too much before the text, with pages of acknowledgements and biographical material.
The reader wants to get on with the book. So front matter should be concise and useful – eg contents pages, of which more in a minute. Contents pages go very wrong.

Right or left?
Certain pages have to be on the right, others on the left. Here’s that order again:

• half-title – right
• copyright page – left
• full title – right
• other works, dedication etc – left
• contents – right
• start of text – right

Yes, that’s two rights. If necessary, insert a blank page so that the text starts on the right. After chapter 1, though, you can start new chapters on a left. You’d have to go through mad contortions otherwise. But if your book is divided into sections (like My Memories of a Future Life) you want those to start on a right.

A well-designed and useful contents page

Contents pages
You don’t usually need a contents page in a novel. Does the reader need to know that chapter 11 starts on page 49? I draw your attention to Exhibit A at the start of this post.

If your chapters have titles of their own, you might list them to whet the reader’s appetite. But it’s not compulsory, and novels, memoir and narrative non-fiction don’t usually need contents pages.

Instructional and reference non-fiction, on the other hand, definitely needs a list of contents. Here’s an example of one that is helpful to the reader and also a good appetiser for the book. (It’s Reports from Coastal Stations by Geoff Saunders.)

Who’s the author?
Some indie books fail to give any information about the author. Readers like this context – who the author is, where they live, how many books they’ve written. If the book is set in a special world (eg the circus), this is where you reveal you were the offspring of trapeze artists before you ran away to study accountancy. If you’re writing non-fiction, readers need to know why you have the temerity to bother them with your opinions.

Biographical details on the back cover of Lifeform Three

You might put this in the front matter, if you can keep it brief. Or it might be on the back cover. But don’t miss it out.

Speaking of back covers…
Back covers need to look properly furnished. Make sure you have

• a punchy summary
• an enticing quote, if possible
• author details, and preferably a picture

Other sundry howlers that stop your book being taken seriously:

•  white paper stock for fiction, memoir or narrative non-fiction (better to choose the cream-coloured paper)
• squashed typesetting and tiny print – authors do this to reduce the pagecount and save costs, but it makes the book a chore to read (there’s more here on formatting your book for print)
• narrow margins, either around the edges or in the gutters (the central margin). Again these decrease readability, and if the gutter is too narrow, you have to break the spine to read the book.
• amateurish or unnecessary artwork. Tables and charts might be necessary in non-fiction, but probably aren’t in adult fiction. Maps and family trees might be helpful for certain genres of fiction, and facsimiles of handwritten notes or other ephemera might funk up a YA novel. But you might not need your aunt’s watercolours, unless a lot of your straight-talking friends agree they add to the book’s charm. (They usually don’t.) And covers are a whole subject by themselves. (More about covers here.)
• lack of an ISBN – CreateSpace and Lightning Source require an ISBN, and CS will issue you with one if necessary. But Lulu or local printers will let you print without them. Most readers probably wouldn’t notice if your book lacks an ISBN, but it really, really annoys Peter, who is still reeling at the author who had regained the rights to her work and printed 1000 copies without obtaining an ISBN. (There’s more here about ISBNs.)
• Peter also grumbles about books that are in a big or unusual format that won’t fit on his shelves. And cut-outs or holes in the jackets, because they catch on other books and get torn. (They probably also cost you more.) He does, however, approve of French flaps, which make a book more solid, though they’re not standard issue and most people won’t mind if you don’t have them.

So, to sum up. The well-dressed print book:

• has a complete set of front matter that is concise and helpful
•  follows the conventions of right and left
• has a contents page only if necessary
• gives information about the author
• has an informative (and enticing) back cover
• doesn’t cram the page with type

Have I missed anything out? Or do you have any questions? Head for the comments!
If you’re in or around London next Friday, come and say hello at the Indie Author Fair, which is part of the Indie Author Fringe Festival in association with the London Book Fair. Entry is free, though you need to register and print out a ticket. More here. If you’re further flung (and even if you’re not) you can take part in Indie ReCon, from April 15 to April 17 – an online festival of indie movers, shakers, experts, veterans, trailblazers, and the odd person who was surprised to find themselves volunteered. You’ll find seminars, live chats and roundtables and …. oh just click this link. http://indierecon.org/indierecon-events/ To wet your appetite, here’s a video discussion from last year in which a few authorly types talk about how we tame our creative muse.

Before you spend money on publishing services, read this

As indies get ever more professional, an entire service industry is springing up to offer us services for every occasion. At this year’s London Book Fair, the Authors’ Lounge was heaving with suppliers, and no shortage of willing customers. While it’s great to have access to these, authors are ripe for rip-off.

This week David Gaughran highlighted unscrupulous companies that charge exorbitant prices, or hoodwink authors into paying for services that could be obtained for very little or no cost.

So this post is a self-publishing 101; a catch-up for those who are wondering what they need to spend money on. In some cases, knowledge is the answer; all books, authors and genres are different, and one supplier does not fit all.

It’s virtually impossible to publish a book without any expenditure, but we can make sure we use our budgets wisely – and stop writers filling the pockets of unscrupulous suppliers who are getting rich on our dreams.

Publisher accounts

Some authors don’t know they can create their own user accounts on Smashwords, Kindle Direct Publishing, Kobo and CreateSpace. Or how simple it is – basically, no more difficult than entering your details in a mail-order website.

Some companies offer to upload your books through their account, but this is unnecessary. Even if you don’t make the files yourself, you can still upload them. If your service company went out of business, what would happen to your book listings? Moreover, if a third party controls your access to these publishing platforms, it’s harder to adjust your book’s appearance and description – which as you’ll see is essential to successful self-publishing.

Ebook formatting

This week, as you may have gathered, I published the follow-up to Nail Your Novel. I was rusty with the e-platforms, but it didn’t take long to get reacquainted.

Basic ebook formatting is dead simple if you can use Word on an everyday average level. You don’t need to be a wizard, but you do have to be meticulous. The best instructions are at the Smashwords Style Guide, a free book with diagrams and reassuringly clear instructions. There are a couple of other useful links in this post I wrote 2 years ago when I first ventured onto Kindle. I reread them when I uploaded my new book last week and it all went smoothly.

Indeed, if you have Scrivener, it will format ebooks for you.

Print book interiors

Print books are more tricky than ebooks, and amateur ones can look dreadful. But there are various tools to help beginners do a good job for very little money.

I recommend you read Catherine Ryan Howard’s book Self-Printed, which I used the first time I ventured onto CreateSpace and I still keep to hand to remind myself how to set up a book. She also has a ton of other useful guidance on book formatting.

How do you make the interior? CreateSpace provides Word templates, if you need help (although I make my books in a design program and upload a PDF).  CS templates are pretty plain, and Word isn’t ideal for interior formatting, but it’s fine for novels, which require hardly any design. In any case, a neat finish isn’t created by fancy typesetting, it’s from consistency and readability – and you can find a post I wrote on that here.

If you want a slicker look for little money, try Joel Friedlander’s book design templates for use in Word.   Joel has created interiors that you graft your text into – which is exactly what happens when books are designed in mainstream publishers (although they don’t use Word).

Which print-on-demand company should you use? There are two main options: Lightning Source and CreateSpace. LS isn’t suitable for beginners. It costs to start a book project and proofs are expensive. CS, though, is free to set up and holds your hand. Here’s a post I wrote comparing the two for novice publishers.

Covers

A great cover is money well spent. But you need to take creative control because you could end up with something unsuitable, horrible, or even illegal if the designer downloaded images from Google instead of sourcing them legitimately. This happens.

When you hire a cover designer, you need to know how to choose them and how to know when the job has been done properly. Identify your genre, familiarise yourself with its most successful covers, then you’ll know how to judge which designer is right for your book. Here’s a post I wrote recently on getting a cover designed.

Marketing

At LBF I talked to a publicity company to find out how they’d publicise a literary novel. They hadn’t tackled literary fiction before, and seemed unwilling to admit it until I pressed them hard. If I’d been a newbie, they’d have been selling me expensive packages that were unsuitable for my book. (I wasn’t looking to buy anyway; I was asking out of curiosity.)

With marketing, learn as much as you can before you hire publicists or buy advertising. I’ve learned a lot from Joanna Penn’s blog, and this is where I’d send you too.

Not all marketing has to cost money. Book descriptions, price point, tagging, titling and categorisation will all affect whether your book can be found by its ideal readers and you can experiment and tweak ad infinitum. (Remember I said you don’t want to have to ask a third party whenever you adjust your book’s back end? This is a good reason why.)  You might find you know more about marketing than you realise, as I did when I was asked to write this guest post.

Two more books I’m going to recommend:

• Choosing a Self-Publishing Service by the Alliance of Independent Authors
•  and Let’s Get Digital by David Gaughran

psst… Editorial services

First, of course, you need a book that’s fit to be published. In a publisher, there would be a team of people handling different editing stages:

• developmental (the big picture: book structure, characters, narrative voice, plot etc)
• copyediting (niggly details like plot consistency, names, timelines)
• proofing (looking for typos and other mistakes)

It’s worth hiring expertise to help you with these and it’s unlikely that you can do it cheap. But you can choose wisely: here’s my post on issues to be aware of.

Thanks for the pic Horia Varlan

What other warnings and tips would you add to my self-publishing 101?

Nail Your Novel: Writing Characters Who’ll Keep Readers Captivated

Alive and sparking now on all ebook formats

Story structure: why plot milestones might not be equally spaced – and why that’s good

I’ve had a question from Jennifer Ibarra.

How exact do story milestones have to be? I did a lot of planning and put them in the ‘right’ points in the story (25% for the first turning point, half way for the midpoint, 75% for the second turning point). But they’re off by 1-2k words. Will the story feel unbalanced? Or should I keep trimming and adding?

The short answer: Stop! There is much to discuss…

What are we talking about?

Let’s backtrack. Stories have natural turning points, where the plot increases the pressure on the characters. When you build a story from beats (episodes where something changes) you’ll find they often fall into a pattern (usually used in movies).

Act 1, the first quarter, is the set-up with the event that begins all the trouble – the inciting incident. Act 2 is the second two quarters, where the problem is being actively tackled and confronted. Act 3, the last quarter, is the resolution. In each of these phases, the stakes change, and the protagonists’ goals and feelings change.

Why do they divide like this? The audience seems to have an internal clock, and feels the story needs these emotional shifts. They also find it most satisfying when played out in these phases. (BTW, some people call it the three-act structure, some decide there must be four acts because act 2 has two parts. Both terms mean the same thing. Another name for these shifts is plot points. Clear?)

How exact do these act points have to be?

If you’re writing for TV they matter to the minute. Movies could be more fluid, but commercial studio executives are so used to formulae and paradigms that they only commission stories that fit it. And they go to expensive conferences that reinforce this so it becomes holy writ.

But novels…

Although stories fit a natural structure, the divisions aren’t exact, as Jen is discovering. Here’s another part of her letter to me:

Once we start writing the scenes out, they take on a life of their own, and no matter how careful we are in planning, things will shift around

They do indeed. And that’s good.

Stories are organic. You can’t rush certain sections to get them to a plot point or you might race ahead of the reader. Curiously, when that happens, they might tell you you’re going too slowly. In fact, you might need to slow even more, make sure the reader understands why the scene’s events are important.

Remember, these plot points are emotional crescendos. They are times of greatest tension, pressure and surprise. And they work because of how you’ve primed the reader.

Equal but not equal

Here’s an example in action. My Memories of a Future Life is 102k words. When I released it in episodes, I aimed for roughly 25k words each. I actually got 26k, 31k, 19k and 28k.

I have to admit, I’d forgotten the proportions varied that much (although they obviously worked as readers said they were gripped). I realise this tells us something about the different flavours of each act. (So thanks, Jen, for making me consider it.)

Act 1 contains set-up, which has to be balanced with momentum. That’s tricky and it’s why beginnings are often too slow. The reader needs enough back story to understand what matters, but must also feel they’re seeing characters reaching a point of no return. (I wrote a while ago about a scene that I cut from Act 1 because of the pace – Carol’s performance dress. Not because of wordcount, but because it repeated an emotional point. If I’d left it in, the reader would have felt the story was circling over the same ground.)

In Act 2 we’ve settled down. We’re involved with the characters enough to be curious about their back story and lives. (I could have added the black dress scene here, but the moment for it was gone.) At the same time, the complications are thickening.

In Act 3, we’ve turned a corner. Situations get worse, problems are more desperate. There won’t be much new material because this is a phase of consequences. Bad choices come back to bite. Fuses burn up. We’re building to a crisis.

Act 4 is the climax, and the reader will be turning pages fast. But it has a lot to pack in. The denouement will be intense and pressured. There will be reversals where it doesn’t go as planned, and moments when all seems lost. There will be revelations. Each of these story beats will need immense space, as if time has slowed down, to do justice to their impact and to allow the characters to react and adjust. There will be many ends to tie. After the final action, you don’t just tip the reader into the street, blinking. You need a leave-taking, to send the characters on into new lives. The reader knows they’ll be leaving them behind, so will savour the chance for a few less-pressured, appreciative moments before parting for good.

Here we can see there are good, organic reasons why each act may not hit the same wordcount, even though it will feel near enough to the reader.

Novels aren’t movies

Although there’s a lot that novel-writers can learn from movie storytelling, the media are not the same. The popular prophets of the three (or four)-act structure – Robert McKee, Syd Field and Blake Snyder – are script doctors. They’re not talking about novels and they probably don’t read them. Indeed movies and TV have to fudge the plot points with fillers – extra miles in a chase, a scene where the character polishes his revolver and stares into a glass of whisky. There’s usually music or a montage to divert the audience’s attention from a scene that’s spinning its wheels. In novels you can’t use fillers; they don’t work. And what’s more, you don’t have to.

So Jen, you’ve already done enough. You’re writing in a medium that allows you different act lengths. Enjoy it!

Thanks for the golden ratio pic Snotty on Wikimedia Commons

What would you say to Jen?

 

Update December 2014: if you liked this discussion, you’ll find loads more in Writing Plots With Drama, Depth & Heart: Nail Your Novel – which is launching right now! Special pre-release price if you reserve a copy before 5 January.