Posts Tagged The Creative Penn
Sorry, but that’s the wrong way round.
Except in a very few cases, it doesn’t work.
You can build a platform with a non-fiction book. If you’re offering expertise, it’s easy to find the people who need it. If you write about a life experience, you can connect with readers who seek similar support. And there are far fewer of you – and more room to be heard.
Before you use your novel to launch your platform, go and look at Facebook. Goodreads. Twitter. Everyone is waving a novel.
The number of people you will reach by starting this way is negligible.
There are many examples, of course, of successful self-published fiction authors. Everyone has their favourites to brandish. I’m going to talk about Joanna Penn. She didn’t start with a novel. She started with a blog – The Creative Penn – and built a loyal following while she taught herself about the writing and publishing world. By the time she launched her first novel, Pentecost, she had a great relationship with a lot of people.
Relationships are what sell books, both fiction and non-fiction. That’s what a platform is.
So to build your platform, get out there and blog, tweet, Facebook or whatever. Be natural, be yourself and build relationships. It’s also much less of a strain if you’re not trying to sell something.
And since you’re not using your novel to build your platform, what are you going to do with it?
You might as well, um, query with it.
Stop grinding your teeth at the back there. We’re agreed that relationships sell books? Agents have relationships with publishers. Publishers have relationships with distributors, the press, the places you cannot get reviewed if you do it all yourself. Yes, agents and publishers take their cut, but that’s because they have a much bigger reach than one little writer on their own.
If you don’t like the way a deal adds up, you can always refuse it. Or negotiate. But if you never try, you don’t know what might have happened. If you want to have a publishing career (and why otherwise would you build a platform) it make sense to explore all the options.
‘But every agent has different taste…’
Good writing is good writing. All agents are able to spot it. If you target enough agents who are a good fit for you, you will find out whether you are ready to go into print (or pixels) – or whether you should develop more. It is worth knowing that, isn’t it?
‘But it takes time…’
You’re going to have to spend that time building your network anyway. And what’s the hurry? You can’t – or didn’t – learn to write overnight.
‘But everyone’s publishing…’
I understand you’re impatient to get out into the big publishing party. Really I do. When I first held a book that was filled with my words I felt the earth quiver.
But I’m now seeing a lot of people who have whizzed onto Kindle, are finding their novel doesn’t sell, and are getting dispirited. That’s a shame. That’s the sound of dreams shattering.
Please don’t mutter the name of Amanda, the lady my friend Porter Anderson dubbed Amanda Hocking [example of everything]. That’s exactly what she is – an example of anything you like, including holy amounts of luck (and I wish her plenty more luck, BTW). But will the law of probabilities allow that to happen to you?
Build the relationship first
Relationships sell books. Build the relationship first, in whatever way you like, partnering with whoever seems right. That may be conventional industry routes; it may be creative collectives. Then you will have a platform, and you will have readers.
Thanks for the pic, Scottnj
While we’re on the subject of being grown-up about platforms, I’m planning a newsletter! Add your name to the mailing list here.
So, agree? Disagree? Sending the lynch mob…? I’m sure you’ll have plenty to say in the comments
Last week I was interviewed by Joanna Penn of The Creative Penn, and one of the questions that attracted the most discussion is how to develop our use of language in our novels. It was the hardest question to answer in a short time, so I thought I’d give it more space here.
First of all, what is good language?
I see many writers who seem in thrall to their school English teachers, as if they are on a sponsored exercise to use the thesaurus as often as possible. We’ve all seen writing that waxes far too lyrical, and looks self-conscious and overdone – the dreaded purple prose.
But at least these writers have understood there’s an aesthetic involved. And I want to applaud them for trying to unpeel what’s in their hearts. Worse is the writer who goes for tortuous obfuscation (sorry), as if they want to scare the reader into feeling dumb. Just for a giggle, look at The Philosophy and Literature Bad Writing Contest. Here’s a taster, from an English professor:
‘If, for a while, the ruse of desire is calculable for the uses of discipline soon the repetition of guilt, justification, pseudo-scientific theories, superstition, spurious authorities, and classifications can be seen as the desperate effort to “normalize” formally the disturbance of a discourse of splitting that violates the rational, enlightened claims of its enunciatory modality.’
Now that’s criticism (as far as I can tell), not fiction, but I sense this writer imagines he is being profound and much more clever than his readers. This kind of writing is an act of superiority, not communication.
Tip 1: Be clear
Good prose doesn’t try to put up barriers. It might make interesting word choices and deploy an image stylishly, but it wants to be understood – deeply and completely.
So before we write a good sentence we need clarity ourselves. What do we want the reader to feel?
Let’s take an example – describing characters. These are probably some of the most complex descriptions we might attempt as writers. Try these:
‘Someone advanced from the sea of faces, someone tall and gaunt, dressed in deep black, whose prominent cheekbones and great, hollow eyes gave her a skull’s face…’ Daphne du Maurier
‘He was a snub-nosed, flat-browed, common-faced boy enough, and as dirty a juvenile as one would wish to see, but he had about him all the airs and manners of a man.’ Charles Dickens
There is not a difficult word in either of those descriptions; the effectiveness comes from the writer knowing first what he wants to say.
Tip 2: Develop an ear
Note also that those two examples are long sentences, but easy to read. The writer has a sense for how the words beat in the reader’s mind.
‘It was a dark and stormy night; the rain fell in torrents—except at occasional intervals, when it was checked by a violent gust of wind which swept up the streets (for it is in London that our scene lies), rattling along the housetops, and fiercely agitating the scanty flame of the lamps that struggled against the darkness.’
It’s not a bad concept but the writing is full of tripwires:
- ‘Except at occasional intervals’ destroys the storyteller’s spell by wresting the reader’s attention away and sounding like a news bulletin.
- ‘When it was checked by’ is another leaden construction, and indirect for no good reason.
- ‘Fiercely agitating the scanty….. blah’ – there is too much going on here for me to stay with the thread. ‘Scanty flame of the lamps…’ does it even matter if the flames are scanty, fat or orange (which he forgot to put but I didn’t mind)? And do we need to derail the reader by pointing out that life is hard for the lamps? Only if it adds to the experience, which this doesn’t.
As I said, there’s nothing wrong with the concept of the sentence, following the wind and rain through the streets. But the writer’s thinking is cluttered, clogged and complicated.
Tip 3: Suit the material
The language dictates the way a story is experienced. It’s the filter over the lens, the music on the soundtrack, the way the shots linger or race across the screen. For instance, thriller writers would like you to be gripped by a pacy beat.
More than that, the language operates other senses. Patrick Suskind’s Perfume begins with a description of Paris purely through its smells. Russell Hoban’s Riddley Walker is told in its own post-apocalyptic pidgen English to connect you deeply to the narrator’s mind.
Both these choices of language are deliberate and serve the material.
Tip 4: Using notebooks
In my interview with Joanna, we discussed how to develop our sense of language and an individual style, especially making notes as we read. One commenter afterwards said he used to feel self-conscious about what he wrote down, but now it’s part of his normal process of reading. Joanna says she’s got heaps of notebooks, which she doubts she’ll look at again. I don’t make physical notes but often find myself trapped by a marvellous phrase and reread it over and over, trying to decode the magic.
Thanks for the pic, StephenMitchell on flickr
How do you develop your literary ear? Do you keep notebooks? Do you ever look at them again? Does that matter? Share in the comments
My Memories of a Future Life is now available in full, undivided form on Kindle (US and UK) and also in print (and Amazon have knocked USD$4 off the price so grab it now). The price of the individual episodes will stay at the launch offer of 0.99c until 15 October, and will then go to their full price of USD$2.99. They’ll always be available, but if you want to get them at the launch price, hie on over to your Amazon of choice (UK, DE, rest of world) now. You can also listen to or download a free audio of the first 4 chapters over on the red blog.
Today – roughly 24 hours ahead of schedule if you saw the note on the red blog – I’m at Joanna Penn’s online home, The Creative Penn. Joanna’s one of my favourite podcasters and her interviewees run the gamut of book marketing specialists to fiction authors to creativity consultants to anyone else you never knew you needed to know. A recent podcast of hers is on how to write fight scenes – which is cued up on my Creative Muvo to accompany my run today. (If you meet me, don’t get in my way.)
Earlier this year, when she was writing her best-selling religious thriller Pentecost, she interviewed me about my book Nail Your Novel. Now she’s invited me back to quiz me about writing My Memories of a Future Life – and we discuss the differences between literary and genre fiction, developing characters, using research and honing prose style. We also laughed rather a lot.