How to write a book

It’s okay to be who we are – novelist Cynthia Newberry Martin @catchingdays

With three novels releasing in a 12-month period, Cynthia Newberry Martin is at a real turning point in her life. She began the novels in the 1990s and at long last they’re ready for readers. But she’s already a strong presence in the writing world, thanks to a blog series she started in 2009 – How We Spend Our Days – of essays by writers on their daily lives. The guest list is huge and impressive. Everyone will find at least one of their favourite authors in there – here’s just a smattering of mine – Alexander Chee, Cheryl Strayed, Jane Smiley, Dani Shapiro.

My first question was this: how did the blog series start?

Shortly after I created my blog, which was called Catching Days after the Annie Dillard quote ‘How we spend our days is, of course, how we spend our lives’, I wanted to include guest posts. And I wanted them to be linked, not random. For the first 20 years of my life, I was obsessed with French, and I loved a column in French Elle magazine about days in the lives of women. So I thought, what about days in the lives of writers? I called it How We Spend Our Days, also after the quote.

I was studying with the writer Pam Houston at the time, and I asked her to kick things off. That was August of 2009. I’ve published an essay every month since then.

Dipping into a few, I find them supportive and honest about the mysterious act of creating a book from slippery thoughts and urges. What emerges is a belief in the artistic process, even when the writer themselves is uncertain where they’re going with an idea. Taken together, they’re a testament to persistence, the enduring nature of the artistic vocation and the drive to see more in the everyday.

Stop me babbling – you’ve seen a lot more of them than I have. What do you take from the essays?

Babble on, I agree! I love how the writers invite us into their lives, how they at the same time demystify and honour this thing called the writer’s life.

I think the details and obsessions mentioned go toward giving us the confidence to be who we are. And the inspiration is endless —it’s okay to not write every day, to write in the middle of the night, to think about the possibility of a baby, for writing to be out of the question.

Tell me about your most recent release, Love Like This.  

Love Like This is the story of a marriage. After 22 years with children at home, Angelina has been counting on the empty house to rediscover who she is, but it turns out her husband Will has been counting on something else. Nine days into their child-free life, he announces he’s been fired and is home to stay. But Lucy is the character who steals the show, I think. She gives the novel its heart.

Why did you choose that title?

I have zero memory about where it came from. It seems to have been there from the beginning. I remember liking that the word ‘love’ could be understood as a noun or a verb – that the title might be imploring readers to love like this OR it might be describing a kind of love.

The cover is so intriguing and striking. What does it enshrine for you about the novel?

Hats off to Jessica Bell for the cover. Love Like This has four main characters, and each has a sort of animal association except for Will who is totally about the house. The pink eyes were all Jessica and brilliant. Angelina so wants to be seen. And I just love the black.

In your work, what themes or curiosities do you return to or worry over?

I’m obsessed with time to myself, as in I never have enough. I grew up one of five, and when I went away to college I requested a single room on my freshman hall. So my main characters struggle with that push-pull between the self and the other — alone vs together, leaving vs staying, here vs gone, freedom vs love. Marriage and long-term relationships put the squeeze on time to oneself and are the perfect vehicles for digging into this.

On your bio page, you describe your ‘crazy years’, when you were working as an editor on several literary magazines, studying for a postgraduate degree and participating in a writing group. Tell me more about the craziness. How long ago was it?

That was mainly 2010 and 2011. It was insane. On so many nights I sat in the corner of a dark room while the whole family watched TV or a movie. I could barely see but was trying to be there and also get my work done, editing one thing after another as fast as I could and with a packet of writing and commentary due every month. I would leave a couple of days after Christmas for residency. I missed New Year’s Eve three years in a row and my anniversary and my youngest’s birthday two years in a row.

Of course, I loved all of it, but my migraines were coming more often, and I was stress eating with no time to exercise. At the beginning of 2012, I had to start saying no.

What is less crazy about your life now?

Actually, with three books coming out in a 12-month period, it’s not less crazy now. Good point.

I’m going to leap on another intriguing line from your bio… a residency at Ragdale, a playroom, a tower and a shower of pages. Do explain.

Ragdale is a wonderful artistic space, peaceful and inspiring. A former country estate complete with prairie, just north of Chicago. The original house and barn were built around 1900. Each of the rooms has a name. The room I stayed in was called the Playroom.

Aha. Playroom with a capital P.

It had steps up into a cupola where you could look out over the grounds. I would work up there, and the work I was doing was revision—I was actually finishing Love Like This. When I was done with a page, I would wing it down the steps with a satisfying flick of the wrist.

Actually, there are so many lines in your bio that I enjoyed. This resonated personally: ‘I want to figure out how to be in the world as I am in my head.’ I always say I’m wild person trapped in a cautious one. Tell me how you’re living on the outside as loudly as you are on the inside.

Before I started writing, I was private and all closed off. Now I’m private but opening up about it. I still think lots of things I don’t say. So much happens in my head. But before, I was trapped up there, tight, guarded. With writing I’m letting the bridge down. I escape onto the page and then into the world. And the more events and interviews I do, the more I speak. It’s a process.

You have another novel coming out soon, The Art of Her Life, which tackles this idea of inner life versus outer – a character who lives more in the world of art than the here and now of family.

The Art of Her Life was the first novel I ever wrote. I started it in the late 1990s when I had a house full of children. The main character Emily needs a lot of time to herself, but there are her two children who need her and the man she loves who wants more from her. Now that I think about it, the world of art was Emily’s starting place for getting out of her head and into the world. And as the paintings and words and life of Henri Matisse swirl around her… well, I don’t want to spoil the story.

I haven’t yet given you the chance to talk about your novel Tidal Flats… let’s do that now!

Tidal Flats was actually the fourth novel I wrote, although it was the first one to be published. At the time I started it, my last child had just gone to college, and I was no longer chained to the house—whoops, I meant to say, I could travel more. I began to spend a week a month in Provincetown.

The novel turned out to be about a young couple, and the big question that spilled onto the page was whether two people who want different things from life could make marriage work. Cass wants a husband who comes home at night, but Ethan’s work takes him to Afghanistan for weeks at a time. Ethan wants children but Cass does not. How can they make it work?

You also write short stories and essays. How do you decide what deserves short treatment, and fiction treatment?

Someone asked me this question at an event a few weeks ago. The first thing I’ll say is that if I have a point, I write an essay. I had to learn this the hard way. That novel is still in a drawer.

The second thing is, I really don’t write short stories any more. The last one I tried turned into Love Like This, and I only started that as a story because I was determined not to write any more novels because they took too long, and I couldn’t seem to get them published. When I feel like all my characters have so much to say and that I can move in any direction, it’s a novel. When I feel floors and walls and ceilings, it’s a short story.

Was anyone in your family a writer or other kind of creative? How did writing start for you?

No one I know of. We were all super left-brained, except for one sister eight years younger than me. I was organised, a list-maker, good at languages. My parents encouraged me in all these activities.

The first 20 years of my life were all French all the time—I learned it, spoke it, taught it, lived it. The second 20 were practising law and raising a family. All the language and law were easy and grew my left brain three sizes. While I’m sure a certain amount of language proficiency was good for creative writing, my right brain/creative side was the size of a peanut.

When I was pregnant with child number three, my family life ate my legal career. While I’d always been a reader, for the years I stayed home with the kids, reading became a lifeline to the outside world. Fast forward six years, when child number four was two years old, and I started to have a few minutes to myself. I thought about going back to practising law. But I didn’t want to do that any more. I wanted to do what they did. I wanted to create magic. I wanted to become a writer.

That is so lovely. What magic are you making at the moment?

Temporarily nothing. All my time is going toward launching the two new books into the world. But last May, when it was time to start developmental edits on The Art of Her Life and then on Love Like This, I was two years into a new novel called The Glove Factory. I currently have a self-imposed deadline to get back to it the Tuesday after Labour Day. When I last worked on it, The Glove Factory was about a librarian turned private investigator (married and divorced three times) who returns to the Cape Cod town where she used to live — which leads her on a quest for the place of the past in the present and the need to make peace with all her past selves.

You’re launching three books in short succession, books you’ve been working on since the 1990s. That’s almost a new phase of life.  

I decided I needed to celebrate big-time. I wanted to do something to support indie bookstores and spread the word about other books from indie presses. Indie publishers are great, right? For most of them it’s a labour of love, not profit, which means they have little to no funds to get the word out. So I decided I’d visit at least one bookstore in every state to talk with readers. Not just about my book but also about the book of a local author also published by an indie press. That’s 50 bookstores, 50 writers, 50 books. And these indie-published books are so good! You can find more info about the tour plus the list of books I’ve read and photos here.

Connect with Cynthia on her website, Facebook and Twitter. Find Love Like This here.

There’s a lot more about writing in my Nail Your Novel books – find them here. If you’re curious about my own work, find novels here and my travel memoir here. And if you’re curious about what’s going on at my own writing desk, here’s my latest newsletter. You can subscribe to future updates here.

The writing business

From literary journal to 10 books a year – interview with Jessica Bell @msbessiebell of Vine Leaves Press @VineLeavesPress

If you’ve been with this blog for a while, you’ll know the name Jessica Bell. We’ve discussed everything bookish – cover design, fiction writing, poetry and memoir. She’s guested multiple times on The Undercover Soundtrack, and gone the extra mile by writing the music as well as the books (she’s also a musician). As if this polyphonic creativity isn’t enough, she has her own publishing imprint, Vine Leaves Press. I’ve never interviewed her about that, and it’s high time I did. Let’s go.

Beginnings

Roz Tell me how Vine Leaves Press got started.

Jessica Vine Leaves started as a literary journal in 2011. It was a LOT of work to maintain, but we were lucky to have some fabulous volunteers working for us, and so we stayed on our feet until 2017. In 2014, we started the Vine Leaves Vignette Collection Award, and that’s how we published our first book, the winner of the competition, Harvest by Amanya Maloba. So becoming a book publisher felt like a natural progression.

Roz How many titles do you have now?

Jessica To date we have 82 titles published and 15 forthcoming. We publish at least 10 books a year. Sometimes we might slip in one or two more.

Roz Ten a year! I’ve interviewed other small presses and they don’t manage even five a year. Did you make any wrong turnings?

Jessica Depends what you consider wrong turnings. A really amazing project that made us, and a lot of writers and artists happy, but almost bankrupted us, was the final instalment of the journal, which we published as a hardcover coffee table book in full colour. It cost us 5000 Euros to make, because, of course, we sent every contributor a free copy, and they were not cheap! I am so extremely proud of that collection of vignettes, but it almost killed the business. Thankfully in those days I was single and childless and only risking my own wellbeing, so I bounced back by working a lot of overtime.

New titles

Roz How much time do you devote to looking for new material? How many submissions do you get a month?

Jessica On average around 100. As we only publish 10 books a year, I’m extremely picky with query letters now. If someone hasn’t followed guidelines (query letter and first 10 pages), or has zero online presence, or doesn’t intrigue me before I finish the first sentence, I won’t even read the submission and it will be rejected right away. As much as I hate to say it, this is a business, not a hobby, and we need to sell books to continue to publish the writing of great writers.

Some may say I will miss the diamonds in the rough by doing this, but I’m okay with that, because I find the diamonds out of the rough! There are only so many books we can accept. Currently our publishing schedule is full until mid-2022!

The style

Roz If there’s a Vine Leaves style, what is it?

Jessica Character-driven works that straddle the line between literary and mainstream.

Roz Do you read all the submissions yourself or do you have a team?

Jessica I have a team. I will read all the submissions, and request the full manuscripts I want to consider for publication. I will then send those full manuscripts to the appropriate staff member (dependent on reading tastes), and they will respond with a one- or two-page evaluation outlining the book’s strengths and weaknesses, if they’d recommend the book to others to read, if it would suit our list, and if they think it would sell and why.

I accept or reject most books based on those evaluations. But I’m very careful to send them to readers who I am certain will enjoy to the content.

(Aside from Roz: you might recognise this bearded chap. My bookseller friend Peter Snell, of the So You Want To Be A Writer podcast, is one of the VLP readers.)

Roz What’s been successful for Vine Leaves Press? I’m thinking many readers of this blog might be Vine Leaves types…

Jessica Interestingly, poetry that is a bit daring in content, or has a unique theme, has been soaring lately! Also, our memoirs are very popular, and a few select novels also do well. But we are even more selective with poetry, so a note to poets: unless you think you have a collection that is extremely off-beat, or you have an extensive and interactive following online, please don’t query us with your poetry.

How to impress Jessica

Roz Are there any common features of books you reject?

Jessica No plots, rushed endings, lacking hooks, too much purple prose, stream of consciousness.

Roz Should an author get their book professionally edited before submitting to you?

Jessica Definitely. Despite all books going through three different edits (development edit, copy edit and multiple proofreads), we want to be reading the best product possible right off the bat. If a book is poorly edited, it’s going to distract us from seeing and understanding what is the most important—story and voice.

Roz How much do you consider an author’s platform when deciding whether to offer on a manuscript?

Jessica Oh, in this day and age it’s everything. It’s actually the first thing I look at before reading a submission in full. A small press cannot survive without active authors.

Roz What’s your view of creative writing courses?

Jessica They are great fun, and refine skills, but don’t expect them to suddenly make you a brilliant writer. They are for practice and discovery. Not miracle-makers. But yes, take them! But only for the pure enjoyment of it.

Strength in numbers

Roz Many fine authors are now selfpublishing. The tools are mature and sophisticated, and some beautiful books are being produced. What do you think a publisher does that authors can’t do by themselves?

Jessica I can only speak for us as I don’t know what other small presses offer their authors. But we produce a professionally edited manuscript and designed cover and interior and incur all the costs.

We connect them with like-minded authors from our list in a private and very supportive Facebook group. This is a great cross-promotion tool. We do online promotion that they might not be able to do themselves. We steer them in the right direction regarding their online presence if necessary and offer ongoing support and guidance for their writing career.

If an author can do all the above on their own, then I urge them to self-publish. We are not necessary! Also, not every publisher will do the above, so choose wisely.

Roz Many indie authors will know you for your beautiful and quirky cover designs. When you’re working on a cover with an indie author, they clearly have the final say, with your guidance of course. But when you design for Vine Leaves Press, do other people give feedback on the suitability of a cover?

Jessica We will listen to all feedback, and if we agree we will revise. But ultimately, we have the final say and that is stated in our contract.

Roz How much of the publishing work do you outsource and how much is done personally by you? Do you have staff?

Jessica (left) and VLP partner Amie McCracken

Jessica I now have a partner, Amie McCracken. I sold half the company to her a couple of years ago, as it was getting too big for my own boots. So we make all decisions together now. I am the go-to for all things related to submissions, design, bookkeeping, our SPILL IT! column, the new 50 Give or Take flash fiction newsletter, general admin and upkeep, and Amie is the go-to for all things related to editing, typesetting/ebook formatting, contracts and the publishing schedule, and our author liaison. We share social media responsibilities, and outsource some marketing video production, some newsletter composing, most editing and all manuscript evaluations.

Roz Any advice for an author thinking of setting up a publishing house?

Jessica Be a patient and understanding person. If you’re not, you will run into trouble and conflict with your authors. Be ambitious and have the ability to look into the future regarding expectation. You will not make money straight away. Up until last year, we were just breaking even every year; sometimes we would have a loss, and that was with volunteers on our team! We are finally starting to make some money. That took six years.

Marketing … the literary way

Roz There’s no getting away from the fact that literary fiction, poetry and vignettes are trickiest to market… any thoughts? What’s your approach?

Jessica Don’t settle for the same-old. Be as innovative as you can. Post something on social media EVERY DAY. Build a mailing list. Approach publishing like a self-publisher. Traditional methods used by the Big Five do not work for a small press. You will end up bankrupt. One of our biggest sellers is a vignette collection (The Walmart Book of the Dead by Lucy Biederman). It sells because it really is unique and intriguing. Market to niche audiences, not the world.

Roz Approach publishing like a self-publisher? I want that on a T-shirt. That’s a great insight.

Many publishers have reps who sell into bookshops. And distribution deals. Do you have anything like that?

Jessica No we don’t have reps. All our sales are online, unless an author has managed to get their book stocked somewhere on consignment.

Roz I’m on the Vine Leaves mailing list and you work hard to establish a vibrant and provocative presence in your newsletters. There’s very much a feeling of a Vine Leaves family.

Jessica I am a hands-on team member that nurtures our authors as much as humanly possible. Being an author and all-round creative person myself, I understand the needs of my kind. This is why I started the private VLP group on Facebook where members (authors and staff only) can support each other and their work. I have worked years to establish an extremely friendly and happy environment at Vine Leaves Press in order to motivate creativity and productivity. If you become a VLP author, you become a part of a loyal and enthusiastic family of book lovers that will bend over backwards to help you out.

Roz Is that your primary source of marketing?

Jessica Yes, that is our primary source of marketing. Next in line are the videos we post daily on social media, and we are also trying our hand at a few Facebook ads (after very expensive training!) and have joined Goodreads as a publisher so that we can issue giveaways. We are always looking for new ways to promote the press and our authors. Oh! We’ve also just added the ability to buy a Vine Leaves Press gift card.

Roz I notice you get amazing reviews for your titles! Are those Vine Leaves contacts or are they the authors’ own contacts?

Jessica Generally, they are no-one’s contacts. They are true fans! 😊 Cool, huh?

Roz So cool I am frozen with envy. You also have a full creative life yourself, indeed several. Not only do you write, you’re a musician with two identities – vocalist with Keep Shelly In Athens @keepshellyinath and solo artist Bruno. You design covers. And you run Vine Leaves Press. How do you get time for all this – and a full family life which we haven’t even mentioned… do you protect your creative time? What’s a typical day, or week, or month?

Jessica Sometimes I don’t even know how I do it. And somehow everything seems to get done. The only schedules I keep are for Vine Leaves and for my book design, because there are other people relying on me to get things done. All the rest I do when I can spare a moment. I don’t know when. Sometimes I feel like I’ve travelled to a parallel universe to get my creative time, and then return a little dazed and confused.

And of course, for the last 14 months, a lot of my time has been spent nurturing my son. I don’t think I’ve had much sleep in that time, but I am still functioning! There is no typical day here. I do what I can when I can. With a toddler in the house, winging it is the only option.

Roz What are you working on at the moment?

Jessica We’ve started the 50 Give or Take newsletter, a Vine Leaves project which will deliver stories of 50 words or less daily to your inbox in an attempt to expose great writing and great writers without chewing up too much of a reader’s time. Subscribe here!

Also a new music project is under way. It’s called Mongoa.

Finally I’m getting stuck into editing my long-lost novel (last touched in 2016!) How Icasia Bloom Touched Happiness.

Roz And where can readers find Vine Leaves Press – and you – on line?

Jessica You can find all of my projects at iamjessicabell.com.

Roz again: My Nail Your Novel books are full of tips to help you avoid plotlessness, hooklessness and associated prose horrors, purple and otherwise.

And if you’re curious about what’s going on at my own writing desk, find my latest newsletter here and subscribe to future updates here.

How to write a book · self-publishing · The writing business

I self-published – should you too?

‘Are you glad you self-published your novel?’ said Stacy Green to me, in the secret passages of Twitter.

‘Totally,’ I replied. Although I would say that, wouldn’t I?

Stacy replied: ‘I’m in the early query process and wondering if I’m making a mistake.’

‘Stacy, I think you should carry on querying.’

An answer that might sound like I’m being disloyal to the indie cause. But here’s my reasoning.

But why????

It’s early days yet for Stacy. Yes, querying is wearying, but it’s the way to tell if your novel is up to professional standard. Yes, it may take a ridiculous while before you get a reply – publishing turnaround is like sending messages to the distant reaches of the solar system.

I still believe everyone should try to get representation first, if they’ve never been published before or don’t have a ready-made audience.

Never forget, writing is a self-taught art. There is so much to get right in a novel and so many ways we can be blind to our book’s faults. This is entirely understandable. You remember when your novel was a scrap of paper with just one idea. You remember learning, from the bootsoles up, how to make it into a novel. You’ve quarried for depth, trampled the rough spots and polished over and over. You’ve developed brilliant and stylish marks of your individuality as well. Compared with when you started, you now feel like an expert – everyone does. Now, you need outside, experienced input.

You can of course hire an editor, and an editor who is a good fit for you can certainly give you a lot of help and guidance. You can trade with beta readers. But the final book is down to you. If you want to cut it in the marketplace, you have to try in the marketplace. And that generally means seeking representation – or publication via the smaller presses. (Although why would you aim small to start with?)

Rejections

Yes, you may be rejected because your book is unusual, or an unfashionable genre. But if you made the grade, the rejection will tell you this – even if it’s just a few short lines. They always do. If you’re getting form rejections or never hear back, you probably still need to do some work. And that tells you you shouldn’t self-publish. Of course it does.

Waiting for this feedback takes a long time. But while you’re waiting, get started on another book. You’ll need it sooner or later. And aren’t you itching to put all you learned into practice?

Me, me, me

I didn’t self-publish until my novel had wooed an agent. (I didn’t have an agent for my ghosting). She took my novel around the publishers, who said ‘it’s fascinating but we don’t know how to sell it’. At that stage, I could have left it locked behind the gatekeepers’ portcullis, or changed it into a conventional thriller (some of the feedback I got). I wasn’t having that.

Am I glad I self-published? More than I ever imagined. Every word of feedback from readers brings my novel to life and gives it a place in the world. For which, thank you.

But going it alone means doing all the selling. That’s no bed of roses. It is much harder for me to prove the book’s worth. If you have an audience amassed, no problem. Few of us do, so we rely on reviews to spread the word to new readers. Ideally we want to be reviewed alongside traditionally published novels that would be next to us in a shop. But it’s not a level bookshelf. Indies are still regarded sniffily in most quarters. (One review I did get, on For Books’ Sake, said My Memories of a Future Life was ‘so original and odd it’s in a class of its own’. I’m going to put that on a T-shirt, of course – but artistic pride aside, how does anyone sell a book like that? No wonder publishers wanted it tamed. Still, that’s my problem now.)

New authors, I urge you to test your book in the market first. If you get an offer and you don’t like it, you can always turn it down.

Indie publishing isn’t for people who couldn’t get published or represented. It’s for people who could.

(Thanks for the pic, Muckster)

How to write a novel – in-depth webinar series with Joanna Penn of The Creative Penn. Catch up on the first seminar and sign up for the rest.  Find more details and sign up here.

Nail Your Novel – my short book about how to write a long one – is available from Amazon.

My Memories of a Future Life is now available in full. You can also listen to or download a free audio of the first 4 chapters over on the red blog.