Do androids dream of electric horses? Creating the future – interview about Lifeform Three at @AuthorsElectric @AuthorKatherine

In 2013, I designed the future for my novel Lifeform Three. I wrote about robots that were more human than people, people who were slaves of their devices, and creatures who wanted to escape the algorithms and find real connection and meaningful lives.

Today I’m at the Authors Electric blog, talking to fantasy and historical fiction author Katherine Roberts about the making of Lifeform Three. (Katherine guested on my Undercover Soundtrack series a while back – ‘A ballad of fairyland, but not sweet and innocent’. Find it here.)

Katherine and I discuss key fundamentals of writing a futuristic, science fiction, dystopia or speculative novel: creating a viewpoint character who is non-human yet relatable; designing a world with plausible social systems by figuring out the priorities of the rule makers; choosing names that reinforce the story’s themes and resonance; and lacing the text with warnings that are subtle and not preachy.

So, do androids dream of electric horses? We also discuss homage to favourite books – Lifeform Three is, in part, a love letter to the pony stories I devoured as a kid. (Apologies; I’m bringing you horses for the second time this month. The next post won’t be horsey.)

Do come over.

And here’s a bonus! A bit of bookish chat with Tim Lewis on his channel Book Chat Live. He asked me to make an Amazon wishlist with favourite books that have influenced my own writing. That’s quite a wide brief because I’ve written memoirs, contemporary fiction, SF and writing craft books, but there are literary touchstones for each of those, which you might like if you like my kind of book. Tim has a wildcard question at the end – choose anything you like from the Amazon store and say why you’d like someone to buy it for you. Ever since, I’ve been bombarded with adverts for the thing I chose. People, the algorithms are watching.

Find the show here.

There’s a lot more about writing in my Nail Your Novel books – find them here. If you’re curious about my own work, find novels here and my travel memoir here. And if you’re curious about what’s going on at my own writing desk, here’s my latest newsletter. You can subscribe to future updates here.

Free book giveaways – when do they work? When don’t they?

Once upon a time, authors could get a great start if they made their book available free. Back in 2008 and 2009, I got huge traction for the original Nail Your Novel when I offered it free as a pdf. There wasn’t much free material out there, so it got attention. Indeed, as far back as the early 2000s, science fiction writer Cory Doctorow had been giving away digital copies of his novels on a Creative Commons basis, famously saying that his chief problem was to battle obscurity.

But times change. ‘Free’ soon became a deluge. If readers grabbed them in the digital equivalent of a supermarket sweep, they probably didn’t even remember they had them. In all likelihood, those books sat unnoticed in the bottomless vaults of their Kindles.

I flirted briefly with free when KDP Select started. Indeed, I organised a free event to coincide with World Book Night for Authors Electric, a group blog of published authors I used to belong to. We each gave away a book for five days, campaigned our socks off, tweeted until we grew beaks, watched the tallies mount in our KDP dashboards… and virtually nothing came of it afterwards.

Now, is a giveaway the way for authors to get noticed? I contend it is not for everyone.

Where free works

I’ll admit that I worry we give away our work too easily. If we create a culture where a book costs less than a sheet of gift-wrap and a greetings card, there’s something badly wrong. An ebook may not have material form, but it does give you more time and experience than something you glance at and throw away. And tellingly, the people who get cross with me for speaking out are the ones who say they refuse to spend more than a couple of dollars on a book, or berate me for not putting my books into Kindle Unlimited.

So that’s my rant done. However, free does work in some cases – where it adds value, rather than dilutes it.

Lest you think I’m waxing hypocritical, with my WordPress blog and Hootsuite account, let me state that I think free works very well with certain kind of services.

And certain kinds of book. In the kind of genre markets where the series rules, making the first book free can work very well. The authors who do this have plenty more titles to offer once readers are hooked. (Joanna Penn has had great results giving the first book of her series away free, and offering free books as incentives to sign up to newsletters – her post about it is here.) These authors are using free books in the way that WordPress and Hootsuite give starter packages free – to build long-term trust and familiarity. (When I want to upgrade my web services, WordPress and Hootsuite will be my first ports of call.)

Where ‘free’ may not work

But outside those genres, how do readers decide to try an unfamiliar author? Especially those who write the more individual kind of book, perhaps not easily pigeonholed? Usually, it’s by deciding if they like to spend time in that author’s company.

How do they do that? By reading something that sparks their interest. That could be anything. It doesn’t have to be a book. If you’re one of those authors, every post you write, every meaningful conversation you have on social media is already giving a sample of your voice, your personality, your tastes, your passions, the workings of your unique mind. The books you write will be made from that same material. If that doesn’t persuade readers you are fascinating and intriguing, giveaways and free books won’t make much difference.

Giveaways as prizes

Indeed, I have evidence that free giveaways with delayed prizes aren’t working any more. Every week I offer a guest spot on The Undercover Soundtrack. In past years, book giveaways got good uptake. Now, they hardly get any. The blog’s readership has grown enormously, but no one’s bothering to contend for prizes.

Perhaps it’s partly impatience. If a reader likes the look of a book from its Undercover Soundtrack, they don’t want to wait a week for the giveaway result. They buy it immediately. So who’s left to take part in the giveaway? The people who don’t much mind whether they read it or not.

Even giveaway campaigns to well-targeted readers don’t seem to produce much return these days. I recently donated copies of Nail Your Novel for a fellow writer’s launch campaign, which should in theory have resulted in more exposure for the series. I saw no increase in sales afterwards.

I have, however, had great results when I’ve done a giveaway of something special – like the NYN notebook or the My Memories of a Future Life antimatter edition. But those were specially made prizes, limited editions. Readers will pitch up for a unique prize, but they seem pretty indifferent to an ebook they might or might not get.

Spend your free books wisely

I know this is contentious. But I see a lot of writers who think they’re not trying hard enough if they don’t give books away and don’t examine whether the tactic is working for them. I think we have to look hard at every free ebook we spend. If we get a worthwhile return, that was an ebook well spent, no doubt about it. If not, we should stop.

Thanks for the pic Constanca Cabral

So let’s discuss. Where do you think free works and where doesn’t it work? How has this changed over the years? Do you think authors are being pressured to do giveaways all the time?

3 ways the author temperament hinders our writing – post at Authors Electric

Characters and personality. Not the ones in your books: I’m talking about you, the brain that’s parked snugly behind your eyes and the temperament that feels the urge to write. Sometimes our human wiring is not ideal for creating the kind of havoc we need for stories – which is quite amusing in its own way.

Anyway, I’m enjoying this conundrum today at Authors Electric – do jump the gap and see.

A Very British Blog Tour – post at Authors Electric

The files that make up this blog post are a twinkle in a data farm somewhere in the US. My books are too, blades of virtual grass in the electronic territories of KDP, Smashwords, Kobo and On-Demand Publishing. (If that’s already fried your brain, Daniel Marvello will no doubt save us with a comment that makes sense of it all, and straighten out my assumptions.)

We publish everywhere our language can be read. I’m sure most of the commenters here aren’t from the UK. So I’m quite amused to be invited to A Very British Blog Tour, which aims to celebrate authors from our small isles and pin down whether our national characteristics influence our work. I never even thought about what those were; I simply wrote. Anyway, do drop in for a cup of Earl Grey.(You don’t have to drink it.)

And out of curiosity, tell me: where are you reading this blog?

‘Music and creativity is for everyone – and life can be a musical’ – The Undercover Soundtrack, Cally Phillips

My guest this week has always made up lyrics, whether alternate versions of existing songs or not-terribly-serious inventions of her own. She says she wishes life was more like a musical, where people might burst out singing if the fancy takes them. Her deep-held belief that life should be lived with lusty vocals led to a collaboration with a theatre group for adults with learning disabilities, and, by circular means, a novel that commemorates the experience – A Week With No Labels. She is screenwriter, playwright and novelist Cally Phillips and she’s on the Red Blog with her very individual Undercover Soundtrack.

How do we discover what to read? Post at Authors Electric

Sorry, you got two trailer posts from me today. It’s my turn at Authors Electric, where I’m wondering how relevant SEO is for fiction writers and readers.

It all started when I saw a link to a post on Problogger which advised bloggers to stop running guest posts with a lot of links because of new Google algorithms. Undercover Soundtrack host, please note. This led to a fun, fulminating conversation with Facebook friends Cyd Madsen, Vivienne Tuffnell and Beth Rudetsky about tails wagging dogs. But getting our work discovered is a real issue for writers, and at Authors Electric I’m wondering how that’s done. Come over and join the debate.

(Thanks for the pic Daveynin)

Enough of publisher hypocrisy – at Authors Electric

Apologies to those on New Year diets. Early commenters at my Authors Electric post have already let me know they are distressed at my excessive use of pictures of pies. But they are artistically necessary.

I’m venting about publishers’ porkies. (In case that doesn’t translate outside the UK; it’s rhyming slang. Porky pies. Now you see.) As more authors choose to self-publish for career and artistic reasons, the publishing industry is maintaining the fiction that all those with talent shall be welcomed with open arms, and that writers can’t do without their nurturing support. If self-publishers are ever to be considered as equals by the literary community, this has got to stop.

More pie (much more) at Authors Electric. Do come over and say your piece.

A Christmas newsletter for modest authors – post at Authors Electric

On this blog I try to cover all your writing needs. Including the short but painful  requirement to brag about your year’s achievements to your Christmas card list.

If smugness isn’t as natural to you as it is to Nina and Frederik here, you might need some help. So today at Authors Electric I’m giving tips to get you started. Do drop in.

Writers create the publishing brands of the future – post at Authors Electric

I’m at Authors Electric today, discussing how indie writers are getting their work to readers by curating collections based on a solid respect for craft and originality. While publishers play safe with marketing pigeonholes, some of these indie groups will be the brands of the future. Come and see…

(Thanks for the penguins pic mnapoleon)

Music that changed my book – post at Authors Electric

More than 50 writers have now contributed to The Undercover Soundtrack and plenty more are on the way. Today it’s my turn at Authors Electric, more properly known as Do Authors Dream of Electric Books – and I’m celebrating the way we use music to dream of other worlds, people and their lives… Come on over