Whistle-stop tour through a ghostwriting career and beyond – interview at Whitefox

I’d completely forgotten I’d written this interview until it popped up on Twitter today. Whitefox publishing services wanted to quiz me about ghostwriting, my first writing gig and any tips I’d give to writers who were thinking of self-publishing. If you’ve known me for a while the answers will be old hat, but if you’re one of the recent subscribers (thank you!) and are still curious, here it is. If you’re wondering about your publishing options, you’ll find some useful tips here. And if you want advice on weighing up publishing services companies, these posts should help you make sensible decisions. And thank you, Whitefox, for inviting me to your blog.

PS Interested in becoming a ghostwriter? Take my professional course

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Lessons learned from making a contemporary fiction box set – guest post at Jane Friedman

How do you organise seven time-strapped authors to collaborate on a project? Who does what, especially the tedious jobs like proof reading? How do you decide on an image, a price,  a name, a thrust for the publicity campaign, how much to spend on advertising?

Indeed, how do you get seven individuals to agree on anything?

How do you get the attention of the press – and is that worthwhile? What’s the difference between a proper promotion strategy and flinging the book into the market to fend for itself?

As you know, I’ve been taking part in a box set release with six other authors. We started work, in secret, back in November. Now, Jane Friedman has grilled us about the lessons learned in making a nice notion into an actual live product. Do come over.

‘I heard a song being played in an electrical store’ – The Undercover Soundtrack, Glynis Smy

I’m particularly pleased to welcome this week’s guest as I seem to have known her for all the time I’ve been zipping about the internet. When I was first blogging, and launching the original Nail Your Novel, she was writing and blogging too. Now she’s got five novels to her name, and one of them was shortlisted for the Festival of Romance fiction 2014, writing what she describes as historical romance with a twist. But what about the music, I hear you ask? Yes, it’s a pervasive influence, as you’ll have guessed from the headline of this piece. And among her choices is an unorthodox version of a well-known song, so she ticks those boxes for me too. She is Glynis Smy and she’s on the Red Blog with her Undercover Soundtrack.

Are you underusing your best plot ideas? Guest post at KM Weiland

Does your plot have enough going on? I see a lot of manuscripts where the story seems to lack momentum, or the characters are spinning their wheels doing not very much of anything. But the funny thing is, the writer isn’t short of ideas. They’ve simply not realised where they are hiding.

Today I’m at KM Weiland’s blog, with 4 places to find the ideas that are right under your nose.

And while we’re at it, let’s discuss: have you discovered your plot ideas were hiding in plain sight?

Is back story sabotaging your novel? Guest spot at Jane Friedman

I’m at Jane Friedman’s blog today, where she’s showcasing a section of the plot book that deals with back story.

Misusing back story is one of the most common problems I see as an editor. Writers bury their best events in the back story, and then struggle to think up enough spectacular ideas for the main narrative. Or they rely on secret, past wounds instead of character development. Or they set up secret traumas that are never used in the forward action. Lastly, they heap all the back story into the beginning of the book, stalling the action – the famous back story dump.

But back story is also important. It lets you write with authority. And there are moments when you can play it out and deeply enrich your readers’ experience. So how can you wield back story with panache?

Hop along to Jane’s blog to find out.

Free book giveaways – when do they work? When don’t they?

Once upon a time, authors could get a great start if they made their book available free. Back in 2008 and 2009, I got huge traction for the original Nail Your Novel when I offered it free as a pdf. There wasn’t much free material out there, so it got attention. Indeed, as far back as the early 2000s, science fiction writer Cory Doctorow had been giving away digital copies of his novels on a Creative Commons basis, famously saying that his chief problem was to battle obscurity.

But times change. ‘Free’ soon became a deluge. If readers grabbed them in the digital equivalent of a supermarket sweep, they probably didn’t even remember they had them. In all likelihood, those books sat unnoticed in the bottomless vaults of their Kindles.

I flirted briefly with free when KDP Select started. Indeed, I organised a free event to coincide with World Book Night for Authors Electric, a group blog of published authors I used to belong to. We each gave away a book for five days, campaigned our socks off, tweeted until we grew beaks, watched the tallies mount in our KDP dashboards… and virtually nothing came of it afterwards.

Now, is a giveaway the way for authors to get noticed? I contend it is not for everyone.

Where free works

I’ll admit that I worry we give away our work too easily. If we create a culture where a book costs less than a sheet of gift-wrap and a greetings card, there’s something badly wrong. An ebook may not have material form, but it does give you more time and experience than something you glance at and throw away. And tellingly, the people who get cross with me for speaking out are the ones who say they refuse to spend more than a couple of dollars on a book, or berate me for not putting my books into Kindle Unlimited.

So that’s my rant done. However, free does work in some cases – where it adds value, rather than dilutes it.

Lest you think I’m waxing hypocritical, with my WordPress blog and Hootsuite account, let me state that I think free works very well with certain kind of services.

And certain kinds of book. In the kind of genre markets where the series rules, making the first book free can work very well. The authors who do this have plenty more titles to offer once readers are hooked. (Joanna Penn has had great results giving the first book of her series away free, and offering free books as incentives to sign up to newsletters – her post about it is here.) These authors are using free books in the way that WordPress and Hootsuite give starter packages free – to build long-term trust and familiarity. (When I want to upgrade my web services, WordPress and Hootsuite will be my first ports of call.)

Where ‘free’ may not work

But outside those genres, how do readers decide to try an unfamiliar author? Especially those who write the more individual kind of book, perhaps not easily pigeonholed? Usually, it’s by deciding if they like to spend time in that author’s company.

How do they do that? By reading something that sparks their interest. That could be anything. It doesn’t have to be a book. If you’re one of those authors, every post you write, every meaningful conversation you have on social media is already giving a sample of your voice, your personality, your tastes, your passions, the workings of your unique mind. The books you write will be made from that same material. If that doesn’t persuade readers you are fascinating and intriguing, giveaways and free books won’t make much difference.

Giveaways as prizes

Indeed, I have evidence that free giveaways with delayed prizes aren’t working any more. Every week I offer a guest spot on The Undercover Soundtrack. In past years, book giveaways got good uptake. Now, they hardly get any. The blog’s readership has grown enormously, but no one’s bothering to contend for prizes.

Perhaps it’s partly impatience. If a reader likes the look of a book from its Undercover Soundtrack, they don’t want to wait a week for the giveaway result. They buy it immediately. So who’s left to take part in the giveaway? The people who don’t much mind whether they read it or not.

Even giveaway campaigns to well-targeted readers don’t seem to produce much return these days. I recently donated copies of Nail Your Novel for a fellow writer’s launch campaign, which should in theory have resulted in more exposure for the series. I saw no increase in sales afterwards.

I have, however, had great results when I’ve done a giveaway of something special – like the NYN notebook or the My Memories of a Future Life antimatter edition. But those were specially made prizes, limited editions. Readers will pitch up for a unique prize, but they seem pretty indifferent to an ebook they might or might not get.

Spend your free books wisely

I know this is contentious. But I see a lot of writers who think they’re not trying hard enough if they don’t give books away and don’t examine whether the tactic is working for them. I think we have to look hard at every free ebook we spend. If we get a worthwhile return, that was an ebook well spent, no doubt about it. If not, we should stop.

Thanks for the pic Constanca Cabral

So let’s discuss. Where do you think free works and where doesn’t it work? How has this changed over the years? Do you think authors are being pressured to do giveaways all the time?

Finishing your draft? Don’t open it again until after Christmas

On November 30th, or thereabouts, Nanowrimoers typed ‘The End’. Whether you’re a Nano or not, the next thing you must do is put the manuscript away. Close the file, stow the notebooks, do a happy dance. Unless you have a deadline that demands you thrash it into shape straight away, don’t touch it for at least a month. At least.

Become a stranger to your story

We all know how we can read a page over and over and somehow miss the appalling typo in the first sentence. When we’re too tangled in a novel we see what we think is there – not what is actually on the pages.

To do useful revision work, you need to allow enough time for your novel to become unfamiliar – so that you’re no longer thinking like its writer, but as a reader.

Let the flavours marinate

Your manuscript needs to marinate. Like a good wine, all that stuff you put in has to blend. A novel isn’t just characters + plot + description + setting + dialogue + cool bits + pizzazz + your undercover soundtrack, if you do that. It’s all those things working together.

Put more sensibly, your characters are not just characters. They are people in a world, with forces they are fighting, with people who embody their worst fears or their happiest hopes. The world and the plot are personal challenges to them, not just places to go and stuff for them to do.

If you look at your manuscript too soon, you’ll only see the separate ingredients. Not how they work together. You won’t see the parts where you were cleverer than you thought – or the overall patterns that you could amplify. You’ll miss the things you unconsciously wrote that echo higher themes, or create an overall symmetry to the story.

But I have things I want to fix right now

Make notes about them, but don’t do them yet. When you look at the manuscript afresh, you might have better ideas for how to tackle them.

But I was on a roll and I don’t want to stop

Nobody says that when your manuscript is resting you have to stop writing. Go and tinker with another story. If you’ve done Nanowrimo to kick-start a writing routine, use the time for reading and research. Stephen King in On Writing says to leave the manuscript for at least six entire weeks – and to work on something totally different to give yourself time to recharge.

Revise in haste, repent at leisure

If you revise too soon, you’ll only scratch the most obvious itches. You’ll miss so much more.

So close the file. Don’t touch it at least until after Christmas.

(Thanks for the pic Svadilfari)

What’s the longest you’ve left a manuscript before revising it?

I have tools for assessing manuscripts in Nail Your Novel – my short book about how to write a long one –available here.

 

 

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How to wield back story with panache

How soon can you tell readers your characters’ backgrounds? Most writers are in too much of a hurry. Here’s how to deploy back story with confidence

We’ve got a tonne of stuff to let readers know at the start of a novel. What’s going on, who wants what, why it matters. And then there’s the background to the characters’ lives – how they know the people they’re with, what they do day to day. All the inventory that isn’t action but gives context and depth.

That’s back story.

Here are the two main problems with back story.

1. Most writers fling it in too early.
2. Most writers dump back story in one big chunk.

Both these problems mean the story grinds to a standstill. Which means the reader stops being engaged.

So how do you judge when is the right time?

First woo your reader

Imagine you have a new acquaintance. I’m talking about real life, by the way. Don’t even think of telling them about your life until they’re curious about you. Tell them the bare minimum until you’ve bonded with them in an experience that has drawn you closer together. Even then, give dribs and drabs; don’t whammy them with your entire biography. Give only what’s immediately relevant, what arises naturally from what you do together and what you already know.

In our hypothetical friendship, can you see how much is being held back? And how the full picture might not come out for a long time?

This is like your book’s relationship with the reader.

Your reader meets the book, is pulled into the world of the characters. You have to judge when they are genuinely curious for a dollop of back story. And it’s usually much later than you think.

So where do you put it?

I’m just thrashing through a final edit of My Memories of a Future Life, and with a title like that you can bet it’s got heaps of back story. Here’s what I did.

Cut it all out

I made a copy of the book up to the first turning point and cut out all the back story. It ran very smoothly without its weight of explanation, and offered me natural places to reintroduce a paragraph or two. Once I’d got the characters safely (or perilously) to their point of no return, the reader was warmed up enough to welcome the first chunk of back story.

Here’s how I’m dealing with the rest.

Make the back story part of the action

What you imagined as background may not have to stay as background. Could you make it part of the active story? In Life Form 3, which my agent sent out to publishers this week, I caught myself struggling with a lot of explanations. I realised I’d brought the reader in too late. So I started the story earlier and dramatised a lot of the explanations in real time.

Leave it as late as possible

As we said above, there are points in the story where the reader will welcome a few pages about the distant details of the character’s childhood, or how they first got a job at the circus. The later you leave it, the more delicious it might be.

Use back story as bonding material

As well as explaining back story directly through the narrator’s voice, you can also use it to deepen a bond between two characters in a story. If one character tells another how their relationship with their stepson went wrong, that’s miles better than leaving it in back story.

So much of what works in writing mirrors real life. If you think of your book as developing a relationship with the reader, it’s much easier to see you can’t pitch a chunk of back story in the first few chapters. So woo them a little. Intrigue them. Bond the reader to your characters and to you as a storyteller. There will come a point where your back story is very important to them.

Breaking news – historical and speculative author KM Weiland has obviously been wrestling with this topic recently too. She’s just posted a case study on back story in one of Hemingway’s classic shorts – check it out here.

There’s lots more about back story in my book Writing Plots With Drama, Depth and Heart: Nail Your Novel 3

Thanks, Binder.donedat for the pic How do you deal with back story? Do you find it a problem? Do share any examples of novels that have handled this well!

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Have faith – there is a book at the end of the tunnel

Two weeks ago I dotted the last pixel on my  novel Lifeform Three and now it’s got an agent who loves it. Phew.

A few months ago no one would have loved this book. Not even me. Although occasionally scenes and characters would flash a winning smile, there was so much that remained wrong with it. And I’d already been working on it for much of the year.

I have had to drill virtually to the Earth’s core to find out what the story in this idea was. Then I had to work out the very best way it should be told. I have pulled it and punched it until it has revealed its themes and I have sweated over how to explore all that without bludgeoning the reader, being saccharine or vastly obscure.

I have refined every metaphor, analysed every action and reaction, listened to every niggling symptom that something is not right. I have put that book on the psychiatrist’s couch and had endless discussions with it about what needs to change, whether characters are pulling their weight, whether we should let go of a scene I’d always cherished. I have been prodded back to the drawing board by every good film I’ve seen or great book I’ve read. Even the bad books seemed to be doing a better job than I was. The beginning has had more corrective surgery than Michael Jackson.

Finding the right voice was an ordeal all of its own. I’ve gritted my teeth at every respected blogger who said don’t use present tense, because for this book present tense always felt the most natural way to tell the story. I’ve gritted at every post that warned about intruding narrators. I’ve needed a narrator who could place a cosy humanity around bleak events and get away with jokes that the main character would never be able to make himself.

For more than a year it seemed as though Lifeform Three was born damaged and has had to be nurtured, massaged, corrected, restrained, disciplined, until it was fit to stand up on its own, walk into an agent’s inbox and say ‘read me’. Of course, there are still a few notes to come about niggles and clarifications, but it substantially does exactly what I wanted when the idea first grabbed me. And more.

And do you know what? This is what it takes to get a novel right. This is normal.

This is why writing is not just about the first draft. It’s why revising is not just correcting your spellings or twiddling with your literary expressions. This is why the hard work is the ruthless and endless rewriting, the questions we ask about what we are really writing about, the demands we make of ourselves to do better. This is why it takes so long.

And now, I start another. I write this post to help me through the storms ahead and for anyone else currently trapped by a difficult book. This is what it takes to do the job.

Where are you with your WIP? First draft, second, umpteenth?