Posts Tagged publishing
If you dig way back in the archives here, you’ll find comments from Laura Stanfill. She was an energetic correspondent in the early years of my blog and we’re both fans of the slow-maturing, carefully built novel.
In 2012 she went quiet and it turned out she’d been brewing an audacious project – her own publishing house, Forest Avenue Press (hence her Twitter name @ForestAvePress). It’s a testament to her energy that I heard plenty about Forest Avenue before I knew Laura was behind it, and once I did, I badgered her for a proper interview.
I’m thrilled that she’s agreed to talk about this pioneering journey, and especially the tricky business of building an imprint in one of the most challenging – and dare I say it, cautious – corners of the literary world. Actually, it doesn’t have to be cautious, as you’ll see.
Once we got talking, we had way too much for one blog post, so the Laura interview will be my theme for this week. Here’s how it will go:
Birth of a press – ‘I knew so many talented authors being turned away…’
Marketing literary fiction – ‘There are readers who need these stories…’
A week in the life of a small press
Movements, movers and shakers – publishers and authors as literary citizens
See you tomorrow!
This week I was pulled into a discussion on Facebook about ghost-writing.
It began when novelist Matt Haig wrote an impassioned opinion in which he lamented the number of books whose true authors were not acknowledged, which kicked off a wide-ranging and emotional debate. One commenter introduced the term ethics and asked me to talk about ghost-writing from that perspective. As that’s far too long and gnarly for a Facebook comment, I thought I’d explore it in a post. Here goes.
What ethical considerations might there be? Looking through the discussion, they seemed to be:
- Is it dishonest to pretend that anybody could write a book?
- Does ghost-writing devalue the contribution of real writers, or appreciation of their skill, especially when so many genuine writers struggle to get published?
I’m going to tackle this in a roundabout way, and first, I think we have to be practical.
Writing is like any other accomplishment you can use commercially. I’ve always earned my living by the word. Long before I dared to be a serious fictioneer, I was writing articles, and editing books and magazines. Just because I can also use writing to make art doesn’t mean I shouldn’t put it to other uses. It’s not sacred and it won’t wear out. If I can write books for myself, why shouldn’t I also write books for others if appropriately rewarded? I don’t have many other options, anyway. I doubt I could even dig roads very well. Anyway, words are a tool of life and we use them for ordering pizza as well as making immortal prose.
What about the sanctity of the byline?
In magazine publishing and non-fiction, you soon learn that the byline hides a lot of other helpers. A person whose name goes on an article – or book – may not be capable of writing to a publishable standard, so an unnamed staffer will lash it into shape. This can frequently be a wholescale rewrite. The originator of the copy still gets the glory, though, because what matters to readers is their knowledge, experience and reputation. That’s the way it goes. The writing/editing staff are technical enablers.
Ghost-writing is not that different. Quite a lot of ghost-writers come from editing and journalism, because they’re already well adapted to this scenario.
Books are rarely solo projects
Here’s another truth. Even where the writer is really the writer, few books are solely the work of one person. Even when we cross from commerce into art.
A quick comparison. Where would musicians be without session players? The Beatles, in their most explorative phase, couldn’t have made their albums without a lot of hired help. And a hefty amount of production from George Martin.
In the book world, agents, MFA tutors, publishers’ editors – and even marketing people – might substantially influence the content. The style and expression may be fine-tuned by the copy editor and even the proof reader. While we would hope that a book with the author’s name on it will substantially be generated and finished by them, there might be a lot of other unsung heroes (or villains) in its genesis. (But lest you think I’m taking too much away from the author, read this – why your editor admires you.)
Art v commerce
Also, consider that not all books are produced from a pure artistic vision. Some are designed from the outset to fit a marketing agenda, and plenty of people seem to like them. Some are adapted to fit a marketing slot (maybe to the dismay of the writer).
Indeed, not all professional writers want to ‘produce art’. They are happy to use their skill and get rewarded, like session musicians. Others have a scorching need to sing their truth. There’s room for both – and some of us do both (in case you think I’m selling my soul, here’s my manifesto for when I write as me) and here’s a piece where three ghost-writers talk about making room for passion projects.
Books are not just books
And books are often used for all sorts of purposes beyond just turning a profit for a publisher. Especially non-fiction, which might be a calling card to further a career.
Which brings me to a major ethical question: making a chump look like a champion. Is that dishonest?
I’m talking, of course, about Tony Schwartz, who wrote The Art of the Deal with Donald Trump. Here’s where he reveals the reality behind the myth. You might ask if he should have quit when he realised how much fabrication he would need to do? Well Schwartz’s experience is definitely extreme, but he wouldn’t be the first ghost-writer who had a very bumpy ride. Sometimes, that’s what it takes to make a competent book.
Since ethics are our subject here, you might ask whether Schwartz was right to speak out. No easy answers, I’m afraid. Opinions in my ghostwriting circle are very divided. Confidentiality is written in our marrow, even without non-disclosure agreements. We’ll all take secrets to our graves, like doctors or priests. One argument is that because Schwartz got a co-credit, he’s at least able to admit the fact of his contribution, if not the extent. Another argument is that even doctors and priests are allowed to break confidentiality if it would prevent serious harm. (Footnote: but see PatriciaRuthSusan’s comment below.)
Publishing is a business
But there’s one more ethical question we have to consider. Publishing is commercial. Most publishers couldn’t survive without blockbusters. Publishers want books they know they can sell, and a writer who already has notoriety seems a safer bet than one who hasn’t. Some of those blockbusters will be written by – or helped significantly by – ghost-writers.
This shadowy art is propping up all those more ‘pure’ books – if not in specific publishers, in the wider publishing ecosystem. Books with a massive turnover keep an entire infrastructure in business – printers, agents, review outlets, warehousing, conferences, industry journals, ancillary services like Nielsen. Ghost-writing helps to create an environment where our genuine work can live. And that goes for the individual ghost-writers too, who can fund their art by hiring out their craft.
‘Let’s not lose the writer’
In his post, Matt Haig said: ‘The essence of so much art starts with words on a page. Writers are not second to reality TV stars and musicians and actors and comedians. We shape thoughts, we provide escapes, we offer comforts just as well as any other art form. So let’s not lose the writer.’
Absolutely. I’ve got obstinate views about artistic integrity. I’m the first to shout for people to write from the heart, guts and soul, and to hell with market fashions. But not everybody fits a publisher’s wish-list and we do have to earn a living. Often, it’s better paid to be a secret pen than to write your own books. And ghost-writing has brought me experiences I would never have had otherwise, privileged insights into the human condition (it’s not all Zoella). It doesn’t have to be cynical.
Matt Haig also said:
‘We want to know Van Gogh painted Van Gogh paintings. But with writers it seems like we are not allowed to care.’
I absolutely care. I agree a thousand per cent that the current of connection between writer and reader is special and trusting. And when many folk are breaking their hearts trying to get a book deal, these ghosted celeb books leave them spitting nails (if not nailed novels).
I get it. Really I do. I’ve queried all my books with traditional publishers, and I’ve had the red mist when they tell me ‘it’s very good but nobody knows who you are’. The best was this rejection letter for Lifeform Three: ‘only Michael Morpurgo is allowed to publish unconventional stories about horses’.
It’s sad and wrong that good writers can’t get the breaks they deserve. But if you use writing as a trade as well as an art, that doesn’t make you a lesser artist. Neither writers nor publishing can live on art alone. Publishing needs commercial and ghost-written books as its day job; just as most writers do. That doesn’t mean it’s done without care and professionalism or that it is not rewarding beyond the money; but it is done to make other things possible.
That’s the ethics of ghost-writing.
Thanks for the Superman pic Klobetime on Flickr
And, ahem, if ghost-writing might suit you, I have a professional course.
Rachel Anderson asks: How did you get into editing? Did you start writing first and then take on editing as a natural second, or was it out of necessity since there are more opportunities for editors than writers?
Oof, talk about cutting to the quick. It’s certainly tricky to make a living as a full-time writer. So most writers also use their wordsmithing in some other way – teaching or working in the publishing trade.
But does that mean all writers could be editors? Not necessarily. There’s a lot of difference between tidying your own work and shaping someone else’s to professional standards.
And you need different skills for the various strains of editing.
Copy editing and proof reading These are the nitpicky, forensic phases. Fact-checking and querying. Reading for consistency, clarity, correctness, house style, possible libel. The copy editor and proof reader are a human error trap – they have to catch anything that might be inaccurate, or would spoil the reader’s experience or undermine the author’s command. They have to spot anything that could possibly go wrong such as characters’ names changing half-way through, repeated passages from copy/paste mistakes, and snafus that no other human has yet encountered.
Rachel: I’ve been reading articles and stuff about developmental editing…
Aha – the creative stuff! For developmental editing, you need a mind for detail and a solid grounding in the mechanics of fiction (or non-fiction or memoir if that’s where you want to specialise – they need developmental editors too). Developmental editing is part diagnosis, part teaching. You need sharp radar for what isn’t working, and you need to explain this to the writer in a way that helps them solve it. Equally, it might be your job to solve it.
The best developmental editors understand how writers work and think – and this is where it helps to be a writer yourself, although it’s not an essential. You need to appreciate what havoc your suggestions might cause – for instance, if you recommend a writer rejigs a plot thread or combines two characters.
You also have to be a mind-reader – the best editors can figure out what the writer was aiming to do and advise them on how to achieve it. Or how to steer them to a wise course with their material. Developmental editors also need to be steeped in the genres they’re working with – the advice you’d give a paranormal writer would be very different from the way you’d direct a literary one.
Rachel: Do I need to get certification or training before trying to get people to trust me? Should I try to land a traditional job with a press or publishing house instead of (or before) striking out on the freelance path?
You can get training in copy editing and proof reading – in the UK a good place to start is the Society for Editors and Proof Readers . It’s trickier to learn developmental editing as it’s a matter of experience and I don’t know of any vocational courses. Even if there were, it’s the kind of thing you have to develop a sense for.
Here’s what I’d advise – read all you can about how fiction works. Join a good critique group where some of the members are working authors. Most freelance developmental editors, though, earned their spurs in a publishing house – so yes, I think this is the best path and it’s the surest way to prove to writers that you’re bona fide. And you’ll usually find yourself doing the copy editing and proof reading as well. Even if that doesn’t light your fire, it’s a useful string to your bow.
If you want to know more about the world of editing, you might like this recent roundtable from Indie Fringe 2016.
Are there any editors out there? What would you add? Aspiring editors, what would you like to ask? And has anyone had bad experiences with an inexperienced editor?
Yesterday I spoke at the New Generation Publishing selfpub summit, and the discussions threw up some interesting paradoxes that writers encounter.
1 We must produce, but never rush.
Unless we’re writing only for the satisfaction of filling a document, we need an output mentality. We set schedules, aim to present work to critiquers, editors and readers, build a rack of titles for more market share and £££. But we must also learn our natural pace to give a book the proper time.
Last week Maya Goode took my post about the slow-burn writer and added some thoughts of her own, resolving to be swift with her blogging output, and leisurely about her fiction. (To an extent, this post will include a hopscotch through my archives. If you’ve recently arrived on this blog and these ideas strike a chord, these links are a junction box for further exploring.)
So what do established authors do? What’s a reasonable daily wordcount? You might as well ask a bunch of cats to form an orderly queue at the fridge door. Every writer measures a good day’s work by different standards and methods (helpful, huh?) . And if slow sales are panicking you to hurry the next book, here’s what some authors did to fight back, without compromising their standards.
2 We learn from others, but teach ourselves.
No matter how many courses you attend or manuals you ingest, your most effective learning is your own explorations. None of my real-life author cronies ever took a writing course. They taught themselves.
How did they do that? By reading with awareness.
Here I’m going to advance a theory. If there’s such a thing as a natural writer, it’s a person who is unusually sensitive to prose. For such people, a book isn’t just a story told on pages, it’s a transformation they’re observing on their own heart and mind. With every phrase, a clutch of neurones parses this question – what did that do? (Honestly, it doesn’t spoil the fun. It’s part of the pleasure. Quick question – how many of us here are slow readers?)
Anyway, our individual style comes from noticing the tricks of others and knitting them into our DNA.
You might say I’m doing myself out of a job here. Indeed, how dare I offer writing books, courses, seminars et al? Well, I can’t do the work for you, but I can help with insights from my own journey, feedback, awareness, methodology and (I hope) a friendly word of encouragement. To be honest, I’m first a writer, then a teacher.
BTW, there are ways to find writing help without paying a second mortgage.
3 We make our own rules but recognise when we’re wrong.
Much of the time, the writing process is an experiment. If we’re novice authors, we’re searching for our style, our voice, our signature. Even when we’re experienced, we still grapple with uncertainty – a stubborn plot, obscure characters. Each book goes through a formative stage with shaky bits, and feedback to do things differently. Sometimes that feedback is dead right; sometimes it’s way off beam. We need to assert our own vision – but also know when to listen.
Sometimes we’re misled by critiquers who didn’t understand what we were doing. Sometimes we need to ignore an editor’s suggestions, but find out where the real problems lie.
But sometimes the only option is to unplug and listen to our instinct.
(Pic by MC Escher)
That’s me paradoxed out. What would you add? And tell me if you’re a slow reader – and if so, what slows you down!