Posts Tagged Vine Leaves Literary Journal

From literary journal to 10 books a year – interview with Jessica Bell @msbessiebell of Vine Leaves Press @VineLeavesPress

If you’ve been with this blog for a while, you’ll know the name Jessica Bell. We’ve discussed everything bookish – cover design, fiction writing, poetry and memoir. She’s guested multiple times on The Undercover Soundtrack, and gone the extra mile by writing the music as well as the books (she’s also a musician). As if this polyphonic creativity isn’t enough, she has her own publishing imprint, Vine Leaves Press. I’ve never interviewed her about that, and it’s high time I did. Let’s go.

Beginnings

Roz Tell me how Vine Leaves Press got started.

Jessica Vine Leaves started as a literary journal in 2011. It was a LOT of work to maintain, but we were lucky to have some fabulous volunteers working for us, and so we stayed on our feet until 2017. In 2014, we started the Vine Leaves Vignette Collection Award, and that’s how we published our first book, the winner of the competition, Harvest by Amanya Maloba. So becoming a book publisher felt like a natural progression.

Roz How many titles do you have now?

Jessica To date we have 82 titles published and 15 forthcoming. We publish at least 10 books a year. Sometimes we might slip in one or two more.

Roz Ten a year! I’ve interviewed other small presses and they don’t manage even five a year. Did you make any wrong turnings?

Jessica Depends what you consider wrong turnings. A really amazing project that made us, and a lot of writers and artists happy, but almost bankrupted us, was the final instalment of the journal, which we published as a hardcover coffee table book in full colour. It cost us 5000 Euros to make, because, of course, we sent every contributor a free copy, and they were not cheap! I am so extremely proud of that collection of vignettes, but it almost killed the business. Thankfully in those days I was single and childless and only risking my own wellbeing, so I bounced back by working a lot of overtime.

New titles

Roz How much time do you devote to looking for new material? How many submissions do you get a month?

Jessica On average around 100. As we only publish 10 books a year, I’m extremely picky with query letters now. If someone hasn’t followed guidelines (query letter and first 10 pages), or has zero online presence, or doesn’t intrigue me before I finish the first sentence, I won’t even read the submission and it will be rejected right away. As much as I hate to say it, this is a business, not a hobby, and we need to sell books to continue to publish the writing of great writers.

Some may say I will miss the diamonds in the rough by doing this, but I’m okay with that, because I find the diamonds out of the rough! There are only so many books we can accept. Currently our publishing schedule is full until mid-2022!

The style

Roz If there’s a Vine Leaves style, what is it?

Jessica Character-driven works that straddle the line between literary and mainstream.

Roz Do you read all the submissions yourself or do you have a team?

Jessica I have a team. I will read all the submissions, and request the full manuscripts I want to consider for publication. I will then send those full manuscripts to the appropriate staff member (dependent on reading tastes), and they will respond with a one- or two-page evaluation outlining the book’s strengths and weaknesses, if they’d recommend the book to others to read, if it would suit our list, and if they think it would sell and why.

I accept or reject most books based on those evaluations. But I’m very careful to send them to readers who I am certain will enjoy to the content.

(Aside from Roz: you might recognise this bearded chap. My bookseller friend Peter Snell, of the So You Want To Be A Writer podcast, is one of the VLP readers.)

Roz What’s been successful for Vine Leaves Press? I’m thinking many readers of this blog might be Vine Leaves types…

Jessica Interestingly, poetry that is a bit daring in content, or has a unique theme, has been soaring lately! Also, our memoirs are very popular, and a few select novels also do well. But we are even more selective with poetry, so a note to poets: unless you think you have a collection that is extremely off-beat, or you have an extensive and interactive following online, please don’t query us with your poetry.

How to impress Jessica

Roz Are there any common features of books you reject?

Jessica No plots, rushed endings, lacking hooks, too much purple prose, stream of consciousness.

Roz Should an author get their book professionally edited before submitting to you?

Jessica Definitely. Despite all books going through three different edits (development edit, copy edit and multiple proofreads), we want to be reading the best product possible right off the bat. If a book is poorly edited, it’s going to distract us from seeing and understanding what is the most important—story and voice.

Roz How much do you consider an author’s platform when deciding whether to offer on a manuscript?

Jessica Oh, in this day and age it’s everything. It’s actually the first thing I look at before reading a submission in full. A small press cannot survive without active authors.

Roz What’s your view of creative writing courses?

Jessica They are great fun, and refine skills, but don’t expect them to suddenly make you a brilliant writer. They are for practice and discovery. Not miracle-makers. But yes, take them! But only for the pure enjoyment of it.

Strength in numbers

Roz Many fine authors are now selfpublishing. The tools are mature and sophisticated, and some beautiful books are being produced. What do you think a publisher does that authors can’t do by themselves?

Jessica I can only speak for us as I don’t know what other small presses offer their authors. But we produce a professionally edited manuscript and designed cover and interior and incur all the costs.

We connect them with like-minded authors from our list in a private and very supportive Facebook group. This is a great cross-promotion tool. We do online promotion that they might not be able to do themselves. We steer them in the right direction regarding their online presence if necessary and offer ongoing support and guidance for their writing career.

If an author can do all the above on their own, then I urge them to self-publish. We are not necessary! Also, not every publisher will do the above, so choose wisely.

Roz Many indie authors will know you for your beautiful and quirky cover designs. When you’re working on a cover with an indie author, they clearly have the final say, with your guidance of course. But when you design for Vine Leaves Press, do other people give feedback on the suitability of a cover?

Jessica We will listen to all feedback, and if we agree we will revise. But ultimately, we have the final say and that is stated in our contract.

Roz How much of the publishing work do you outsource and how much is done personally by you? Do you have staff?

Jessica (left) and VLP partner Amie McCracken

Jessica I now have a partner, Amie McCracken. I sold half the company to her a couple of years ago, as it was getting too big for my own boots. So we make all decisions together now. I am the go-to for all things related to submissions, design, bookkeeping, our SPILL IT! column, the new 50 Give or Take flash fiction newsletter, general admin and upkeep, and Amie is the go-to for all things related to editing, typesetting/ebook formatting, contracts and the publishing schedule, and our author liaison. We share social media responsibilities, and outsource some marketing video production, some newsletter composing, most editing and all manuscript evaluations.

Roz Any advice for an author thinking of setting up a publishing house?

Jessica Be a patient and understanding person. If you’re not, you will run into trouble and conflict with your authors. Be ambitious and have the ability to look into the future regarding expectation. You will not make money straight away. Up until last year, we were just breaking even every year; sometimes we would have a loss, and that was with volunteers on our team! We are finally starting to make some money. That took six years.

Marketing … the literary way

Roz There’s no getting away from the fact that literary fiction, poetry and vignettes are trickiest to market… any thoughts? What’s your approach?

Jessica Don’t settle for the same-old. Be as innovative as you can. Post something on social media EVERY DAY. Build a mailing list. Approach publishing like a self-publisher. Traditional methods used by the Big Five do not work for a small press. You will end up bankrupt. One of our biggest sellers is a vignette collection (The Walmart Book of the Dead by Lucy Biederman). It sells because it really is unique and intriguing. Market to niche audiences, not the world.

Roz Approach publishing like a self-publisher? I want that on a T-shirt. That’s a great insight.

Many publishers have reps who sell into bookshops. And distribution deals. Do you have anything like that?

Jessica No we don’t have reps. All our sales are online, unless an author has managed to get their book stocked somewhere on consignment.

Roz I’m on the Vine Leaves mailing list and you work hard to establish a vibrant and provocative presence in your newsletters. There’s very much a feeling of a Vine Leaves family.

Jessica I am a hands-on team member that nurtures our authors as much as humanly possible. Being an author and all-round creative person myself, I understand the needs of my kind. This is why I started the private VLP group on Facebook where members (authors and staff only) can support each other and their work. I have worked years to establish an extremely friendly and happy environment at Vine Leaves Press in order to motivate creativity and productivity. If you become a VLP author, you become a part of a loyal and enthusiastic family of book lovers that will bend over backwards to help you out.

Roz Is that your primary source of marketing?

Jessica Yes, that is our primary source of marketing. Next in line are the videos we post daily on social media, and we are also trying our hand at a few Facebook ads (after very expensive training!) and have joined Goodreads as a publisher so that we can issue giveaways. We are always looking for new ways to promote the press and our authors. Oh! We’ve also just added the ability to buy a Vine Leaves Press gift card.

Roz I notice you get amazing reviews for your titles! Are those Vine Leaves contacts or are they the authors’ own contacts?

Jessica Generally, they are no-one’s contacts. They are true fans! 😊 Cool, huh?

Roz So cool I am frozen with envy. You also have a full creative life yourself, indeed several. Not only do you write, you’re a musician with two identities – vocalist with Keep Shelly In Athens @keepshellyinath and solo artist Bruno. You design covers. And you run Vine Leaves Press. How do you get time for all this – and a full family life which we haven’t even mentioned… do you protect your creative time? What’s a typical day, or week, or month?

Jessica Sometimes I don’t even know how I do it. And somehow everything seems to get done. The only schedules I keep are for Vine Leaves and for my book design, because there are other people relying on me to get things done. All the rest I do when I can spare a moment. I don’t know when. Sometimes I feel like I’ve travelled to a parallel universe to get my creative time, and then return a little dazed and confused.

And of course, for the last 14 months, a lot of my time has been spent nurturing my son. I don’t think I’ve had much sleep in that time, but I am still functioning! There is no typical day here. I do what I can when I can. With a toddler in the house, winging it is the only option.

Roz What are you working on at the moment?

Jessica We’ve started the 50 Give or Take newsletter, a Vine Leaves project which will deliver stories of 50 words or less daily to your inbox in an attempt to expose great writing and great writers without chewing up too much of a reader’s time. Subscribe here!

Also a new music project is under way. It’s called Mongoa.

Finally I’m getting stuck into editing my long-lost novel (last touched in 2016!) How Icasia Bloom Touched Happiness.

Roz And where can readers find Vine Leaves Press – and you – on line?

Jessica You can find all of my projects at iamjessicabell.com.

Roz again: My Nail Your Novel books are full of tips to help you avoid plotlessness, hooklessness and associated prose horrors, purple and otherwise.

And if you’re curious about what’s going on at my own writing desk, find my latest newsletter here and subscribe to future updates here.

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Writing unforgettable characters – guest post at Vine Leaves Literary Journal

Screen Shot 2015-07-13 at 09.22.27How do you create a fictional character who not only leaps off the page, but lives on in the reader’s mind after the story is finished? Today I’m puzzling these questions at Vine Leaves Literary Journal, with examples from Emily Bronte, Robert Goolrick, Patricia Highsmith and Nevil Shute. Do pull up a chair.

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Bereavement, a bid to exist, a way to control an antisocial persona: why we write

why we write pauline blogWomen-Writing-Women-Box-Set-Cover_finalJPEGsmlFear not, I won’t inflict every post on you that we release for the Women Writing Women campaign, but this is one that celebrates and explores creativity. Pauline Baird Jones invited us to answer the question: why do we write?

Inevitably, this led us all to search for where we started. And here you see something we all have in common – not just the group here but all of us on this journey. Carol Cooper did it to get into the best gigs at college.  Jessica Bell did it because otherwise she felt she’d disappear. Jane Davis did it after a friend died. Kathleen Jones did it when she ran out of stories to read as a child on a remote farm. Orna Ross did it to give an overdramatic teenage personality a safe space to express. Joni Rodgers did it when blood cancer put her into isolation. And me? An overexpressive kid with something to prove, I guess, and too much shyness to be big in real life. Come over to Pauline’s blog and discover the full story.

And if you feel inclined to share, tell me here: why do you write?

 

 

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Seven genre-busting novels – introducing Women Writing Women

Women-Writing-Women-Box-Set-Cover_finalJPEGsmlYou remember I posted recently about authors collaborating? Well, I wouldn’t advise you to do anything I wouldn’t try myself.

If you know me – and some of my friends – on Facebook, you might have seen some coy posts about how we’ll be revealing a big secret project.

Well here it is.

Seven writers of quality indie fiction are releasing an ebook collection called Outside the Box: Women Writing Women.
We’ve each of us proved our worth with awards, fellowships, teaching posts and commercial success. We’ve all self-published to keep our hard-earned independence and our artistic identity. Now we are teaming up to create an ebook box set of novels that feature strong, idiosyncratic female protagonists. And it will be available for just a brief period – from February to May 2015.

Power in a group

Now here’s where we can explore the power of the group. We’ve already been interviewed by The Guardian books pages, Books + Publishing (the Australian counterpart of Publisher’s Weekly) and have interest from the arts programmes of BBC Radio 4. If any of us had approached them on our own, we probably wouldn’t have got even a reply. But together?

We hope there’s more to come. Much more. These last few months we’ve been working behind the scenes, making contacts, sending emails. Certainly I’ll have a lot of learning to share about pre-launch campaigns. I am learning loads from these guys. (I should say ‘women’, but you know what I mean.)

So what do we hope to achieve?

To hit some charts, obviously. To reach readers who are hungry for strong literary fiction beyond the bounds of traditional genre tropes.

We also want to prove that fine, original authors are self-publishing as a mark of independence and integrity, and doing work of value and quality.

You might ask: is that still necessary? Does anyone still consider self-publishing to be ‘vanity’ or second rate? They clearly do, because this is one of the issues we’ve been asked about most frequently. And we have all encountered attitudes in the books world that demonstrate we are regarded as inferior. Try joining a professional body, applying for a grant or entering an award, or requesting a review. (Happily, we are already changing minds. Book bloggers who are wary of self-published books have welcomed us.)

Who are we?
Our coalition is:
Me, obviously (more than 4 million books sold as a ghostwriter, creative writing coach for The Guardian, literary author, editor);
Orna Ross, founder of the Alliance of Independent Authors, named one of the 100 Most Influential People in Publishing by The Bookseller;
Joni Rodgers, author/ghostwriter of multiple NYT bestsellers, short-listed for Barnes & Noble Discover Award;
Kathleen Jones, widely published Royal Literary Fund Fellow and frequent BBC contributor;
Jane Davis, winner of the Daily Mail First Novel Award hailed by The Bookseller as “One to Watch”;
Carol Cooper, physician, medical journalist, and winner of the 2013 BMA Book Award;
Jessica Bell, publishing editor of Vine Leaves Literary Journal and author of the bestselling Writing in a Nutshell series.
You’ll also know them all from The Undercover Soundtrack, except for Jane who doesn’t use music in her creative process. (But maybe we can change that!) Find our ‘who are we’ page here. And yes, you can see we dressed up for the occasion.

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How much?
The collection is priced at USD$9.99 GBP7.99 – yes, that’s not throwaway pricing, but at roughly £1.15 per book it’s still a bargain. The box set (or e-anthology, if the word ‘box’ raises your hackles) will be available for just 90 days from February 20, though pre-orders have just opened now. Right this minute.

Out and about
We’ve got a host of blog appearances planned. We’ll be sharing plenty of information about the hows and wherefores, the triumphs and pitfalls. We’ll also be talking about our publishing journeys, our inspirations, our methods. And our work – our unconventional characters and their relationships, our themes and topics like body image culture, abortion, prostitution, euthanasia, domestic abuse, same-sex marriage, bereavement, psychological recovery and rogue healers.

If you have a blog and your readership would be interested in us, we’d love to be mentioned – or interviewed if that’s what you normally do. If you want to tweet about it and like lists of pre-prepared tweets, find them here. And if you post a review, fill in the form on this link and we’ll send you a digital swag bag that includes a free book plus lovely links, delicious downloads and some playful surprises.

Our hopes
If nothing else, we hope to bust some barriers in 2015. We want to prove that indie publishing is a positive choice for writers of quality, to show that writers can make good publishing decisions and lead the creative process. And if you’re happy with traditional publishing, we hope to add more power to your arm, by demonstrating that authors should be included in business and promotion decisions, treated as partners and offered fair deals.

It’s going to be exciting. Check us out at www.womenwritewomen.com.

7 unforgettable books by award-winning #WomenInLiterature. Only $9.99! Avail. Only 90 days! http://goo.gl/D1fyqW #WomenWritingWomen

WWW FULL BANNERaml

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‘Five characters, five musical identities’ – The Undercover Soundtrack, Jessica Bell

for logoMy guest this week is an old hand at The Undercover Soundtrack. She made her first appearance here in 2012 with a soundtrack she had composed, sung and recorded herself – which earned my undying envy (in a good way). She’s a singer-songwriter as well as a poet and novelist, so music is a natural way for her to understand her characters. In her latest novel, she writes from the perspective of five people, and used music to help her create their different voices and mentalities. Join me on the Red Blog to meet Jessica Bell (once again) and the Undercover Soundtrack to White Lady.

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7 stages of writing a book – video discussion at IndieReCon

7 stagesDo you need help to get your novel started or finished? Four of us experienced scribblers talk about how we stay creative through the tough times and reveal our secrets for drafting, fixing and finishing, not to mention keeping our confidence. Solutions include running, composing music, meditation and lying on the floor scribbling on sheets of A4 using the hand you don’t normally write with.

My co-conspirators are Orna Ross (who is the author of Go Creative, several literary novels and leader of the Alliance of Independent Authors), Kevin Booth (who’s a translator as well as an author and trained as an actor before he took up writing), and Jessica Bell (who runs the Vine Leaves Literary Journal as well as having a parallel career as a singer-songwriter, which you might well know already from her appearances on The Undercover Soundtrack).

We’re forming the creative posse at IndieReCon, a free online conference for writers at all stages of their publishing careers. Do come over – and check out the other terrific events in the line-up. There’s info from all kinds of experts in publishing, writing and marketing.

Anyway, here we are, wrong-handed and full of ideas.

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