Posts Tagged traditional publishing
A report of the Frankfurt Book Fair in The Hot Sheet caught my eye this week, and I have to admit it’s got me a trifle narked. See what you think.
‘The acceptance and progress of self-publishing (or, rather, the sluggish acceptance and progress) in most countries (the US, the UK, and Germany are the exceptions) was probably best represented by Guillaume Dervieux, vice president and CEO of France’s Albin Michel publishing house. He said that self-publishing is all but anathema to “what we are doing” in the trade. In self-publishing, he said, every manuscript “is accepted and each title is invested with the minimum amount of means. We do exactly the contrary. We reject a lot of manuscripts, and we concentrate all our means and effort only on the ones we choose with passion.” ‘
Oof. (Before we go any further, let me state that I find The Hot Sheet to be a useful, worthwhile round-up of news for authors. I’ve found several important opportunities because of it. They are reporting attitudes they have observed, not their own attitude to self-publishing. That’s why I included the paragraph in full.)
Back to Mr Dervieux. Here’s the point that worried me. In self-publishing, every manuscript “is accepted and each title is invested with the minimum amount of means”.
Here are some sows, with ears.
There are many authors (indie and otherwise) who’ve sought my editorial input on a book and been sent back to the drawing board – kindly, with constructive directions. That’s what they hire me for. Some of them come back with a greatly improved script.
Anyone who’s hung around this blog will know that I frequently post about the long process of getting a manuscript right. The time taken to edit for nuance. You’ve also heard me plead for writers not to rush because we can set our own deadlines, and that is our great artistic advantage, if we want it. A book will be out for ever, and although we can nip into the back channels and edit the snarlies, we can’t edit a reader’s memory of a bad experience.
But here’s something I’ve never talked about – the care that then goes into the editorial and production process – which I think is one of Mr Dervieux’s contentions.
So, by way of example, let me take you through the editorial process for my latest book, Not Quite Lost.
For reference, Not Quite Lost is about 38,000 words.
- Rewriting/developmental editing December 2016 to April 2017
- First beta reader April 2017
- More drafting, second beta reading, start of June 2017
- More drafting, third reading, end of June 2017
- Final drafting
- Copy editing, proofing and formatting to August 2017
In parallel with this, the cover was being developed. Work on that began in January 2017. Three full designs were considered and discussed with close advisers. The final design emerged in July 2017.
And no publishing job has been done properly unless there is marketing and publicity. Preliminary work on that began in May, with 3 weeks of campaigning in August, and work is still ongoing as leads arise.
To recap, the production calendar looked like this:
- Conceptual and developmental editing from first draft to final manuscript 7 months
- Proofing & formatting 2 months
- Cover development 7 months
- Marketing/publicity 4 weeks concentrated work, then as needed
Of course, these months weren’t exclusively spent on the one task. I was doing other work in between, just as a traditional publisher would. And the breaks allowed time for new ideas to present, minds to be refreshed and new possibilities to be considered.
This is not the schedule of a book that was ‘invested with the minimum amount’, either financially or in terms of time. Indeed, I’ll wager my book had more care than it would get in a traditional publishing house. How do I know this? Because I’ve worked for them as well. Here’s a post that discusses some of the quality compromises I’ve seen in traditional publishers.
I’m heartened that Mr Dervieux chooses his projects carefully and invests each one with utmost effort. I would hope for nothing less. I hope it’s clear that I, a self-publisher, take just as much care.
Here are those pigs again.
What of Mr Dervieux’s first point, that plenty of self-publishers put sows’ ears in the sewing machine? Bien. Before I decided Not Quite Lost was fit to publish, I tried to find people to talk me out of it. Like a publisher with their editorial board. The story of that is here. And were they right to let me go ahead? The reviews can do the talking.
I realise this post has become a little ratty.
Apols, people, but Mr Dervieux’s generalisation is wildly unfair. It’s as bad as dismissing all of traditional publishing as ghostwritten celeb books or Dan Brown trudge with copycat covers and slapdash editing. Yes, of course, everyone’s mileage varies, and anyone and everyone can self-publish. Yes, self-publishing is done by amateurs. It’s also done by responsible, professional authors who nurture a book properly and take care in its production to create a book that’s worth a reader’s time.
Some of us would say that’s what it’s all about.
Thanks for the ratty, Mrs Airwolfhound on Flickr
First of all, does it matter if your editor is American, British, Canadian, Australian, or any other flavour of English?
Not for developmental editing, because that’s about the substance of the book. The editor won’t be recommending line corrections or studying your phrasing or grammar (although they might remark on it).
But in copy editing and proofreading, your use of language will be under scrutiny. That’s where you need an editor in tune with your territory. (Here’s a post on the different editorial processes and the order to do them.)
You say tomayto…
In case you’re wondering, there is far more difference than spellings and vocab. I’m a thoroughly Brit speaker, and I couldn’t copy-edit or proof a US book. Or an Australian book. Each territory has its own grammar, usage and punctuation. When I read a blog or book by an American that I know has immaculate language, my red pen itches.
Which of the Englishes to choose for your book?
If you’re from the UK, should you make a separate edition for the US … and others?
If you’ve been traditionally published, you might know that separate editions are made for each territory, and the books are usually re-edited for local ears. (Indeed, the rights may be sold to completely different publishers.)
Sometimes this goes beyond spelling and language use. The title might be changed; English locations and environments might be changed, all to be more appealing to the market. I worked on a book that was changed significantly for America because it took place in an English school. The rewrite replaced cricket with baseball and other details to make it less foreign for US readers. (Usually I’d find that irritating. Surely kids know that pavements are sidewalks and bonnets are hoods, right? But the publisher had a good artistic reason; the book was about a demon trapped in an ordinary school, and the humour worked because everything else was absolutely familiar.)
In indie publishing, the platforms are set up so that your edition goes worldwide. On KDP you can exclude territories, but I don’t think you can on Smashwords and other platforms – which makes it difficult to produce separate editions. Indeed, I don’t know any indies who do this because they’d lose certain advantages such as cross-linking of reviews.
So indies have to choose their variety of English and stick to it. Some authors change the spellings to American but keep everything else UK. They use American brand names too – one conference attendee cited the example of paracetamol, and how Americans are confused if you don’t call it Tylenol. For me, mixing the Englishes is too weird for my pedantic editor brain, so I stick to Brit.
How much do readers mind?
There was an interesting response from other speakers.
Mel Sherratt (@WriterMels), who writes crime thrillers, said when she first published she was appalled to find reviews on Amazon US that complained her book was full of errors. Digging further, she found this was a response to her UK English. But other readers said they enjoyed the distinctive English flavour, which was appropriate to her setting, so she decided that Englishness was part of her signature.
Paul Pilkington (@PaulPilkington), who writes suspense mystery, said he’d also had remarks from American readers. so he puts a note in the front matter, explaining that his books use UK conventions.
With my own novels, I have more reviews from US than UK readers. No one’s ever complained about the pronounced Brit flavour. Nail Your Novel fared a little differently, but not significantly so. In about 150 reviews for book 1, I had one reader who mistook the UK English for errors. I actually did the unwise thing of replying to the review – don’t do this at home – and asked for examples. When I pointed out that they were all sanctioned by the Oxford English Dictionary, he removed the review. (As I said, tackling negative reviews is usually a hiding to nothing, but I think it’s justified where your competence is being questioned for a dumb reason.)
Thanks for the tomato pic epSOS on Flickr
Clearly, some categories of reader will be more forgiving than others of a non-US usage. We’ll all have our own comfort levels and solutions, and it would be interesting to discuss further. What brand of English do you use? Do you make concessions to other territories? Have you ever had negative reviews based on this and did it make you take action? Let’s discuss!
I’ve spent a considerable amount of time working across the globe as a freelance soldier. I am committing my adventures to text to shine a light on the realities of that world. Far from the blood and gore of Tony Geraghty’s Guns for Hire, I want to explore the personal torment so many go through and the struggles they face in balancing domestic life and freelancing. Would this be better written as a personal recollection or a novel like Lee Childs’s Jack Reacher series?- Michael
My first reaction is, can I be your agent? Wow, what a story. Not many people who offer themselves to the publishing world have such a unique premise. You should definitely write a memoir first. If it does very well, you’ll find yourself asked to write novels anyway. Many successful publishing careers have started with a best-selling memoir – although, of course, there are many memoirs published that don’t hit the big time.
If you have ideas for novels, work them up too to demonstrate that you can be a long-term investment. (If you haven’t, it’s not a deal-breaker. If they’re really keen they’ll send you to someone like me 🙂 )
Are you legally allowed to write it?
Make sure you’re allowed to write this book. In your case it sounds as though you want to focus on the personal story rather than operational details. But many writers with dynamite memoirs can’t publish because of libel laws, the Official Secrets Act or possible death threats.
Libel is when you harm a person’s reputation. You can relate events if you can prove they’re true. If you’re delving into people’s motives you have to be careful, or get the subject’s permission. But don’t let this scare you – people do write quite searching, searing memoirs. Just make sure you’re fully informed.
Publishers will not protect you
Writers often think that if they have a publisher to hide behind, it will protect them. It won’t. Although publishers have lawyers they can show manuscripts to, they usually only do that with the famous or infamous – otherwise it’s not worth paying the fees. (Sorry.) Publishing contracts always have a clause that makes you responsible for any harm (ie legal harm) caused by your book. Even if it’s only a twinkly fairy tale.
Be honest – do you want to be honest?
Are you willing to write honestly and fully about the experience? This is going to be a story about the effect on your family and friends. They won’t all be angels – and if they are, the book won’t ring true. Will they mind if you peel them in public?
I’ve seen many manuscripts from writers who are examining traumatic periods from their lives. While they delve truthfully into their own hell and bad behaviour, they balk at doing the same to their loved ones.
We novel-writers are frequently asked by friends or family if we’ve put them into books. If we deny it, they often don’t believe us. In a memoir there is no cloak of fictionality. They know, without doubt, that you did.
Should you write a fictionalised memoir?
This is the hybrid option – not quite truth, not fully invented. You take a real experience apart and make a story that is true in essence, even if not keeping to the precise detail.
I get approached by a lot of people who want to write about a major change in their lives, such as unusual travel experiences or giving up a high-flying career to start anew in a foreign country. Speaking with my cruel marketing hat on, these are not as unusual as Michael’s story. It’s probably better to mine them for a novel instead, where you have licence to make something bigger and more distinctive than reality. In that case fictionalised memoir might be a good option.
From the moment you cross into fiction, fiction rules apply. Start with what really happened, but do not shrink from adding, cutting and inventing until you have the best story and the most usable characters. What’s the difference between that and ‘real’ fiction, if there is such a thing? Probably not much.
Fictionalised memoir is mainly a label to get more attention in an overcrowded market. It says ‘this is a story, but it is written from what I truly lived’. Some readers like that; some are profoundly irritated and want either truth or fiction. They certainly don’t want to question whether you made the best bits up.
The problem with being a debut writer is getting attention. Readers – and publishers – buy the author’s story as much as they buy the book. For that there’s a pecking order.
1 – Memoirist – translates as ‘read my book because this is my extraordinary life and it’s fascinating’
2 – Fictional memoirist – ‘read my book because it’s fiction based on my inimitable experiences’
3 – Novelist – ‘read my book, I made it up from extensive research, the depth of my human understanding and the pure dedicated application of my craft’
Believe me, it hurts to write that list. It’s not a comment on quality, simply on the volume of writing that is out there.
The bottom line
Memoir comes with the marketing built in. If you have enough usable material to write a straight memoir, go with the memoir. You’ll start at the top of the debut writers’ pecking order.
You guys may, of course disagree! What would you tell Michael? Share in the comments!
How to write a novel – in-depth webinar series with Joanna Penn of The Creative Penn. Find more details and sign up here.
I have tools for writing novels in Nail Your Novel – my short book about how to write a long one –available from Amazon.My own novel, My Memories of a Future Life is now available. You can also listen to or download a free audio of the first 4 chapters over on the red blog.