Posts Tagged publishing

The ethics of ghost-writing

282428943_322a2027b4_oThis week I was pulled into a discussion on Facebook about ghost-writing.

It began when novelist Matt Haig wrote an impassioned opinion in which he lamented the number of books whose true authors were not acknowledged, which kicked off a wide-ranging and emotional debate. One commenter introduced the term ethics and asked me to talk about ghost-writing from that perspective. As that’s far too long and gnarly for a Facebook comment, I thought I’d explore it in a post. Here goes.

What ethical considerations might there be? Looking through the discussion, they seemed to be:

  • Is it dishonest to pretend that anybody could write a book?
  • Does ghost-writing devalue the contribution of real writers, or appreciation of their skill, especially when so many genuine writers struggle to get published?

I’m going to tackle this in a roundabout way, and first, I think we have to be practical.

Writing is like any other accomplishment you can use commercially. I’ve always earned my living by the word. Long before I dared to be a serious fictioneer, I was writing articles, and editing books and magazines. Just because I can also use writing to make art doesn’t mean I shouldn’t put it to other uses. It’s not sacred and it won’t wear out. If I can write books for myself, why shouldn’t I also write books for others if appropriately rewarded? I don’t have many other options, anyway. I doubt I could even dig roads very well. Anyway, words are a tool of life and we use them for ordering pizza as well as making immortal prose.

What about the sanctity of the byline?

In magazine publishing and non-fiction, you soon learn that the byline hides a lot of other helpers. A person whose name goes on an article – or book – may not be capable of writing to a publishable standard, so an unnamed staffer will lash it into shape. This can frequently be a wholescale rewrite. The originator of the copy still gets the glory, though, because what matters to readers is their knowledge, experience and reputation. That’s the way it goes. The writing/editing staff are technical enablers.

Ghost-writing is not that different. Quite a lot of ghost-writers come from editing and journalism, because they’re already well adapted to this scenario.

Books are rarely solo projects

Here’s another truth. Even where the writer is really the writer, few books are solely the work of one person. Even when we cross from commerce into art.

16600055975_5f58168b7c_bA quick comparison. Where would musicians be without session players? The Beatles, in their most explorative phase, couldn’t have made their albums without a lot of hired help. And a hefty amount of production from George Martin.

In the book world, agents, MFA tutors, publishers’ editors – and even marketing people – might substantially influence the content. The style and expression may be fine-tuned by the copy editor and even the proof reader. While we would hope that a book with the author’s name on it will substantially be generated and finished by them, there might be a lot of other unsung heroes (or villains) in its genesis. (But lest you think I’m taking too much away from the author, read this – why your editor admires you.)

Article on Abe Books: top 10 ghostwritten titles

Article on Abe Books: top 10 ghostwritten titles

Art v commerce

Also, consider that not all books are produced from a pure artistic vision. Some are designed from the outset to fit a marketing agenda, and plenty of people seem to like them. Some are adapted to fit a marketing slot (maybe to the dismay of the writer).

Indeed, not all professional writers want to ‘produce art’. They are happy to use their skill and get rewarded, like session musicians. Others have a scorching need to sing their truth. There’s room for both – and some of us do both (in case you think I’m selling my soul, here’s my manifesto for when I write as me)  and here’s a piece where three ghost-writers talk about making room for passion projects.

Books are not just books

And books are often used for all sorts of purposes beyond just turning a profit for a publisher. Especially non-fiction, which might be a calling card to further a career.

Which brings me to a major ethical question: making a chump look like a champion. Is that dishonest?

trumpI’m talking, of course, about Tony Schwartz, who wrote The Art of the Deal with Donald Trump. Here’s where he reveals the reality behind the myth. You might ask if he should have quit when he realised how much fabrication he would need to do? Well Schwartz’s experience is definitely extreme, but he wouldn’t be the first ghost-writer who had a very bumpy ride. Sometimes, that’s what it takes to make a competent book.

 

Since ethics are our subject here, you might ask whether Schwartz was right to speak out. No easy answers, I’m afraid. Opinions in my ghostwriting circle are very divided. Confidentiality is written in our marrow, even without non-disclosure agreements. We’ll all take secrets to our graves, like doctors or priests. One argument is that because Schwartz got a co-credit, he’s at least able to admit the fact of his contribution, if not the extent. Another argument is that even doctors and priests are allowed to break confidentiality if it would prevent serious harm. (Footnote: but see PatriciaRuthSusan’s comment below.)
Publishing is a business

But there’s one more ethical question we have to consider. Publishing is commercial.  Most publishers couldn’t survive without blockbusters. Publishers want books they know they can sell, and a writer who already has notoriety seems a safer bet than one who hasn’t. Some of those blockbusters will be written by – or helped significantly by – ghost-writers.

Weird Tales

You see Houdini’s name in the byline on this cover? The actual writer of this story is believed to be HP Lovecraft.

This shadowy art is propping up all those more ‘pure’ books – if not in specific publishers, in the wider publishing ecosystem. Books with a massive turnover keep an entire infrastructure in business – printers, agents, review outlets, warehousing, conferences, industry journals, ancillary services like Nielsen. Ghost-writing helps to create an environment where our genuine work can live. And that goes for the individual ghost-writers too, who can fund their art by hiring out their craft.

‘Let’s not lose the writer’

In his post, Matt Haig said: ‘The essence of so much art starts with words on a page. Writers are not second to reality TV stars and musicians and actors and comedians. We shape thoughts, we provide escapes, we offer comforts just as well as any other art form. So let’s not lose the writer.’

 

matt haig

Matt Haig

Absolutely. I’ve got obstinate views about artistic integrity. I’m the first to shout for people to write from the heart, guts and soul, and to hell with market fashions. But not everybody fits a publisher’s wish-list and we do have to earn a living. Often, it’s better paid to be a secret pen than to write your own books. And ghost-writing has brought me experiences I would never have had otherwise, privileged insights into the human condition (it’s not all Zoella). It doesn’t have to be cynical.

Matt Haig also said:

‘We want to know Van Gogh painted Van Gogh paintings. But with writers it seems like we are not allowed to care.’

Lifeform Three by Roz Morris

Do not attempt if you are not Michael Morpurgo. You have been warned

I absolutely care. I agree a thousand per cent that the current of connection between writer and reader is special and trusting. And when many folk are breaking their hearts trying to get a book deal, these ghosted celeb books leave them spitting nails (if not nailed novels).

I get it. Really I do. I’ve queried all my books with traditional publishers, and I’ve had the red mist when they tell me ‘it’s very good but nobody knows who you are’. The best was this rejection letter for Lifeform Three: ‘only Michael Morpurgo is allowed to publish unconventional stories about horses’.

It’s sad and wrong that good writers can’t get the breaks they deserve. But if you use writing as a trade as well as an art, that doesn’t make you a lesser artist. Neither writers nor publishing can live on art alone. Publishing needs commercial and ghost-written books as its day job; just as most writers do. That doesn’t mean it’s done without care and professionalism or that it is not rewarding beyond the money; but it is done to make other things possible.

That’s the ethics of ghost-writing.

Thanks for the Superman pic Klobetime on Flickr

ghostwriter red smlAnd, ahem, if ghost-writing might suit you, I have a professional course.

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How do you become an editor?

Broken_Statue_Daniel's_Dream_Gilgal_Garden_2Rachel Anderson asks: How did you get into editing? Did you start writing first and then take on editing as a natural second, or was it out of necessity since there are more opportunities for editors than writers?

Oof, talk about cutting to the quick. It’s certainly tricky to make a living as a full-time writer. So most writers also use their wordsmithing in some other way – teaching or working in the publishing trade.

But does that mean all writers could be editors? Not necessarily. There’s a lot of difference between tidying your own work and shaping someone else’s to professional standards.

And you need different skills for the various strains of editing.

Copy editing and proof reading These are the nitpicky, forensic phases. Fact-checking and querying. Reading for consistency, clarity, correctness, house style, possible libel. The copy editor and proof reader are a human error trap – they have to catch anything that might be inaccurate, or would spoil the reader’s experience or undermine the author’s command. They have to spot anything that could possibly go wrong such as characters’ names changing half-way through, repeated passages from copy/paste mistakes, and snafus that no other human has yet encountered.

Rachel: I’ve been reading articles and stuff about developmental editing…

Aha – the creative stuff! For developmental editing, you need a mind for detail and a solid grounding in the mechanics of fiction (or non-fiction or memoir if that’s where you want to specialise – they need developmental editors too). Developmental editing is part diagnosis, part teaching. You need sharp radar for what isn’t working, and you need to explain this to the writer in a way that helps them solve it. Equally, it might be your job to solve it.

The best developmental editors understand how writers work and think – and this is where it helps to be a writer yourself, although it’s not an essential. You need to appreciate what havoc your suggestions might cause – for instance, if you recommend a writer rejigs a plot thread or combines two characters.

You also have to be a mind-reader – the best editors can figure out what the writer was aiming to do and advise them on how to achieve it. Or how to steer them to a wise course with their material. Developmental editors also need to be steeped in the genres they’re working with – the advice you’d give a paranormal writer would be very different from the way you’d direct a literary one.

Rachel: Do I need to get certification or training before trying to get people to trust me? Should I try to land a traditional job with a press or publishing house instead of (or before) striking out on the freelance path?

You can get training in copy editing and proof reading – in the UK a good place to start is the Society for Editors and Proof Readers . It’s trickier to learn developmental editing as it’s a matter of experience and I don’t know of any vocational courses. Even if there were, it’s the kind of thing you have to develop a sense for.

Here’s what I’d advise – read all you can about how fiction works. Join a good critique group where some of the members are working authors. Most freelance developmental editors, though, earned their spurs in a publishing house – so yes, I think this is the best path and it’s the surest way to prove to writers that you’re bona fide. And you’ll usually find yourself doing the copy editing and proof reading as well. Even if that doesn’t light your fire, it’s a useful string to your bow.

If you want to know more about the world of editing, you might like this recent roundtable from Indie Fringe 2016.

Thanks for the pic IntotheWoods29.

Are there any editors out there? What would you add? Aspiring editors, what would you like to ask? And has anyone had bad experiences with an inexperienced editor? 

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What can an editor do for me? Discussion video at Indie Author Fringe 16

indie fringe 16If you’re friends with me on Facebook you’ll have seen a good bit of gallivanting this week at the London Book Fair. As soon as Olympia closed its doors, the Alliance of Independent Authors began its 24-hour marathon festival of  advice and information for authors. Whether you’re indie or not, there’s heaps of interesting stuff for the 2016 author, such as: a cover design clinic, marketing advice and tips on crowdfunding.

I’m chairing a panel on editing – what an editor does, how you choose one, some misconceptions and some stories from the trenches. My co-conspirators are Ricardo Fayet of the Reedsy editorial marketplace; indie author Laxmi Hariharan; and author and editor Andy Lowe (who you may recognise from The Undercover Soundtrack). Do come over.

fringe 2fringe 3fringe1

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Keep the faith: a mindset to put criticism in perspective… and a tip to stay inspired through multiple revisions

guardKeep the faith Nail Your NovelThe students at my Guardian masterclasses always keep me on my toes with great questions and suggestions. (I teach advanced self-editing for fiction writers aka ‘put your book through the wringer and feel great afterwards’.) Here’s a discussion that I thought was too good to keep to ourselves.

Question: how to take criticism
One writer remarked that she found it deeply painful to receive criticism about her work. Not because she thought she didn’t need it. She keenly appreciated that a perceptive critical appraisal would be full of helpful pointers. She would act on its suggestions.

But still she could never escape this gut-level reaction: this darn well hurts.

As an author who can agonise for years over a manuscript, I never forget what it costs. A long game of stubborn persistence, scrunched drafts, discipline and self-belief. This, I think, is why the criticism is so painful – because it seems to disregard that epic effort. But even if the book isn’t yet perfect, the glitches found in a critique are minor in quantity if you compare them with the work already done. A critique shouldn’t be seen as invalidation of your investment in the book, or an indication that you’re not fit to be in charge of it. You know you built it from many careful decisions. A critique is the final piece of help to allow you to complete that work.

(You might also like this post – Why your editor admires you. )

Question: how to stay inspired through multiple revisions
So the theme of the day was persistence. Many drafts, lots of graft, honing until your eyes cross. But how, one writer asked, do we keep hold of our vision and stay the distance?

I talked about The Undercover Soundtrack. Of course I did; you know that’s my thing. One student countered with a delightful variation. She collected album covers for inspiration, for promises of ideas and worlds and characters. Isn’t that divine?

Most beautiful album covers Nail Your Novel

That crossed a dream; afternoons in Camden’s Record & Tape Exchange, enthralled by the track listings of albums, though just as often, the songs couldn’t live up to my hopes. Ah well. (These do, though; from Jonsi. )

Jonsi Nail Your Novel

This is what we need over the long period of writing and editing. We need ways to refresh our excitement and anticipation, our belief that the book is worth persisting with until it fulfils our hopes.

nyn1 reboot ebook bigger(BTW, if you need handholding there’s plenty in Nail Your Novel: Why Writers Abandon Books and how you can Draft, Fix and Finish With Confidence.  Or there’s my Guardian self-editing bootcamp.)

So I’ll end with two questions. How do you take criticism, deep in your heart of hearts? Have you developed coping mechanisms and what are they? And how do you keep your inspiration through multiple drafts?

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‘The emptiness of being outside a perfect romantic scene’ – The Undercover Soundtrack, Dan Gennoe

for logoOh my! Do you know what I forgot to do? There hasn’t been an Undercover Soundtrack for a few weeks, and now there is I forgot to publish the teaser post. How easily we forget our own routines. Even more heinous, I’ve been adding the tracks to the soundtrack for my own WIP, greedily enjoying it while forgetting I needed to share it with you. Apologies, apologies.

So: my guest spent 16 years as a rock journalist, interviewing stars and trying to understand what their music was trying to say. When he started to write his first novel, music took on a fresh role – no longer the endpoint, it was now the beginning. The book is the story of a man looking back on an intense love affair, and the music is an aural journey of the character’s obsession, his unstable serenity that could turn dark, his complex sense of comfort in the prison of his memories. Dan Gennoe is on the Red Blog with his Undercover Soundtrack (and has been since Wednesday, mea culpa). Proper writing post to follow later, but for now, sit back with Dan.

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Three paradoxes of writing life

MC Escher Paradox of being a writerYesterday I spoke at the New Generation Publishing selfpub summit, and the discussions threw up some interesting paradoxes that writers encounter.

1 We must produce, but never rush.
Unless we’re writing only for the satisfaction of filling a document, we need an output mentality. We set schedules, aim to present work to critiquers, editors and readers, build a rack of titles for more market share and £££. But we must also learn our natural pace to give a book the proper time.

Last week Maya Goode took my post about the slow-burn writer and added some thoughts of her own, resolving to be swift with her blogging output, and leisurely about her fiction. (To an extent, this post will include a hopscotch through my archives. If you’ve recently arrived on this blog and these ideas strike a chord, these links are a junction box for further exploring.)

Certainly, some books take a lot of time – but equally, you can tinker far too long and make a mess.

So what do established authors do? What’s a reasonable daily wordcount? You might as well ask a bunch of cats to form an orderly queue at the fridge door. Every writer measures a good day’s work by different standards and methods (helpful, huh?) . And if slow sales are panicking you to hurry the next book, here’s what some authors did to fight back, without compromising their standards.

2 We learn from others, but teach ourselves.
No matter how many courses you attend or manuals you ingest, your most effective learning is your own explorations. None of my real-life author cronies ever took a writing course. They taught themselves.

How did they do that? By reading with awareness.

Here I’m going to advance a theory. If there’s such a thing as a natural writer, it’s a person who is unusually sensitive to prose. For such people, a book isn’t just a story told on pages, it’s a transformation they’re observing on their own heart and mind. With every phrase, a clutch of neurones parses this question – what did that do? (Honestly, it doesn’t spoil the fun. It’s part of the pleasure. Quick question – how many of us here are slow readers?)

Anyway, our individual style comes from noticing the tricks of others and knitting them into our DNA.

You might say I’m doing myself out of a job here. Indeed, how dare I offer writing books,  courses, seminars et al? Well, I can’t do the work for you, but I can help with insights from my own journey, feedback, awareness, methodology and (I hope) a friendly word of encouragement. To be honest, I’m first a writer, then a teacher.

BTW, there are ways to find writing help without paying a second mortgage.

sidebarcrop3 We make our own rules but recognise when we’re wrong.
Much of the time, the writing process is an experiment. If we’re novice authors, we’re searching for our style, our voice, our signature. Even when we’re experienced, we still grapple with uncertainty – a stubborn plot, obscure characters. Each book goes through a formative stage with shaky bits, and feedback to do things differently. Sometimes that feedback is dead right; sometimes it’s way off beam. We need to assert our own vision – but also know when to listen.

Sometimes we’re misled by critiquers who didn’t understand what we were doing. Sometimes we need to ignore an editor’s suggestions, but find out where the real problems lie.

But sometimes the only option is to unplug and listen to our instinct.

(Pic by MC Escher)

That’s me paradoxed out. What would you add? And tell me if you’re a slow reader – and if so, what slows you down!

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Print options and free books: two of my own rules I’m breaking this year…

2989166090_f5b8087687_zIn my last post I talked about publishing options in a changing world. Well, this year I’m reversing a couple of my own fervently held policies. So today I confess. (I’m an indie. I reserve the right to change my mind.)

Change #1 Putting print editions on IngramSpark

If you’re self-publishing, one of the main debates is which print on demand company to use. CreateSpace is free and has the most seamless interface with Amazon, which is where you’ll get the bulk of your sales because most of your marketing is online. But Ingram Spark has better distribution links with other outlets. And bookshops balk at ordering CreateSpace titles because the delivery time is slow and returns aren’t possible. So current wisdom is to buy ISBNs, print for Amazon only on CreateSpace, and print for other needs on Ingram Spark. (A lot more about this here. )

Why I didn’t put my books on IngramSpark

The Ingram Spark route isn’t free. You have to buy ISBNs (if you haven’t already). You also pay a fee for each book you set up. Revisions cost you more again. (However, if you’re a member of the Alliance of Independent Authors you get a discount and the revisions fee is waived. ) You’ll also have to modify the book’s print files. (The paper is thinner than CS, so your cover’s spine will be narrower. You might also need to tweak the title page with a new ISBN. None of this is difficult, but you might need expert intervention.)

The cost in itself isn’t that offputting – and it’s certainly not much compared with the cost of the book’s production. But it’s dumb to spend any time or £££s unless you’ll see a return – and that’s what made me dubious.

Although my book would be more easily available, how would it get seen? Just putting it in a catalogue won’t get it noticed by bookshop buyers. That’s like a tree falling over in a wood with no one to hear it. Shops don’t know about a book unless reps visit or the press makes hoopla. The bookshops I’ve been successful in are the ones I visit personally. All the rest of my marketing is online, and the sales funnel to Amazon. So, while I acknowledge that Ingram Spark offers better infrastructure, it’s for a market where I’m invisible.

What changed my mind

At the end of last year, I read this piece in The Bookseller. Ingram have acquired a network called Aer.io, which allows users to build storefronts and add ‘buy’ buttons for books in the Ingram catalogue.

Over the past few years, I’ve seen a lot of online bookselling portals, but usually you have to upload your book details yourself (or a publisher does it). Then, within a year, the venture goes the way of most start-ups, and vanishes. But Aer.io has a catalogue already – all the books already on Ingram, including IngramSpark. So every time anyone builds a bookstore with Aer.io, a reader could amble in from the internet and they could order my books. (BTW, I was directed to the Aer.io piece by the Hot Sheet, a publishing industry newsletter for authors from Jane Friedman and Porter Anderson.) Holy distribution, Batman! I’m making my Ingram editions as we speak.

Change #2 – a free book!

freeAs you know, I have strong opinions about free books. Here they are.

Why I didn’t

See above. I didn’t think a free book would do much for me. My catalogue isn’t big enough to give a book away – although I have five titles, they’re for two distinct audiences. I can’t dash off a new one quickly – either the Nail Your Novels or a piece of fiction.

What changed my mind

It started with an email. Just before Christmas I was contacted by Goodriter, a daily deals site for everything authorly – books, courses, services for self-publishing, book marketing, copywriting, blogging, tutoring etc. It’s like Bookbub, but exclusively for writers (give or take a ‘w’). Goodriter invited me to contribute to a bundle of writer freebies.

I could see it was a great way to meet more readers, but did I want to give away a ‘proper’ book? Then I suddenly realised I could make an ebook shortie about characters as an introduction to my Nail Your Novels, which would be useful in its own right and an aide-memoir if you’ve read the big book. Anyway .. voila.

instant fix characters sml

Once I’d sent the freebie to the giveaway, I had coffee with another author friend, who pointed out something I’d never realised about free books. They’re now such an established part of reading life that they find their way into retailers’ recommendation algorithms all by themselves, and get you visibility on lists where you wouldn’t otherwise be seen. ‘Put that book on Amazon, Smashwords et al,’ she said. As I was already half-way there, I did.

I admit I still have misgivings. I deplore the trend that pressures authors to give away their work. But the acid test is whether it pays me back in sales. That won’t become apparent for many months and I shall report. Watch this space.

And grab that free book before I change my mind.

Thanks for the U-turn photo Martin Howard

Over to you. Are you breaking any of your own rules this year? We are among friends. Come and tell me.

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Solo self-publish, seek a book deal, something in the middle? Advice for the 2016 writer

2016Last year I wrote a round-up of the advice I’d give on publishing options. A year on, would I say the same? In some cases yes, in some no…

The sales problem

This time last year a main concern was how indies were feeling the pinch with dwindling sales. Did we think it could get worse?

Oh but it has. There are even more books for sale. Subscription services like Kindle Unlimited are changing the way readers perceive value. Authors who don’t enrol their books seem to get less exposure in the magic Amazon algorithms.

Does that mean it might be better to hold out for a book deal? Well, there are pros and cons, and the points I wrote last year still stand.

So what of traditional publishing?

Were we hoping that traditional publishing might enter a new era of enlightenment, with transparent, fair deals and true author-publisher partnership? Well it hasn’t happened yet. Publishers are feeling the squeeze too much to be generous and forward looking, or to embrace new methods of working. Authors still have to scrabble hard to avoid the contract traps of rights grabs, reversion clauses that never revert and discount sales that don’t qualify for a proper royalty.

A traditional deal might get you kudos or help with marketing, but this is often shortlived. Unless you strike lucky, it may not be as good as you could drum up yourself. I have a traditionally published author friend whose first book series won awards. His second series launched recently, and the only publicity was a tiny mention in the Sunday Times.

With a traditional deal, you’ll get editorial services (of course). But a lot of corners are being cut. Publishers are slimming their departments and farming the work out to freelances. Or maybe they’re not even doing that. Over Christmas I was talking to an editor friend who this year proof-read a batch of books for paperback release. They were already out in hardback, so this was supposed to be a just-in-case read. In book after book, she found appalling errors – inane grammar, impenetrable sentences, stupid inaccuracies and plot improbabilities. These weren’t unpublished manuscripts, remember; they were books that had been through the process.

I do, of course, know several authors who are happy with their publishers. All of them have one thing in common; without exception, they never tried self-publishing.

I’ve only just realised this as I write and it’s quite startling.

Let’s examine the comparison from other angles. I also know several authors who self-published first, then got book deals – and felt they were much better off as indies. Some of them halted the process, gave back the advance, and reassembled their indie publishing team. That’s still not looking good for traditional publishing. Let’s try to give it a better crack: I know several traditionally published authors who ventured into self-publishing … and decided they were happier without the extra burden.

Let’s examine that.

Ultimately: what do you want?

‘I want an old-style publishing deal because I just want to write…’
It’s probably unfashionable to say this, but many authors still hope for the old-style deal. There is undeniable satisfaction in having a book accepted. Also, you don’t have to learn the mysterious processes necessary to produce a book. And as for marketing…..

Hold it there. Whether you get a book deal or not, you will have to be your book’s ambassador. Always. Indeed, if your book is a serious contender for a publisher’s list, one of the things you’ll be judged on is your online reach. If you haven’t built one, you’ll be urged to start. The publishing deal will not let you ‘just write in peace’. You have to be a marketer as well as a writer, no matter which path you choose. The part that you can offload, if you wish, is the book production. Does this illuminate where the traditional publisher’s guaranteed contribution is?

Nail Your Novel how to spot scam publishing offers‘I want top production values, with as much or as little control as I choose…’
It’s never been so easy to hire top production skills. And if you haven’t gathered your own team of professionals, assisted self-publishing is now a good option. In the past, many operators have been rogues, taking advantage of the inexperienced and starry eyed with overpriced and substandard services, sneaky rights grabs and unsuitable marketing efforts. (See here for a post about spotting unscrupulous publishing ‘deal’s and other scams. ) Some of them are still stinkers. But in 2015 I began to notice genuine contenders. These are like plugging your book into a well-run production department, with sales teams who’ll give you a fair crack in the bookshops. Some of them have a quality bar, so they’re halfway between a curated imprint and a self-publishing service. Qualifying for their list means you get that stamp of approval. (I’m building a list of assisted self-publishers I’d recommend, so contact me and I’ll introduce you to some good folks.)

Nail Your Novel - should literary agents publishGetting noticed

But producing the book is just the start. The problem is getting noticed and building a readership. This is why it’s such a gamble to make a business out of an art, because no one can predict what will be successful. Thought of like that, it’s not surprising that traditional publishers try to keep so much and spend so little. It’s not evil; it’s survival. Perhaps the new, sustainable way to publish will be assisted self-publishing outfits who are choosy about the books they accept, who will build a reputation for their taste and let the writer take the financial risk. Endorsement may prove to be the magic dust that money can’t buy – even if authors foot the bill. Agent-assisted self-publishing looks attractive for that reason too, even though it makes industry purists blanch. (Just so I can say ‘I told you so’, here’s a post I wrote about agent-assisted self-publishing in 2011 )

Thanks for the dancer pic Lisa Campbell, and the handshake pic Liquene,

As ever, I throw the floor open to you. What are your publishing plans for 2016? Have your views changed from last year? Are you a self-publisher who’s had a traditional deal and what are your experiences comparing the two? If it’s not too late for resolutions, dare I ask if there are any you’d like to share?

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The slow-burn writer … What takes literary authors so long?

Nail Your Novel literaryYou could split the writing blogoverse into two camps. There are those who streak through books, racking up a few releases a year. And there are those who incubate a manuscript for many, many moons. (I’m talking about experienced writers here, not those on the beginning curve.)

This is on my mind after Joanna Penn’s recent podcast interview with Russell Blake, where they discussed techniques for rapid writing. As card-carrying speed demons, they had a chuckle about literary writers who take their time.

And we do. Talking to my friend Orna Ross, we estimated the gestation for a literary novel as at least three years. For some of us it’s even longer. A few weeks ago I was chatting to an agent from Curtis Brown and she cheerily remarked that three years was fast for some of her writers. And then there’s the colossal amount of wastage. Booker winner Marlon James said in Guernica:  ‘You can write one hundred pages and only use twenty.’

Assuming we’re spending all that time working, what are we doing, exactly? I’m curious about this, because when I teach masterclasses, someone inevitably asks what makes a book ‘literary’. I think the answer comes from what we do in that extra time.

Here’s what’s going on with Ever Rest. I nailed the plot in draft #1 and bolted it tighter in 2. So far, I’m neck and neck with the fast folks. Now on draft 3, each scene is taking me a minimum of four days – even though I’ve established the basics of who, what, why etc. And there may be a 4th draft or a fifth. It’s because I’m working on suggestion, emphasis, subtext, restraint, resonance. (And other stuff  ) But it all boils down to this: nuance. And nuance can’t be hurried.

I submit, my friends, that this one word helps us understand what makes a work literary. Not introspection, dense sentences, poetry, show-off vocabulary, avant-garde structures, ambiguous endings, classical sources. Not even complex people or weighty themes. And if you’re about to say ‘disregard for story’, we’ve already thrashed that out here .

A nuanced experience is the difference. A non-literary work is simply about what happens.

Or that’s my theory. What say you?

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