How to write a book · self-publishing

Editing seminar snapshots: How much should you budget for editing your book? And how should you choose an editor?

w&alogoThis very good question came up when I spoke at the Writers & Artists selfpublishing summit a few months ago. And my answer… deserves a post.

dollar-1071788_960_720First, there seem to be two modes for charging: by the hour and by the wordcount or page. With the wordcount, writers can be quoted a fixed price, so everyone knows where they stand. With an hourly rate, it’s much more difficult for the writer to know how much they’ll be spending.

The convention seems to be that developmental editing is quoted by the wordcount or page, and other phases are priced by hour. Here’s a post that describes the different editing processes and the order to use them in.

Second, editors set their own fees. Does a low price indicate good value? It might if the editor is starting out and doesn’t yet have a reputation. But might they also be lacking in experience? Indeed, might they be a complete amateur?
Conversely, if an editor’s charges are high, does that mean they’re good?
I think everyone can see it’s a buyer beware situation.
How do you tell? Here’s how to navigate the maze and spend your ££$$ wisely.

Establish that the editor is right for you.
For developmental edits, you need a specialist in your field. I would be useless to a fantasy author because I don’t read fantasy. But I can edit its close cousin, magic realism. I can’t edit genre romance of the Mills and Boon variety, but I can edit any number of stories that feature a romantic relationship. So find out what if their tastes are in tune with yours.

Find out where they got their experience.
There are a lot of people setting themselves up as editors. Are they just someone on the internet who’s been to a few critique groups and thinks they can edit? Are they writers whose only experience is helping out their friends? They might be great – everyone has to start somewhere – but they might not at all.

The best editors will have done the job for publishing houses or literary consultancies. Even if they mainly work with indie authors or authors who haven’t yet published, they’ll have that background.

Fiction, non-fiction, memoir, narrative non-fiction?
This may seem obvious, but make sure your editor has developmentally edited your kind of book. If they’ve chiefly worked with non-fiction, or even scientific and technical books, they might be too pedantic to allow for the artistry in a more narrative manuscript.

5730710531_07b49820e8_zThe fussy quotient: will the editor’s approach suit you?
Do you want an editor who’ll be good at explaining how to fix problems? This is where an edit from an experienced professional is far more useful than a critique group. Your beta readers might say ‘the characters are thin’. A good editor will identify why and offer suggestions for fixing it. They’ll spot other potentials in your book too – which you may be surprised about.

Why do charges vary so much?

There are various industry recommended rates (see Writer’s Market, as quoted by Writer’s Digest here), but developmental editors have to set their fees according to how long a project takes them. I spot a lot in a manuscript, so the work takes me more time than it takes a less pernickety editor – because I find there are a lot of points I need to raise. Some authors are eager for this, and some aren’t. Do you want an editor who will approach your work in that depth? You might not. But you’ll pay according to the depth of the work.

Should you ask for a test edit of a small portion of your book?
Opinion is divided. Personally, I’ve never had to do a test edit. All my clients have hired me after an email conversation. But they’re not acting on blind faith because I can demonstrate my approach and degree of thoroughness from the posts on this blog, my books and my video interviews. Some editors might offer a test edit, or they might have a pre-prepared sample that illustrates the kind of comments they make. Be worried, though, if they send a report they wrote about someone else’s book; that should stay confidential.

Copy editing and proof reading

sidebarcropThese are less specialised, and tend to be charged for by the hour. How long will it take to edit or proof your book? It depends what shape the manuscript is in. The copy editor has to take charge of consistency and clarity. So if your use of language is imprecise, the copy editor will have more to do. If your plot is complex, and especially has a lot of time shifts or locations, they’ll have more checking to do. If you’ve been woolly about any of these details, you’ll multiply their workload.

Should you ask for a sample copy edit or proof read?
Unfortunately, a sample is no gauge of how long it will take to do the work because the second half of your book might fall apart, and the copy editor will have to hammer it together. I recently copy-edited one 50,000-word book that took 50 hours, and one that took more than twice that time. What I tend to do is to charge in blocks of 20 hours, then keep the author informed of progress so they at least have a warning of the cost.

So… how much?

But I still haven’t answered that question: how much will editorial services cost you? For a 50,000-word novel, budget GBP£1000-2500 for the developmental edit, the same for the copy-edit and the same for the proof-read. Minimum probably £2000 if your manuscript is really clean. Maximum (depending on the quality of the editor and the manuscript) £7500.

tuition2Phew, that looks like a lot, doesn’t it? If you were traditionally published, you wouldn’t see these costs, but this is part of the publisher’s investment in your manuscript. And yes, there are people who manage to produce good books on a much smaller budget (I have tips here on low-cost options for getting good help ). The sums can be a bit of a shock when the rest of our writing activity seems so cheap and free, unlike, say, skiing or learning to fly. But I hope this post has helped you to see how to get good value.

POSTSCRIPT I’ve had a few emails since I published this post, so a clarification might be helpful.

One reader remarked that copy editing and proofreading don’t usually cost as much as developmental editing. Generally, that’s right. The costs all hinge on how much time the editor has to spend, and that’s related to how much has been done to the manuscript after each stage. But in real life, if a developmental edit leads to a lot of rewriting, that might leave a lot of  tidying for the copy editor. Once we get to proof-reading, it should be a fast and final read with minimal changes … but again if a lot has been altered this will slow things down. I’ve had manuscripts where so much had changed after the copy edit, that the proof read was in fact another copy edit. Which is why I made the point that everything hinges on the cleanness of the manuscript.

Thanks for the money pic, Pixabay and soccerlime for the scrumpled page

Any questions? Fire away!

BTW, my Nail Your Novel books are distilled from the issues I most commonly find in manuscripts. Much much cheaper than getting me in person!  Nail Your Novel: how to write a novel

How to write a book

American English, British English, Canadian English… which to use for your book?

w&alogotomayto tomato what brand of English should you useYesterday I spoke at the Writers & Artists self-publishing conference, and one of the attendees raised this subject… which led to an interesting debate.

First of all, does it matter if your editor is American, British, Canadian, Australian, or any other flavour of English?

Not for developmental editing, because that’s about the substance of the book. The editor won’t be recommending line corrections or studying your phrasing or grammar (although they might remark on it).

But in copy editing and proofreading, your use of language will be under scrutiny. That’s where you need an editor in tune with your territory. (Here’s a post on the different editorial processes and the order to do them.)

You say tomayto…

In case you’re wondering, there is far more difference than spellings and vocab. I’m a thoroughly Brit speaker, and I couldn’t copy-edit or proof a US book. Or an Australian book. Each territory has its own grammar, usage and punctuation. When I read a blog or book by an American that I know has immaculate language, my red pen itches.

Which of the Englishes to choose for your book?

If you’re from the UK, should you make a separate edition for the US … and others?

If you’ve been traditionally published, you might know that separate editions are made for each territory, and the books are usually re-edited for local ears. (Indeed, the rights may be sold to completely different publishers.)

Sometimes this goes beyond spelling and language use. The title might be changed; English locations and environments might be changed, all to be more appealing to the market. I worked on a book that was changed significantly for America because it took place in an English school. The rewrite replaced cricket with baseball and other details to make it less foreign for US readers. (Usually I’d find that irritating. Surely kids know that pavements are sidewalks and bonnets are hoods, right? But the publisher had a good artistic reason; the book was about a demon trapped in an ordinary school, and the humour worked because everything else was absolutely familiar.)

In indie publishing, the platforms are set up so that your edition goes worldwide. On KDP you can exclude territories, but I don’t think you can on Smashwords and other platforms – which makes it difficult to produce separate editions. Indeed, I don’t know any indies who do this because they’d lose certain advantages such as cross-linking of reviews.

So indies have to choose their variety of English and stick to it. Some authors change the spellings to American but keep everything else UK. They use American brand names too – one conference attendee cited the example of paracetamol, and how Americans are confused if you don’t call it Tylenol. For me, mixing the Englishes is too weird for my pedantic editor brain, so I stick to Brit.

How much do readers mind?

There was an interesting response from other speakers.

Mel Sherratt (@WriterMels), who writes crime thrillers, said when she first published she was appalled to find reviews on Amazon US that complained her book was full of errors. Digging further, she found this was a response to her UK English. But other readers said they enjoyed the distinctive English flavour, which was appropriate to her setting, so she decided that Englishness was part of her signature.

Paul Pilkington (@PaulPilkington), who writes suspense mystery, said he’d also had remarks from American readers. so he puts a note in the front matter, explaining that his books use UK conventions.

With my own novels, I have more reviews from US than UK readers. No one’s ever complained about the pronounced Brit flavour. Nail Your Novel fared a little differently, but not significantly so. In about 150 reviews for book 1, I had one reader who mistook the UK English for errors. I actually did the unwise thing of replying to the review – don’t do this at home – and asked for examples. When I pointed out that they were all sanctioned by the Oxford English Dictionary, he removed the review. (As I said, tackling negative reviews is usually a hiding to nothing, but I think it’s justified where your competence is being questioned for a dumb reason.)
Thanks for the tomato pic epSOS on Flickr

Clearly, some categories of reader will be more forgiving than others of a non-US usage. We’ll all have our own comfort levels and solutions, and it would be interesting to discuss further. What brand of English do you use? Do you make concessions to other territories? Have you ever had negative reviews based on this and did it make you take action? Let’s discuss!

self-publishing · The writing business

Editing seminar snapshots: writing for a blog vs writing for a book

image_00006smlThis week I’m running a series of the best discussion points from my talk at the Writers & Artists selfpublishing event. So far I’ve covered how producing a good book requires an editorial team, how authors need to allow enough time to use their feedback properly and author control. Today, it’s a rather thoughtful question about writing and self-editing in the digital age.

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Who are you? Self-editing to self-censorship

I had a very interesting discussion with a lady who had written a book on creativity, and was turning some of it into a blog. She said she found she was editing differently when putting it on line. Where passages from the book contained deeply personal information, she was removing this, feeling it was not suitable for the public world of a blog, though she was happy to have it in the book.

I wonder, has anyone else experienced this? Are you a different writer in the depths of your book? Less self-conscious perhaps? More secure in your relationship with the reader? Is your blog more of your upbeat, ‘party’ persona and your book a buried, contemplative one?

Last week in Thought Catalog. Porter Anderson talked in about the modern phenomenon of writers sharing so much about their daily lives, which has never been possible before. He asked, does this ready familiarity with an author’s life spoil the mystique necessary to let a book do its proper work on the virgin snow of a reader’s mind?
He talks of ‘a certain remove by the artist of his or her daily private life from the stage…’ so that the book can speak for itself.

But after my conversation with the blogging writer, I wonder this: what might we keep back for a book, let ourselves tell only in a story? Surely a person who is committed to writing always holds something in reserve, a true kernel that gets its expression only in communication with the page, that indeed maybe doesn’t exist except in the private vault where the book speaks for us. That’s what makes us writers. Perhaps on our blogs we are comparatively extrovert. We may not mean to censor or conceal; we tailor our copy for a short-order medium. In our books, we inhabit an introverse. Do you?

Thanks to Henry Hyde for the pic of me, and to Sean Mundy on Flickr for the eye.

Anyway, let’s discuss. Does this say something about the different qualities of blogs versus books? Does it suggest what we might be missing if more of our reading time is taken up by ephemeral media such as blogs and newspapers, rather than books? Especially as we increasingly read them all on the one device? And where are you most you? Am I mad?

self-publishing

Editing seminar snapshots: negative criticism and author control

image_00006smlThis week I’m running a series of the best discussion points from my talk at the Writers & Artists selfpublishing event. So far I’ve covered how producing a good book requires an editorial team and how authors need to allow enough time to use their feedback properly. Today, it’s how to cope with criticism.

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Editing – an ordeal or not?

Henry Hyde (who took the pic of me!) asked the very good question of how writers respond when they receive a report. He’s the editor of a magazine, and said that contributors are often aghast when their work is red-penned. So what the blazes does a writer make of a 40-page document of major changes (as I described in my previous post)?

Well, I try to be gentle. I also encourage the author to see the report as criticism of the work, not them – although it’s often hard for them to see that. The more writing you do in a professional environment, the thicker your soles become and the more you’re able to see a manuscript as a work for others to help you with, rather than a bundle of your most tender nerve-endings.

It helps to have sensitive criticism, though. In traditional publishing, I’ve had savage editors who seemed to relish their chance to tear an author down – and generous souls who make it clear they are working for a book they already believe in. I hope I’ve learned from them how to be the latter.

The author has control

One author brought up an interesting point about a copy editor who had rewritten her dialogue, converting it unsuitably from period to a modern voice. With hindsight it was clear that the editor was probably working in an area outside her experience and thought all books should be edited the same way – a salutary warning to choose your team carefully. And several authors asked: ‘what if the author disagrees with the editor’?

A good question. It is, of course, entirely up to you what you do with a proof-reader’s tweaks or an editor’s recommendations. You are in control. Burn the report if you like, we’ll never know – but we’d prefer to think we’d been useful. I’m careful to make suggestions rather than must-dos, and to encourage an author to explore what they’re aiming for.

A good editor will also try to ensure they’re in tune with the author before any precious words change hands (let alone precious $$$). (Here’s my post on how a good editor helps you be yourself.  I’m not tooting my own trumpet here – for most of you who are reading this, it’s likely I won’t be the right editor. Be highly wary of anyone who says they can developmentally edit absolutely anything.)

Let me reiterate: it’s your book. YOUR book. The editor, copy editor and proof reader make suggestions, not commands. (The same applies in a traditional publishing contract, provided you haven’t assigned moral rights – which isn’t usual.)
Use this power wisely. (And, to return to Messrs Jon Fine and Joe Konrath , don’t publish shit.)

Thanks Toni Holopainen for the pic of the man undergoing a thorough edit
Next (and finally): self-editing to self-censorship
If you’ve worked with editors, how did you feel about their criticisms? If you’ve been through this process several times, have you toughened up? Have you disagreed with an editor’s suggestions, and what came of it? Have you ever paid for an editorial service and concluded it was a waste of time and money? Let’s discuss!

self-publishing

Editing seminar snapshots – how long to allow for rewrites

w&alogoThis week I’m running a series of the best discussion points from my talk at the Writers & Artists selfpublishing event. Yesterday I covered how producing a good book requires an editorial team. Today, it’s about allowing enough time to use their feedback properly.image_00007sml

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Editing – will it derail your schedule?

One of the points I made was how long to allow for rewrites after the editor has done their worst – er, best. (Here’s my post on a publishing schedule for indie authors. )

I get a lot of enquiries from first-time authors who have already set a publication date and allowed a nominal fortnight or so to sort out the book after my report. They have no idea how deep a developmental edit might go. Especially for a first novel, or a first leap into an unfamiliar genre, you might need a few months to tune the book up. I know some writers who’ve taken a year on a rewrite, and I recently wrote a document of 20,000 words on a book of 100,000. Equally, other authors don’t need as much reworking and should have a usable manuscript inside a month.

But don’t make a schedule until your editor delivers their verdict – er, worst.

Thanks, Henry Hyde, for the pic of me 🙂
Next (after a brief sojourn at The Undercover Soundtrack): negative criticism
Have you had editorial feedback (whether from an editor or critique partners) that required major rewrites? How long did it take you to knock the manuscript into its new shape? Were you surprised?

self-publishing

Editing seminar snapshots – from Writers & Artists self-publishing day

w&alogoimage_00007smlAs you might have seen from various flurries on Facebook and Twitter, last weekend I gave a talk at the Writers & Artists selfpublishing event in London. There are some interesting discussion points I want to share, and some of you will have crawled out of Nanowrimo and won’t be in the mood for a giant reading task, so I’ll be posting them in short bites over the next 6 days.

Editing – many minds make your book better

My task at the event was to explain the various steps of editing and why they were important – developmental editing, copy editing and proof reading (here’s my post on a publishing schedule for indie authors ).

This care with the book content was an absolute gold standard for the day, and was stressed over and again – guided rewriting with expert help, and attention to detail.

JJ Marsh of Triskele Books  in her talk on how their collective works, said that the combined critical talents of her fellow authors had made her books far better than she could have made them on her own. Psychological thriller writer Mark Edwards, women’s fiction author Talli Roland all talked about the people who helped shoulder the responsibility of getting the book to a publishable standard. Jon Fine, director of author and publisher relations at Amazon, cut to the chase by quoting thriller selfpublishing phenomenon Joe Konrath : ‘Don’t publish shit.’ (Next time I’ll just say that.)

Some of the delegates didn’t need to be told anyway. From a show of hands, roughly a fifth of them had already been working with editors, in thriving professional relationships where their limits were being pushed and they were being challenged to raise their game. If there’s one advantage selfpublishing can give us, it’s the control over our destiny and artistic output, and many of these writers were committed to making books they could be proud of.

Eek, the cost!

True, good editing comes at a cost. Jeremy Thompson of the Matador selfpublishing imprint gave grim warnings about companies that advertise editing services for just $99. And it probably seems unjust that a pastime that should be so cheap has such a steep price tag. Writing is free as air, after all. But publishing isn’t. It never has been. No manuscript ever arrived at a publisher and went straight onto the presses. It went through careful stages of professional refinement – which takes time and money.

That said, there are ways to get useful developmental help without breaking the bank – here’s my post on 4 low-cost ways to get writing tuition if you can’t afford an editor.

Thanks for the picture, Henry Hyde

Tomorrow: how long to allow for rewrites
Have you worked with an editor or critique partner who helped you improve your book? Or perhaps the opposite….? Let’s discuss!

Nanowrimo · Writer basics 101

How to nail Nanowrimo – post at Writers & Artists

nano1nailnanowaNearly November! I’m at Writers & Artists today with a preparation regime for November’s big writing event, National Novel-Writing Month (NaNoWriMo).

It’s ultra-streamlined to suit all writing approaches. If you like to create a detailed synopsis, my tips will get you going. If you want only the barest essentials, they’ll guide you while giving you room to explore and express. And if you’re still undecided or wonder if NaNoWriMo is even possible, hopefully they’ll persuade you to take the plunge.

Step this way…

My Memories of a Future Life · The writing business

How I make an Undercover Soundtrack – post at Writers & Artists

wamusic‘The more I wrote, the more my novel seemed to vibrate with meaning and questions. I found these fascinating but they could have drowned the book, whereas most of all I wanted to tell a mysterious story. It was music that kept me straight.’

Today I’m at Writers & Artists, talking about a subject that will be somewhat familiar to regulars here – writing with music. They were fascinated by the concept of Undercover Soundtracks, and asked me to explain to their readers.

So this is a w&alogopost about how I started using music when I was ghostwriting – and how its influence enlarged drastically when I was working on My Memories of a Future Life. Do come over.

(And would it be gauche of me to do a happy dance because my creative salon is being featured on Bloomsbury’s writing blog… Look where you might end up if you start a series just because you want to. Have a great weekend. x)

How to write a book

How to gather ideas and turn them into a novel – post at Writers & Artists

wa3You know a project is going to be long, serious and brow-furrowing if the illustration is a scribbled-on notebook and coffee. My third piece for the Writers & Artists website is up today. The web editor saw Nail Your Novel and asked me to write a run-down of points to help first-time writers get started on a magnum opus.

Readers of Nail Your Novel will be familiar with it all – notes, plans, splurging first drafts, confidence-building (and coffee), but if you haven’t been here long you might find it useful. Follow your nose…