Posts Tagged platform
Platform: ticket to creative freedom
Posted by Roz Morris @Roz_Morris in self-publishing, The writing business on June 3, 2012
What’s your view of this publishing necessity called platform? Do you resent having to cyberhobnob alongside writing? Do you wish it was just enough to write?
Let me phrase this another way. Look at the kind of novel you’re writing now. Look at the way it might be marketed – perhaps by a traditional publisher, perhaps by your own efforts as an indie. In five years’ time, will you be playing with the same ideas, treading the same themes? Writing the same genre, perhaps the same kind of characters?
If the answer is no, you definitely need a platform.
Traditionally in publishing, writers get tied to one genre. Careers are built in pigeonholes, set up by editors and marketers. That’s not surprising; it’s their job to decide where you fit in a bookshop, not to nurture your long-term art. After that, publishers want broadly similar works from you, a row of books like a matching set of table mats.
Actually, the readers want that too. A Big Six editor I know was telling me recently that [author of phenomenally big series] wanted to try a new direction. (Yes, those brackets are frightfully coy. Sorry.) She was disappointed to find her fans didn’t buy her ‘departure’ novel. It seems they wanted only [coyly bracketed phenomenally big series].
But look at the music industry. Musicians aren’t expected to stay the same. Their fans are far more forgiving when an artiste evolves. Writers, though, don’t get away with it. Why? Because we hide behind our disembodied words, or only emerge in targeted publicity campaigns built like DVD extras around our books. The books build the readership.
No room to hide
Of course, our books are what matters. But it seems there’s a danger in letting them do all the talking. It’s even worse if you leave platform-building to someone else, because they become the intermediary between your work and the world. Which might paint you into a very tiny corner.
Building a platform is an extra job. It doesn’t come easily to everyone. Ironically, it’s the genre authors who find it simplest – mainly because there are well defined templates to follow, established groups to hang out with. But if you’re not easily pigeonholed, you need it even more. You need to show people who you are under the books, where you go exploring for ideas. That relationship will keep readers with you when you venture to new places.
Writers now have a fantastic tool to own our creative identity. We can now be like the musicians who aren’t damned for developing or for reinventing ourselves – and indeed are respected for it.
If you know you will always be adding new tools to your repertoire, be stirred by new influences, will change the ways you seek escape and enlightenment – hell, if you might just get older and wiser, you need to build a platform.
It is your ticket to creative freedom.
Thanks for the pic Thuany Gabriela
Tiny bit of news. My Memories of a Future Life was nominated for an award at Underground Book Reviews last month – and I’ve just discovered it won a Reader’s Choice award. If you helped by giving it a vote, thank you very much
Do you think platform is just for one kind of writer and not another? Do you resent having to do it? Do you embrace it? And what are you doing to build it (assuming you are not about to leave a comment screaming ‘NOOOOOOO’)
Social media: a message in a bottle
Posted by Roz Morris @Roz_Morris in blogging, Book marketing on November 18, 2013
You’ve seen this week’s Undercover Soundtrack? I want to tell you how I met its author, Dave Newell.
He emailed me out of the blue because he’d run across a comment of mine on a blog written by Nathan Bransford. It was a post about the difficulty of self-publishing literary fiction, and Dave – whose work is indelibly literary – was asking if I knew where those readers hung out on line.
The funny thing is, I left that comment more than two years ago. When I look at it I was talking about episode 2 of My Memories of a Future Life, which had just gone live. Oh, nervous days – I probably wrote it in the hope that it would lead ME to a secret vast land of literary readers. (It didn’t; I should probably work on that.) Probably no one else took much notice, and so it stayed there, falling under new comments and posts, sedimenting into the substrata of the ever-renewing, multiplying internet. Then two years on, Dave Newell typed a few words into Google and it led him there.
We struck up a conversation. I don’t know that I was much help with his problem, though we had fun talking. But I did offer him a guest spot on The Undercover Soundtrack, which I’m very glad he took. Especially as I then had an email from a fan of the series who told me how excited he was to discover this author. (I’m sure there were other converts too, only they didn’t email me to share.)
So does this story have a bigger payoff? Does it end with a hardback deal, an Amazon landslide, a red carpet? Actually no. But it does end with a special reader, who was charmed by a post by someone he’d never heard of. As Dave Newell leaped on a random comment by someone he’d never heard of, which had been made by someone visiting a blog hoping to find likeminded folk. A chain of strangers finding they have kindred interests; that’s rather nice.
Author platforms are also on my mind because this week I was a guest speaker at an online author marketing conference called Get Read. A message we heard constantly was that platforming is a long game, and we might feel like we’re getting nowhere, giving so much of ourselves and wondering if anyone notices. This episode reminds me to keep the faith.
It also reminds me that platforming is full of contradictions. That for all its widewidewide reach, it operates at a micro scale, person to person. That our blurts on websites and social media seem trivial but are actually eternal, and might be summoned to the top of a search by the right Google spell (just like bad party photos). The take-home point of my GetRead session was this: be yourself and stay gregarious. Anything you write might find a new reader, an ally, or a friend.
Thanks for the pic SergioDJT
It’s a bit of a different post this week, but I’d love to discuss this question. Has someone found you because of a comment, post or a tweet you’d long forgotten? Have you followed a trail and made a worthwhile contact?
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