Archive for category The writing business
Literary fiction is much more about individual visions and the people who don’t fit. And if you’re publishing literary fiction as an indie, you’re usually a tribe of one, squeaking your tiny squeak in a roaring wind. I have friends in mainstream publishing who give me furious pep-talks about how I’m on a hiding to nothing, which, of course, is excellent for morale. Thanks, guys. (Here’s where I thanked them more extensively.)
That’s why I wanted to make sure you didn’t miss this – a campaign that aims to represent the work of literary writers, small presses, independent bookshops and anyone who struggles to be heard or find their audiences. It’s called the Main Street Writers Movement and it’s the brainchild of Laura Stanfill, of litfic publisher Forest Avenue Press.
Laura’s vision is for a number of hubs around the US with live events and networking, but if you’re not one of her geographical neighbours, don’t be put off. Wherever your desk is (I’m waving to you from London), we can blog, tweet, share, meet IRL (heavens!). And support each other to do what we must do.
It could be a lifeline for literary.
Of course, by its very nature, the term literary spans a vast range of writing. Not everyone likes all of it, or even agrees what it is. Laura faces this head on. She says Main Street Writers is for ‘Writers who are tired of writing fluffy reviews about books they don’t particularly like due to a sense of obligation. Let’s replace that instinct with better, more genuine ways to support each other.’
I like this immensely. This is about honesty; making meaningful connections. If enough of us get involved, we’re all more likely to find the people we really do click with. Writers, publishers, agents, bloggers, reviewers, events organisers – and readers.
There’s a pledge (which, alas, you can only sign if you have 5-digit zip code), but you can register separately for the blog and the newsletter. There’s also a hashtag #mainstreetwriters so we can all get – and stay – in touch.
I think it looks exciting.
This week I’ve been advising a writer who wants to gather his professional experiences into a daring expose of … well, I’m not allowed to reveal that. But there is malpractice, corruption and a lot of harm being done to innocent people. Publishers have told him they’re wary because he doesn’t have a platform as an investigative reporter. Others have suggested that he could make his experiences into a novel. And that was one of the questions he asked me. Should he?
Obviously, if you’re going to embark on fiction, there are certain mechanics to learn – storytelling, character invention, show not tell, arcs, dialogue.
But this kind of book comes with an extra challenge. If your material is a true-life account, or a memoir, or an expose, you also have to change your attitude to the content. You have to be willing to change everything – anything – in the service of the story.
If you’re drawing on real experiences you’re often wedded to the exact details. ‘What really happened’ is part of the authenticity. Its very unbelievability might be part of its extraordinary nature. Real life is often stranger than fiction – that proverb exists for a good reason.
In fiction, believability works in a different way. You have to persuade the reader that the situations and developments are real. In memoir and autobiography or any other kind of anecdotal narrative, we already accept that it is. We accept whatever is put in front of us.
People in fiction must be believable too. Fiction has to present its characters with great care, especially the main characters. We might have to alter them from our original concept. An antagonist might seem ridiculous unless they’ve given a quality that makes them human. A protagonist might seem drippy unless they’re given a chance to be wicked sometimes. To create the credibility of novels, you have to be much more willing to adapt as you work. And invent.
Legal aspects – will fictionalising get you off the hook, legally?
Probably it won’t. If you’ve been a thorn in someone’s side and you bring out a novel that seems to enact your conflict with them, you’re probably vulnerable to being challenged. Changing a few details – or a lot of them – won’t stop somebody recognising themselves, their organisation or their battle with you. And if you’ve improved on the real events to make a better story, you might have compounded the possible libel by suggesting they’d do things they haven’t done.
But people do make real life into stories, quite effectively and without getting sued. The trick is to use the real details as a starting point and present them in heavy disguise – here’s a post all about that. Look out for Dave and me in that pic. (Ghostwriters do it too, for famous and infamous people who, ahem, write novels about their lives. If you’re curious about how that happens, step this way)
Assess your priorities – and perhaps adjust
You can still use fiction to expose an injustice or tell your unbelievable truth. Fiction writers usually want to probe for truths, anyway, even though they’re using invented people and events. Although fictionalising might involve compromise, you don’t have to see it that way. Aim instead to identify some core truths and then build a story that stays faithful to those. Your goal isn’t to be a chronicle; instead you’re communicating the deeper spirit, the themes, dilemmas, rights and wrongs.
Your turn! Have you tried to make real-life experiences into a novel? Do you know anyone who has, perhaps in a writers’ group? Any experiences, lessons or wisdom to share?
FLASH SALE Congratulations to Sophie Playle and Mary McCauley, who won the paperback copies of My Memories of a Future Life in the prize draw. Thanks to everyone who entered … and if you weren’t lucky this time I have an extra treat for you. Until Monday 17 Oct, My Memories of a Future Life is 0.99 on Kindle. Hurry there now! If you’ve already got it, send your friends!
It’s five years since I released My Memories of a Future Life. I actually hadn’t realised it was that long ago, but Facebook has an algorithm that nudges you to repost old updates. And recently it gave me this:
Still, I wasn’t feeling especially retrospective until I happened upon this post by Caroline Leavitt at Jane Friedman’s blog, which talked about a few realities of author life. And I thought: yes. Releasing that book marked a big change. A set of new and unforeseen challenges.
1 Lovely reactions – which will wildly delight you
My Memories of a Future Life wasn’t my first book. I’d ghosted lots of titles (more about that here), so I was used to seeing my work bound between covers. I’d also published the first Nail Your Novel book, and knew how nice it was to get feedback. But fiction sets up a different kind of relationship. I received long emails and reviews – as if the book had started a thoughtful and personal conversation. I didn’t know this happened.
2 Upsetting reactions – your author friends will see you through
In her piece, Caroline Leavitt talks about bad reviews. We all accept we’re not going to please everybody, so we shrug and move on. But sometimes, a bad reaction really knocks you. Especially if it’s soon after the release, when the book is finding its way.
I had two.
The first was from a pre-release reader. It all started well. He wrote me emails while reading, chapter by chapter, saying how much he was enjoying the book. Then the end threw him right out of whack. It wasn’t what he was expecting. He sent a long, wounded email.
I was prepared for disagreement, or even dislike. I’d had the book rubber-stamped by people who wouldn’t let me get away with bad work. But still, my confidence was battered. This reader was genuinely upset and I didn’t want that.
My fellow authors told me: ‘Never apologise for your book’. Even so, I wrote back – which I shouldn’t have done and probably wouldn’t now. He replied, calmer, admitting there were complicating personal factors. Quite horrendous ones, as it happened. Still, I sneaked back to my blurb and description and examined them carefully, in case any of it was misleading.
The other upsetting reaction was a thoroughly scathing review. A blogger eviscerated it viciously. Again, I wondered what to do. Again, other authors held me down: ‘It’s dripping with malice. Some people do that. Stop being so sensitive. You don’t have to do anything.’
This time I heeded their advice. But I worried about that streak of spite, sitting on a blog for all to see, a stain on my book’s reputation before it had had much of a chance in the world. And I also didn’t do anything about the person who voiced plenty of critical opinions about the book but managed to reveal she hadn’t read it.
Two lessons here. 1 – other authors are your rock. 2 – you have to hope that on balance, you reach enough of the right people.
3 Your book changes you – a deep work of fiction is a work of personal examination
You mine yourself to write a novel like that. Your central characters come from your understanding of the people around you, and of yourself. Spending time with people in deep crisis, even imaginary ones, can change you. As do your antagonists. In order to make them rounded, I had to empathise with their point of view.
Carol’s end point made me examine some of my own life. Her psychological journey felt like my own rite of passage, a memoir in parallel, even though it was all invented.
Hence the need to be talked down, from time to time.
4 When the book comes out, that’s not the end
When I ghost-write, my contribution finishes when the book goes to press. But your own book needs constant shepherding and revisiting – and not just for promotion. I made an audiobook, which meant presenting it to voice actors, discussing the characters and approach – and finally, listening to the recordings chapter by chapter (which revealed how much of it I had completely forgotten). This year I was interviewed at the Clapham Literary Festival by Elizabeth Buchan, so had to brush up on it again.
Tip – keep a list of your old interviews so you know what you said about your book when it was fresh. Also read your good reviews so you can discuss the themes and bigger picture – I found my smartest reviewers identified these more readily than I could.
5 Your debut is a special time – enjoy it
‘Debut’ is a good word for releasing your first novel. ‘Inauguration’ would be a good word too. It’s more than just putting a book on public sale. It’s the beginning of a new order. Even though I’d written for years, been published under cover, taught and mentored, produced oodles of other books, nothing was like this. Releasing my own novel was like finally putting my feet down, having a voice in something I hadn’t been part of before.
Lately, Husband Dave had been dropping hints. Should My Memories of a Future Life have a new look, in tune with the style of Lifeform Three? I resisted long and hard. Getting a concept first time round was difficult enough. And if you’ve been round this blog for a while, you’ll remember that the cover of Lifeform Three was an epic undertaking.
But he was right and it’s now wearing its new jacket. I was going to sneak it out without much ado because, well, it’s just a jacket. But I didn’t anticipate how new it would feel, all over again.
Which is where we came in.
If you’ve released a novel, what took you by surprise? Is there anything you’d do differently? Any advice you’d pass on? And I think next time I owe you a writing craft post, so if there’s something you’d like me to tackle, leave it in the comments or drop me an email on RozMorrisWriter at gmail dotcom.
This question was raised in a Facebook group this week: if you’re not earning much from writing, does that make it a hobby rather than a serious pursuit? My gut reaction was ‘no’, and I’d like to examine why. What follows will be a few attempts at definitions, a few assumptions – and I want this to be the start of a discussion rather than the last word. So do let me have your thoughts at the end.
First, let me state that when I use the term ‘hobby’, I’m not suggesting a pastime that isn’t serious. I have hobbies that matter greatly to my enjoyment of life. I ride horses and I attend dance classes at Pineapple Studios in London. My weekly schedule is constructed to accommodate these activities. They are essential outlets in a cerebral, sedentary life and they ensure my general wellbeing. I spend money on them; I’ll buy a good pair of riding boots to see me through the winter or because I’ll enjoy using them. I’ll pay serious attention to technique and invest in tuition. Because of my perfectionist nature, I’ll be frustrated if I’m having a klutz day.
But they are hobbies. I don’t kid myself I can match the standard of real professionals. I’ll perform them with dedication and I’ll try to improve. But my expectations are capped. I don’t have ambitions for them.
A business / profession?
Any level of writing where you’re earning money would fall into this category. Or is it that simple? Perhaps not.
If you’re writing as a business or a profession, the sums are important. You are careful about the investment of time. Will the book repay in terms of sales, or as a gateway to other kinds of income such as speaking or consultancy? When you buy equipment or services, it’s not an indulgence as my boots might be. It’s an investment that must save time, or add polish to the final product.
An art / vocation
What follows will be completely subjective. I’m going to try to explain why I regard my fiction writing as an art or vocation, not as a hobby.
I’m not happy to write – or use my writing sensibilities – just for income. Of course, I have to take income seriously, but I also want something more worthwhile to show for my days, months and decades. Stories have been some of my most enthralling, memorable experiences, so that’s what I think a proper story should be. When I read a good writer, it is a challenge to my sense of worth – if I don’t aim for this, I am not respecting the medium. Some people don’t feel like this about their writing, and that’s fine. But I do.
Writing this piece, I’m struck by the crossovers. The hobbyists and artists are not so far apart, in terms of devotion. So let’s quarry further.
In my hobbies, I don’t compare myself to others. A hobby is something we largely enjoy, give or take the odd teething trouble or bad hair day. We keep a sense of proportion. But many serious authors find writing exquisitely hard. They like ‘having written’. They can be profoundly disappointed in themselves.
Let’s return to the question of income. I earn most of my income by editing, teaching and ghostwriting, and I find these rewarding in more ways than just £££. I’m not a mercenary, I believe in my craft and I love to teach. But I see them as enablers for the work that matters to me most – my fiction. Like a director or an actor who makes one movie for artistic satisfaction and another to pay the bills, the work that truly defines them is the passion project.
An artist finds their identity in their work, for better or worse; which is why it’s hard and relentless and a personal quest that will probably be endless. Is that it? Let me know your thoughts.
This week I was pulled into a discussion on Facebook about ghost-writing.
It began when novelist Matt Haig wrote an impassioned opinion in which he lamented the number of books whose true authors were not acknowledged, which kicked off a wide-ranging and emotional debate. One commenter introduced the term ethics and asked me to talk about ghost-writing from that perspective. As that’s far too long and gnarly for a Facebook comment, I thought I’d explore it in a post. Here goes.
What ethical considerations might there be? Looking through the discussion, they seemed to be:
- Is it dishonest to pretend that anybody could write a book?
- Does ghost-writing devalue the contribution of real writers, or appreciation of their skill, especially when so many genuine writers struggle to get published?
I’m going to tackle this in a roundabout way, and first, I think we have to be practical.
Writing is like any other accomplishment you can use commercially. I’ve always earned my living by the word. Long before I dared to be a serious fictioneer, I was writing articles, and editing books and magazines. Just because I can also use writing to make art doesn’t mean I shouldn’t put it to other uses. It’s not sacred and it won’t wear out. If I can write books for myself, why shouldn’t I also write books for others if appropriately rewarded? I don’t have many other options, anyway. I doubt I could even dig roads very well. Anyway, words are a tool of life and we use them for ordering pizza as well as making immortal prose.
What about the sanctity of the byline?
In magazine publishing and non-fiction, you soon learn that the byline hides a lot of other helpers. A person whose name goes on an article – or book – may not be capable of writing to a publishable standard, so an unnamed staffer will lash it into shape. This can frequently be a wholescale rewrite. The originator of the copy still gets the glory, though, because what matters to readers is their knowledge, experience and reputation. That’s the way it goes. The writing/editing staff are technical enablers.
Ghost-writing is not that different. Quite a lot of ghost-writers come from editing and journalism, because they’re already well adapted to this scenario.
Books are rarely solo projects
Here’s another truth. Even where the writer is really the writer, few books are solely the work of one person. Even when we cross from commerce into art.
A quick comparison. Where would musicians be without session players? The Beatles, in their most explorative phase, couldn’t have made their albums without a lot of hired help. And a hefty amount of production from George Martin.
In the book world, agents, MFA tutors, publishers’ editors – and even marketing people – might substantially influence the content. The style and expression may be fine-tuned by the copy editor and even the proof reader. While we would hope that a book with the author’s name on it will substantially be generated and finished by them, there might be a lot of other unsung heroes (or villains) in its genesis. (But lest you think I’m taking too much away from the author, read this – why your editor admires you.)
Art v commerce
Also, consider that not all books are produced from a pure artistic vision. Some are designed from the outset to fit a marketing agenda, and plenty of people seem to like them. Some are adapted to fit a marketing slot (maybe to the dismay of the writer).
Indeed, not all professional writers want to ‘produce art’. They are happy to use their skill and get rewarded, like session musicians. Others have a scorching need to sing their truth. There’s room for both – and some of us do both (in case you think I’m selling my soul, here’s my manifesto for when I write as me) and here’s a piece where three ghost-writers talk about making room for passion projects.
Books are not just books
And books are often used for all sorts of purposes beyond just turning a profit for a publisher. Especially non-fiction, which might be a calling card to further a career.
Which brings me to a major ethical question: making a chump look like a champion. Is that dishonest?
I’m talking, of course, about Tony Schwartz, who wrote The Art of the Deal with Donald Trump. Here’s where he reveals the reality behind the myth. You might ask if he should have quit when he realised how much fabrication he would need to do? Well Schwartz’s experience is definitely extreme, but he wouldn’t be the first ghost-writer who had a very bumpy ride. Sometimes, that’s what it takes to make a competent book.
Since ethics are our subject here, you might ask whether Schwartz was right to speak out. No easy answers, I’m afraid. Opinions in my ghostwriting circle are very divided. Confidentiality is written in our marrow, even without non-disclosure agreements. We’ll all take secrets to our graves, like doctors or priests. One argument is that because Schwartz got a co-credit, he’s at least able to admit the fact of his contribution, if not the extent. Another argument is that even doctors and priests are allowed to break confidentiality if it would prevent serious harm. (Footnote: but see PatriciaRuthSusan’s comment below.)
Publishing is a business
But there’s one more ethical question we have to consider. Publishing is commercial. Most publishers couldn’t survive without blockbusters. Publishers want books they know they can sell, and a writer who already has notoriety seems a safer bet than one who hasn’t. Some of those blockbusters will be written by – or helped significantly by – ghost-writers.
This shadowy art is propping up all those more ‘pure’ books – if not in specific publishers, in the wider publishing ecosystem. Books with a massive turnover keep an entire infrastructure in business – printers, agents, review outlets, warehousing, conferences, industry journals, ancillary services like Nielsen. Ghost-writing helps to create an environment where our genuine work can live. And that goes for the individual ghost-writers too, who can fund their art by hiring out their craft.
‘Let’s not lose the writer’
In his post, Matt Haig said: ‘The essence of so much art starts with words on a page. Writers are not second to reality TV stars and musicians and actors and comedians. We shape thoughts, we provide escapes, we offer comforts just as well as any other art form. So let’s not lose the writer.’
Absolutely. I’ve got obstinate views about artistic integrity. I’m the first to shout for people to write from the heart, guts and soul, and to hell with market fashions. But not everybody fits a publisher’s wish-list and we do have to earn a living. Often, it’s better paid to be a secret pen than to write your own books. And ghost-writing has brought me experiences I would never have had otherwise, privileged insights into the human condition (it’s not all Zoella). It doesn’t have to be cynical.
Matt Haig also said:
‘We want to know Van Gogh painted Van Gogh paintings. But with writers it seems like we are not allowed to care.’
I absolutely care. I agree a thousand per cent that the current of connection between writer and reader is special and trusting. And when many folk are breaking their hearts trying to get a book deal, these ghosted celeb books leave them spitting nails (if not nailed novels).
I get it. Really I do. I’ve queried all my books with traditional publishers, and I’ve had the red mist when they tell me ‘it’s very good but nobody knows who you are’. The best was this rejection letter for Lifeform Three: ‘only Michael Morpurgo is allowed to publish unconventional stories about horses’.
It’s sad and wrong that good writers can’t get the breaks they deserve. But if you use writing as a trade as well as an art, that doesn’t make you a lesser artist. Neither writers nor publishing can live on art alone. Publishing needs commercial and ghost-written books as its day job; just as most writers do. That doesn’t mean it’s done without care and professionalism or that it is not rewarding beyond the money; but it is done to make other things possible.
That’s the ethics of ghost-writing.
Thanks for the Superman pic Klobetime on Flickr
And, ahem, if ghost-writing might suit you, I have a professional course.
Some of you know that I began my writing career incognito, as a ghost-writer. It gave me certain habits and approaches that I still use to this day, and I’m sure they were a head start for productive writing processes. Today I’m talking about those habits at Jo Malby’s blog. (And as I’ve had two guest posts this week, I hope you’ll forgive me for taking the rest of the weekend off. There is bank holidaying to do, as well as a spot of writing.)
And if you’re wondering about ghost-writing yourself, let me clear my throat discreetly and point you to this…
We’re in an age of new publishing models. And two of the emerging trends – crowdfunding and hybrid publishing – seem to meet in the organisation Unbound.
The principle of Unbound is simple. Raise enough money to publish the first print run. After that, the profits of any sales are split equally between the author and Unbound. Two editions of the books are made; a special, higher-spec edition for subscribers, and an edition for the trade.
When my friend Claire Scobie told me she was using Unbound to launch a UK edition of her novel The Pagoda Tree, I decided it was time to dig further. So as well as Claire (an Unbounder in progress), here are two fully graduated Unbounders – and clarifications from Unbound themselves.
Salena Godden @salenagodden is a long-established spoken word artist, poet and memoirist. She tops the bill at literary events nationally and internationally and has numerous credits as a guest and a writer for BBC Radio and Channel 4 arts programmes and documentaries.
Robert Llewellyn @bobbyllew is a writer, presenter and an actor in the cult BBC science fiction show Red Dwarf. He presented Scrapheap Challenge from 1998-2008 and now produces and presents Fully Charged, an online series about the future of energy and transport. He’s the author of 11 books, including non-fiction, humour, memoir and science fiction.
Publishing background and experience
None of my panel are first-time authors (but first-time authors aren’t excluded, so read on). Salena has run the full gamut from indie to traditional. She self-published her own chapbooks in the 1990s, published her Fishing In The Aftermath poetry collection with indie publisher Burning Eye Books. And she crowdfunded her memoir Springfield Road with Unbound.
Robert Llewellyn had 11 books published traditionally and has been with a literary agent since 1990. He said he became frustrated by the restrictions and financial deals in the traditional system, but didn’t want to go it alone entirely. ‘I was very keen to self publish. I knew I had a large enough potential audience to make this viable, but I also knew that I’m not very well organised and would find it a real challenge to do on my own.’
Claire has a literary agent and has been traditionally published. Last Seen in Lhasa was placed with Random House UK. She’s based in Sydney, so she sold publishing rights of The Pagoda Tree to Penguin in Australia and New Zealand in 2013, but is now seeking wider exposure in English-speaking territories.
UPDATE 1 July 2016 – Claire has now hit her funding target – so you can regard her advice as officially tested in battle!
How are books chosen for Unbound?
Here I’ll bring in Georgia Odd @whengoddcries), editorial and marketing assistant with Unbound.
‘We have a team of commissioning editors who both read submissions and scout for books and authors. The main things they are considering is the strength of the pitch – which might be the concept of a book, the writing or the author’s ability to crowdfund. The projects that work best have a great concept that can be easily explained in a line or two, and a clear audience who are already engaged with either the author or the topic.
‘We don’t always require a finished manuscript – particularly in cases where the author has a proven track record of strong writing – but with new authors we always ask for a substantial example of their writing.
‘We have a fairly even spread between fiction and non-fiction, and we accept any genres. If it’s a great book, we’ll take it on.’
Salena says she chose Unbound because: ‘We got on really well. You know the saying “Go where there love is”? There is a lot of love at Unbound.’
Robert says: ‘I loved the business model. I understood crowdfunding and I had enough of a following to launch the books. I don’t know how I got selected, it didn’t feel like being selected. It felt like we agreed to work together which was much nicer.’
Claire said she’d had her eye on Unbound for several years. ‘I like the philosophy of the company and the fact that it was founded by three authors who felt that readers were often left out of the equation. My agent pitched the book to them (although any author can submit directly). One of the co-founders loved it and my crowdfunding journey began.’ And Claire points out that Unbound offers a more equitable arrangement than most publishers. ‘Unbound splits a book’s net profit 50/50 (after costs/retail discounts) with the author. With traditional publishing, an author is lucky to earn 10% of the cover price.’
But can you bring your indie team?
It’s likely, of course, that authors who’ve already published their own work might want to bring their own editors or designers. Georgia from Unbound says: If an author does have an illustrator or editor they have in mind, we always have discussions about this, and the best route to take.
The campaign trail
Clearly, everything hinges on how much the author can raise awareness. And this effort shouldn’t be underestimated. I’ve been watching Claire on Facebook and she’s tirelessly producing interviews, posts and following up any lead that might create more exposure. ‘I’ve run a focused Facebook campaign on my author page, sent out a lot of emails to family, friends, friends of friends, written blogs on various sites such as FB historical fiction sites or indie publishing sites, made contact with my old school and university and contacted former work colleagues. As I am based in Australia, I’ve received a lot of support from students who’ve done my writing courses and writers I’ve worked with professionally. It’s been harder to tap into some of those networks in the UK.’
Salena says she was already well versed in selling and promoting her work. ‘I was in a band called SaltPeter for over a decade and we used to put out our own music, so I applied those cottage industry skills to the book, booking radio and gigs and promoting things.’ All the same, she says she remembers her funding campaign as full-on effort. ‘I worked my arse off. I hustled up hundreds of radio slots and gigs and events and festivals and talks and blog tours until I was sick of myself. When the book arrived I remember spending afternoons walking around book shops asking for it to be stocked; both indie shops and big chain stores too.’
Robert has managed to be more laid back, and says he mainly raised awareness through Twitter. ‘None of my Unbound books have had traditional reviews. They’ve not been featured in the traditional press in any way I’m aware of. I do a great deal of public speaking and sell books after these events.’ Reality check: he has 130,000 Twitter followers.
So it has to be asked: what proportion of projects fail to reach their funding target? Georgia says: ‘The success rate is 66%. There isn’t an obvious difference in the success rates between fiction and non-fiction; it depends on how active the author has been throughout their campaign, and how effective they are at communicating directly with their audience.’
With knobs on
One of the features of a crowdfunding campaign is the extra rewards for higher pledges. So what do authors offer? And when they have to fulfil them, are they worth the effort?
‘This was a steep learning curve. My assumption was that everyone would go for the cheapest option and no one would go for the most expensive. The most expensive options (tickets to exclusive events) were sold out within a couple of days. These involved complex and costly arrangements that were very stressful although we managed to fill 90% of our obligations to supporters. For instance, a picnic at William Morris’s house – there were so many takers we had to do it over two days. Since this experience we have wound down the top-level promises to events that are a little easier to set up.
Claire’s offering a range of goodies. ‘For readers I offer a double whammy of my first book and the novel for £75; for writers, I offer professional one-on-one mentoring sessions and a creative writing workshop in London; for general supporters, I offer the novel + a beautiful handmade Indian journal (which has been really popular.) I also offer ‘the story behind the book’ for £100 and some bigger pledges at £1000 for someone to be a patron. I think it’s important to have a range of pledges at different prices and for different sectors of your audience.’
All the same, Georgia confirms that some authors can be uncomfortable with the amount of self-promotion. But she provides some figures to help make the job more manageable. ‘The average book needs about 300 supporters. Authors have to be able to confidently pitch their book to their networks, including friends, family and colleagues. Some find it daunting to ask people they know to pledge money, so that’s something they have to really think about, and overcome if they’re to have a strong campaign.
‘The most effective way of driving pledges is through personalised one-to-one communication, usually via email. This does take a lot of time and effort, so authors find it helpful to create a plan and schedule. They then have to stick to it. It’s all about engagement, rather than broadcasting. If authors aren’t engaged with their fans, then they are less likely to see those fans pledging.
‘The campaign process has to be led by the author, as they are the best advocate for the book, and it is their network that will support the book in the early stages. But we do have resources we offer to authors as guidance and support throughout their campaign.’
Have you considered – or even tried – crowdfunding? Any thoughts to add? Questions? The floor is yours.
And finally, here’s where to find our people again. Unbound is here and is on Twitter as @Unbounders. Robert Llewellyn is most at home on Twitter where he’s @bobbyllew . Salena Godden is @salenagodden and her website is www.salenagodden.com . And Claire Scobie is, at the time of writing, in full campaign swing. You can find her on Twitter at @clairescobie and her Unbound campaign is here https://unbound.co.uk/books/the-pagoda-tree/
In this post at Jane Friedman’s blog, I outline the mindset and skills needed, some of the challenges you might encounter …. and most of all, why ghost-writing is an attractive option.