Posts Tagged how to blog
‘Keep this anecdote,’ I said. ‘Write it down.’
‘Pah it’s just a dream,’ she said. ‘I was also inspired by this strange thing that happened to a friend…’
‘Write that down too,’ I said.
She thought I was mad, and no doubt you do too. But there will come a time when you will be scratching for things to say about your book and you need something beyond a story summary or a sketch of your main characters.
I first realised this years ago at a friend’s book launch. I’d just finished My Memories of a Future Life and I got chatting to a publisher. I gave my prepared spiel and he nodded eagerly, wanting more. I’d run out of pitch, so I bumbled on about my favourite bits, aware that I was getting obscure, but I was so mired in the book I couldn’t see it as an outsider. What I needed was a crisp anecdote or two to keep him relating to it – perhaps about its influences or what inspired it. (He still asked to see it, though, so no harm done.)
Publicity is a long game of guest posts, interviews and maybe personal appearances. (At the moment, Dave is gearing up for the launch of his Frankenstein book app, and is grappling with interview questions. ‘What on earth do I tell all these people?’ he frequently says to me. ‘I thought it was enough to just write the story.’)
Blah blah blah
There’s only so much you can say about the novel without giving spoilers. And you’re going to be asked the same questions time and again about the writing of it, but that doesn’t mean you have to give the same answers. In fact, you shouldn’t. In each case you might reach a new audience, but the chances are, readers will see you several times before they decide to check you out. The more different – but congruent – stories you can tell about your book, the richer it will seem and the more ways you have to reel readers in. And the less you’ll bore everyone, including yourself.
And people who like stories also like stories about stories. I recently added an ‘inspired by’ anecdote to my Amazon listing for My Memories of a Future Life and sales have trebled. This experimental sample of just one seems to prove somethingorother.
The very best are specific but don’t give too much away. It could be
- novels that influenced it
- favourite fictional characters that spurred you to write it
- real-life experiences that fed into it – anything that gives you an insider view of the subject or events
- real-life people who inspired it or helped with research – although be careful of libel
- issues the novel raises
Or it could be something left field, like my series The Undercover Soundtrack on the red blog, where writers tell a tale about their book in the context of music that inspired them while writing.
But thinking of all this stuff – unless someone gives you a specific exercise like my Undercover Soundtracks – is time consuming. And, depending on how complex your novel is, you may not be able to name all its influences at the drop of a hat. I’m still becoming aware of forgotten seeds for both of mine. They emerge by chance in conversations, revisited films and novels I dimly remember. Now I realise I might have a use for these insights, every time I stumble on another, I write it down.
Keep your stories about your stories. You’ll be surprised how easily they’ll slip your mind, but they’re as useful to you as the ideas in the actual novel itself. And you’ll never have enough.
Thanks for the pic Ben Chau
Do you have a tale about your novel? If you can tell it briefly, the floor is yours…
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I’ve had this question from Cindy Richard: I have been toying with starting a blog because I would like to have a platform when I finally finish my novel. I am worried about having the mental energy for it, since I have a full-time job and am deep into writing my first novel. I have a great idea for how to focus my blog and what to write, but I am worried about starting it and then having it fizzle out because I don’t have the energy to give my best. Do you have any suggestions for making it more manageable starting out?
Great question. Here are my tips to make sure your blogging resolution doesn’t end up a sad forgotten thing, like December’s festive trees blowing down a January pavement.
Treat blogging as part of your writing work
You’ve probably got a routine for your writing – or you wouldn’t have got so far with your novel. Carve a little of that off for blogging. You can’t possibly steal more hours from the other things you have to do, so take it from your writing time.
I designate a day a week on which I am allowed to do blogging tasks – including posts, guest posts elsewhere, scheduling Undercover Soundtrack pieces. Even though those are written by guests, they are fiddly to publish. This all takes time and you need to schedule it properly so you make a good job of it.
Write a ton of posts in advance?
It’s not a bad idea to have posts prepared, but some people schedule months of them and leave the blog to fend for itself. I wouldn’t recommend that because when they end you’ll have to interrupt your writing schedule to cue up a load more – and that’s painful. It’s better to get into a regular routine.
If you do cue in advance, be prepared to rejig if you spot a trend you could post about. Often these gain more hits, more readers and more discussion.
Whatever else you do, answer comments ASAP. Blogs have to look alive and responsive – readers like contact and conversations.
Keep blogging time in check
Blogging is addictive. I could spend endless hours on design fiddles, tweaking widgets – as is probably evident in my greedy number of blogs (you’ve already seen this red one, and there’s also my website). It’s even worse when your blog is oh-gosh shiny and new. Aside from answering comments, don’t let yourself do blog stuff on other days.
Prevent blogging burnout
Many people start a blog and then find they run out of ideas. Find something you can genuinely talk about forever and you’ll never run dry. But more importantly…
Short is better
A lot of new bloggers try to cram too much into one post. Posts don’t have to be the definitive, exhaustive essay, unlike articles or reports outside of the blogoverse.
Nor does that make blog posts superficial. You can still be brilliant, useful, provocative, evocative – whatever you like – in 500 words or so.
And computer screens aren’t the easiest medium for reading – another reason why shorter posts are better.
If you think you can split a post in two, nobody minds that. The more times people come back to your blog, the more familiar they get with your blog furniture, your writing voice. That’s why people have favourite newspapers – they know where to find what they want, quickly.
And as I’ve already gone on too long, I’m going to take my own advice. I’ve got a list of fledgling bloggers’ mistakes – but that’s for another post.
In the meantime, tell me – how do you make time for blogging?