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My guest today, Mat Osman, is now on his second artistic career. You might already know him as a founder member of Suede, who are touring again, and now he’s published a debut novel, The Ruins.
I was drawn to The Ruins because of its musical DNA. Musicians are one of my enduring interests, as you might know from My Memories of a Future Life and my series The Undercover Soundtrack. I’m not finished with musical souls either – there are plenty in the novel I’m finishing, Ever Rest.
As you might expect, Mat’s novel The Ruins has satisfying musical ingredients. It also poses intriguing questions about identity and a sense of self. The main characters are twins, Brandon, a rock musician, and Adam, his reclusive twin brother. When Brandon is assassinated in bizarre circumstances, Adam is dragged into his unfinished business. But it’s more than that. The novel is exquisitely aware of primal bonds – the bonds of twinhood, motherhood and the mysterious, transcendent bond of music itself. Anyway, I’m thrilled that Mat agreed to be interviewed. (My review is here.)
Roz Mat, I’ve said writing is your second artistic career. Is that strictly true? Did music come first or writing?
Mat As a career it was definitely music. I wrote in school but that was mainly because you had to, and from the age of about 12 I was obsessed with music and bands. That life is so all-encompassing that, although I read obsessively (all those plane journeys, all those hotel rooms), I really didn’t consider writing. But when the band split in 2003 I worked for a while as a journalist and I found that I loved to write. I did mainly non-fiction; I edited a London guidebook and wrote about art and travel but I also started to write short stories. It was a way of getting certain odd ideas out of my head. I’d wake up thinking ‘what would it be like to live in a house where everything was just as it was in the 1950s’ and take it from there. One of the advantages of a life in music is that you get used to the concept that what you do with difficult ideas is to turn them into art.
Roz So The Ruins is your first published novel – was it the first manuscript you finished?
Mat Yes and no. The Ruins sprang from those short stories. I did what I think a lot of first-time writers do – cobbled together a few of my best stories that seemed to fit into the same universe and called it a novel. It was a horrible Frankenstein’s monster of a thing, and I cut 90% of it, but it meant that I’d started, and that’s just about the hardest thing.
Roz The novel is brash and flamboyant and fun, with music, rock-star parties, high living and lowlives, twins, Las Vegas casinos, gangsters, a murder. It’s also highly sensitive to the characters’ inner emotional lives. It’s the kind of novel that can operate on several channels, depending on how the reader’s mind is tuned. I’ve seen some reviewers describe it as a story about identity. What I most enjoyed was its examination of deep attachments, how they’re never predictable, never static and have to be formed on their own terms. Adam’s connection with his twin Brandon; Brandon’s connection with his girlfriend Rae and his child Robin; Adam’s connection with Robin and with Rae. What were the main curiosities for you?
Mat I think at its emotional heart it’s about how one wants to be loved: by one person, entirely and deeply, or by millions of people, but in a shallower way. Especially nowadays there’s this constant pressure to have thousands of ‘friends’ and ‘followers’ and Adam is just kicking back against that idea.
The twins thing originally came about because I wanted to write about what would happen if you you could go back and choose the path not taken. Adam gets to see what being selfish and outgoing would have brought him. Brandon tries to be a sober and careful man. But also I have twin nieces and they were a constant inspiration – I love watching the way they are almost forced apart by our expectations. One has to be the smart one, one has to be the funny one, etc. etc. and as they try to fit into those roles they grow to be different from one another.
Roz The blurb mentions that the novel is set in 2010, when a volcano eruption put the world on hold. Does that indicate you began work on it that year? I’m certainly a long-haul writer – the book I’m finishing has been in transit for six years. The idea is even older – from a short story I wrote about 25 years ago. I could have dashed the novel off quickly, but my initial idea didn’t satisfy me. I felt it held a much bigger resonance and transformation – and I needed to discover what that was.
I recognise – I think – similar layers in The Ruins. Are you also a slow-burn writer? (PS If you dashed it off in just a year, I will flounce out in a jealous huff.)
Mat It took about three years from me thinking ‘this is a novel’ to finishing it, but there were lots of cul-de-sacs and dead ends along the way. I’d had in mind to set a book in that time period for a while. The sense of being stuck while the world falls apart adds a layer of tension to the whole story.
Roz Did you have a process?
Mat I started without a process and found I needed one if I was ever to get anything done. If I was at home I wrote in the Map Room of the British Library. It’s hard-core researcher world – lots of beards and sandals – and I couldn’t even open Twitter or Facebook for fear of lowering the tone. On tour I wrote in hotel rooms. I use a program called Cold Turkey Writer which doesn’t let you use your laptop for anything else until you’ve done a set number of words. I regularly curse it but it got me used to the idea that you just write, every day, and I wrote very long and then cut a lot. And then my publisher cut more.
Roz Did you mind that the publisher cut so much?
Mat I don’t mind it – even the pieces that got cut were useful, I was thinking about the characters while I was writing. At first I hated the idea that there were something like 60,000 words that didn’t get used. Now I just think of them as back-story.
Roz Who were your influences, literary or otherwise?
Mat It’s hard to know who actually influences you and who you just like. But among the writers I love and was reading at the time this lot were definitely part of its world: Michael Chabon, Michel Faber, Patricia Highsmith, JG Ballard, M John Harrison, Muriel Spark, Thomas Pynchon, Raymond Chandler, Jennifer Egan, AM Homes and China Miéville. Lots of films were an influence too – especially Performance and Mulholland Drive.
Roz Another signature element is, of course, the musicians in the band. I want to discuss their connection through music. Away from their instruments, they’re chafing, squabbling. When they play music, they find a place of respect. It’s still a battlefield, but it also straightens them out and unifies them. It’s even ennobling. We feel that music is a personal quest and at the same time, a very scuffed marriage.
Mat Anyone who’s seen the Suede Insatiable Ones documentary will know the truth: most bands only really communicate through music. Most musicians put the very best of themselves into their music which is why often people are disappointed when they meet their heroes. They’re meeting the 100% grumpy, insecure, tired, petty, cruel person rather than the 10% of themselves that they save for their art.
Roz I also loved your sense of the bizarre. When Brandon walks on the frozen lake. The party with the beached chandelier and the red swimming-pool. The half-built complex in the desert where Rae lives with Brandon. Kimi with her electronic voicebox, which becomes a strange musical phenomenon. The couple who live on the boat in the field of bluebells. You make them totally believable. Were any of these from real life? Of course, I might be doing you a disservice by asking you that, as the fiction writer’s job is to make things up….
Mat The frozen lake is right where it says it is in the book – in Tahoe City behind a diner called Rosie’s. I stay there a lot and use it as a short cut. But of course that’s in mid-winter! The half-built complex is based on a spectacular photo-essay on this abandoned real-estate project where they’d cut into the hillside but gone bust before the houses were built. The boat has its origins in Derek Jarman’s house in Dungeness, similarly close to a nuclear reactor. The voicebox and the pool of blood? No idea where they came from.
Roz I saw in another interview that your original title was Control. What led you to The Ruins? Control must have been a suitable title in its own way, though. Can you talk about that?
Mat Control felt, in a strange way, too accurate. Much of the book is about control and I realised it was a title that described without adding anything. Whereas The Ruins felt more oblique but somehow more informative. It was almost called This Is What You Get Instead Of Love but it just looked too ungainly on the page.
Roz Tell me about your path to publication and how you met Repeater Books.
Mat I went all around the houses to end up where I started. Tariq who runs Repeater was the first person to read it. I wanted someone who I trusted to tell me if it was worth pursuing and luckily he liked it, and offered to publish it. But then I went away and got an agent and went through meeting publishers because I wanted to make sure Tariq wasn’t the only person in the world who thought it was any good. I had offers elsewhere but there were certain things – I got to design the cover – that only Repeater were prepared to offer. And they’re fantastic people who love books, which helps.
Roz What are you working on at the moment? Is it similar or are you trying something else?
Mat I’m writing about The Blackfriars Boys; a troupe of Elizabethan child actors who were taken from their families and made to take part in these very satirical, very adult, plays and masques. I wanted to write something that was way outside my field of reference to get a sense of not falling back on my own anecdotes and stories. It makes it a lot slower but there’s something really rewarding about having to invent every little moment.
Roz Are there are any consistent territories or themes you’re drawn to?
Mat The new book has a lot about London. And about how making art changes a person. So there are recurrent themes.
Roz Is there anything you’d do differently with this next novel?
Mat I swore I would write smarter; make fewer revisions and stick to the plot, but I’m finding that’s just not me. I have a mind that loves digression. I have to write out these odd side-alleys only to cut them later.
Roz Does music help in your writing process at all? I know writers who build soundtracks to evoke characters, settings or a general writing mood (hence my blog series, The Undercover Soundtrack). I know others who say music is too distracting and they must have silence. I’m both. I find music infuriatingly distracting. If I can hear builders playing the radio in my street, I find it unbearable – so unbearable that I can usually persuade them to turn it off (hell hath no fury like a writer who believes their work is being spoiled). But that distraction is perversely useful if I’m dithering in a first draft, looking for a way into a character or a scene. I put on music and a battle begins in my mind. I’m trying to ignore the music and concentrate, like swimming against an opposing current, which brings instant focus because I can’t be distracted by anything else. Meanwhile, the music is colouring every thought. An interesting tension emerges. It can’t be builders’ radios, though…
Mat I usually play music when I work, even on headphones. There’s a certain kind of instrumental music that works for me: repetitive but not too energetic. People like A Winged Victory For The Sullen and Bohren Der Club Of Gore. With The Ruins I played a lot of the music the characters listened to as well, just to check the mood. There’s a playlist of every track mentioned in the book at Spotify.
Roz You set The Ruins in 2010, in a time of interesting world crisis. You’ve published it in perhaps the strangest, most disruptive crisis we’ve seen so far this century. Any thoughts? There must be months of plans that have had to change…
Mat I managed to squeak in most of my readings and Q&As before the lockdown, which I’m so grateful for but I’m disappointed I never got to do any of the big literary festivals because a) years of music have made me a feedback junkie and I miss hearing what people have enjoyed about the work, and b) there are so many writers who I admire who I’ve never met.
And speaking of novels in progress, here’s how Ever Rest is doing
1990s, authors, Britpop, how to write literary fiction, how writers write, literary fiction, Mat Osman, novels about musicians, Repeater Books, Suede, The Blackfriars Boys, The Insatiable Ones, The Ruins, twins
In some ways, this episode might show its age. We recorded it five years ago, with our friend Adam Waters who’s worked for TV, news organisations, social media organisations and various digital setups. We saw a piece he wrote about how authors can effectively use social media… which mentioned platforms and networks we’d never heard of. So we stuffed him in a sack and brought him to our microphone.
We begin with Toyah. Because: hair. Also because she’s singing about putting a call out into the universe, looking for people who can hear. That’s what we’re all doing, and that hasn’t changed. And while some of the networks and platforms Adam mentions might not now be so prominent, others are still viable and vibrant and it’s interesting to hear the different ways they operate. Some are better for text, some for pictures, some for building relationships with select and personalised groups, some are better just for ‘putting yourself out there’, broadcasting to the world. 2020’s versions might have different names, but the way people interact with them won’t have changed.
My co-host is independent bookseller Peter Snell. Stream from the widget below or go to our Mixcloud page and binge the whole lot.
PS If you’d like more concentrated writing advice, try my Nail Your Novel books. If you’re curious about my own creative writing, find novels here and my travel memoir here. If you’d like to support bricks-and-mortar bookstores (US only at present) use Bookshop.org. And if you’re curious about what’s going on at my own writing desk, find my latest newsletter here and subscribe to future updates here.
I’ll readily admit that book marketing is not my expertise, but some commonly accepted maxims really chafe for me. Indeed, my gut tells me I should do the opposite. So here they are, for better or perverse.
Rebellion 1: Social media – use pictures and videos for greater engagement
We all know the equation. A picture is worth a thousand words. Facebook certainly thinks so, and constantly reminds me with helpful messages. ‘Increase reader engagement with pictures! And videos!’
This is because most of my posts – on my page and my personal space – are text.
I love pictures and I’m not shy to use them, but my medium is words, not images.
As a user of Facebook, the people I cleave to most are those who write thoughtfully, beguilingly, provokingly. Though pictures might attract my eye, I take more notice of the accompanying caption or story. I tune out most of the videos because they are not made by the user. I have never made or posted a gif.
This probably makes me an unsporting FB citizen, but for me the joy of the platform is people’s voices, preoccupations, the way they speak their minds or sing their souls and the conversations that follow. Words. Because I want to meet people who like reading.
More successful with whom? (Here’s my page, BTW.)
Rebellion 2: Newsletters – keep readers keen with special offers and deals
I was a late starter with newsletters because I didn’t know what I’d put in them. I don’t produce books fast so I don’t have many new launches to write about. I have a small catalogue and can’t keep up a pace of constant special offers.
This sale-sale-sale mentality suits some writers, but it’s unsustainable for people like me. Besides, I would never subscribe to a newsletter with bargain mentality, so how would I write one?
It’s taken me a while to realise I could do something else. Although the books take shape slowly and there might be little progress from issue to issue, I am a full time wordperson.
I write about other work I’m doing. Adventures that arise from books past, present and future. I wrote about a highway that had been returned to nature – continuing the spirit of my travel memoir Not Quite Lost. I wrote about meeting a friend from my teen years and discovering how we had both turned into professional creators. I write a diary of what’s mattered to me in a month, as a human whose main delight is storytelling (and, yes, taking pictures).
This is excellent advice in most types of commercial life. If you make running shoes, coffee, pens. It’s good for writers of how-to books – and yes, I have a list of Nail Your Novel book requests that I’ve not yet tackled because I don’t have a clone.
Researching reader preferences might be good for certain kinds of fiction writers. To find out which series characters to write about next; or which locations or historical situations might be popular. There are plenty of writers for whom this advice makes good sense.
But not for writers like me. You can’t tell me what you want to read from me. It’s my job to invent a book that only I could think of. Here’s Husband Dave, dreaming up his next one.
So this is the Roz manifesto for book marketing
1 Social media – to find people who enjoy reading … try text-only posts
2 Newsletters – invite readers into your creative life and share its milestones
3 Don’t ask others what you should write; follow your own star
But does it work, Roz?
Good question. I can’t produce evidence that this marvellously maverick approach is helping people discover my work. And without such evidence, articles like this can sound smug and insubstantial. Here are a few observations:
Facebook regularly hints that I should post more pictures, but the stats tell a different story. Posts that are pure text actually get better engagement.
My newsletter is not to everyone’s taste, but whose is? Some of the new subscribers fall away, but my list is slowly growing and some of the recipients reply to me by email or Twitter, continuing the conversation or just saying hello. (PS You can try them here.)
Most of all, I don’t find any of this to be a chore. It feels honest and genuine. As a sustainable policy, that seems like a good one.
Do you have any quiet rebellions, either in the writing/publishing life or elsewhere? Let’s discuss!
author newsletters, authors, ethical marketing for authors, facebook for literary authors, how do literary authors build a brand, how to literary authors find an audience, how to market literary fiction, literary authors self-publish, marketing literary fiction
I’ve had a worrying experience with a local book club. I’m not sure it is as it appears, so I won’t name names. But either way, it raises worrying questions about the way authors’ work is valued.
Recently, a book club invited me to make a presentation about Lifeform Three. The club voted to read it. The organiser went out of the room. Ten minutes later she returned. The books were ordered, she said! So quick. Everyone went home happy.
Except. I should have seen seven UK sales within 24 hours but there was only one. An ebook. Being indie, I know the local bookshops don’t have that many copies. Also, cheap second-hand copies on Amazon are scarce. Did the club just pretend they were going to read it?
It was sweet of them to spare my blushes. And I couldn’t exactly ask.
I shrugged it off. But this week I was talking to an author friend. She said she’d had the same puzzling situation, several times. She said that local book clubs had contacted her because they were reading one of her titles. They asked her questions about the text. But she saw no corresponding rise in UK sales. Like me, she knows local shops don’t have that many copies. The libraries don’t stock her books. Secondhand copies are in short supply. Each time a book club takes up one of her titles, she sees just one UK sale – one ebook.
It seems to be a pattern.
Finally, she said, she found the answer. She said that one club admitted that it buys one ebook and shares it among all its members. Could they be passing one copy between them all? Unlikely as they all needed to read it at once. She strongly suspected they were making duplicates.
Was this also the explanation for my book club experience? I saw just one sale, remember.
I asked. I was told: ‘We mostly get our books through Amazon, and often from the second-hand sellers. I like to read a real book and don’t have a Kindle’. So be it.
But why was I ready to believe villainy?
Because it fits a bigger picture. Because I frequently meet people who think piracy, file copying and illegal downloading hurts nobody. They say it’s a ‘victimless’ crime. They defend their right to do it. These are people in well-paid jobs, BTW.
What harm can it do? Let’s illustrate that by giving book clubs a fair hearing. Let’s show the good that just one group can – and does – do for an author’s reputation and sustainability and why we appreciate them so much.
Imagine if one club orders seven copies in a store. That puts the author in the store owner’s good books. If they’re bought online it spreads beneficial juice through the chart algorithms. Just seven copies can make a real impression. Many clubs are a lot bigger.
You might think traditionally published authors don’t have to worry as much because they’re funded by the publisher, but if the book doesn’t gain traction, the publisher drops the author.
So a book club is not only putting money where it deserves to be. It is doing a lot of good for that author’s long-term career. Thank you, BTW.
Money, money, money
I’m sorry to mention money so much, but I think this is one of the stumbling blocks. How many times have you had to explain to non-authors that books have not made you steaming rich?
Indeed, I wonder if we’ve helped create that impression? All these carefree pictures of authors signing heaps of books in crowded bookstores; holding launches in front of appreciative audiences.
Films and TV are even worse. I’ve seen LitHub articles that laugh at the kind of blissful artistic life that moviemakers think is the norm for writers.
Of course we like to share our highlights, but the public is getting an erroneous message that we’re all living the dream in a utopia of wordy fulfilment. So what’s a lost sale? Or 10?
We’ve failed to emphasise how much of an impact lost sales and piracy have (thanks for the pic Leo Reynolds on Flickr).
Selling ourselves too cheaply?
And obviously the freebie culture hasn’t helped – that’s a rot we can’t reverse. Neither have subscription services, where content is an all-you-can-eat buffet. We often hear people say they can’t afford to buy books, but many of those people can fund foreign holidays, concert tickets and regular doses of frothy coffee. They can’t fund their reading?
Because they don’t think they should have to.
Stealing is the new black
Yesterday I saw a sign in a charity shop: ‘If you steal from this shop, you are stealing from animals.’
Think about that. Who would steal from a charity shop? But it happens so frequently that the shop had to display a sign. How did the thieves justify that to themselves? The stock was donated so the theft harms no one? Another kind of victimless crime?
Unfortunately, there have always been ways to share files and cheat their creators. Ask any musician. It’s too late to change some people’s minds. But we can speak up so that more people don’t drift into it unawares. Ebook copying is damaging authors’ careers.
I don’t know how we’ll change people’s minds about this. Suggestions?
Amazon Marketplace, author careers, author earnings, author life, author lifestyle, authors, ebook piracy, ebooks, file sharing, illegal downloads, piracy, pirate copies, victimless crime, war on piracy
I can’t believe it’s already October. And that means it’s just a month until NaNoWriMo. For the uninitiated, it’s a worldwide writing lockdown where scribblers of all levels undertake to write a 50,000-word draft in just 30 days.
So here’s a list of NaNoWriMo resources I’ve written on this blog and further afield.
1 NaNoWriMo – should you? No, you can’t write a publishable novel in one month – or very few of us can. But that’s not what NaNoWriMo is about. And you can use NaNoWriMo to get a proper, publishable manuscript up and running. Here’s a post about that.
2 So how do you do it? Preparation is key. Yes, it’s allowed. Here’s a work plan I wrote for Writers & Artists.
3. Most outlines focus on the story. Is that too constricting for you? Would you rather just write and see what happens? Here’s another angle. Plan your characters, wing the plot. As demonstrated at Romance University. (But suitable for the staunchly unromantic too.)
4. Yes, but HOW DO YOU DO IT? Three old hands share their NaNoWriMo tips.
5. A little book. Allow me to discreetly mention Nail Your Novel: Why Writers Abandon Books & How You Can Draft, Fix & Finish With Confidence. Use it to guide your research, firm up your story and road-test your plot. While you’re writing it will give you strategies to keep you focussed, creative and confident. And when you collapse on a pile of words at the other end, it will hold your hand as you sort out what to do next.
6. So much to read! I should be planning my book! NaNo advice can come to you in your headphones. In this episode of my radio show, So You Want To Be A Writer, with bookseller Peter Snell, we discuss all things NaNo.
My guest this week says he is much concerned with reinvention. He’s spent his life setting himself challenges to embrace new careers, lifestyles, places to live – and the latest of those reinventions is being a novelist. His debut title is a story of 1970s Glasgow and required some daring imaginative reinventions – not least, writing in the voice and psyche of a 22-year-old woman. A soundtrack was essential – Tangerine Dream to soothe and order the brain; Pink Floyd, Bob Dylan and David Bowie to restart the period – and provide other wisdom besides. He is Glyn Harper – writing as GD Harper – and he’s on the Red Blog with his Undercover Soundtrack.
I’ve had this question from Elizabeth Lord: I have just finished your book Nail Your Novel and found it extremely helpful for the rewrite phase of my novel. You mention graphs as a way to see where plots are plodding and character arcs intertwine – do you have any examples?
What a good question! Diagrams coming up.
First, though, a bit of explanation. Readers get bored if the plot appears to be predictable – ie the characters start with a goal and proceed doggedly towards it, step by step by step. This is a linear plot and it looks dead dull, like reading the syllabus for an education course, not a story. So when the characters have a clear goal at the start, we try to introduce developments that upset expectations. They’re going on the Orient Express? Great. Make one of them miss the train. Now everyone has a new problem that matters far more.
The major changes diagram
So your first drawing exercise is to go through the plot looking for points where you throw in a development that changes the characters’ priorities in a significant way. Make a ‘didn’t expect that’ diagram.
You want several of these developments, BTW, and they’ll probably be the main turning points in the story. Note also that they’re emotional. They’re about changing the characters’ goals – the things they want, the things that matter to them. So early in the story, they’re trying to catch a murderer. By the end of the story, they’re trying to stop the murderer killing their wife. Or murderer and detective are embroiled in a towering love affair.
The highs and lows diagram
Another helpful diagram might look at the main characters’ emotional state throughout the book. You want them to feel increasingly pressured and troubled, and you want their worst moment to be the climax of the book. So try a diagram where you look at their levels of joy and achievement versus despair. The joy part isn’t so important, although you want to give your characters a few breaks so that the disasters are more agonising – and also to show what matters to them. Make sure the despair increases in magnitude as the story proceeds.
The un-convenience diagram
You can look for smaller reversals too. You might not realise you’ve made everything too easy for your characters. Every time they need to accomplish something, make it harder than they expect. Or make it backfire. You can check on this by going through your manuscript and drawing a little circle whenever you’ve thwarted your characters.
If you have a lot of little circles, you’ll probably keep your reader gripped. If you haven’t, you know to throw some spanners into their spokes.
Compare your plot strands at a glance
If you have several plot strands or main characters, you could combine them on one diagram and use different colours. Thus you will see, at a glance, how your character arcs intertwine and if you like the harmony of their highs and lows. Or you might spot a general lull where several characters seem to be having a successful run – in that case, it might be good to rework the story and introduce a setback or twist. If you’re the kind of person who has music manuscript paper lying around (how stylish of you), you could draw your diagrams on the staves, like lines for different instruments.
X-ray your plot
The serious point is this: these exercises are ways to extract and visualise important plot mechanisms that might otherwise be invisible to you, and help you fix problems with the structure and pacing. Have fun!
Elizabeth’s question was inspired by a section in Nail Your Novel: Why Writers Abandon Books and How You Can Draft, Fix and Finish With Confidence. There’s also a lot more about plot and structure in Writing Plots With Drama, Depth and Heart: Nail Your Novel 3.
Do you draw diagrams to assess your plot – or any other aspect of your book? Share them here!
authors, boring plots, characters and plot, how to keep your reader guessing, how to write a page-turning novel, is your plot a page turner, is your plot dull, linear plot, pace, plot structure, reversals in plots, story structure, writers, writing
In my last post I talked about publishing options in a changing world. Well, this year I’m reversing a couple of my own fervently held policies. So today I confess. (I’m an indie. I reserve the right to change my mind.)
Change #1 Putting print editions on IngramSpark
If you’re self-publishing, one of the main debates is which print on demand company to use. CreateSpace is free and has the most seamless interface with Amazon, which is where you’ll get the bulk of your sales because most of your marketing is online. But Ingram Spark has better distribution links with other outlets. And bookshops balk at ordering CreateSpace titles because the delivery time is slow and returns aren’t possible. So current wisdom is to buy ISBNs, print for Amazon only on CreateSpace, and print for other needs on Ingram Spark. (A lot more about this here. )
Why I didn’t put my books on IngramSpark
The Ingram Spark route isn’t free. You have to buy ISBNs (if you haven’t already). You also pay a fee for each book you set up. Revisions cost you more again. (However, if you’re a member of the Alliance of Independent Authors you get a discount and the revisions fee is waived. ) You’ll also have to modify the book’s print files. (The paper is thinner than CS, so your cover’s spine will be narrower. You might also need to tweak the title page with a new ISBN. None of this is difficult, but you might need expert intervention.)
The cost in itself isn’t that offputting – and it’s certainly not much compared with the cost of the book’s production. But it’s dumb to spend any time or £££s unless you’ll see a return – and that’s what made me dubious.
Although my book would be more easily available, how would it get seen? Just putting it in a catalogue won’t get it noticed by bookshop buyers. That’s like a tree falling over in a wood with no one to hear it. Shops don’t know about a book unless reps visit or the press makes hoopla. The bookshops I’ve been successful in are the ones I visit personally. All the rest of my marketing is online, and the sales funnel to Amazon. So, while I acknowledge that Ingram Spark offers better infrastructure, it’s for a market where I’m invisible.
What changed my mind
At the end of last year, I read this piece in The Bookseller. Ingram have acquired a network called Aer.io, which allows users to build storefronts and add ‘buy’ buttons for books in the Ingram catalogue.
Over the past few years, I’ve seen a lot of online bookselling portals, but usually you have to upload your book details yourself (or a publisher does it). Then, within a year, the venture goes the way of most start-ups, and vanishes. But Aer.io has a catalogue already – all the books already on Ingram, including IngramSpark. So every time anyone builds a bookstore with Aer.io, a reader could amble in from the internet and they could order my books. (BTW, I was directed to the Aer.io piece by the Hot Sheet, a publishing industry newsletter for authors from Jane Friedman and Porter Anderson.) Holy distribution, Batman! I’m making my Ingram editions as we speak.
Change #2 – a free book!
As you know, I have strong opinions about free books. Here they are.
Why I didn’t
See above. I didn’t think a free book would do much for me. My catalogue isn’t big enough to give a book away – although I have five titles, they’re for two distinct audiences. I can’t dash off a new one quickly – either the Nail Your Novels or a piece of fiction.
What changed my mind
It started with an email. Just before Christmas I was contacted by Goodriter, a daily deals site for everything authorly – books, courses, services for self-publishing, book marketing, copywriting, blogging, tutoring etc. It’s like Bookbub, but exclusively for writers (give or take a ‘w’). Goodriter invited me to contribute to a bundle of writer freebies.
I could see it was a great way to meet more readers, but did I want to give away a ‘proper’ book? Then I suddenly realised I could make an ebook shortie about characters as an introduction to my Nail Your Novels, which would be useful in its own right and an aide-memoir if you’ve read the big book. Anyway .. voila.
Once I’d sent the freebie to the giveaway, I had coffee with another author friend, who pointed out something I’d never realised about free books. They’re now such an established part of reading life that they find their way into retailers’ recommendation algorithms all by themselves, and get you visibility on lists where you wouldn’t otherwise be seen. ‘Put that book on Amazon, Smashwords et al,’ she said. As I was already half-way there, I did.
I admit I still have misgivings. I deplore the trend that pressures authors to give away their work. But the acid test is whether it pays me back in sales. That won’t become apparent for many months and I shall report. Watch this space.
And grab that free book before I change my mind.
Over to you. Are you breaking any of your own rules this year? We are among friends. Come and tell me.
advice for writers, Aer.io, authors, book distribution for indie authors, book marketing, buying ISBNs, CreateSpace, free books, free giveaway, Ingram Spark, Porter Anderson, print on demand, publishing, publishing advice, self-publishing, selling books, The Bookseller, The Hot Sheet
The sales problem
This time last year a main concern was how indies were feeling the pinch with dwindling sales. Did we think it could get worse?
Oh but it has. There are even more books for sale. Subscription services like Kindle Unlimited are changing the way readers perceive value. Authors who don’t enrol their books seem to get less exposure in the magic Amazon algorithms.
Does that mean it might be better to hold out for a book deal? Well, there are pros and cons, and the points I wrote last year still stand.
So what of traditional publishing?
Were we hoping that traditional publishing might enter a new era of enlightenment, with transparent, fair deals and true author-publisher partnership? Well it hasn’t happened yet. Publishers are feeling the squeeze too much to be generous and forward looking, or to embrace new methods of working. Authors still have to scrabble hard to avoid the contract traps of rights grabs, reversion clauses that never revert and discount sales that don’t qualify for a proper royalty.
A traditional deal might get you kudos or help with marketing, but this is often shortlived. Unless you strike lucky, it may not be as good as you could drum up yourself. I have a traditionally published author friend whose first book series won awards. His second series launched recently, and the only publicity was a tiny mention in the Sunday Times.
With a traditional deal, you’ll get editorial services (of course). But a lot of corners are being cut. Publishers are slimming their departments and farming the work out to freelances. Or maybe they’re not even doing that. Over Christmas I was talking to an editor friend who this year proof-read a batch of books for paperback release. They were already out in hardback, so this was supposed to be a just-in-case read. In book after book, she found appalling errors – inane grammar, impenetrable sentences, stupid inaccuracies and plot improbabilities. These weren’t unpublished manuscripts, remember; they were books that had been through the process.
I do, of course, know several authors who are happy with their publishers. All of them have one thing in common; without exception, they never tried self-publishing.
I’ve only just realised this as I write and it’s quite startling.
Let’s examine the comparison from other angles. I also know several authors who self-published first, then got book deals – and felt they were much better off as indies. Some of them halted the process, gave back the advance, and reassembled their indie publishing team. That’s still not looking good for traditional publishing. Let’s try to give it a better crack: I know several traditionally published authors who ventured into self-publishing … and decided they were happier without the extra burden.
Let’s examine that.
Ultimately: what do you want?
‘I want an old-style publishing deal because I just want to write…’
It’s probably unfashionable to say this, but many authors still hope for the old-style deal. There is undeniable satisfaction in having a book accepted. Also, you don’t have to learn the mysterious processes necessary to produce a book. And as for marketing…..
Hold it there. Whether you get a book deal or not, you will have to be your book’s ambassador. Always. Indeed, if your book is a serious contender for a publisher’s list, one of the things you’ll be judged on is your online reach. If you haven’t built one, you’ll be urged to start. The publishing deal will not let you ‘just write in peace’. You have to be a marketer as well as a writer, no matter which path you choose. The part that you can offload, if you wish, is the book production. Does this illuminate where the traditional publisher’s guaranteed contribution is?
‘I want top production values, with as much or as little control as I choose…’
It’s never been so easy to hire top production skills. And if you haven’t gathered your own team of professionals, assisted self-publishing is now a good option. In the past, many operators have been rogues, taking advantage of the inexperienced and starry eyed with overpriced and substandard services, sneaky rights grabs and unsuitable marketing efforts. (See here for a post about spotting unscrupulous publishing ‘deal’s and other scams. ) Some of them are still stinkers. But in 2015 I began to notice genuine contenders. These are like plugging your book into a well-run production department, with sales teams who’ll give you a fair crack in the bookshops. Some of them have a quality bar, so they’re halfway between a curated imprint and a self-publishing service. Qualifying for their list means you get that stamp of approval. (I’m building a list of assisted self-publishers I’d recommend, so contact me and I’ll introduce you to some good folks.)
But producing the book is just the start. The problem is getting noticed and building a readership. This is why it’s such a gamble to make a business out of an art, because no one can predict what will be successful. Thought of like that, it’s not surprising that traditional publishers try to keep so much and spend so little. It’s not evil; it’s survival. Perhaps the new, sustainable way to publish will be assisted self-publishing outfits who are choosy about the books they accept, who will build a reputation for their taste and let the writer take the financial risk. Endorsement may prove to be the magic dust that money can’t buy – even if authors foot the bill. Agent-assisted self-publishing looks attractive for that reason too, even though it makes industry purists blanch. (Just so I can say ‘I told you so’, here’s a post I wrote about agent-assisted self-publishing in 2011 )
As ever, I throw the floor open to you. What are your publishing plans for 2016? Have your views changed from last year? Are you a self-publisher who’s had a traditional deal and what are your experiences comparing the two? If it’s not too late for resolutions, dare I ask if there are any you’d like to share?
advice on self-publishing, agent-publishers, assisted self-publishing, authors, how to become an author, literary agents, publishers, publishing, rogue self-publishing services, self-publishing services, should you seek a book deal, vanity press, vanity publishing, writers, writing
Long ago, I ran an editorial department in a small publisher, so I thought it might help to give some guidelines.
Here’s my post about front matter, which explains all the fiddly stuff like title pages, half-titles, contents pages and so on. Today, I’ll concentrate on those editorial people you’d like to thank. And indeed, whether they would be better not mentioned at all.
If the book is a collection of curated material, eg short stories, poems or essays, it’s usual to credit the person who put it all together. Put it on the main title page, the cover and the spine – eg ‘edited by Roz Morris’. That would also go in the ‘main contributor’ section of the book’s official listing on KDP, Smashwords, CreateSpace, Ingram etc.
Non-fiction with many contributors
The rules are the same as for a collection. When I was a publisher, I had a number of titles that I conceptualised, outlined, found contributors for, edited and shaped. Individual authors were credited in their own sections, but I was the guiding force behind the work. So my name went on the cover, spine and title page.
Does it seem like I’m labouring this? That’s because I want to make the point about who is in charge of the final book.
Let’s talk about editors of novels, memoirs and single-author non-fiction.
Novels, memoirs and non-fiction – credit the editor or not?
Some indies put the editor in the front credits along with the author, or as an additional contributor. Do not do this.
If you’d like to mention them as a significant influence or supporter, a better place is the dedication or acknowledgements, according to how strongly you feel about them, obviously. The same goes for your proof reader or copy editor. But … and it’s a very big but.
Like this: BUT.
Please ask them first. Many editors have a policy that they do not want to be mentioned.
Now that might seem harsh. And they would surely find the exposure helpful, wouldn’t they? A mention in the credits would surely do them nothing but good.
Well no; it’s not as simple as that. The developmental editor, copy editor and proof reader are merely giving guidance. The final text of the book is down to you, the author.
This especially holds for developmental editors, who might give extensive notes for reworking. Some books leave my desk needing considerable revising, and I might not see them again. That’s fine; that’s my role. But I shouldn’t be credited in the published book if I didn’t see the final version. I’ve had editing clients who have added reams of extra material they didn’t let me see – and then wanted to publish the book with my credit. This is an extreme example, and most writers wouldn’t do that, but that credit might harm my reputation.
Equally, I see a lot of authors whose editors are very happy to be namechecked, and their supportive partnership warms everyone’s creative cockles. The bottom line is this: please ask.
Do we need a group hug? Here’s a post about why your editor admires you.
If the editor is happy to be named, where’s the best place?
The dedication before the book begins
Remember the reader has limited interest in your cheerleaders at this stage. Also remember, they have a blipvert attention span for your sample, and you should be getting them ensnared in the guts of your book.
If you want to explain at greater length what everyone did, the place for that is in ….
A longer acknowledgements section at the back
As the reader takes leave of you and your words, they’ll be happy to let you list your influences and influential people.
And check how your various folks would like to be described. A developmental editor from the book’s formative years might be described as ‘guidance and support’. Someone who had more direct control over the final book might be named by role – for instance your copy editor and proof reader.
But don’t feel obliged to mention us. It’s not compulsory. The bulk of the work, by far, was yours. Not ours.
Thoughts, theories? Have you named editors in your published books, and how did you handle it? Editors, copy editors, proof readers – what do you think?
- How to write captivating characters – interview at @Sacha_Black Rebel Author podcast January 17, 2021
- How to write a memoir about difficult times January 10, 2021
- Should your book be first person, third person (or even second)? Ep48 FREE podcast for writers January 5, 2021
- How I built my career – writer, typesetter and editor Amie McCracken @amiemccracken December 13, 2020
- Stuck at the beginning of your novel? How to get going December 9, 2020
- From bust to trust (the tale of a little horse) – guest post at Martha Engber @marthaengber December 8, 2020
- Your first pages – 5 more book openings critiqued by a literary agent (and me!) at @Litopia November 29, 2020