Nail Your Novel
- Books for writers
- FAQ: I’m a new writer: which book should I read first?
- FREE Nail Your Novel Instant Fix: 100 Tips For Fascinating Characters
- My writing process: the picture tour
- Nail Your Novel: A Companion Workbook
- Nail Your Novel: Why Writers Abandon Books and how you can Draft, Fix and Finish With Confidence
- Reviews of Nail Your Novel
- Who’s tweeting about Nail Your Novel …
- Writing Characters Who’ll Keep Readers Captivated: Nail Your Novel
- Writing Plots With Drama, Depth & Heart: Nail Your Novel
- Email me
Posts Tagged non-genre fiction
Can authors get smarter with Amazon keywords and categories? Start here!
Posted by Roz Morris @Roz_Morris in Book marketing on May 4, 2014
Categories and keywords on online retailers: choose them wisely and the algorithms will target your ideal readers – especially on Kindle. You can make a whole science out of it, but this piece on KDP explains the basics in good, plain English.
Essentially, you pick two categories, and then get yourself in several more specialised lists by including set keywords.
But this system has its limitations. At first writers of genre fiction had many sub-categories to choose from, but writers of literary, contemporary and general fiction found themselves in one immense category where it was hard to be seen. There were few ways to tell the algorithms ‘I’m non-genre but I have a flavour of romance, or loss, or my novel is set in Borneo’. Recently Amazon has made big improvements and refined the choices – find them here.
Despite this very welcome addition, the results haven’t been as good for me as when I unknowingly broke the rules. When I put other authors in the keywords, my sales soared.
I did it in all innocence. Reviewers had been comparing my first novel with Paulo Coelho, Margaret Atwood, John Fowles, Doris Lessing, so I put those names in the keywords. My sales rose, readers seemed happy to have found me this way – so the comparisons must have been useful and valid. Then I discovered writers who did this were being sent warning emails so I removed them – and fizzled back down the charts.
It’s a real shame, because for me, this tactic was more effective than keywords about genres, subjects, settings, themes and issues. And surely the author and their style is a significant feature of any novel. With literary fiction, it’s the most important quality of all. It’s a valid way to talk about a book in the literary world – and yet it isn’t accommodated in the search mechanisms that writers can control. It’s a refinement that would be helpful to both authors and readers.
What’s more, now would be a great time to discuss and lobby for it. Here’s why.
We are connected…
Last week I was watching a videocast from the Grub St Writers Muse and the Marketplace conference. One of the panel members was Jon Fine, director of author and publisher relations at Amazon, so I tweeted @Grubwriters with my point about author comparisons. Jon Fine was rather interested in the idea and replied that it was something they’d never thought of. So…. watch this space!
(Let’s pause for a geek check: I tweeted a question in my home in London at 7.30pm, watched it read out to a room in Boston where it was 2.30pm, and real live people started to talk about it, with voices and hand-waving… and a man from Amazon stroked his chin and said ‘maybe we could…’)
@grubwriters Also for Jon Fine: Comparisons with other authors work well for literary authors. Is that allowed in Amazon categories? #muse14
— Roz Morris (@Roz_Morris) May 2, 2014
So I want to kick off a discussion here. Amazon are in the mood to get constructive feedback on this right now. There couldn’t be a better time to discuss it. I’ve shared my one tiny idea for improving the algorithms to help readers find our work; you guys no doubt have more to add. The questions begin!
1 Have you tried a category tweak that got you to more readers – Amazon-legal or not? Is there a category facility you’d like to see?
Jon Fine also said the categories problem was more widespread than Amazon. The industry standard for classifying books by subject, BISAC seems limited in its precision, although possibly it’s geared for booksellers rather than readers.
2 If you are – or have been – a bookseller, what’s your take? Would you find it helpful if the BISAC categories were made more flexible and detailed?
3 As a reader, how do you use search tools to find new books?
Let’s discuss! And change the world… 🙂
Amazon, Amazon algorithms, Amazon categories, authors, BISAC, choosing a genre, fiction, general fiction, genre, Grub Street arts centre, how to write a book, how to write a novel, Jon Fine, KDP, keywords, keywords for book sales, Kindle, literary fiction, Marketing your book, My Memories of a Future Life, non-genre fiction, publishing, Roz Morris, self-publishing, tags, writers, writing, writing a novel - Nail Your Novel, writing business, Writing Characters Who'll Keep Readers Captivated: Nail Your Novel, Writing Plots With Drama, Depth & Heart
- Join 26,190 other subscribers
- In search of enhanced weirdness – novelist Kate Brandt @kbrandtwriter March 20, 2023
- Once more with feeling – some notes about description March 12, 2023
- Your first pages – 5 manuscripts critiqued at @Litopia by literary agent @AgentPete @AJ_Dickenson and me! March 10, 2023
- ‘Let the narrative bend where it wants to’ – memoirist Joseph Lezza @lezzdoothis February 21, 2023
- When machines write books: will AI writing threaten authors’ livelihoods? February 12, 2023
- How do you market literary fiction, especially as an indie author? Guest spot at @IndieAuthorALLI February 9, 2023
- ‘The sound of a typewriter brings me happiness’ – historical fiction and non-fiction author Cordelia Biddle @AuthorBiddle January 17, 2023
Seen regularly at ...
Authorised personnel only
Don\’t miss a post: subscribe to Nail Your Novel
- Join 26,190 other subscribers