How to write a book

Masterclass in titles, book covers and spines – Ep 10 FREE podcast for writers

What makes a good title and cover? What mistakes do authors generally make when devising a book title and how can they get a title that does the job well? What job is that, indeed?

How about covers? What conventions do you need to consider for both? Why have we made a special point about spines? And can you discuss book covers on the radio?

Yes you can!

That’s what I’m covering in today’s episode, with my co-host, independent bookseller Peter Snell. I usually describe him as asking the questions, with me providing answers, but today it’s more the other way around. Titles, covers (and spines – don’t forget the spines) are areas where authors can be too close to the work. The opinion of a sage and experienced bookseller, though, comes into its own.

The editing of this episode seems to have gone a bit haywire. The radio station included some of the previous show, so scroll to about 8mins and you’ll find our theme tune (Wonderous Stories by Yes). Stream from the widget below or go to our Mixcloud page and binge the whole lot.

PS If you’d like more concentrated writing advice, try my Nail Your Novel books, especially the workbook, which includes a special section to help you brainstorm the perfect title. If you’re curious about my own creative writing, find novels here and my travel memoir here. And if you’re curious about what’s going on at my own writing desk, find my latest newsletter here and subscribe to future updates here.