‘Music for tragedy, coming of age, romance’ – The Undercover Soundtrack, Karen Wojcik Berner

My guest this week says she was a singer long before she was a writer, and when she started writing, music was a natural place to find story inspiration. She writes a series of novels based around the members of a book club, and many of the titles and characters come from tracks that have been special to her. I took unashamed pleasure in seeing Icicle Works and Peter Gabriel make an appearance – the latter with Sinead O’Connor (gasp). And one of her books was inspired by a track by Indigo Girls, which talks about reincarnation and the soul reinventing – possibly a familiar idea to longtime visitors here. Anyway, she is award-winning journalist and contemporary women’s fiction author Karen Wojcik Berner and she’s on the Red Blog with her Undercover Soundtrack.

‘Music is the undertow to what I am writing’ – The Undercover Soundtrack, Davina Blake

My guest this week is one of those many writers who values silence – but is keenly aware that music is influencing what comes out on the page. She describes how music acts as a portal, letting her access moods and mental states in order to recreate them faithfully in her fiction. She describes trying to capture a state of longing and nostalgia, but without sentimentality and the soundtrack she shares here is such a treat: a Gershwin cover by Kate Bush; a Purcell lament sung by Alison Moyet. If you follow my show on Surrey Hills Radio you might hear me finding an excuse to give them airplay sometime soon. Anyway, this imaginative guest is wartime romance author Davina Blake (who also writes historical novels as Deborah Swift), and she’s on the Red Blog with her Undercover Soundtrack.

‘A sequence of notes to transport you to a time and place’ – The Undercover Soundtrack, Debbie Bennett

My guest this week says she was always secretly a rock chick, and has provided pictorial evidence to prove it. When she turned her creative impulses to writing, music helped create the mood and tone. She writes gritty crime with a heavy dose of psychological thriller, and drew on a aural landscape of Alice Cooper, Soul Asylum, Bon Jovi and Skid Row. She is Debbie Bennett and she’s on the Red Blog with her Undercover Soundtrack.

Free book giveaways – when do they work? When don’t they?

Once upon a time, authors could get a great start if they made their book available free. Back in 2008 and 2009, I got huge traction for the original Nail Your Novel when I offered it free as a pdf. There wasn’t much free material out there, so it got attention. Indeed, as far back as the early 2000s, science fiction writer Cory Doctorow had been giving away digital copies of his novels on a Creative Commons basis, famously saying that his chief problem was to battle obscurity.

But times change. ‘Free’ soon became a deluge. If readers grabbed them in the digital equivalent of a supermarket sweep, they probably didn’t even remember they had them. In all likelihood, those books sat unnoticed in the bottomless vaults of their Kindles.

I flirted briefly with free when KDP Select started. Indeed, I organised a free event to coincide with World Book Night for Authors Electric, a group blog of published authors I used to belong to. We each gave away a book for five days, campaigned our socks off, tweeted until we grew beaks, watched the tallies mount in our KDP dashboards… and virtually nothing came of it afterwards.

Now, is a giveaway the way for authors to get noticed? I contend it is not for everyone.

Where free works

I’ll admit that I worry we give away our work too easily. If we create a culture where a book costs less than a sheet of gift-wrap and a greetings card, there’s something badly wrong. An ebook may not have material form, but it does give you more time and experience than something you glance at and throw away. And tellingly, the people who get cross with me for speaking out are the ones who say they refuse to spend more than a couple of dollars on a book, or berate me for not putting my books into Kindle Unlimited.

So that’s my rant done. However, free does work in some cases – where it adds value, rather than dilutes it.

Lest you think I’m waxing hypocritical, with my WordPress blog and Hootsuite account, let me state that I think free works very well with certain kind of services.

And certain kinds of book. In the kind of genre markets where the series rules, making the first book free can work very well. The authors who do this have plenty more titles to offer once readers are hooked. (Joanna Penn has had great results giving the first book of her series away free, and offering free books as incentives to sign up to newsletters – her post about it is here.) These authors are using free books in the way that WordPress and Hootsuite give starter packages free – to build long-term trust and familiarity. (When I want to upgrade my web services, WordPress and Hootsuite will be my first ports of call.)

Where ‘free’ may not work

But outside those genres, how do readers decide to try an unfamiliar author? Especially those who write the more individual kind of book, perhaps not easily pigeonholed? Usually, it’s by deciding if they like to spend time in that author’s company.

How do they do that? By reading something that sparks their interest. That could be anything. It doesn’t have to be a book. If you’re one of those authors, every post you write, every meaningful conversation you have on social media is already giving a sample of your voice, your personality, your tastes, your passions, the workings of your unique mind. The books you write will be made from that same material. If that doesn’t persuade readers you are fascinating and intriguing, giveaways and free books won’t make much difference.

Giveaways as prizes

Indeed, I have evidence that free giveaways with delayed prizes aren’t working any more. Every week I offer a guest spot on The Undercover Soundtrack. In past years, book giveaways got good uptake. Now, they hardly get any. The blog’s readership has grown enormously, but no one’s bothering to contend for prizes.

Perhaps it’s partly impatience. If a reader likes the look of a book from its Undercover Soundtrack, they don’t want to wait a week for the giveaway result. They buy it immediately. So who’s left to take part in the giveaway? The people who don’t much mind whether they read it or not.

Even giveaway campaigns to well-targeted readers don’t seem to produce much return these days. I recently donated copies of Nail Your Novel for a fellow writer’s launch campaign, which should in theory have resulted in more exposure for the series. I saw no increase in sales afterwards.

I have, however, had great results when I’ve done a giveaway of something special – like the NYN notebook or the My Memories of a Future Life antimatter edition. But those were specially made prizes, limited editions. Readers will pitch up for a unique prize, but they seem pretty indifferent to an ebook they might or might not get.

Spend your free books wisely

I know this is contentious. But I see a lot of writers who think they’re not trying hard enough if they don’t give books away and don’t examine whether the tactic is working for them. I think we have to look hard at every free ebook we spend. If we get a worthwhile return, that was an ebook well spent, no doubt about it. If not, we should stop.

Thanks for the pic Constanca Cabral

So let’s discuss. Where do you think free works and where doesn’t it work? How has this changed over the years? Do you think authors are being pressured to do giveaways all the time?

‘A sense of collective trauma across a century’ – The Undercover Soundtrack, Suzie Grogan

My guest this week is a writer of non-fiction. Her book is an exploration of the legacy of the World Wars on mental health – the soldiers who developed shell shock, broke down afterwards or endured their nightmares in silence. And those on the home front too, the families torn apart by grief or traumatised by air raids. Her soundtrack is honest and searching, seeking a way to do justice to a tough subject. There is the gentle despair of Nick Drake, the Question of the Moody Blues, and a reading of Wilfred Owen by Kenneth Branagh. The author is Suzie Grogan and she’s on the Red Blog with her Undercover Soundtrack.

‘Music was solace, understanding and escape’ – The Undercover Soundtrack, Jake Kerr

My guest this week describes a journey – of looking for a life path, of circling around it many times until he found where he was meant to fit. He says he thought he wanted to be a DJ because he loved music, and indeed became a music industry journalist. Then one day he started writing stories – and realised this was how he wanted to use the experiences that music gave him. It was clearly a good move as he has been nominated for the Nebula, the Theodore Sturgeon and StorySouth Million Writers awards. He studied fiction under Ursula K. Le Guin and Peruvian playwright Alonso Alegria and is now contributing to Hugh Howey and John Joseph Adams’s Apocalypse Triptych. He is Jake Kerr and he’s on the Red Blog with his Undercover Soundtrack.

‘Music: a space to make sense of life’ – The Undercover Soundtrack, Sarah Yaw

My first guest this year says that when she was very young, she spent a lot of time in theatres, watching her dad rehearse with bands. She would fall asleep to the sound as he played bass for the likes of Don Cherry, Lou Reed and his own band, The Everyman Band. Later she became consumed by music herself, pouring her soul into the playing of the clarinet. Tendinitis cut her music career short and a teacher suggested she write, encouraging her to write in the voice of one of the authors they’d been reading that term. ‘Voice’ – it was that word that started it. She realised that writing was musical, a sequence of rhythm, tension and release – and so her first novel took shape (and went on to win the 2013 Engine Books Novel Prize). She is Sarah Yaw and she’s on the Red Blog with her Undercover Soundtrack.

‘Summoning Christmas in July’ – The Undercover Soundtrack, Jan Ruth

This week we have a seasonal Undercover Soundtrack – and one that examines the imaginative lengths a writer has to go to. When you hunker down to read a Noelish tale on a snuggly sofa with snow at the windows and a fire crackling in the grate, spare a thought for the writer, who was probably in flip-flops and T-shirt, shutting the curtains against the sun blazing on her laptop screen. Such was the lot of this week’s guest, who began writing her Christmas collection of off-beat romance stories in July. She says she relied heavily on music to create the mood – and risked husbandly disapproval (though he didn’t mind the unseasonable baked goods that were also necessary). So are we about to drag you through the infuriating radio canon of Slade, Mariah and Bing? No, let me reassure you this Soundtrack is a dignified collection, with Katherine Jenkins and Sarah Brightman. Mostly. Drop by the Red Blog to meet Jan Ruth and her Undercover Soundtrack for summoning Christmas in July.

‘Harmony from fragments’ – The Undercover Soundtrack, Rochelle Jewel Shapiro

My guest this week had a real struggle to get her novel into shape. She was used to seeking inspiration from music, but found that nothing she listened to was helping. In her head was a jumble of characters and voices, all clamouring but making no sense. Then she happened upon a video of her own daughter-in-law, singing an a capella composition of her own that layered and alternated lines from random blogs. This quirky piece gave her the courage to put her characters together – and see where the harmonies came. She is Rochelle Jewel Shapiro and she’s on the Red Blog with her Undercover Soundtrack.

‘We become readers in our listening’ – The Undercover Soundtrack, EJ Runyon

My guest this week wrote her book from a soundtrack of nostalgia – she describes it as a mix of Spanish-language songs and an American flavour of yearning. She used music and lyrics as signposts and milestones, to transport her into the mind of a child, to show the passing of time and the key moments of her young life. At one point, the character learns the violin and the author searched the internet until she had tracked down actual lesson books that would have been used by a child of that period. She is writing coach EJ Runyon, and she’s on the Red Blog with her Undercover Soundtrack.